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Pemanfaatan Dan Pengelolaan Sampah Menjadi Ecobrick Di Kelurahan Cikiwul Bekasi Jawa Barat Soegiarto, Asep; Rizki, Menati Fajar
ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 2 (2020): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v4i2.4002

AbstractCikiwul is a village located in Bantargebang district. Where the Bantargebang location is a final waste collection site which is the main disposal site for around 6,500 tons of waste per day from all over Jakarta. Plastic bag waste is a serious enemy for environmental sustainability. The difficulty in breaking down makes plastic waste need proper handling so that it does not accumulate. One way is to do an ecobrick. Ecobrik is a plastic waste management method that is very easy for everyone to do and has a very high impact on environmental conservation. We do community service by disseminating the benefits of ecobricks, as well as providing training on how to do ecobricks together with Cikiwul residents. Training using the zoom platform, adapting to current conditions, activities are carried out by discussing and providing training videos on how to make ecobricks. It is hoped that this activity can reduce plastic waste, which its usefulness can be maximized into new objects that have useful values.AbstrakCikiwul merupakan salah satu kelurahan yang berada pada kecamatan Bantargebang. Di mana lokasi Bantargebang merupakan tempat penampungan sampah akhir yang menjadi tempat utama pembuangan sekitar 6.500 ton sampah per hari dari seluruh wilayah Jakarta. Sampah kantong plastik menjadi musuh serius bagi kelestarian lingkungan hidup. Kesulitan dalam terurai, menjadikan sampah plastik perlu penanganan yang tepat agar tidak semakin menumpuk. Salah satu caranya adalah dengan melakukan ecobrick. Ecobrik merupakan metode pengelolaan sampah plastik yang sangat mudah dilakukan setiap orang dan sangat tinggi pengaruhnya bagi pelestarian lingkungan. Pengabdian masyarakat yang kami lakukan dengan mensosialisasikan manfaat ecobrick, serta memberi pelatihan cara melakukan ecobrick bersama dengan warga Cikiwul. Pelatihan menggunakan platform zoom, menyesuaikan dengan keadaan saat ini, kegiatan dilakukan dengan berdiskusi dan memberikan video pelatihan cara pembuatan ecobrick. Diharapkan dengan adanya kegiatan ini, dapat mengurangi sampah plastik, yang dimaksimalkan kegunaannya menjadi benda baru yang memiliki nilai guna.Â

PENGELOLAAN MEDIA INTERNAL NEWSLETTER â€œINFO MARITIMâ€ DIREKTORAT JENDERAL PERHUBUNGAN LAUT Gabriela Chaterine; Menati Fajar Rizki
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 8, No 1 (2022): April 2022 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v8i1.1282

AbstrakDirektorat Jenderal Perhubungan Laut Kementerian Perhubungan melalui bagian humas mengelola Newsletter INFO MARITIM. Newsletter tersebut merupakan bagian dari media internal yang memiliki peran penting dalam menjalankan komunikasi antar pihak internal maupun untuk memenuhi kebutuhan akan informasi dan pengetahuan kepada khalayak internal. Penelitian ini bertujuan untuk membahas mengenai pengelolaan Newsletter INFO MARITIM. Media internal Newsletter yang sudah dikelola selama 20 ini, mengacu pada teori manajemen humas yaitu mendefinisikan problem (fact finding), perencanaan (planning), pelaksanaan dan mengkomunikasikan (communicating), dan evaluasi (evaluation). Penelitian ini menggunakan pendekatan kualitatif, serta diterapkannya teknik pengumpulan data dengan wawancara yang dilakukan dengan tiga narasumber yaitu satu informan kunci, satu informan utama, dan satu informan tambahan. Hasil penelitian menunjukan keempat proses manajemen humas diterapkan kepada pengelolaan Newsletter INFO MARITIM, sehingga semua kalangan karyawan berhak untuk menerima informasi apapun tentang instansi. Berdasarkan temuan tersebut bisa disimpulkan bahwa dalam pengelolaannya Newsletter INFO MARITIM sudah bisa dikatakan efektif sebagai media internal utama dalam menyampaikan informasi kepada khalayak internal.Kata-kata kunci: Instansi Pemerintah; Komunikasi Internal; Media InternalÂ Abstract The Directorate General of Sea Transportation of the Ministry of Transportation through the public relations department manages the Newsletter MARITIME INFO. The newsletter is part of the internal media which has an important role in carrying out communication between internal parties as well as to meet the need for information and knowledge to the internal audience. This study aims to discuss the management of the Newsletter MARITIME INFO. The Internal media, Newsletter's which has been managed for 20 years, refers to the theory of public relations management, namely fact finding, planning, implementing and communicating and evaluation. This study used a qualitative approach, and applied data collection techniques with interviews conducted with three sources, namely one key informant, one main informant, and one additional informant. The results of the study show that the four PR management processes are applied to the management of the Newsletter INFO MARITIM, so that all employees have the right to receive any information about the agency. Based on these findings, it can be concluded that in its management the Newsletter INFO MARITIMcan be said to be effective as the main internal media in conveying information to internal audiences. Keywords: Government agencies; Internal Communications; Internal Media

