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All Journal Jurnal Profetik BIORMATIKA : JURNAL ILMIAH FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Community Development Journal: Jurnal Pengabdian Masyarakat Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Jurnal Pengabdian Masyarakat Tapis Berseri Jurnal Ilmu Komunikasi Andalan Jurnal Media Pengabdian Komunikasi
Nur'aeni, Nur'aeni
Universitas Subang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences

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Literasi Digital Orang Tua Murid PAUD Dalam Pembelajaran Daring Di Kabupaten Subang Nur'aeni Nur'aeni; Adhie Surachman; Ine Anggraini
Biormatika : Jurnal ilmiah fakultas keguruan dan ilmu pendidikan Vol. 8 No. 1 (2022): Biormatika : Jurnal ilmiah fakultas keguruan dan ilmu pendidikan
Publisher : FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35569/biormatika.v8i1.1161

Abstract

Penelitian ini dilakukan untuk mengukur tingkat kompetensi literasi digital orang tua murid satuan pendidikan PAUD di Kabupaten Subang. Pendekatan dan metode pelaksanaan penelitian adalah mixed-method, Sekaligus melakukan benchmark terhadap penelitan sejenis sebelumnya mengenai literasi digital orang tua dan pembelajaran daring di tingkat PAUD pada masa normal baru. Hasil penelitian mengungkapkan informasi dari 30 PAUD yang menjadi responden dan mewakili 30 kecamatan yang ada di Kabupaten Subang. Berdasarkan hasil survei diketahui proses pembelajaran daring untuk tingkat PAUD mayoritas belum dilaksanakan menggunakan platform pembelajaran digital, tapi masih menggunakan komunikasi berbasiskan pesan menggunakan media SMS/ WA. Pembelajaran menggunakan platform digital seperti Zoom sudah dicoba oleh beberapa sekolah PAUD namun terkendala rendahnya literasi digital dan sedikitnya waktu yang dimiliki oleh orang tua murid untuk mendampingi anaknya. Hal ini menunjukkan fakta bahwa meskipun hampir semua orang tua sudah biasa menggunakan dan berkomunikasi secara digital menggunakan telefon genggam atau gadget, tapi tidak paham dalam pemanfaatannya untuk pembelajaran. Berdasarkan hasil penelitian tersebut, maka kebijakan dan panduan literasi digital yang akan direkomendasikan harus menitikberatkan pada peningkatan pengetahuan dan kemampuan orang tua dalam mengakses sistem pembelajaran digital, guna mendukung keberhasilan program dan kegiatan pembelajaran, khususnya yang dilaksanakan secara daring akibat masih merebaknya pandemi Covid-19
STUDI EFEKTIVITAS SOSIALISASI PROYEK PEMBANGUNAN PELABUHAN PATIMBAN DAN PENERIMAANNYA OLEH MASYARAKAT Nur Aeni Tarmidzi; Arief Darmawan; Dodi Angga Nugraha
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 6, No 1 (2020): April 2020 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v6i1.771

