cover
Contact Name
Irwan Cahyadi
Contact Email
irwancahyadi@universitasbumigora.ac.id
Phone
+628175787545
Journal Mail Official
jurnal.target@universitasbumigora.ac.id
Editorial Address
Jln. Ismail Marzuki Cakranegara Mataram
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Target : Jurnal Manajemen Bisnis
Published by Universitas Bumigora
ISSN : -     EISSN : 27159361     DOI : https://doi.org/10.30812/target
Core Subject : Economy, Science,
Jurnal ‘’TARGET’’ bertujuan menyebarluaskan hasil riset dibidang manajemen dan bisnis kepada para akademisi, praktisi, mahasiswa di lingkungan Universitas Bumigora serta berbagai pihak yang ingin berkontribusi dalam penelitian ilmiah. Fokus penelitian pada Manajemen Pemasaran (Marketing Management), Manajemen Keuangan & Perbankan (Financial And Banking Management), Manajemen Sumber Daya Manusia (Human Resource Management), Manajemen Operasi & SIM (Operational Management & Management Information System) dan Kewirausahaan (Entrepreneurship).
Articles 12 Documents
Search results for , issue "Vol 4 No 1 (2022)" : 12 Documents clear
Analisis Strategi Pedagang Kaki Lima dalam Mempertahankan Usaha pada Masa Pandemi Covid-19 di Kecamatan Sekarbela Jakranah Jakranah; Titi Yuniarti; I Gusti Ayu Arini
Target : Jurnal Manajemen Bisnis Vol 4 No 1 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i1.1992

Abstract

This study aims to determine and analyze the strategy of street vendors in maintaining business during the covid-19 pandemic in Sekarbela district. The research method used is a qualitative research method with data collection techniques of observation, interviews and documentation. The results of this study indicate that during the Covid-19 pandemic, street vendors felt the impact of a decrease in sales turnover compared to the period before the pandemic, it is known that the implementation of health protocols, one of which is wearing a mask, is applied by several street vendors when serving consumers in addition to personal hygiene and hygiene. place of business is maintained. Street Vendors do not have a specific strategy, but several ways are used to survive against the turmoil of the Covid-19 pandemic, namely by promoting through social media accounts such as WhatsApp, Instagram, and Facebook. In addition, they implement sales through E-Commerce such as Go-Food and Grab-Food. Street vendors who do not understand the use of social media choose to continue selling with the traditional system. Street vendors provide a variety or variety of flavors in their sales to attract consumers. In terms of manpower, street vendors do not require a lot of manpower because street vendors are small businesses. The technology used by street vendors, they only use simple technology that is directly related to business production processes, such as milling tools for sugar cane, juicers for oranges, glass cup presses and gas stoves.
Pengaruh Struktur Aset dan Profitabilitas terhadap Struktur Modal pada Perusahaan Perbankan yang terdaftar di Bursa Efek Indonesia Tahun 2014-2020 Sri Taufil Laily; Lalu Hamdani Husnan; Siti Aisyah Hidayati
Target : Jurnal Manajemen Bisnis Vol 4 No 1 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i1.2045

Abstract

The purpose of this study was to determine the effect of asset structure and profitability on the capital structure of banking companies listed on the Indonesian stock exchange in 2014-2020. The type of research used is causal associative with a quantitative approach. The population in this study were all banking companies listed on the Indonesia Stock Exchange in 2014-2020, namely 41 companies. The sample used in this study were 18 companies. The data used are secondary data obtained from www.idx.co.id as well as several company websites that were sampled in the study. The analytical tools used are descriptive statistical tests, classical assumption tests, multiple linear regression, and hypothesis tests consisting of t test, f test, and coefficient of determination R2 with SPSS version 22. The results of this study indicate that asset structure has a negative and significant effect on capital structure, profitability and significant negative effect on capital structure.

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