PENGAPLIKASIAN MODEL KOMUNIKASI OSGOOD AND SCHRAMM OLEH PENGAJAR TK DALAM ACARA PARENTS WORKSHOP DI HIGHSCOPE BINTARO Menati Fajar Rizki
Communicology: Jurnal Ilmu Komunikasi Vol 6 No 2 (2018): Communicology: Jurnal Ilmu Komunikasi, Volume 6 No 2 Desember 2018
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communicology.0602.05

ABSTRACT The teacher is a person who is very close to students at school. The teacher teaches a variety of things, from basic lessons to ways of communicating and good attitudes to socializing to his students. In the process of forming kindergarten growth and development, it takes a balance between teaching at school and at home. In this case the role of parents immediately becomes a major factor in the success of teachers and parents in educating children. One way is to equate how to teach at school with at home. Various kinds of activities and rules that are carried out at school should also be done at home. To achieve this, a parents workshop was held at the highscope bintaro school by applying the Osgood Schramm communication model in it. This is related to the inappropriate communication methods of the instructors, so that they often experience different perceptions with parents. Based on the Osgood & Schramm communication model, it is expected that teachers can convey information that is appropriate to the needs of parents, resulting in the same perception in how to educate children with special needs. The method used is a qualitative descriptive analysis method with in-depth interviews with parents who have children with special needs at the Highscope Indonesia Bintaro School. Interviews were conducted with purposive sampling technique. The results of the research found were new parents knowing how to deal with children with special needs by interpreting information from the teacher in the workshop. In addition, there was a message exchange between parents and their students at home with their teachers in their active learning methods. The parents workshop program can be a good forum and is very useful in equating the perceptions of parents and teachers aimed at educating children to be more independent. Keywords: Teachers, Parents of Students, Parents Workshop, Osgood Schramm Communication Model, perception ABSTRAK Guru merupakan orang yang sangat dekat dengan murid di sekolah. Guru mengajarkan berbagai macam hal, mulai dari pelajaran-pelajaran dasar hingga cara berkomunikasi dan sikap yang baik untuk bersosialisasi kepada para muridnya. Dalam proses pembentukan tumbuh kembang anak TK, dibutuhkan keseimbangan antara pengajaran di sekolah dengan di rumah. Dalam hal ini peran orang tua serta merta menjadi faktor utama berhasilnya guru dan orang tua dalam mendidik anak. Salah satu caranya adalah dengan menyamakan cara mengajar di sekolah dengan di rumah. Berbagai macam kegiatan serta aturan-aturan yang dilakukan di sekolah hendaknya dilakukan pula di rumah. Untuk mencapai itu semua diadakanlah kegiatan parents workshop di sekolah highscope bintaro dengan mengaplikasikan model komunikasi Osgood Schramm di dalamnya. Hal ini berkaitan dengan cara berkomunikasi yang kurang tepat dari para pengajar, sehingga sering mengalami perbedaan persepsi dengan orang tua. Dengan berdasar pada model komunikasi Osgood & Schramm, diharapkan para guru dapat menyampaikan informasi yang sesuai dengan kebutuhan orang tua, sehingga menghasilkan persepsi yang sama dalam cara mendidik anak berkebutuhan khusus. Metode yang digunakan adalah metode analisis deskriptif kualitatif dengan wawancara mendalam kepada orang tua yang memiliki anak berkebutuhan khusus di Sekolah Highscope Indonesia Bintaro. Wawancara dilakukan dengan tehnik purposive sampling sebagai salah satu tehnik pengumpulan data. Hasil penelitian yang ditemukan adalah orang tua baru mengetahui bagaimana cara menangani anak berkebutuhan khusus dengan menafsirkan informasi dari guru dalam acara workshop tersebut. Selain itu terjadi pertukaran pesan antara orang tua dengan cara didiknya di rumah dengan guru dengan cara didik active learningnya. Acara parents workshop dapat menjadi wadah yang baik dan sangat berguna dalam penyamaan persepsi orang tua dan guru yang bertujuan untuk mendidik anak menjadi lebih mandiri. Kata Kunci: Guru, Orang Tua Murid, Parents Workshop, Model Komunikasi Osgood Schramm, persepsi

