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All Journal Management Analysis Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Journal of Social and Policy Issues Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Journal Of Human And Education (JAHE) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Manajemen Bisnis Era Digital Journal Boas : Business, Economics, Accounting And Management KOPEMAS Journal of Creative Power and Ambition (JCPA) Jurnal Price : Ekonomi dan Akuntasi
Nana Dyki Dirbawanto, Nana Dyki
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Pengaruh Customer Experience dan Brand Trust terhadap Customer Loyalty Dirbawanto, Nana Dyki; Sutrasmawati, Rr Endang
Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i1.8118

Abstract

Customer loyalty become the most important thing that every company must be considered to keep their customer. One thing that company can do on case to keep their customer loyalty is increase the customer experience and brand trust. The purpose of this research is to  know how customer ecperience and brand trust affect customer loyalty either parsially or simultanly.Population of this study is all visitors of MATS Store Semarang. The sample size was determined through purposive judgment sampling method, with 116 respondents (n=116) as total sample. Data were gathered through questionnaires adapting Likert scale. On this research, as independent variable are customer experience and brand trust, and as dependent variable is customer loyalty. Analysis of data using multiple linier regression and descriptive analysis.The result of this research shows. The result of this research shows that the value of Fhitung3.869 with taraf significant 0.024 < 0.05. The thing prove customer experience and brand trust affect customer loyalty simultanly.In conclusion, the study suggests that Customer Experience has effects on customer loyalty, while Brand Trust does not affect customer loyalty. Based on the research findings, this study suggests Mats Store management to improve and develop their brand trust strategies in order to increase customers’ confidence products sold and distributed by MATS Store.
Pengaruh Customer Experience dan Brand Trust terhadap Customer Loyalty Dirbawanto, Nana Dyki; Sutrasmawati, Rr Endang
Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i1.8118

Abstract

Customer loyalty become the most important thing that every company must be considered to keep their customer. One thing that company can do on case to keep their customer loyalty is increase the customer experience and brand trust. The purpose of this research is to know how customer ecperience and brand trust affect customer loyalty either parsially or simultanly.Population of this study is all visitors of MATS Store Semarang. The sample size was determined through purposive judgment sampling method, with 116 respondents (n=116) as total sample. Data were gathered through questionnaires adapting Likert scale. On this research, as independent variable are customer experience and brand trust, and as dependent variable is customer loyalty. Analysis of data using multiple linier regression and descriptive analysis.The result of this research shows. The result of this research shows that the value of Fhitung3.869 with taraf significant 0.024 < 0.05. The thing prove customer experience and brand trust affect customer loyalty simultanly.In conclusion, the study suggests that Customer Experience has effects on customer loyalty, while Brand Trust does not affect customer loyalty. Based on the research findings, this study suggests Mats Store management to improve and develop their brand trust strategies in order to increase customers’ confidence products sold and distributed by MATS Store.
Strategi Pemasaran Dalam Meningkatkan Tingkat Penjualan di Era New Normal Nana Dyki Dirbawanto; Hafiza Adlina
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12844

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana peran serta konsep digital marketing dan bauran pemasaran di era new normal. Penelitian ini menggunakan metode kualitatif dan ada dua jenis data yang digunakan dalam penelitian ini, yaitu data primer dan data sekunder. Data primer berasal dari observasi pada objek penelitian dan wawancara dengan pemilik MATS Store. Sedangkan data sekunder dari catatan perusahaan tahun 2017, artikel, buku, internet, dan sumber lain yang dianggap mendukung penelitian ini. Penelitian ini memberikan rekomendasi dan kesimpulan untuk permasalahan bisnis MATS Store. Dengan menganalisis lingkungan internal dan eksternal, penelitian ini menciptakan solusi bisnis. Lingkungan internal yang dianalisis dalam penelitian ini terdiri dari analisis STP yang menyimpulkan bahwa Mats Store fokus membidik pasar menengah ke atas dan memiliki target pasar adalah orang-orang berusia 15-30 tahun dan mereka yang setia pada merek fashion, serta Bauran Pemasaran (7p) yang menyimpulkan bahwaToko MATS menggunakan bauran pemasaran 7P yang menyediakan produk untuk memenuhi kebutuhan dan keinginan pelanggan di pasar yang kompetitif. Lingkungan eksternal terdiri dari 5 Kekuatan Porter, analisis PEST, dan analisis pesaing. Dari analisis lingkungan eksternal dapat disimpulkan bahwa banyak faktor eksternal seperti persaingan persaingan, daya tawar pembeli, ancaman produk pengganti, daya tawar pemasok, kebijakan pemerintah dan saluran distribusi, semua ini dapat mempengaruhi Mats. Bisnis toko. Tetapi mereka perlu tetap berhubungan dengan pelanggan mereka untuk membuat loyalitas pelanggan. Kemudian dilanjutkan dengan membuat analisis SWOT untuk melihat kekuatan seperti satu-satunya dealer resmi mobil di Semarang, menjual produk asli dan berlisensi dari merek terkenal. , dan memiliki posisi strategis, kelemahan seperti kurang promosi dan kurang dikenal, harga dianggap masih mahal dan stok terbatas, Setelah analisis SWOT ditentukan, dilakukan analisis TOWS untuk membuat strategi MATS Store. Jadi strategi yang diusulkan adalah digital marketing dan new marketing mix. Pemasaran digital terdiri dari mempromosikan dan menggunakan iklan di media sosial, menjual di pasar seperti bukalapak, tokopedia, dll, dan membuat situs web. Bauran pemasaran baru yang diusulkan untuk MATS Store terdiri dari menjual lebih banyak produk otentik di toko, tetap menetapkan harga eceran dengan menjadi dealer resmi untuk produk apa pun, dan melakukan promosi dengan memberikan diskon atau voucher apa pun, dan membuka gerai dalam bentuk apa pun. Keywords : Strategi Pemasaran, Fashion
Rekomendasi Strategi Ekspansi dan Strategi Promosi: Studi pada Fauve Imagine Photography Service Hafiza Adlina; Nana Dyki Dirbawanto
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12845