Abstract

Pelabuhan Internasional Patimban dibangun oleh Dirjen Perhubungan Laut bekerjasama dengan Japan International Cooperation Agency (JICA). Proyek ini mencakup backup area ± 356,23 ha dan jalan akses ± 15,79 Ha, yang meliputi desa-desa di Kecamatan Pusakanagara dan Kecamatan Pusakajaya di Kabupaten Subang. Pembangunan pelabuhan dan jalan akses pelabuhan akan memiliki dampak potensial terhadap lingkungan dan sosial-ekonomi masyarakat. Guna menghindari dampak negatif dari pembangunan, sesuai dengan Peraturan Pemerintah No. 61 tahun 2009 tentang keterbukaan informasi, pihak pengembang harus menyampaikan informasi tentang pembangunan dalam bentuk sosialisasi terhadap masyarakat terdampak, khususnya kelompok yang rentan (perempuan dan anak-anak). Penelitian ini bertujuan melakukan audit komunikasi guna mengukur efektivitas kegiatan sosialisasi pembangunan pelabuhan Patimban yang dilakukan pihak pengembang. Metode penelitian yang digunakan adalah mixed-method, yaitu pendekatan kualitatif deskriptif berupa kuesioner kepada responden pada 6 desa terdampak, yaitu desa Tanjungjaya, Genteng, Siwalan, Galian, Patimban, dan Terungtum, yang dikuatkan dengan wawancara dengan narasumber aparat desa dan tokoh masyarakat setempat. Hasil penelitian menunjukkan bahwa kegiatan sosialisasi yang dilakukan belum efektif, dari 27 pertanyaan yang meliputi tujuh indikator audit komunikasi, yaitu pengkomunikasian inovasi gagasan, inovasi tindakan, inovasi media, saluran komunikasi, saluran interpersonal, jangka waktu sosialisasi, dan pelibatan sistem sosial, menujukkan masih rendahnya pemahaman masyarakat terhadap tujuan dan dampak dari pembangunan pelabuhan Patimban. Sehingga pihak peneliti akan merekomendasikan hasil penelitian kepada pihak pengembang sebagai bahan perbaikan pelaksanaan kegiatan sosialisasinya, agar masyarakat dapat memahami dengan baik tujuan dan manfaat pembangunan pelabuhan Patimban, sehingga dapat mendukung dan turut berkontribusi.
Penerapan Marketplace Dan Media Sosial Sebagai Strategi Peningkatan Penjualan Produk Usaha Mikro Kecil dan Menengah (UMKM) Santi Purwanti; Jaja; Sriwulan; Nuraeni
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 1 No. 2 (2022): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi Oktober)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.392 KB) | DOI: 10.36448/jpmtb.v1i2.21

Abstract

Usaha Mikro Kecil dan Menengah memiliki peranan yang sangat penting dalam peningkatan pendapatan ekonomi masyarakat, desa Buniara memiliki beberapa UMKM yang memiliki keingingan adanya peningkatan penjualan yang lebih baik terkait produk-produk yang ada, untuk memfasilitasi hal tersebut maka pelu dilakukan penerapan teknologi informasi berupa media sosial instagram sebagai media promosi yang di buat dengan mengunggah photo-photo dan video dari produk yang ada serta penerapan marketplace shopee sebagai media interaksi antar penjual dan pembeli sehingga dapat meningkatkan penjualan produk, selain dua media diatas juga dibuat stiker branding produk sehingga lebih menambah ketertarikan konsumen dalam membeli produk-produk UMKM.
Pengaruh Terpaan Konten Video #Racunshopee Di Tiktok Terhadap Perilaku Konsumtif: Studi Kausalitas Pengaruh Terpaan Konten Video #racunshopee di TikTok terhadap Perilaku Konsumtif pada Remaja SMAN 1 Subang Nadhiv Irvina Wibawa; Nur'aeni; Akhmad Basuni
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6700

Abstract

This research is entitled The Effect of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior (A Causality Study of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior in Adolescents at SMAN 1 Subang). Then this research uses the S-O-R Theory. The purpose of this study is to find out how much exposure to #racunshopee's video content is on TikTok, how much consumptive behavior is on #racunshopee's video content. And how big is the impact of exposure to #racunshopee's video content on TikTok on consumptive behavior. The approach used in this research is quantitative with the type of associative. The respondents of this study were teenagers who were students of SMAN 1 Subang who watched and watched the video content of #racunshopee on TikTok. The sampling technique used is a saturated sample (census), while the number of respondents in this study is 97 people. Based on the research results of hypothesis testing through t test, it is known that t count = 8.203 with a significant level of 0.5 and t table = 1.66105. H0 is rejected and Ha is accepted because t arithmetic is greater than t table then. Therefore, it can be concluded that exposure to #racunshopee's video content on TikTok (X) has an effect on consumptive behavior (Y) and the magnitude of the effect is 41.5% and 58.5% is influenced by factors other than the variables studied in this study.   Keywords: #racunshopee video content, exposure, consumptive behavior
FIGHTING THE DISINFODEMIC: FACT- CHECKING MANAGEMENT OF HOAX COVID-19 IN INDONESIA Dasrun Hidayat; Acep Rohendi; Deri Hanafy D; Maylanny Christin; Nur'aeni Nur'aeni
Profetik: Jurnal Komunikasi Vol 15, No 2 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i2.1996

