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Jurnal Ilmu Komunikasi
Published by Universitas Islam Negeri Sunan Ampel
ISSN : 2088981X     EISSN : 27232557     DOI : https://doi.org/10.15642/jik
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan menjadi wadah pengembangan ilmu komunikasi, baik dari hasil penelitian maupun analisis-reflektif. Para akademisi dan praktisi diharapkan berkontribusi dalam mengembangkan teori dan konsep-konsep baru di bidang ilmu komunikasi dalam berbagai perspektif yang luas. Kajian utama jurnal ini mencakup studi media during/cetak, film, periklanan, dan rumpun ilmu komunikasi lainnya. Jurnal Ilmu Komunikasi terbit dua kali setahun pada bulan April dan bulan Oktober
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 9 No. 1 (2019): April" : 7 Documents clear
STRATEGI INTEGRATED MARKETING COMMUNICATION "THE RED GINGER" GHOZALI DI DESA TAMBAK DALAM BARU Faizah, Nur
Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.114 KB)

Abstract

Artikel ini mengkaji tentang strategi Integrated Marketing Communications yang dilakukan Ustadz Ghozali dalam memasarkan produk the red ginger faktor yang menunjang penerapan Integrated Marketing Communicationsyang dilakukan Ustadz Ghozali dalam memasarkan produk the red ginger. Tujuan penelitian ini adalah mengidentifikasi strategi Integrated Marketing Communicationsyang dicanangkan oleh Al Ghozali dalam memasarkan produk the red ginger serta mengetahui faktor yang menunjang serta menghambat Integrated Marketing Communicationsyang dilakukan Al Ghozali. Penelitian yang dilakukan menggunakan metode penelitian kualitatif dengan menguraikan secara deskriptif deskriptif.Hasil penelitian menunjukan bahwa strategi Integrated Marketing Communications yang dilakukan Al Ghozali dilakukan dalam 2 tahap yaitu perencanaan dan pelaksanaan, dalam tahap perencanaan dan pelaksanaan tersebut Al Ghozali menggunakan strategi berupa periklanan, pemasaran langsung, promosi langsung, penjualan personal serta hubungan masyarakat. Faktor yang menunjang keberhasilan Al Ghozali dalam memasarkan the red ginger yaitu dengan media sosial dan Para Reseller sebagai penunjang keberhasilan.
Dramaturgi Pengguna Narkoba di Surabaya M. Darul Muttaqin; Ali Nurdin
Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.1.1-15

Abstract

This study aims to describe the dramaturgy of drug users in Surabaya. The subjects of this study were three drug users at the PLATO Foundation Surabaya and a drug user outside the foundation that was determined purposively. This type of research is descriptive-qualitative to describe the attitudes and behavior of drug users. Data were collected by interview, observation, and documentation to understand what drug users were doing. Data were analyzed by reducing, classifying, presenting all the information that has been obtained, and drawing conclusions. The results of the study describe that drug users perform roles in different places in the dramaturgy concept, namely the front stage and the front stage. Drug users play a role on the front stage by constructing their own identity with a positive image in front of other people or society. On the other hand, drug users play a back stage role in the form of identity as drug users. This back stage has space for freedom in a limited space for the family and community.
Representasi Gender dalam Film “Tenggelamnya Kapal Van Der Wijck” Lailatul Mufarihah
Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.1.16-32

Abstract

Film is one of the mass media that influences changes in the construction of the audience's mindset. This article discusses gender that is brought back in the frame of the film "The sinking of the ship van der Wijck". The purpose of this study was to determine the gender construction displayed by the film media. This study uses a qualitative approach with media text analysis. The analysis used is the framing analysis model of William A. Gamson and Andre Modigliani, which emphasizes the media frame and package in packaging an idea. The result of this research is that gender in the film "Tenggelamnya Kapal van der Wijck" is represented by discrimination against women. The point is that women in this film in many parts are shown as oppressed and always blamed. In addition, women are given the impression of being worthless and are likened to buying and selling goods that can only be owned by those who have assets and position.
Product Branding Nata De Legen Dusun Shoberoh Desa Dalegan Kecamatan Panceng Kabupaten Gresik I’lamatul Laili
Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.1.33-50

Abstract

This article discusses the process of product branding “Nata de Legen” conducted by the Legen Shoberoh Group (KLS) and the media used. This research uses a qualitative approach. The aim is to describe the product branding process and the media used by KLS in marketing Nata de Legen. The results showed that the product branding carried out by KLS includes four stages; recognition, attracting consumers, marketing, and customer loyalty. In product branding, KLS optimizes services and provides empathy to customers with personal communication. The media used in the product branding process are social media Facebook and Whatsapp, then the point of purchase, namely the Dalegan White Sand tour
Strategi Komunikasi Komisi Pemilihan Umum (KPU) Kabupaten Bangkalan dalam Meningkatkan Partisipasi Masyarakat Siti Zaenab; Nikmah Hadiati Salisah
Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.1.51-68

Abstract

This research discusses how the communication strategy of the General Election Commission (KPU) of Bangkalan Regency to increase public participation in regional head elections. This study uses a qualitative approach to investigate more deeply the observed focus. The theory used is strategic planning theory. The results of this study are (1) the communication strategy of the Bangkalan Regency’s KPU to increase voter participation using conventional methods, (2) the beginner voter education strategy is one of the KPU strategies by paying special attention to first-time voters. They are high school students/equivalent, by cooperating with novice voter
Komunikasi Pemasaran Terpadu “Lemospirés Batik” dalam Menarik Minat Pembelian Konsumen Cindy Andita Kirana
Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.1.69-84

Abstract

This article examines the marketing communication strategies used by Lemospirés Batik to attract consumer interest. This research uses a qualitative-descriptive approach. The research data were analyzed with the perspective of the marketing communication mix theory. The results of this study describe that the strategy taken by Lemospirés Batik to market and introduce its products is (1) the use of advertisements on social and non-social media, (2) organizing exhibitions to do direct marketing, (3) giving discounts and giveaways. to create sales promotions, (4) creating distinctive features on products that are part of personal selling, (5) using public relations to build relationships, and (6) using social media Instagram and Facebook to market products with the concept of storytelling.
Strategi Komunikasi Pemasaran Lasagna Larise Dalam Meningkatkan Penjualan Irodatul Khasanah
Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.1.85-99

Abstract

This article discusses how Lasagna Larise's strategy is to increase its sales. This study uses a qualitative-descriptive approach to describe facts and data. The result of this research is Lasagna Larise puts forward appropriate products, quality, and prices, uses vigorous promotions and locations that attract buyers. In addition, they also use advertising and education independently for prospective buyers, especially for resellers who will later resell their products and of course purchase more than retailers. The benefits provided are also attractive to potential buyers. Further education is still being carried out to increase the number of sales and customer loyalty.

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