Upaya Komunikasi Pemasaran Terpadu Televisi Lokal Melalui Budaya Lokal Umaimah Mulyono Wahid; Menati Fajar Rizki
Jurnal Kajian Komunikasi Vol 6, No 2 (2018): December 2018
Publisher : Universitas Padjadjaran

Televisi lokal memerlukan upaya khusus untuk memperkenalkan brandnya. Brand televisi lokal, I Channel Bandung, menggunakan kekayaan budaya lokal untuk meningkatkan kesadaran penonton. Tujuan penelitian ini adalah untuk mengetahui proses peningkatan brand awareness televisi I Channel Bandung melalui acara budaya lokal “Sampurasun Cepot” dengan menggunakan teori komunikasi pemasaran Integrated Marketing Communication (IMC). Penelitian ini juga melihat tingkat brand awareness I Channel Bandung yang dicapai setelah menggunakan program acara “Sampurasun Cepot”. Teori yang digunakan penelitian ini, Integrated marketing communication Tuckwell serta teori tingkatan brand awareness dari Aaker. Penelitian berfokus pada implementasi enam elemen penting IMC yang dilakukan untuk meningkatkan brand I Channel Bandung yaitu melalui advertising, sales promotion, direct marketing, public relations, personal selling, dan event and sponsorship. Penelitian menggunakan metode studi kasus dengan pendekatan kualitatif intrinsik dan paradigma konstruktivis. Hasil penelitian ini menunjukkan bahwa komunikasi pemasaran terpadu dapat dikaitkan dengan penggunaan satu program acara budaya untuk meningkatkan brand awareness perusahaan. Penggunaan program acara wayang golek “Sampurasun Cepot” berhasil menarik penonton menjadi lebih sadar akan kehadiran televisi lokal ini. Brand awareness I Channel Bandung berhasil meningkat dan mencapai level brand recall di benak penonton. Namun faktanya, televisi lokal I Channel Bandung membutuhkan upaya marketing yang serius dan meningkat pemanfaatan media sosial sebagai alat promosi dan menambah kualitas dan jumlah sumber daya manusia.

INTEGRATED MARKETING COMMUNICATION KEDAI SODARE KOPI DALAM MENINGKATKAN BRAND AWARENESS Aldrich Novrian; Menati Fajar Rizki
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 1 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(1).7444

Brand awareness is an important aspect in a coffee business. because it can expand the level of enthusiasm of business consumers. This is like what the Sodare Kopi shop is currently doing, which is currently looking to increase brand awareness using a integrated marketing communication whose sales are declining during the pandemic. This study aims to determine the integrated marketing communications mix used by the Sodare Kopi shop to increase brand awareness. The theory used in this study is the theory of integrated marketing communications which includes advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, and personal selling. This research is a qualitative research. The results show that the Sodare Kopi shop uses a marketing communications mix ranging from advertising through social media, Sales promotion through different variants, events and experiences by collaborating with outsiders, public relations and publicity by disseminating information through social media, direct marketing by providing knowledge. products, personal selling through positive interactions. and interactive marketing through Instagram polls.