Abstract

Indonesia was currently fighting disinfodemic COVID-19. During this situation, several hoaxes related to COVID-19 were circulating. Of course, the hoax news makes people even more worried and afraid. One way to prove the facts in that news is through a fact-checking system. This system is intended to check facts and verify information so that the truth can be identified. Fact-checking needs to be known by the public to suppress the spread of hoax news, especially related to the circulation of COVID-19 in Indonesia. Based on this phenomenon, the purpose of this study is to determine the informants’ experience related to the fact-checking process. The study informant referred to Mafindo, an internationally licensed fact-checking agency. To answer the objective of the research, the researcher used an ethnographic study of public relations with a qualitative approach. The ethnographic study of public relations focuses on examining communication activity planning using analysis units of Insight, Strategic Program, Program Implementation, Action, and Reputation or the IPPAR Model. The results of this study indicate that the Mafindo fact checker interprets the fact-checking for COVID-19 news as important, to reduce public concerns. The lack of reference sources to be used as data and evidence of hoax news becomes a challenge when doing fact-checking. The fact-checking phases include data collection, sorting, analyzing, and checking the results before publishing them to the public. The discussion is an effort to maintain the credibility of the results, image, and reputation of the fact-checker institution.
Strategi Marketing Public Relations Dealer Daihatsu Dalam Meningkatkan Penjualan Mobil Di Masa Pandemi Covid-19 Edi Satrio Utomo; Suhendra Atmaja; Nur’aeni Nur’aeni
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.264 KB)

Abstract

This study aims to analyze the marketing public relations strategy used by the Daihatsu Pondok Pinang Dealer Branch to increase car sales during a pandemic, using a pull, push, and pass strategy. This study uses descriptive qualitative research methods with data collection techniques using observation, interviews and documentation. The results showed that the marketing public relations strategy of the Daihatsu Pondok Pinang Dealer Branch used push, pull, and pass to increase car sales, each having a role. However, in implementing this strategy there are several obstacles, namely cost and budget constraints in carrying out the program, the increasing number of competitors in the automotive industry business world, and structurally the public relations position does not have its own division still under a senior executive salesman who does not have full authority over decisions designed.
MSMEs CAPACITY BUILDING THROUGH DIGITAL LITERACY IN BUMDES MSMEsIN THE DISTRICT OF ROAD CAGAK SUBANG REGENCY Rasman Sonjaya; Almadina Rakmaniar; Irma Purnama Sari; Ahmad Fahrul; Muchtar Muchtar; Nur’aeni Nur’aeni
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.12851

Abstract

The Covid-19 pandemic has had an extraordinary impact on business continuity, including Micro, Small and Medium Enterprises (MSMEs). The majority of MSMEs have been negatively affected by the Covid-19 pandemic. The digitization of MSMEs is an effort to change from conventional to digital systems as an effort to increase the effectiveness and efficiency of MSME business and operational processes. The digitization of MSMEs has made MSME business actors change their business management from conventional to modern practices. However, there are still many people who do not understand that the use of digital media is an obstacle for various aspects, one of which is MSME actors in Jalan Cagak District, Subang Regency. The opportunity to be able to introduce MSME products is very open with digital media. This should be able to help and boost the economy of MSMEs in Jalan Cagak District, Subang Regency, by taking advantage of various opportunities as creative content industry players.The problems that have been identified are the things that are discussed together by the PKM team (community activity program), in order to be given the best solution, the problem is how the current content creators become qualified so that they can help in efforts to increase digital media literacy. In this PKM activity, the team will carry out activities based onseveral methods. The expected output target in this activity is so that digital media literacy can be in demand with quality creative content.The approach method used to overcome problems faced by partners is through outreach, training or counseling and consulting activities. Then an active participatory approach is carried out between the proposing team and partners on an ongoing basis and plays an active role in providing assistance and coaching in the creation of digital creative content.
Pengaruh Promosi Akun Instagram @Badjoelama.Co Terhadap Keputusan Pembelian Barang Preloved Pada Followers Aktif Dhina Khoerunisa; Nur’aeni Nur’aeni; Adhie Surachman
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of the promotion of the @badjoelama.co Instagram account on purchasing decisions on active followers. This study uses a quantitative method with an associative approach. respondents in this study are active followers of @badjoelama.co. The source of the data used is from questionnaire data with active followers @badjoelama.co which is then processed using SPSS version 25. In this study, the significance correlations value is 0.000, so it can be said that there is a relationship between promotions and purchasing decisions, while the Pearson correlation value is 0.490. the level of promotion relationship with purchasing decisions is moderately correlated. The results of significant research taken from the ANOVA table, the significant value of the promotion variable (X) on the purchasing decision variable (Y) is 0.00 <0.05 and f-count 30.909 > f-table 3.09. This proves that Ho is rejected, Ha is accepted, meaning that there is a significant effect of promotion on purchasing decisions.
STRATEGI KAMPANYE PADA PROSES SOSIALISASI PROGRAM PENDIDIKANDAN PENGEMBANGAN ANAK USIA DINI DI KABUPATEN SUBANG Nur’aeni -
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 2, No 2 (2016): Oktober 2016 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v2i2.563

