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jurnal syntax admiration
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jurnal syntax admiration
Published by Syntax Corporation Indonesia
ISSN : 27227782     EISSN : 27225356     DOI : https://doi.org/10.36418
Core Subject : Science, Education, Social, Engineering,
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics
Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 31 Documents
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Search results for , issue "Vol. 4 No. 3 (2023): Jurnal Syntax Admiration" : 31 Documents clear
The Influence of Social Media Influencers, Instagram Paid Advertising, and Content Marketing on the Buying Interest of Ms. Glow Products in National University Students Tyan Putri Isnaini; Resti Hardin; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.913

Abstract

This study aims to analyze the effect of Social Media Influencers, Instagram Paid Advertising, and Content Marketing on Buying Interest in MS Glow products. This study uses quantitative research methods. The data source for this study used primary data through a questionnaire given to 100 respondents from National University students. In sampling, researchers used non-probability sampling techniques with purposive sampling. The data analysis technique used is multiple linear regression analysis and hypothesis testing using t-statistics processed with SPSS 23 software to test the regression coefficient. Based on the partial research results, it is found that Social Media Influencers have a positive and significant effect on Buying Interest in MS Glow products with a tcount value of 5.246> 1.9849 ttable and a significant value of 0.000 <0.050, Instagram Paid Advertising has a positive and significant effect on Buying Interest in MS Glow products with a tcount value of 3.177> 1.9849 ttable and a significant value of 0.002 <0.050 and Content Marketing has a positive and insignificant effect on Buying Interest in MS Glow products with a tcount value of 0.389 <1.9849 ttable and a significant value of 0.698> 0.050.

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