Abstract

Salah satu sektor riil yang perlu difokuskan adalah industri kreatif yang dapat menjadi pertumbuhan penting dan mengambil bagian dalam perekonomian Indonesia. Ada banyak peluang dalam industri kreatif, salah satunya adalah industri fotografi. Dengan alasan ini, kita dapat menyimpulkan bahwa itu adalah industri yang prospektif dan akan menjadi alasan utama bagi Fauve Imagine untuk terlibat di dalamnya. Namun, setelah satu tahun melakukan bisnis, Fauve Imagine telah menemukan beberapa masalah terutama di pasar dan promosi yang menyebabkan penjualan menurun. Untuk mengidentifikasi kondisi lebih lanjut dari Fauve Imagine, perusahaan telah melakukan analisis internal dan analisis eksternal. Analisis internal adalah segmentasi, penargetan dan positioning (STP) dan bauran pemasaran. Analisis pelanggan menggunakan SERVQUAL sebagai dasar wawancara dengan dimensi yang ada, nyata, keandalan, responsif, jaminan dan empati. Analisis Benchmark menggunakan bauran pemasaran untuk mendapatkan wawasan tentang tolak ukur. Selanjutnya, Fauve Imagine menggunakan analisis SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman. Kekuatannya berkualitas baik, harga kompetitif, paket variatif dan waktu yang fleksibel. Kelemahannya adalah operasi, pasar terbatas dan baru ke pasar. Peluang adalah pembentukan pameran pernikahan, vendor lain membutuhkan waktu lebih lama untuk melakukan pasca produksi, mengubah preferensi pelanggan potensial dan kemitraan dengan konsultan pernikahan atau penyelenggara. Ancaman adalah pesaing yang sama dengan layanan yang ditawarkan sama, pintu masuk baru dengan harga terjangkau dan penukaran mata uang. Terakhir, Fauve Imagine menggunakan analisis akar penyebab untuk menemukan penerbitan terperinci yang menyebabkan penurunan penjualan Fauve Imagine. Ada orang, peralatan, promosi, lingkungan dan strategis. Fauve Imagine fokus pada isu strategis dan promosi. Hasil analisis menghasilkan ekspansi bisnis, perilaku pelanggan di Mdean, promosi online, promosi offline dan pemasaran omni-channel, yang didasarkan dari analisis pasar yang merangkum dari pelanggan fotografi pernikahan, tolak ukur fotografi pernikahan dan ahli dari pasar pernikahan. Tujuan ekspansi bisnis adalah untuk meningkatkan pendapatan dengan menciptakan pasar baru bagi perusahaan. Strategi perilaku pelanggan akan menentukan target pasar yang memiliki kesamaan dengan target pasar saat ini. Strategi promosi online diperlukan untuk mendukung ekspansi bisnis ke pasar baru diikuti dengan promosi offline dan pemasaran omni-channel. Durasi rencana akan menjadi satu tahun dengan perkiraan anggaran 71 juta rupiah. Selain itu, perusahaan mengharapkan peningkatan eksposur di pasar baru yang akan melibatkan peningkatan penjualan. Solusi berikut ini dengan rencana implementasinya akan mengatasi masalah utama Fauve Imagine yang merupakan penurunan penjualan.Kata kunci: Saluran pasar baru, saluran-omni, SERVQUAL, layanan, fotografi
Analisis Penerapan Rotasi Kerja dalam Pengembangan Kinerja Karyawan PT Bank Central Asia Tbk – Kcu Medan Edina Maidy; Nana Dyki Dirbawanto
Journal of Social Research Vol. 1 No. 8 (2022): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.933 KB) | DOI: 10.55324/josr.v1i8.178