Pemanfaatan Dan Pengelolaan Sampah Menjadi Ecobrick Di Kelurahan Cikiwul Bekasi Jawa Barat Asep Soegiarto; Menati Fajar Rizki
Adi Widya : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2020): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v4i2.4002

AbstractCikiwul is a village located in Bantargebang district. Where the Bantargebang location is a final waste collection site which is the main disposal site for around 6,500 tons of waste per day from all over Jakarta. Plastic bag waste is a serious enemy for environmental sustainability. The difficulty in breaking down makes plastic waste need proper handling so that it does not accumulate. One way is to do an ecobrick. Ecobrik is a plastic waste management method that is very easy for everyone to do and has a very high impact on environmental conservation. We do community service by disseminating the benefits of ecobricks, as well as providing training on how to do ecobricks together with Cikiwul residents. Training using the zoom platform, adapting to current conditions, activities are carried out by discussing and providing training videos on how to make ecobricks. It is hoped that this activity can reduce plastic waste, which its usefulness can be maximized into new objects that have useful values.AbstrakCikiwul merupakan salah satu kelurahan yang berada pada kecamatan Bantargebang. Di mana lokasi Bantargebang merupakan tempat penampungan sampah akhir yang menjadi tempat utama pembuangan sekitar 6.500 ton sampah per hari dari seluruh wilayah Jakarta. Sampah kantong plastik menjadi musuh serius bagi kelestarian lingkungan hidup. Kesulitan dalam terurai, menjadikan sampah plastik perlu penanganan yang tepat agar tidak semakin menumpuk. Salah satu caranya adalah dengan melakukan ecobrick. Ecobrik merupakan metode pengelolaan sampah plastik yang sangat mudah dilakukan setiap orang dan sangat tinggi pengaruhnya bagi pelestarian lingkungan. Pengabdian masyarakat yang kami lakukan dengan mensosialisasikan manfaat ecobrick, serta memberi pelatihan cara melakukan ecobrick bersama dengan warga Cikiwul. Pelatihan menggunakan platform zoom, menyesuaikan dengan keadaan saat ini, kegiatan dilakukan dengan berdiskusi dan memberikan video pelatihan cara pembuatan ecobrick. Diharapkan dengan adanya kegiatan ini, dapat mengurangi sampah plastik, yang dimaksimalkan kegunaannya menjadi benda baru yang memiliki nilai guna.

Strategi Media Relations Humas Kementerian Sosial Republik Indonesia Pada Program Prioritas Dian Lestari; Menati Fajar Rizki
Avant Garde Vol 7, No 2 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v7i2.918

The Ministry of Social Affairs of the Republic of Indonesia is a Government Agency Based on Presidential Regulation No. 46 of 2015 concerning the Ministry of Social Affairs, has the task of organizing affairs in the fields of social rehabilitation, social security, social empowerment, social protection, and handling of the poor. Media relations are conducted regularly but many news are not reported, such as news about the success of the Priority Program, namely Non-Cash Food Assistance (BPNT) and the Family Hope Program (PKH). The purpose of this study is to find out how the social ministry's media relations strategy is to increase publicity in the mass media. Media relations is part of external public relations that fosters and develops good relations with the mass media as a means of communication. Researchers use Frank Jefkins' theory of general principles to foster good media relations or media relations. This research uses descriptive qualitative research, data obtained through primary and secondary data collection. While the research subjects consisted of 1 key informant and 3 informants. Based on the results of research the Ministry of Social Affairs has applied the theory of Frank Jefkins the general principle of fostering good relations, but in the strategy carried out there are still many shortcomings and need to be improved again. From the 6 theoretical points according to Jefkins, by serving the media, by establishing a reputation for reliability, by supplying good copy, by providing cooperation in providing material, by providing verification facilities, by building personal relationships with the media, the Ministry of Social Affairs needs to strengthen media relations in section by providing verifivation facilities, and by building personal relationships with the media. So that the media can report information related to the Indonesian Ministry of Social Affairs and the programs that it runs.