Abstract

Abstrak Penelitian dilakukan di PAUD Bina karya desa cupunagara kecamatan cisalak kabupaten Subang. Tujuan pokok penelitian ini adalah untuk mengetahui bagaimana proses pelaksanaan kampanye program PPAUD melalui sosialisasi yang di lakukan oleh tim pengelola kegiatan dari awal sampai akhir. Metode yang digunakan adalah studi deskriptif dengan pendekatan obyektif. Teori yang digunakan yaitu model komponensial dengan Pertanyaan penelitian : 1) Bagaimana menetapkan sumber kampanye program PPAUD? 2) Bagaimana merancang pesan kampanye pada proses sosialisasi program PPAUD? 3) Bagaimana saluran yang digunakan dalam kampanye pada proses sosialisasi program PPAUD? Jenis variabel ini dilakukan karena penelitian ini deskriptif. Peneliti tidak melakukan perhitungan untuk menjawab rumusan masalah dan tidak melakukan perhitungan untuk menguji hipotesis yang telah diajukan. Peneliti hanya menggambarkan gejala atau fenomena dari satu variabel yang diteliti tanpa menjelaskan hubungan-hubungan yang ada. Peneliti menemukan bahwa kegiatan kampanye dalam mensosialisasikan program PPAUD ada 3 aspek yaitu pertama aspek strategi dalam menetapkan sumber kampanye, kedua aspek merancang pesan kampanye, dan yang ketiga aspek saluran yang digunakan dalam kampanye. Hasil penelitian adalah model integratif yang meliputi pertama pra persiapan meliputi: Rapat TPK, pembentukan tim khuus kampanye, pengukuhan /pelantikan tim. Kedua persiapan yang dilakukan di setiap kegiatan meliputi:perancangan strategi kampanye, perancangan time line program dan ketiga pelaksanaan kampanye dalam proses sosialisasi pada program PPAUD yang dilakukan melalui 2 saluran yaitu saluran antarpribadi dan saluran media masa. Kata kunci: Strategi; Kampanye; Sosialisas;, PAUD Abstract The study has conducted in early chilhood work at Bina village disricts Cupunagara Cisalak Subang.The man objective of this study has determined how the implementation proces of PPAUD program,trough awarness campigns undertaken by management activities from beginning to end. The method used has descriptive study with an adjective approach.The theory used is the models komponensial with research questions;1).How to set a campaign source PPAUD program? 2) How to design a campaign message on PPAUD socialization prosess? 3) How does the channel used in the campaign PPAUD sosialization process?This techique use descriptive study. Researchers did not do the calculation to answer the problem formulation and not do the the calculation to test the hypotheses hat have been proposed. Researchers only describe symptomsor phenomena of the variables studied without explaning the relationship that exist. Reaserchers found that the campaign activities in disseminating the program PPAUD there are 3aspect: the first aspect in determining the source of campaign strategy, the second aspect of designing the campaign message,and the third aspec of the chanels used in the campaign. Result of the study are: the first integrative model that includes preparation include: Meeting TPK, team building campaign, inauguration/swearingteam. Both preparations were performedin each activity include:designing a camaign strategy, design time and the third line of the campaign programs in the socialization process PPAUD program conducted through two channels,namely channels of interpersonal and mass media channels. Keywords: Strategy; Campaign; socialization; PAUD
Sosialisasi Pentingnya Ekonomi Desa Melalui Terselenggaranya Pengelolaan Badan Usaha Milik Desa Nuraeni Nuraeni; Dhina Khoerunisa; Melly Merianti; Amanda Gunawan
Jurnal Media Pengabdian Komunikasi Vol 2, No 2 (2022): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.893 KB) | DOI: 10.52434/medikom.v2i2.27

