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Jurnal Ecogen
Published by Universitas Negeri Padang
ISSN : -     EISSN : 26548429     DOI : https://dx.doi.org/10.24036/jmpe.v3i2.8762
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: Learning innovations in economics Improving learning materials in economics Teaching and learning strategies in economics Educational evaluations in the fields of economics and education, Economics, business and accounting, Office administration, Cooperative studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 5, No 1 (2022): Jurnal Ecogen" : 15 Documents clear
Faktor-Faktor Mempengaruhi Pemahaman Operator SIMAK BMN Mengenai Penatausahaan Barang Milik Negara Lolli Adriani; Suhairi Suhairi
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12341

Abstract

The level of education of an employee shows the level of knowledge and understanding in carrying out the tasks at hand. Through education a person’s quality can be improved in various aspects because educated people will be more rational in thinking and acting, understanding duties and responsibilities. So, the perception of the benefits of education felt by SIMAK BMN operators during their education level helps in completing their duties and responsibilities and makes operators more effective in operating SIMAK BMN.Although it has been supported by legislation that is used as a reference and legal force in the management of state property, there are still many problems and difficulties that hinder the management of state property in the implementation in the field. One of the problems is in the administration of state property. There are still many SIMAK BMN operators in the Regional Office of the Ministry of Law and Human Rights of West Sumatra who do not understand the rules for administering state property, especially the Regulation of the Minister of Finance Number 181/PMK 06/Year 2016. As a technical implementer in the administration of State Property, it is important for the SIMAK BMN operator to understand these rules so that the administration of state property is carried out properly and the reports of state property produced are reliable and accountable.Keywords : Operator, Administration
Strategi Pemasaran Dalam Meningkatkan Tingkat Penjualan di Era New Normal Nana Dyki Dirbawanto; Hafiza Adlina
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12844

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana peran serta konsep digital marketing dan bauran pemasaran di era new normal. Penelitian ini menggunakan metode kualitatif dan ada dua jenis data yang digunakan dalam penelitian ini, yaitu data primer dan data sekunder. Data primer berasal dari observasi pada objek penelitian dan wawancara dengan pemilik MATS Store. Sedangkan data sekunder dari catatan perusahaan tahun 2017, artikel, buku, internet, dan sumber lain yang dianggap mendukung penelitian ini. Penelitian ini memberikan rekomendasi dan kesimpulan untuk permasalahan bisnis MATS Store. Dengan menganalisis lingkungan internal dan eksternal, penelitian ini menciptakan solusi bisnis. Lingkungan internal yang dianalisis dalam penelitian ini terdiri dari analisis STP yang menyimpulkan bahwa Mats Store fokus membidik pasar menengah ke atas dan memiliki target pasar adalah orang-orang berusia 15-30 tahun dan mereka yang setia pada merek fashion, serta Bauran Pemasaran (7p) yang menyimpulkan bahwaToko MATS menggunakan bauran pemasaran 7P yang menyediakan produk untuk memenuhi kebutuhan dan keinginan pelanggan di pasar yang kompetitif. Lingkungan eksternal terdiri dari 5 Kekuatan Porter, analisis PEST, dan analisis pesaing. Dari analisis lingkungan eksternal dapat disimpulkan bahwa banyak faktor eksternal seperti persaingan persaingan, daya tawar pembeli, ancaman produk pengganti, daya tawar pemasok, kebijakan pemerintah dan saluran distribusi, semua ini dapat mempengaruhi Mats. Bisnis toko. Tetapi mereka perlu tetap berhubungan dengan pelanggan mereka untuk membuat loyalitas pelanggan. Kemudian dilanjutkan dengan membuat analisis SWOT untuk melihat kekuatan seperti satu-satunya dealer resmi mobil di Semarang, menjual produk asli dan berlisensi dari merek terkenal. , dan memiliki posisi strategis, kelemahan seperti kurang promosi dan kurang dikenal, harga dianggap masih mahal dan stok terbatas, Setelah analisis SWOT ditentukan, dilakukan analisis TOWS untuk membuat strategi MATS Store. Jadi strategi yang diusulkan adalah digital marketing dan new marketing mix. Pemasaran digital terdiri dari mempromosikan dan menggunakan iklan di media sosial, menjual di pasar seperti bukalapak, tokopedia, dll, dan membuat situs web. Bauran pemasaran baru yang diusulkan untuk MATS Store terdiri dari menjual lebih banyak produk otentik di toko, tetap menetapkan harga eceran dengan menjadi dealer resmi untuk produk apa pun, dan melakukan promosi dengan memberikan diskon atau voucher apa pun, dan membuka gerai dalam bentuk apa pun. Keywords : Strategi Pemasaran, Fashion
Pengaruh Sosioekonomi terhadap Tingkat Kepatuhan Pengungkapan Laporan Keuangan di Pemerintahan Provinsi Sumatra Barat Nela Hajrianti
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12741

