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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 353 Documents
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Strategi Adaptif Financial Well-being Generasi Muda Berdasarkan Digital Financial Literacy I Gusti Agung Prabandari Tri Putri; Made Irma Dwi Putranti; Ida Bagus Ardhi Putra
Journal of Business and Economics Research (JBE) Vol 7 No 2 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i2.8601

Abstract

Financial well-being (FWB) has increasingly become something difficult to achieve among the young generation. Based on the existing conditions, this study aims to explore the factors that quantitatively influence FWB. The analysis involves Digital Financial Literacy (X1), Financial Satisfaction (M1), Financial Behavior (M2), and FWB (Y). The research was conducted in Bali Province using purposive sampling, in accordance with the SEM sample size determination rule, which recommends a sample size of five to ten times the number of variables, resulting in an estimated requirement of 95–190 samples. This study involved 110 respondents, mostly aged 21–26 years, representing the productive age group. Data were analyzed using SEM-PLS with WarpPLS 7.0. The results show that DFL and FB have a positive and significant partial effect on FWB. FB and FS serve as mediators in the relationship between DFL and FWB. However, FS acts as a full mediator, as its partial mediation effect was found to be insignificant. The findings suggest that fostering financial well-being requires addressing both digital financial engagement and psychological dimensions of financial satisfaction. Adequate digital financial literacy ensures that the adoption of digital financial services enhances individuals' perceived security and satisfaction. A key strategic contribution of this study is the development of adaptive strategies for enhancing the FWB of the younger generation. Rather than being standardized, such strategies must be tailored to the specific gaps this demographic faces.
Analisis Faktor-Faktor Penentu Kinerja Keuangan Perbankan Konvensional: Peran Good Corporate Governance, Profitabilitas, Likuiditas, dan Struktur Modal Dwi Anggin Pratiwi; Titin Eka Ardiana; Rizki Listyono Putro
Journal of Business and Economics Research (JBE) Vol 7 No 2 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i2.9913

Abstract

This study aims to analyze the influence of good corporate governance, profitability ratios, liquidity ratios, and capital structure on the financial performance of conventional banking companies listed on the Indonesia Stock Exchange for the 2020–2024 period. This research is motivated by high interest rates, increasing cost of funds, and competition in the banking industry that affect the stability and financial performance of conventional banks. The study population includes all conventional commercial banks in Indonesia, with a sample of 29 banking companies selected using a purposive sampling technique with a total of 145 observation data. Data analysis was performed using panel data regression with the help of EViews 12 through model selection tests, multicollinearity tests, heteroscedasticity tests, partial tests (t), and simultaneous tests (F). The results of the study indicate that the profitability ratio has a positive and significant effect on financial performance with a p-value of 0.0000. While good corporate governance (p-value = 0.8625), liquidity ratio (p-value = 0.9995), and capital structure (p-value = 0.1541) do not have a significant effect partially. Simultaneously, all independent variables have a significant effect on financial performance (Prob. F = 0.0000) with an Adjusted R² value of 0.8886, indicating that 88.86% of the variation in financial performance can be explained by the research model.
The Effect of Storytelling and Instagram Marketing on Purchase Intention Through Brand Awareness Hanna Banjarnahor; Onan Marakali Siregar
Journal of Business and Economics Research (JBE) Vol 7 No 2 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i2.10088

Abstract

This study aims to analyze the effect of storytelling and Instagram marketing on Fore Coffee purchase intention in Medan, with brand awareness as a mediating variable. The study uses a quantitative approach with purposive sampling techniques on 100 respondents aged 18-35 years who have been exposed to Fore Coffee Instagram content. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS 4.0. The results show that Instagram marketing has a significant effect on brand awareness and purchase intention, both directly and through the mediating role of brand awareness. In contrast, storytelling does not have a significant effect on brand awareness or purchase intention. The coefficient of determination (R²) values of 0.437 for brand awareness and 0.754 for purchase intention indicate that the model explains a moderate proportion of variance in brand awareness and a substantial proportion of variance in purchase intention. The results confirm that, in the context of Fore Coffee consumers in Medan, the effectiveness of digital marketing is more determined by the optimization of Instagram's visual and interactive features than by a narrative approach. These findings contribute to the digital marketing literature by highlighting the relative effectiveness of Instagram marketing and storytelling in influencing purchase intention through brand awareness. The results also provide practical insights for businesses to optimize Instagram marketing strategies.

Page 36 of 36 | Total Record : 353

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