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Irwan Cahyadi
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Jln. Ismail Marzuki Cakranegara Mataram
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INDONESIA
Target : Jurnal Manajemen Bisnis
Published by Universitas Bumigora
ISSN : -     EISSN : 27159361     DOI : https://doi.org/10.30812/target
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ‘’TARGET’’ bertujuan menyebarluaskan hasil riset dibidang manajemen dan bisnis kepada para akademisi, praktisi, mahasiswa di lingkungan Universitas Bumigora serta berbagai pihak yang ingin berkontribusi dalam penelitian ilmiah. Fokus penelitian pada Manajemen Pemasaran (Marketing Management), Manajemen Keuangan & Perbankan (Financial And Banking Management), Manajemen Sumber Daya Manusia (Human Resource Management), Manajemen Operasi & SIM (Operational Management & Management Information System) dan Kewirausahaan (Entrepreneurship).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 3 No 1 (2021)" : 11 Documents clear
Pengaruh Sifat Materialisme terhadap Perilaku Impulsive Buying dan Kecenderungan Compulsive Buying Pada Remaja di Kota Mataram Rini Anggriani; Abdurrahman Abdurrahman; Isra Dewi Kuntary Ibrahim; Raden Bagus Faizal
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1317

Abstract

The phenomenon of consumers’ behavior in shopping as the effect of the Covid-19 pandemic from offline to online indirectly has an impact on the prevalence of the increasing number of internet users in Indonesia. This study aims to identify whether there is a psychological influence of consumers such as the nature of materialism on impulsive buying and compulsive buying tendencies among adolescents in Mataram City. The sampling technique used was the purposive sampling method with a sample of 110. Data analysis used Structural Equation Modeling (SEM). The results showed that there was a positive and significant influence and relationship between the nature of materialism and impulsive buying. There is a positive and significant effect of materialism on compulsive buying tendencies. There is a positive and significant influence of impulsive buying on the tendency of compulsive buying in local teenagers in Mataram City.

Page 2 of 2 | Total Record : 11

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