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Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM)
Published by Universitas Singaperbangsa Karawang
ISSN : -     EISSN : 27156508     DOI : http://dx.doi.org/10.35706/
Core Subject : Science, Education, Social,
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
JPRMEDCOM diterbitkan sebagai upaya Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang untuk mempromosikan pendekatan interdisiplin yang mengakomodasi penelitian terkini di Indonesia terkait dengan jurnalistik, public relation dan media ilmu komunikasi. JPRMEDCOM berharap dapat menerbitkan temuan penelitian secara teratur dan berkala, dan menjadi jurnal rujukan untuk bidang jurnalistik, public relation, media dan ilmu komunikasi di Indonesia. Bentuk elektronik dari JPRMEDCOM diharapkan dapat diakses oleh seluruh masyarakat Indonesia dan memberikan manfaat bagi publik yang lebih luas.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2022): JPRMEDCOM" : 6 Documents clear
Pengaruh Website Unsika Terhadap Pemenuhan Informasi Mahasiswa Baru Program Studi S1 Ilmu Komunikasi Andri Irawan
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.5425

Abstract

Effect of Using the Unsika Website on Fulfillment of New Student Information Among Communication Studies Students Class of 2019,2020 Universitas Singaperbangsa Karawang). This research was motivated by many complaints related to the incomplete delivery of information to new students in 2018 from the beginning of registration until the lecture had taken place. The author suspects that the information media used by UNSIKA in fulfilling information for new students is not optimal. The purpose of this study is to determine whether there is an effect of using the Unsika website on the fulfillment of information needs. This research method uses quantitative methods using simple regression analysis with the support of Uses and Gratification Theory. The population in this study were students of communication science class 2019, 2020. Sampling technique with probability sampling with a total sample of 79 respondents. Data collection techniques through questionnaires. The results of this study found that: There is a significant influence between the effect of using the Unsika website on the fulfillment of information needs. This is evidenced by the results of simple regression analysis with a significance value of 0.000 <0.05, meaning that the use of the Unsika website has an effect on meeting the information needs of new students with the regression equation Y = 7.722 + 0.213, it can be concluded that the use of the Unsika website is positively related to the fulfillment of student information. new with a high degree of correlation. Keywords: use of the UNSIKA website, fulfillment of information, students of the communication science study program
Kampanye Capres dan Cawapres Pada Pemilu 2019: Efektivitas Penggunaan Buzzer di Media Sosial La Ode Muhammad Idris; Reza Fahlevi
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6544

Abstract

Campaign is an important component for candidate pairs as one of the main strategies in achieving the target vote. In the 2019 election, for example, the increasingly widespread use of social media was used as an effective way to communicate politically to the public. The public is presented with various campaign concepts, ranging from using official accounts to using paid accounts to increase conversations on social media. Indeed, in the campaign concept, the presentation of the concept of vision and mission has a neat and competent structure, but this has been eroded by the number of robotic accounts that only present information on activities to the movements of candidate pairs in each campaign action. This article uses a qualitative descriptive analysis design with a literature study method. This writing will use the Uses and Gratification Theory approach where in the explanation of this theory focuses on research conducted on viewers or audiences as a determinant of message and media selection. The existence of a buzzer that is owned by each pair of candidates, does influence the vote and the audience's desire to vote, but the audience in this case is the people who have the right to choose and still use their hearts and minds to make their choice.   Keywords: campaign, election, voters, social media, democracy Campaign is an important component for candidate pairs as one of the main strategies in achieving the target vote. In the 2019 election, for example, the increasingly widespread use of social media was used as an effective way to communicate politically to the public. The public is presented with various campaign concepts, ranging from using official accounts to using paid accounts to increase conversations on social media. Indeed, in the campaign concept, the presentation of the concept of vision and mission has a neat and competent structure, but this has been eroded by the number of robotic accounts that only present information on activities to the movements of candidate pairs in each campaign action. This article uses a qualitative descriptive analysis design with a literature study method. This writing will use the Uses and Gratification Theory approach where in the explanation of this theory focuses on research conducted on viewers or audiences as a determinant of message and media selection. The existence of a buzzer that is owned by each pair of candidates, does influence the vote and the audience's desire to vote, but the audience in this case is the people who have the right to choose and still use their hearts and minds to make their choice.   Keywords: campaign, election, voters, social media, democracy
Pengaruh Terpaan Konten Video #Racunshopee Di Tiktok Terhadap Perilaku Konsumtif: Studi Kausalitas Pengaruh Terpaan Konten Video #racunshopee di TikTok terhadap Perilaku Konsumtif pada Remaja SMAN 1 Subang Nadhiv Irvina Wibawa; Nur'aeni; Akhmad Basuni
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6700

