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Jurnal Aktual Akuntansi Keuangan Bisnis Terapan Politeknik Negeri Semarang Jl. Prof. H. Soedarto, S.H, Tembalang, Semarang, 50275 Jawa Tengah Indoensia
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JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS)
Published by Politeknik Negeri Semarang
ISSN : 26226529     EISSN : 26551306     DOI : https://doi.org/10.32497/AKUNBISNIS
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Aktual Keuangan Bisnis Terapan atau disingkat AKUNBISNIS adalah Jurnal akuntansi, keuangan, dan bisnis terapan yang merangkum artikel-artikel ilmiah aktual di Jurusan Akuntansi Politeknik Negeri Semarang. AKUNBISNIS merupakan jurnal ilmiah yang mengkaji dan mempublikasikan bidang ilmu yang berkaitan dengan akuntansi, keuangan, dan bisnis berbasis terapan atau hilirisasi penelitian ke masyarakat. Jurnal AKUNBISNIS terbit secara berkala dua kali setahun (Mei dan November).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 13 Documents
 1   2 
Search results for , issue "Vol 5, No 2 (2022)" : 13 Documents clear
PENGARUH MODEL SIKAP TIGA KOMPONEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BUDS ORGANICS Ratu Chaterine Fajri; Anas Khair Prikurnia; Maulina Agustina
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 5, No 2 (2022)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v5i2.4157

Abstract

Parents often choose products without harmful chemicals, synthetic perfumes, and dyes to protect their child's skin. Buds skincare is 95% organic, free of chemicals and artificial perfumes, and eco-certified. This study aims to determine how cognitive, emotional, and conative factors affect the sale of Organic Buds. This study includes all Buds Organics customers with more than three purchases. This study uses non-probability purposive sampling. According to the researcher's criteria, respondents must have used Tunas Organic products and bought them at least three times. In this study, samples were taken of 96 respondents who had used Organic Tunas products at least three times. The data analysis of this study evaluates the hypothesis. This research uses PLS software. The relationship between the conative and attitude components more strongly influences consumers' purchasing choices, according to this study. Attitudes affect purchase choice by 60.8%, so that customers who know the benefits of organic buds and want to buy them again are more likely to buy them.
PENGARUH MODEL SIKAP TIGA KOMPONEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BUDS ORGANICS Ratu Chaterine Fajri; Anas Khair Prikurnia; Maulina Agustina
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 5, No 2 (2022)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v5i2.4158

Abstract

Parents often choose products without harmful chemicals, synthetic perfumes, and dyes to protect their child's skin. Buds skincare is 95% organic, free of chemicals and artificial perfumes, and eco-certified. This study aims to determine how cognitive, emotional, and conative factors affect the sale of Organic Buds. This study includes all Buds Organics customers with more than three purchases. This study uses non-probability purposive sampling. According to the researcher's criteria, respondents must have used Tunas Organic products and bought them at least three times. In this study, samples were taken of 96 respondents who had used Organic Tunas products at least three times. The data analysis of this study evaluates the hypothesis. This research uses PLS software. The relationship between the conative and attitude components more strongly influences consumers' purchasing choices, according to this study. Attitudes affect purchase choice by 60.8%, so that customers who know the benefits of organic buds and want to buy them again are more likely to buy them.
PENGARUH MODEL SIKAP TIGA KOMPONEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BUDS ORGANICS Ratu Chaterine Fajri; Anna Khair Prikurnia; Maulina Agustina
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 5, No 2 (2022)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v5i2.4226

Abstract

Parents often choose products without harmful chemicals, synthetic perfumes, and dyes to protect their child's skin. Buds skincare is 95% organic, free of chemicals and artificial perfumes, and eco-certified. This study aims to determine how cognitive, emotional, and conative factors affect the sale of Organic Buds. This study includes all Buds Organics customers with more than three purchases. This study uses non-probability purposive sampling. According to the researcher's criteria, respondents must have used Tunas Organic products and bought them at least three times. In this study, samples were taken of 96 respondents who had used Organic Tunas products at least three times. The data analysis of this study evaluates the hypothesis. This research uses PLS software. The relationship between the conative and attitude components more strongly influences consumers' purchasing choices, according to this study. Attitudes affect purchase choice by 60.8%, so that customers who know the benefits of organic buds and want to buy them again are more likely to buy them.

Page 2 of 2 | Total Record : 13

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