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Zakky Fahma Auliya
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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2024): (Issue-February)" : 5 Documents clear
Implementation of Business Sustainability Principles on Coffee Shop Business District Purwadi, Muhammad Guntur; Djatmika , Ery Tri; Handayati , Puji
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8722024

Abstract

This is a qualitative study investigates the business sustainability in Sudimoro Coffee Business District at Malang City from EGSEE aspect and principles of business sustainability. Interviews with senior staff, managers, customers, local government representatives, and business professionals are used to collect data. Customers, managers, and owners of coffee shops are examples of key informants. Comprehensive interviews with top staff members and clients validate assertions made by company proprietors. Local government representatives and a business professional with a comparable background in the field are examples of comparative data.
Articulating the Brand Value through Storytelling: Case Study of Oseng Balayar Company Rabbani, Rahmi; Aldianto, Leo
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8902024

Abstract

Research Aims: A decrease in a company's sales can occur due to customer awareness of brand value. Creating a good brand value requires relevance to customer's needs and desires. However, creating brand value will only be successful if communicated well. This research aims to propose a brand communication strategy through storytelling to articulate the brand value. Design/methodology/approach: The methodology of this research use qualitative research methods which collected using the interview method conducted with nine customers, referring to the saturation method for the number of respondents. The data analysis of this research uses thematic analysis to understand the value proposition of customers and create company value related to customers, followed by business model innovation analysis using the business model canvas tools to capture and articulate the company's external value obtained from a customer perspective and combined with the company's internal values. Research Findings: This research uses the Oseng Balayar case study because this company has products with cultural values ​​and culinary heritage that can be communicated through storytelling. The results of this research are proposals for a storytelling concept that become a brand communication tool to increase customer awareness and engagement. Theoretical Contribution/Originality: The design of the storytelling concept was found through the slow storytelling method to articulate the company's value using value proposition and business model analysis. Keywords: Brand Value, Brand Communication, Value Proposition, Business Model Innovation, Brand Storytelling.
Business Strategic Realignment for a Sustainable Fashion Brand: (Study Case of House of Majik as an Upcycling Fashion Brand) Ayularas, Bonita; Aulia Zaim , Ilma
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8952024

Abstract

Research Aims: This study aims to determine and formulate business strategies for House of Majik, an upcycling fashion brand, to redefine its business model as a sustainable fashion brand. Design/methodology/approach: This study uses a conceptual framework which uses several steps and tolls, such as business environmental scanning through external analysis (PESTEL, Porter’s Five Forces, and Competitor Analysis), Internal Analysis (Value-chain Analysis), Strategy Formulation (TOWS Matrix Analysis), and Redefining Business Model through Value Proposition Canvas and Business Model Canvas approach. Research Findings: Findings suggest House of Majik to adopt focus-differentiation business strategy, as the strategy is the most appropriate to leverage the exclusivity, creativity, and uniqueness inherent in an upcycling brand. Which affirmed by the value proposition of House of Majik to offer limited editions of upcycled pieces as distinctive products with reasonable prices. Keywords: business strategy; value proposition canvas; business model canvas; sustainable fashion; upcycling fashion
The Impact of Talent Leadership on Attracting and Retaining High Value Professors at Historically Disadvantaged Higher Education Institutions in South Africa Mabasa, Fumani; Morukhu, Doreen; Maluka, Rivalani Harriet
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.9152024

Abstract

Research Aims: This study aimed to investigate the impact of talent leadership on attracting and retaining high-value professors at HDHEIs in South Africa. Design/methodology/approach: A qualitative approach was used, with 20 face-to-face interviews and document analysis with academic leaders from five HDHEIs. Thematic analysis used to analyse the collected data. Research Findings: The findings revealed five themes regarding the impact of talent leadership at HDHEIs: empowerment, motivation, engagement, commitment, and competence among professoriate staff at the university. Theoretical Contribution/Originality: This study demonstrates the significance of talent leadership in providing a sense of belonging, respect, personal growth, and development to the professoriate, all of which are necessary for attracting and retaining high-value professors. Recommendations stemming from the study encompass targeted leadership training programs, the establishment of mentorship initiatives, and the implementation of inclusive and supportive policies. These recommendations are intended to guide HDHEIs in South Africa toward fostering an environment that not only attracts but also retains high-value professors, ultimately contributing to the sustained growth and development of these South African institutions.
Modeling Emergent Variables to Assess the Adoption of Activity-Based Costing in Tanzania: The Application of Confirmatory Composite Analysis: Composite Model and ABC Adoption in Tanzania Molela, Godfrey; Kasoga, Pendo; Ismail, Ismail
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr53.9192024

Abstract

Research Aims: The applications of composite models in explaining the adoption of innovations continue to gain widespread recognition in contemporary research. This study examines the role of a composite model comprising innovation attributes, contingency factors, and isomorphic pressures in explaining the adoption of activity-based costing (ABC) in Tanzania. The examined causal relationship between the model and ABC adoption is subject to mediation by behavioral preferences. More importantly, this study evaluates the overall fit of the model based on confirmatory composite analysis (CCA) as a prerequisite for path analysis. Design/methodology/approach: Data were collected from 188 manufacturing and service companies in Tanzania using a cross-sectional survey design. As part of CCA, the study employed principal component analysis (PCA) to form the three emergent variables namely innovation attributes, contingency factors and isomorphic pressures. It is these variables that were merged together to form the composite model whose influence on ABC adoption was analyzed based on partial least squares structural equation modeling (PLS-SEM). Research Findings: It was found out that, it is only normative beliefs that positively mediated the causal - relationship between the composite model and ABC adoption. This suggests that, the combined influences of internal and external factors defined by innovation attributes, contingency factors and isomorphic pressures towards ABC adoption is mediated by the belief that manufacturing and service companies should adopt the system. On the other hand, the perceptions of the system’s usefulness and ease to use do not play role in explaining the combined influences of factors on ABC adoption. Theoretical Contribution/Originality: The findings are paramount in creating the reference base for future studies as there were no previous studies of similar nature conducted to assess the impact of the composite model on ABC adoption. Keyword: Composite model, Innovation attributes, Contingency factors, Isomorphic pressures, Activity-based costing, Confirmatory composite analysis

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