Abstract

This research is entitled The Effect of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior (A Causality Study of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior in Adolescents at SMAN 1 Subang). Then this research uses the S-O-R Theory. The purpose of this study is to find out how much exposure to #racunshopee's video content is on TikTok, how much consumptive behavior is on #racunshopee's video content. And how big is the impact of exposure to #racunshopee's video content on TikTok on consumptive behavior. The approach used in this research is quantitative with the type of associative. The respondents of this study were teenagers who were students of SMAN 1 Subang who watched and watched the video content of #racunshopee on TikTok. The sampling technique used is a saturated sample (census), while the number of respondents in this study is 97 people. Based on the research results of hypothesis testing through t test, it is known that t count = 8.203 with a significant level of 0.5 and t table = 1.66105. H0 is rejected and Ha is accepted because t arithmetic is greater than t table then. Therefore, it can be concluded that exposure to #racunshopee's video content on TikTok (X) has an effect on consumptive behavior (Y) and the magnitude of the effect is 41.5% and 58.5% is influenced by factors other than the variables studied in this study.   Keywords: #racunshopee video content, exposure, consumptive behavior
Terpaan Media Instagram Pada Followers Klabinaria Subang : (Studi Deskriptif Kuantitatif Terpaan Media Instagram Pada Followers Klabinaria Subang) Fitriyani Fitri
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6709

Abstract

This study aims to determine how much Instagram media exposure is to Klabinaria Subang'sfollowers.This study uses the concept of media exposure by Rakhmat by measuring 3indicatorsof media exposure including frequency, attention and duration by Elvinaro. Thisresearch uses quantitative description research method. Respondents in this study wereInstagram followers @klabinariasubang, totaling 95 respondents. With sampling techniquenon probability samplinguses the Slovin formula, for data collection obtained through libraryresearch observations, questionnaires, and interviews. After doing the research, the resultsshowed that the value of the indicator of the frequency of exposure to the Klabnaria SubangInstagram media that of 95 respondents gave a high interval value with a percentage of68.84%, the value of the attention indicator of Klabnaria Subang Instagram media exposurethat of 95 respondents gave a high interval value with a percentage of 71.70% , the value ofthe Klabnaria Subang Instagram mediaexposure indicator value that out of 95 respondentsgave a high interval value with a percentageof 47.69%. Keywords : media exposure, instagram, followers
Memahami Kritik dan Kemarahan Interpersonal di Balik Pesan-Pesan Humoris via New Media: Kasus hashtag di Twitter #ThePowerofSetnov dan #TiangListrik Khairul Arief Rahman
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6784

Abstract

This paper will explore issues related to how anger can be an interpersonal power through humorous messages on social media. The existence of new media that makes it easier for anyone to access and process information, of course has real implications related to cooperation or in the Indonesian context it can be said as mutual cooperation. In the context of Indonesia, where people like humor, interpersonal communication in new media makes criticism and anger unique. This humor automatically has its own strength as part of the interpersonal communication culture in Indonesia. The creation of various topics on Twitter such as #ThePowerOfSetnov and #TiangListrik is one of the cases where personal anger is manifested in the form of humor. So that the main concentration in this discussion is how the message of interpersonal humor is interpreted as part of anger in the context of interpersonal communication and how the function of humor in the context of interpersonal communication is carried out on social media. The conclusion is that the humorous interpersonal messages in the topics of #ThePowerOfSetnov and #SaveTiangListrik are a mixture of various things between criticism, personal dissatisfaction, and the oddities found in the case that ensnared Setya Novanto. However, because of the oddity or strangeness, directly between individuals try to find a suitable logic by equating the case with something that did not happen or an imaginative analogy.   Keywords: Collectivity, Interpersonal Communication, Hyperpersonal, Humor, and Social Media
Makna Komunikasi Pengguna Fitur Obrolan Permainan Hago dalam Menemukan Pasangan Tantri Puspita Yazid; Heriyanto Tampubolon
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6799

Abstract

This study aims to determine the meaning of communication given by users to others through the Hago game chat room feature in finding a partner. Will see the content of messages, speech acts, episodes, relationships, life scripts, to cultural patterns that occur. Using qualitative research methods with a descriptive approach and analyzed with the theory of coordinated meaning management. The subjects in this study were users of the Hago game who were then selected based on a purposive technique. Data was collected through observational studies, interviews, and documentation with four pairs of informants. Data analysis techniques by reducing data, presenting data, and drawing conclusions. In addition, the technique of checking the validity of the data uses source triangulation. The results showed that there were content of messages, speech acts, episodes, relationships, life scripts by users of the Hago game to find their partner. There is a continuation to a more serious level because they have trusted each other. The relationship that exists is also increasingly intense between couples because the chat room feature can make them interact with each other. Although there are cultural differences regarding ethnicity, it is not a problem for couples and families of existing couples. Because for them a sense of love and mutual comfort is the main key to the relationship that occurs. Keywords: hago game, communication, couple

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