Abstract

The purpose of this study is to identify socio-economic factors on the level of compliance with financial statement disclosures in the West Sumatra Provincial Government. In particular, this study examines the effect of regional independence, Prosperity level, and region's size on the level of compliance with the disclosure of regional government financial statements. The unit of analysis in this study is the regional government of West Sumatra, totaling 19 cities/districts in 2018-2020. The results of this study indicate an influence of regional independence, level of welfare, and regional size on the compliance of regional financial statement disclosures in city/district governments in West Sumatra. These results indicate that the socioeconomic factors can be used as a benchmark for disclosure compliance with local government accounting practices.
Pengaruh Pengetahuan Perbankan Syariah dan Lingkungan Keluarga terhadap Minat Menabung Mahasiswa di Bank Syariah Eko Dwi Prasetyo; Menik Kurnia Siwi
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12765

Abstract

This study aims to see the effect of Islamic banking knowledge and family environment on the interest in saving students of the Faculty of Economics, Padang State University in Islamic banks. The method used in this study is a quantitative method. The data analysis technique used in this research is multiple linear regression analysis. The population in this study were students of the Faculty of Economics, Padang State University. Sampling in this study using purposive sampling technique with a total sample of 96 respondents. Data collection in this study used a questionnaire/ questionnaire method. The results of the study found that; (1) Students' knowledge about Islamic banking has no significant effect on saving interest in students of the Faculty of Economics, Padang State University in Islamic banks, this is seen from the significant value of 0.594 > 0.05. (2) Family environment has a positive and significant effect on saving interest in students of the Faculty of Economics, Padang State University in Islamic banks, this is seen from the significant value of 0.00 < 0.05.Keywords: pengetahuan, lingkungan keluarga, minat menabung
Analisis Tax avoidance dan Earnings management Sebelum dan di Masa Pandemi Covid-19 Yuli Ardiany; Melli Herfina; Sri Yuli Ayu Putri
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12752

Abstract

The purpose of this study is to analyze and provide empirical evidence regard-ing Tax avoidance and Earnings management before and during the Covid-19 pan-demic. This type of research is comparative, the data collection method used is library research and online research. The data collection technique in this research is the documentation technique. The population in this study are companies in the trade, services, and investment sectors listed on the IDX in 2017-2020. The sampling method is purposive sampling. The analytical method used is independent sample t-test analysis. From the results of the first Paired Sample T-Test, there is no a significant difference in the tax avoidance and earnings management companies in the trade, services, and investment sectors listed on the IDX in 2017-2020,  variable both before the pandemic and during the Covid-19 pandemic at a significance level of 5% .
Analisis Pengaruh Lingkungan Kerja dan Pelatihan Terhadap Kinerja Karyawan Ramadhan satrio wibowo; Mega Mirasaputri Cahyanti
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12772

Abstract

Abstract : This studies start from the life of a gap in research that discusses the impact of work environment and training on employee performance. The discrepancy between the findings of the study and the existence of the phenomenon occurring in the company. The sample used in this research was 50 respondents who had a data collection method using a questionnaire. This research uses a quantitative method with non-probability sampling, and the sampling technique used is sampling jenuh / saturated sampling. The analysis used is the Frequency Test, Instrument Test by distributing questionnaires to 50 respondents. For this research, the independent variables used include training and work environment. Referring to the results of the data obtained, it is concluded that the work environment and job training variables have a significant and positive influence on employee performance.Keywords: Work environment, employee performance, employee performance. 
Bagaimana Literasi Keuangan Mempengaruhi Perilaku Pengelolaan Keuangan Pribadi Mahasiswa Pendidikan Ekonomi ? Rifdani Rifdani; Efni Cerya
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12779

Abstract

The purpose of this study was to determine how financial literacy affects the personal financial management behavior of Economic Education students, Padang State University. The type of research used is causative research with a population of all students of Economics Education, Faculty of Economics, Padang State University or as many as 464 people. And the technique used in sampling is purposive random sampling with a total sample of 82 students of Economics Education. Data collection techniques are carried out by distributing questionnaires or online questionnaires. To ensure that the questionnaire or questionnaire used in this study was used to test the validity and test reliability. Before performing the data analysis technique, the classical assumption test was carried out using the normality test, multicollinearity test and heteroscedasticity test. The data analysis technique used is simple regression analysis with the help of SPSS 21. The results of this study indicate that financial literacy has a significant effect on the personal financial management behavior of Economic Education students.Keywords : literacy, personal financial management behavior
Peningkatan Kinerja Pengrajin Patchwork di Jawa Timur Melalui Pelatihan Intensif dan Kondusifitas Lingkungan Kerja Peggy Lia Ayu Sukma; Widiya Dewi Anjaningrum
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12429