Abstract

Abstract Media to bridge the world of education with the community can also be called Community Service activities (PKM). The use of technology and the role of government in the era of globalization is one of the pilot projects that can be used as opportunities to improve people's welfare through entrepreneurship opportunities. This service aims for Community Empowerment through Socialization of Village Owned Enterprise Management (BUMDes) for village officials and BUMDes managers as a basis for improving abilities both individually and as village institutions in Rancadaka Village, Subang Regency. The method used is qualitative research methods and data collection techniques using interview techniques with BUMDes managers and village governments, direct observations in the field and literature studies using related journals, books. Based on the problems found, the problem-solving framework carried out through this Community Service activity is the Socialization of the Management of Village Owned Enterprises (Bumdes) in Rancadaka Village, Rancadaka District which has the potential to drive the wheels of the village economy and be able to improve the welfare of the village community. The purpose of this service is empowerment. the community through the Socialization of the Management of Village Owned Enterprises (BUMDes), so that BUMDes managers have the ability to carry out targeted programs so that they can be accounted for in accordance with applicable regulations, especially in Rancadaka Village, Pusakanagara District, Subang Regency. The hope in the future is that a follow-up action is needed by the Regional Government and all related parties to explore the potentials that exist in the region. Keywords: Bumdes; economy; management; rancadaka.  Abstrak  Media untuk menjembatani dunia Pendidikan dengan masyarakat bisa disebut juga kegiatan Pengabdian kepada Masyarakat (PKM). Pemanfaatan teknologi dan peran pemerintah dalam era globalisasi menjadi salah satu pilot proyek yang dapat dijadikan peluang untuk meningkatkan kesejahteraan masyarakat melalui peluang berwirausaha. Pengabdian ini bertujuan untuk Pemberdayaan Masyarakat melalui Sosialisasi Pengelolaan Badan Usaha Milik Desa (BUMDes) bagi aparatur desa dan Pengelola BUMDes sebagai dasar untuk meningkatkan kemampuan baik secara individu maupun secara lembaga desa di Desa Rancadaka Kabupaten Subang. Metode yang digunakan yaitu metode penelitian kualitatif serta teknik pengumpulan data menggunakan teknik wawancara dengan pengelola BUMDes serta pemerintahan desa, observasi secara langsung ke lapangan serta studi literatur yang menggunakan jurnal, buku, yang terkait. Berdasarkan permasalahan yang ditemukan, maka kerangka pemecahan masalah yang dilakukan melalui kegiatan Pengabdian Pada Masyarakat ini adalah Sosialisasi Pengelolaan Badan Usaha Milik Desa (Bumdes) Desa Rancadaka Kecamatan Rancadaka yang berpotensi menggerakkan roda perekonomian desa dan mampu meningkatkan kesejahteraan masyarakat desa. Hasil dari pengabdian ini adalah pemberdayaan masyarakat melalui Sosialisasi Pengelolaan Badan Usaha Milik Desa (BUMDes), sehingga pengelola BUMDes memiliki kemampuan dalam menjalankan program yang tepat sasaran agar bisa dipertanggungjawabkan sesuai dengan aturan yang berlaku, khususnya di Desa Rancadaka Kecamatan Pusakanagara Kabupaten Subang. Harapan ke depan tentunya diperlukan tindak lanjut oleh Pemerintah Daerah dan semua pihak yang terkait untuk menggali potensi-potensi yang ada di wilayah tersebut.Kata-kata kunci: Bumdes; ekonomi; manajeme; rancadaka.
Co-Authors Acep Rohendi Achmad Buchori Adhie Surachman Ahmad Fahrul Akhmad Basuni Almadina Rakmaniar Amanda Gunawan Arief Darmawan Dasrun Hidayat Deri Hanafy D Dhina Khoerunisa Dhina Khoerunisa Dhina Khoerunisa Dodi Angga Nugraha Edi Satrio Utomo Fitra Asyhari Ine Anggraini Irma Purnama Sari Jaja Jaja Maylanny Christin Melly Merianti Muchtar Muchtar Nadhiv Irvina Wibawa Purwanti, Santi Sonjaya, Rasman Sriwulan Suhendra Atmaja