Proses Publikasi Humas Badan Nasional Pengelola Perbatasan Pada Akun Media Sosial Instagram Tri Baskara; Menati Fajar Rizki
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

The National Agency for Border Management of the Republic of Indonesia as a government agency has the duty to manage the country's territorial borders. Regarding the country's borders, information is needed by Indonesian citizens to find out about what the country's borders are and what the conditions are BNPP Public Relations is the leading division to inform matters relating to the Disclosure of BNPP information. The purpose of this study was to determine the publication process by the BNPP Public Relations division on Instagram accounts and their obstacles. This research uses P.O.A.C theory and new media. This study uses a qualitative approach with a descriptive study on BNPP's Instagram account. This research was conducted at the BNPP public relations office with one Key Informant and two informants. The results of this study indicate that the public relations process of BNPP on Instagram faces obstacles. In the Planning section that is Human (HR) is lacking, then the indicators of Organizing namely Technology as the supply of workplaces and supporting technology for making publications are still lacking, then the last obstacle is Direction in which the results of this study the obstacle lies in Vertical Communication between Leaders and Staff in the process of publication. The conclusion of this research is the use of Instagram media in publications is effective enough to see the times so that it is right on target to the community.

STRATEGI KOMUNIKASI HUMAS KEMENKOMARVES DALAM PEMBERIAN INFORMASI PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT Menati Fajar Rizki; Muhamad Sabuya
Commed Jurnal Komunikasi dan Media Vol. 7 No. 2 (2023): COMMED : Jurnal komunikasi dan media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i2.7317

Abstract The Covid-19 pandemic requires the government to impose restrictions on community activities. The purpose of this study was to determine the government's (Coordinating Ministry of Maritime Affairs and Investment) communication strategy for conveying information regarding the Implementation of Restrictions on Community Activities during the Covid-19 pandemic. The theory used is R.Wayne Pace's theory of public relations strategy. This study uses a qualitative research approach with descriptive research methods. Public Relations of the Coordinating Ministry for Maritime Affairs and Fisheries presents data so that the public can understand the current situation and can also comply with the policies made by the government. In The Goals Which the Communicator Sought to Achieve, there are several obstacles that can be overcome, namely data differences with facts in the field, no budget adjustments, and the emergence of hoax news. The conclusion from this research is that the Public Relations of the Coordinating Ministry for Maritime Affairs and Investment has succeeded in carrying out a communication strategy to convey information about PPKM and the Covid-19 pandemic. Keyword: Public Relations; Public Communication; Communication Strategy

Optimalisasi Komunikasi Digital dalam Penerapan Visual Sosial pada Desain atau Layout Website Company Profile Aisyah Amalia Cahyani; Abdul Kholik; Menati Fajar Rizki
Jurnal Syntax Admiration Vol. 5 No. 7 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i7.1303

This research is needed to provide the latest views on the Public Relations and Digital Communication Study Program through online media, namely the website. In addition, in order to increase interaction with the community, especially prospective new students who are looking for information about the Public Relations and Digital Communication study program, as well as to help agencies to continue to adapt to technological developments as an implementation of the implementation of digital communication. This research is a qualitative research with a constructivist approach. The researcher uses constructivists to find out the maximum response of website visitors in disseminating information in the community related to the Study Program through the website. In addition, the constructivist approach was chosen so that researchers have a deeper understanding, not just mere knowledge but are expected to be able to build knowledge and understanding through direct experience and reflection on websites. The implementation of the website development strategy to strengthen the profile of the study program in improving the brand image as one of the applied undergraduate study programs at the State University of Jakarta is a sustainable task and requires continuous efforts to brand this study program to the general public, Personal and Historical Approach to Websites, and Engineering and Aesthetics in the Application of Digital Communication, as well as the Management and Maintenance of Website Development of the Study Program Displaying topics of interest, namely the latest curriculum, topics about curriculum lecturers and topics of graduate job prospects.

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