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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 9 (2023): (Issue-September)" : 5 Documents clear
Testing The Theory Of Planned Behavior And Perceived Risk To Predict Intention To Used Of Pay Later Services Lubi, Ach.; Sanaji, Sanaji
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7882023

Abstract

The phenomenon of increasing pay later consumers significantly from year to year has made many companies engaged in the technology industry vying to provide pay later services. However, from this there was a massive arrears made by consumers. Based on this phenomenon, the purpose of the authors in conducting this research is to determine the preference for the intention of using fintech and e-commerce consumers for pay later services by using TPB as a reference for this research and then adding one independent variable, namely perceived risk. This study use online survey and data will be analyzed using multiple regression analysis. The results of this study indicate that attitudes, subjective norms, perceived behavioral control, and perceived risk have a positive effect on the intention to use pay later services. Meanwhile, perceived risk has the smallest effect on the intention to use pay later services.
The Influence of eWOM and Brand Image on Brand Trust and Purchase Intention of Mixue Ice Cream & Tea Consumers in the Special Region of Yogyakarta Marziqah, Raihanah; Albari, Albari
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7932023

Abstract

This research aims to explain the influence of electronic word of mouth (eWOM), brand image, brand trust, and consumer purchase intention on Mixue ice cream and tea. The respondents of this study were 190 individuals from the Yogyakarta Special Region, aged between 15 and 50 years old. Convenience sampling technique was used for sample selection, and the structural equation modeling (SEM) analysis technique was employed to test the model and hypotheses. The testing was conducted using Smart PLS Version 3.2.9 software. The results of this study indicate that eWOM has a positive and significant influence on purchase intention. eWOM also has a positive and significant influence on brand image, and a positive and significant influence on brand trust. Brand image has a positive and significant influence on brand trust, and a positive and significant influence on purchase intention. Lastly, brand trust has a positive and significant influence on purchase intention.
Accounting Practices, Financial Literacy And Financial Performance Of Micro, Small And Medium Enterprises Onyango Thadeus, Owino; Simiyu, Gabriel; Ombaba, Mwengei
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7942023

Abstract

This study examines how financial literacy moderates the link between accounting practices and financial performance of MSMEs in the Republic of Kenya. Micro, Small and Medium Enterprises (MSMEs) are significant in developing many economies by creating employment, alleviating poverty and food insecurity, and contributing to the Gross Domestic Product. Despite their significance, MSMEs face multiple challenges that affect their capacity to achieve desired economic outcomes. The study employed an explanatory research design and utilized simple random sampling to select a representative sample. Data was collected from 398 managers/owners of MSMEs using a self-administered questionnaire. The hierarchical regression model was used to test the study hypothesis in SPSS vs.23. The study revealed that accounting practices and financial literacy have a positive and significant influence on MSMEs' financial performance. In addition, results show that financial literacy moderates the relationship between accounting practices and financial performance. The study underlines the importance of accounting approaches and financial literacy in improving MSMEs’ financial performance in developed and emerging nations. Given the scarcity of research in this context, it is critical to employ financial literacy as a moderating variable. The interaction results contribute to the body of knowledge and serve as a catalyst for improving the association between accounting practices and financial performance.
The Effect of Viral Marketing and Online Customer Reviews on Instagram on Purchase Decisions for Mixue Ice Cream in Surabaya Syamsya, Syabania Qowi Nur; Purwanto, Sugeng
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7992023

Abstract

A new ice cream brand from China called “Mixue” appeared in Indonesia recently and made people queue just to taste the ice cream product, even though Mixue is not the first choice of ice cream brand in Indonesia. The researcher wanted to find out the impact of viral marketing and online customer reviews on Instagram on the purchase decision of Mixue ice cream in Surabaya. This study used quantitative methods, with the research subjects being Mixue ice cream consumers in Surabaya and Instagram users. This study involved the participation of 98 people using the non-probability sampling method and purposive sampling as the technique. To collect data, researchers distributed questionnaires online with a Likert Scale. The data would be analyzed using the Partial Least Squares (PLS) method. The results showed that viral marketing had a substantial impact on Mixue ice cream purchase decisions in Surabaya, and online customer reviews had a large impact on Mixue ice cream purchase decisions in Surabaya.
Voluntary Disclosure in Indonesia Philanthropy Organizations Winfiyani, Asifah; Wijayati, Fitri Laela
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.8432023

Abstract

The purpose of this paper is to look at the impact of financial and non-financial aspects on voluntary disclosure as a broader form of disclosures. With total of 15 organizations used as samples, obtained from the Indonesia Philanthropy directory in April 2021 by purposive sampling method. The time period used is from 2016 to 2020. The data is then processed using the multivariable regression method. The results of this study showed that the entire variable of the financial aspect had no influence on voluntary disclosure. Non-financial aspects show better outcomes with variables of board size and organization age having a positive impact on voluntary disclosure, while organization size has a negative impact. This research is based on limit sample, so it is not able to describe the actual situation. However the results are still meaningful for the organization, society, and government for making better transparency and accountability.

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