Abstract

Latar Belakang : Rotasi kerja dapat meningkatkan kinerja karyawan jika dapat diterapkan dengan baik dan untuk seluruh karyawan. PT Bank Central Asia Tbk KCU – Medan merupakan salah satu perusahaan menerapkan sistem rotasi kerja untuk karyawannya. Rotasi kerja yang dilakukan oleh PT Bank Central Asia Tbk KCU – Medan sudah lama diterapkan. Tujuan : Penelitian ini bertujuan untuk menganalisis penerapan rotasi kerja dalam pengembangan kinerja karyawan PT Bank Central Asia Tbk KCU – Medan. Metode : Penelitian ini menggunakan metode penelitian deskriptif kualitatif yaitu dengan menyajikan hasil analisis pada aspek pemahaman secara mendalam terhadap suatu masalah dan mengkaji masalah secara kasus perkasus yang didapatkan melalui berbagai sumber penelitian dan dijabarkan secara deskriptif sesuai dengan kejadian yang sebenarnya di lapangan. Hasil : Penelitian ini dilakukan di PT Bank Central Asia Tbk pada Juli hingga September 2021. Pengumpulan data pada penelitian ini dilakukan dengan wawancara mendalam. Informan penelitian ini adalah kepala urusan SDM kanwil 5, kepala bagian training center kanwil 5, staf unit kerja sistem operasi wilayah kanwil 5. Kesimpulan : Hasil dari penelitian ini menunjukkan bahwa sistem rotasi kerja yang diterapkan oleh perusahaan sudah berjalan dengan baik, dimana karyawan yang dirotasikan mampu beradaptasi dengan baik dan meningkatkan kinerja mereka.
Pemberdayaan Masyarakat melalui Perubahan Mindset Masyarakat Humbahas Menuju Tercapainya Ekowisata Hamdi Hamdi; Sukardi Sukardi; Nana Dyki Dirbawanto
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 2, No 4 (2022): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i4.197

Abstract

Humbang Hasundutan Regency (Humbahas) is one of the areas in the province of North Sumatra which has a very large agricultural land. Changes in land use have given rise to a variety of new problems. Whereas agricultural development can be done through; intensification, extensification, diversification and rehabilitation in an integrated manner to increase farmers' income. If ecotourism is the management of nature and community culture that ensures sustainability and welfare, while conservation is an effort to maintain the continuity of the use of natural resources for the present and the future. Ecotourism will be an alternative system for the community to increase the potential of the land in their area. The purpose of holding this service activity is to change the mindset of the public humbahas about how to optimize land use so as to avoid polemics over land grabs. The method used to achieve this goal is to carry out several stages including surveys, socialization, procurement of tools and goods, technical training and assistance. The results of this service activity have changed the mindset of the Humbahas community for the better as evidenced by the maximum optimization of land.
Komunikasi Krisis Pemerintah Kabupaten Batubara dalam Diseminasi Informasi Pelayanan Publik di Masa Pandemi Covid-19 Arief Marizki Purba; Munzaimah Masril; Nana Dyki Dirbawanto
Journal of Social and Policy Issues Volume 3, No 2 (2023): April - June
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v3i2.126

Abstract

One of the main problems caused by Covid-19 is the problem of communication, especially in controlling so that the virus does not spread quickly. The regional government of Batubara Regency, North Sumatra Province, is required to be able to make top-down policy adjustments from the central government to policies issued by the regional government in order to overcome the spread of the virus. The problem is the amount of information circulating in the community which makes it difficult to optimally handle Covid-19 in an area. Apart from disinformation about Covid-19 and vaccines, changes to Methode's policy were made by the government to anticipate the spread of the virus. This means that in a crisis situation like this the role of Public Relations from the Regional Government is very important in providing accurate and reliable information in order to gain public trust. This research is qualitative research with descriptive analysis. The purpose of this study is to explain the Crisis Communication of the Batubara District Government in Socializing Public Services During the Covid-19 Pandemic. The results of this study explain the Challenges of Handling Hoaxes in a Pandemic. The conclusion of this study explains the Sense of Crisis in conveying Information and Dissemination of Information regarding the spread of Covid-19. This research is the result of original research conducted by researchers in 2022.
The Influence of K3 (Occupational Health and Safety), Training and Career Development on the Performance of PTPN IV Kebun Gunung Bayu Employees Tiur Novrita Marpaung; Nana Dyki Dirbawanto
Formosa Journal of Applied Sciences Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i9.6002

