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NUR CHOIRUL AFIF
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nur.choirul.afif@unsoed.ac.id
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ijibe@unsoed.ac.id
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Laboratory Building First Floor Center of Islamic Economics and Halal Product Faculty of Economics and Business Universitas Jenderal Soedirman Jalan Prof. Boenyamin 708, Purwokerto
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INDONESIA
Indonesian Journal of Islamic Business and Economics (IJIBE)
Published by Universitas Jenderal Soedirman
ISSN : 27235831     EISSN : 27228002     DOI : https://doi.org/10.20884/1.ijibe
Core Subject : Religion, Economy, Social,
Religion Economics, Econometrics & Finance Social Sciences
Journal of Islamic Business and Economics is journal organized by Faculty of Economics and Business, Universitas Jenderal Soedirman. This journal focuses and and scopes are 1. Islamic Finance 2. Zakat Management 3. Shariah Based Human Resources 4. Islamic Based Strategic Management 5. Islamic Marketing 6. Halal Brand Image 7. Halal Tourism 8. Wakaf Management 9. Reducing Poverty in Islamic Perspective 10. Islamic Political Economy 11. Islamic Banking 12. Islamic Capital Market 13. Islamic Monetary System 15. Islamic Economic Thought 16. Islamic Financial Institution 17. Baitul Maal 18. Shariah Based Management 19. Islamic Micro Finance 20. Syariah accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Vol 8 No 1 (2026): IJIBE" : 2 Documents clear
Student Consumerism in the Digital Era: A Comparative Study of Socialist Economics and Islamic Economics Supandi, Muhammad Diaz; Rahmat, Andra Dwi; Fahmi, Moh. Ulwanul Roid Al; Mahmudi, Fauzan
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 8 No 1 (2026): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2026.8.1.18990

Abstract

This study addresses the significant academic gap in critically examining the pervasive phenomenon of student consumerism in the digital era through the lens of alternative economic systems. While existing research often analyzes this behavior via psychological or sociological approaches, a systemic critique from paradigms fundamentally opposed to market capitalism is scarce. This research aims to fill this void by conducting a comparative analysis of how Socialist Economics and Islamic Economics diagnose, critique, and offer alternatives to the hyper-consumptive behaviors of students embedded in digital platforms. The urgency of this inquiry is multidimensional, extending from the practical need to foster critical economic literacy among students to the academic imperative of dialoguing between two major alternative economic traditions, all within the global context of ecological and social crises fueled by unsustainable consumption. Employing a qualitative, library research methodology with a critical-comparative framework, this study systematically deconstructs the digital marketplace's phenomenology before applying core concepts from each paradigm—such as alienation and commodity fetishism (Socialist) versus maslahah, israf, and amanah (Islamic). Its novelty lies in its rare comparative focus, its translation of abstract principles into tools for analyzing concrete consumption acts, and its reconceptualization of students as both objects of systemic forces and potential agents of change. The analysis ultimately reveals a profound convergence in both paradigms' condemnation of consumerism's dehumanizing effects, yet a fundamental divergence in their ontological roots, causal explanations, and envisioned solutions, highlighting the possibility for strategic complementarity in forging a critique of contemporary digital capitalism.
Determinants of Purchase Intention toward Safi Halal Cosmetics in Indonesia Fatkhurrokhman, Tiyan; Anggoro, Wisanggeni Bagus; Akbar, Tian Khusni; Azizah, Zaezah Nisa
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 8 No 1 (2026): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2026.8.1.19245

Abstract

The development of the halal cosmetics industry in Indonesia has shown significant growth in line with the increasing awareness of Muslim consumers regarding halal aspects, ethical values, and product conformity with Islamic teachings. However, consumer purchase intention toward halal cosmetics is not determined solely by halal certification, but also by symbolic and psychological factors embedded in the brand. This study aims to analyze the influence of Halal Brand Image, Islamic Brand Personality, and Religiosity on consumer purchase intention for Safi halal cosmetic products in Indonesia. A quantitative approach with an explanatory research design was employed. Primary data were collected through an online survey using a structured questionnaire administered to 100 Muslim respondents who are familiar with or interested in Safi products, using purposive sampling techniques. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The findings reveal that Halal Brand Image, Islamic Brand Personality, and Religiosity have a positive and significant effect on consumer purchase intention, both partially and simultaneously. The research model is able to explain a substantial portion of the variation in consumer purchase intention, confirming that halal cosmetic consumption is influenced by a combination of brand image, Islamic brand personality, and consumer religiosity. This study concludes that halal cosmetic marketing strategies should emphasize strengthening brand identity that is authentic and aligned with Islamic values to enhance Muslim consumers’ purchase intention in Indonesia.

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