Abstract

The research was conducted with the aim of knowing whether or not the influence of incentive training and a conducive work environment on the performance of patchwork craftsmen in East Java was strong. Two hundreed craftsmen have been selected as respondents through accidental sampling technique. Quantitative data collected through online and offline questionnaires were analyzed using PLS-analysis. The results beared out that both the intensive training attended by the craftsmen to improve skills in producing patchwork and knowledge of business management as well as the conduciveness of the work environment had a significant influence on performance. The limitation of this research is that it has not differentiated performance based on the demographics of the craftsmen and has not analyzed the types of training that have the most impact on performance. However, the results of this study contribute to the science of HRM which focuses on creative endeavors such as patchwork that there is a strong relationship between training and the work environment with the performance of craftsmen. Also contributing to patchwork craftsmen so that they continue to take part in trainings that can develop skills and knowledge as well as maintain a conducive work environment.
Rekomendasi Strategi Ekspansi dan Strategi Promosi: Studi pada Fauve Imagine Photography Service Hafiza Adlina; Nana Dyki Dirbawanto
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12845

Abstract

Salah satu sektor riil yang perlu difokuskan adalah industri kreatif yang dapat menjadi pertumbuhan penting dan mengambil bagian dalam perekonomian Indonesia. Ada banyak peluang dalam industri kreatif, salah satunya adalah industri fotografi. Dengan alasan ini, kita dapat menyimpulkan bahwa itu adalah industri yang prospektif dan akan menjadi alasan utama bagi Fauve Imagine untuk terlibat di dalamnya. Namun, setelah satu tahun melakukan bisnis, Fauve Imagine telah menemukan beberapa masalah terutama di pasar dan promosi yang menyebabkan penjualan menurun. Untuk mengidentifikasi kondisi lebih lanjut dari Fauve Imagine, perusahaan telah melakukan analisis internal dan analisis eksternal. Analisis internal adalah segmentasi, penargetan dan positioning (STP) dan bauran pemasaran. Analisis pelanggan menggunakan SERVQUAL sebagai dasar wawancara dengan dimensi yang ada, nyata, keandalan, responsif, jaminan dan empati. Analisis Benchmark menggunakan bauran pemasaran untuk mendapatkan wawasan tentang tolak ukur. Selanjutnya, Fauve Imagine menggunakan analisis SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman. Kekuatannya berkualitas baik, harga kompetitif, paket variatif dan waktu yang fleksibel. Kelemahannya adalah operasi, pasar terbatas dan baru ke pasar. Peluang adalah pembentukan pameran pernikahan, vendor lain membutuhkan waktu lebih lama untuk melakukan pasca produksi, mengubah preferensi pelanggan potensial dan kemitraan dengan konsultan pernikahan atau penyelenggara. Ancaman adalah pesaing yang sama dengan layanan yang ditawarkan sama, pintu masuk baru dengan harga terjangkau dan penukaran mata uang. Terakhir, Fauve Imagine menggunakan analisis akar penyebab untuk menemukan penerbitan terperinci yang menyebabkan penurunan penjualan Fauve Imagine. Ada orang, peralatan, promosi, lingkungan dan strategis. Fauve Imagine fokus pada isu strategis dan promosi. Hasil analisis menghasilkan ekspansi bisnis, perilaku pelanggan di Mdean, promosi online, promosi offline dan pemasaran omni-channel, yang didasarkan dari analisis pasar yang merangkum dari pelanggan fotografi pernikahan, tolak ukur fotografi pernikahan dan ahli dari pasar pernikahan. Tujuan ekspansi bisnis adalah untuk meningkatkan pendapatan dengan menciptakan pasar baru bagi perusahaan. Strategi perilaku pelanggan akan menentukan target pasar yang memiliki kesamaan dengan target pasar saat ini. Strategi promosi online diperlukan untuk mendukung ekspansi bisnis ke pasar baru diikuti dengan promosi offline dan pemasaran omni-channel. Durasi rencana akan menjadi satu tahun dengan perkiraan anggaran 71 juta rupiah. Selain itu, perusahaan mengharapkan peningkatan eksposur di pasar baru yang akan melibatkan peningkatan penjualan. Solusi berikut ini dengan rencana implementasinya akan mengatasi masalah utama Fauve Imagine yang merupakan penurunan penjualan.Kata kunci: Saluran pasar baru, saluran-omni, SERVQUAL, layanan, fotografi
Pengaruh Harga dan Reputasi Perusahaan Terhadap Loyalitas Penggunaan Aplikasi Gojek Muthia Afridita; Rose Rahmidani
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12761

Abstract

The purpose of this study was to determine the effect of price and company reputation on loyalty to the use of the Gojek application for students at the State University of Padang. The research method used in this research is descriptive quantitative. The population in this study were students of the State University of Padang. The number of research samples was determined using the Cochran formula as many as 100 people and selected using a non-probability sampling method with a purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires to Padang State University students with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 20. The results show that (1) Price and Company Reputation have a significant effect on Customer Loyalty, (2) Price has a significant effect on Customer Loyalty, (3) Company Reputation has a significant effect on Customer Loyalty.Keywords: price, company reputation, customer loyalty

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