Abstract

The Indonesian palm oil industry is important for the Indonesian economy with palm oil trade performance continuing to increase. However, the challenge of developing oil palm is limited human resources. Companies implement K3 because many activities involve work accidents and disease risks. Training to provide, and develop competencies. Career development is company support to motivate employees to be able to develop their careers better. This research aims to analyze the influence of K3, training and career development on the performance of PTPN IV Kebun Gunung Bayu employees. The research method is quantitative. Data analysis methods are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The research results show that K3, training and career development have a significant effect on employee performance.
The Effect Of Addressing Attention and Product Prices On The Purchase Decision Of Fashion Products On The Tiktok Shop Features In The Tiktok Application (Study on Students in Medan City) Selin Sandrina; Nana Dyki Dirbawanto
Journal Boas : Business, Economics, Accounting And Management Vol. 1 No. 01 (2022): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of advertising attractiveness on purchasing decisions for fashion products on students who use the Tiktok Shop feature on the Tiktok application, analyze the effect of product prices on purchasing decisions for fashion products on students who use the Tiktok Shop feature on the Tiktok application, and analyze the effect of advertising attractiveness and product prices simultaneously on purchasing decisions for fashion products for students using the TikTok Shop feature on the Tiktok application in the city of Medan. The research method used in this research is quantitative. The population in this study were all students using the TikTok Shop feature on the Tiktok application in the city of Medan. The sample of this study was selected using a non-probability sampling technique with a total sample of 100 respondents. Data collection techniques in this study used primary data obtained from the distribution of Google form questionnaires, and secondary data obtained from books and articles as well as previous research related to this research. The data analysis method used is validity test, reliability test, classical assumption test, multiple linear analysis, partial test, simultaneous test and determination test. TThe results of this study indicate that the attractiveness of advertising (X1) and product prices (X2) have a significant effect on purchasing decisions. The attractiveness of advertising and product prices also has a significant simultaneous effect on purchasing decisions (Y). The results of this study indicate that the attractiveness of advertising (X1) and product prices (X2) have a significant effect on purchasing decisions. The attractiveness of advertising and product prices also has a significant simultaneous effect on purchasing decisions (Y).
THE EFFECT OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL CLIMATE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AT BRI BANK EMPLOYEES KISARAN BRANCH OFFICE Tamara, Regina Dwi Putri; Dirbawanto, Nana Dyki
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i1.451

Abstract

This study aims to determine and analyze the effect of organizational commitment and organizational climate on organizational citizenship behavior in Bank BRI employees at the Kisaran Branch Office. The sample in this study were all employees of Bank BRI Kisaran Branch Offices as many as 69 respondents. The data analysis method used is validity and reliability test, classical assumption test, multiple regression analysis test, hypothesis test through t-test and f-test, coefficient of determination test. Based on the research, it was found that the variable of organizational commitment has a partial effect on organizational citizenship behavior, this can be proven by the value of tstatistic (4,311) > ttable (1,966). While the organizational climate variable has a partial effect on organizational citizenship behavior, this is evidenced by the value of tstatistic (5,439) > ttable (1,966). Based on simultaneous testing that the variable organizational citizenship behavior simultaneously has a positive and significant effect on organizational commitment and organizational climate tstatistic (59,660) > ttable (3,14) and obtained an R value of 0,802 and the Adjusted R Square in this study is 0,633 then the rest 36,7% is influenced by other variables not discussed in this study.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Arief Marizki Purba Arief Qaedi Hutagalung Audrey Wulandari Buchari M. Kes Chairul azmi puteh Citra, Shavira Puspita Dany Perdana Sitompul Edina Maidy Hafiza Adlina Hafiza Adlina Hamdi Hamdi Harefa, Cindy Eunike Hasibuan, Febriyanti Haykal, Muhammad Musthafa Karin Aurani Marpaung, Nicholas Masril, Munzaimah Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Ramanda, Bima Ramayani, Evi Robert Vincentius Naibaho Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Selin Sandrina Selin Sandrina Sherina Alim Siregar, Onan Marakali Sukardi Sukardi Sumardy, Karina Dewi Surbakti, Aja Nur’aini Tamara, Regina Dwi Putri Tiur Novrita Marpaung Turnip, Doni Armando Virgin Threisia Br Bangun Wahyuni, Winda Sri Wildan Wafi Nasution Wulandari, Audrey Yasmin, Ade Aurora Yeni Haryanti Purba Zulmaini, Suciana Putri