INNOVATION RESEARCH JOURNAL
Innovation Research Journal (jurnal riset berinovasi) diterbitkan oleh lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gresik, dua kali setahun pada bulan Maret dan September, Tujuan dari Jurnal ini adalah untuk memfasilitasi para ilmuwan, peneliti dan praktisi bisnis untuk menerbitkan artikel penelitian atau ulasan artikel yang asli yang mengedepankan kebaruan. Artikel dasarnya berisi tentang ilmu sosial dan manusia, dengan penekanan pada antropologi, bisnis dan manajemen, masalah sosial, ilmu komunikasi dan informasi, ilmu pendidikan, filsafat, linguistik dan semiotika, masalah pembangunan, Studi Agama, Studi Perpustakaan dan Informasi, seni dan humaniora, sains dan teknologi. Psikologi, ilmu-ilmu bidang kesehatan.
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<![CDATA[The Effect of Advertising, Prices, and Public Relations on Red and White Cement Purchase Decisions in Gresik Regency ]]>
<![CDATA[Mukhammad Alfan Abdillah]]>;
<![CDATA[Moh Agung Surianto]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.5095
<![CDATA[The background in this research is the sale of Semen Merah Putih does not meet the target. This study aims to examine the influence of advertising, price, and public relations on the purchasing decision of Red and White Cement in Gresik Regency. This study uses quantitative methods. The population in this study were consumers who had purchased Semen Merah Putih products, while the sample was taken using the Probability Sampling technique using simple random sampling. The reason is because of the way of taking samples from members of the population using random regardless of the strata (levels) in the members of the sample population. The sample studied by the researcher was 96 96 people who had made a purchase of Red and White Cement products. The analysis technique uses instrument testing, classical assumption test, and hypothesis testing. For the test tool, the Statistical Package for the Social Sciences (SPSS) is used. The results of this study indicate that advertising has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and public relations has a positive and significant effect on purchasing decisions.]]>
<![CDATA[The Role of Marketing Strategy to Increase Brand Trust in the "Pospay" at PT POS Indonesia Malang ]]>
<![CDATA[Muhammad Ahza Safaraz]]>;
<![CDATA[Sukaris sukaris]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6444
<![CDATA[Pospay application is growing quite rapidly both internally and externally, so it requires several marketing strategies so that it can influence Brand Trust from the Pospay Application. So, good integrated financial services are needed so that PT Pos Indonesia (Persero) can carry out transactions where previously one person could only carry out one transaction, but PT. Pos has carried out innovations that can provide benefits to society. In this case PT. Pos presents an application offered to consumers to facilitate transactions. Here the application is called POSPAY which aims to provide easy financial services to public which is fixed relevant with changing times in the digital era. The main goal is to shorten time by making several payments at just one time. This study uses a qualitative method, technique data collection using direct observation and interviews with Managers/Staff Financial Services. This observation was carried out in a flexible discussion. The subjects and place of this research are employees of PT Pos Indonesia (Persero) Regional 5 Malang. From the results of observations and interviews, the author can conclude that marketing strategies are able to increase public trust in PT. Pos Indonesia through the Pospay application, such as holding workshop events, sponsoring various events related to transactions, and collaborating with various products outside the company.]]>
<![CDATA[The Effect of Financial Knowledge, Financial Behavior, and Income on Financial Satisfaction of Employees in Production at PT Sarana Karya Utama ]]>
<![CDATA[Irmaya Tri Hartanti]]>;
<![CDATA[Anita Handayani]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6072
<![CDATA[The background in this research is that the employees in this production section are not able to manage their personal finances, so they experience financial dissatisfaction. Many factors influence financial satisfaction, one of which is income, financial knowledge, and financial behavior. This study aims to examine the effect of financial knowledge, financial behavior, and income on financial satisfaction in production employees at PT Sarana Karya Utama. This research uses quantitative methods. The population in this research is employees of the production department of PT Sarana Karya Utama, totaling 52 people, while taking samples using probability sampling technique. The reason is because taking samples from a population of less than 100 samples studied by researchers are 52 production employees. The analysis technique uses instrument test, classic assumption test, and hypothesis test. For test aids using the Statistical Package For The Social Sciences (SPSS). The results of this study indicate that financial knowledge has an influence on financial satisfaction, financial behavior has an influence on financial satisfaction, income has an influence on financial satisfaction.]]>
<![CDATA[Audit Committee Effectiveness on Earnings Management ]]>
<![CDATA[Anita Perdana]]>;
<![CDATA[Umaimah Umaimah]]>;
<![CDATA[Muhammad Aufa]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6136
<![CDATA[This study aims to determine the effect of the number of audit committee meetings and the size of the audit committee on earnings management in manufacturing companies listed on the Indonesia Stock Exchange in 2016, 2017, 2018 and 2019. Earnings management is measured by Discretionary Accruals using the Modified Jones Model. The population in this study were 160 manufacturing companies listed on the Indonesia Stock Exchange for the period 2016-2019. The research data were obtained from the annual reports of manufacturing companies for the period 2016 to 2019. Based on the purposive sampling method, the sample obtained was 40 companies. The hypothesis in this study was tested using multiple linear regression analysis. The results of the test show that the number of meetings and size of the audit committee has a significant effect on earnings management.]]>
<![CDATA[Unpacking Receivables: Gresik Bottled Water Company’s Financial Analysis ]]>
<![CDATA[Ariska Isnaini Putri]]>;
<![CDATA[Anita Handayani]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6878
<![CDATA[This research aims to identify and describe the causes of outstanding receivables and the handling efforts carried out by PT. XYZ, which is a bottled Drinking Water Company in Gresik Regency. The research method used is descriptive with a qualitative approach. The method used in this research process comes from interviews conducted with two selected informants and documentation of data on outstanding receivables for 2020-2022 at PT. XYZ. Data analysis techniques use Miles and Huberman. The findings from this research show that the factors causing outstanding receivables at PT. XYZ has 2 internal factors, namely lack of credit analysis, no special collection team, limited information, and external factors, namely intentional elements, economic conditions and customer environmental conditions. The resolution efforts carried out include monitoring, telephone information, warning letters, direct visits, judicial action, and implementing new policies.]]>
<![CDATA[The Role of Marketing Strategies in Increasing Fertilizer Sales at PT. XYZ ]]>
<![CDATA[Al Ubaidiyah, Arfaul Auni]]>;
<![CDATA[Sukaris, Sukaris]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6905
<![CDATA[This Marketing strategy plays an important role in a company, where fertilizer companies like PT. ABC are one of the companies that must have a marketing strategy, the more attractive the marketing strategy is being carried out will be able to capture a wider target market and will gain a larger number of customers. The research is aimed at identifying marketing strategies in the face of highly competitive business competition and to identify the role of management strategy in an effort to increase sales at the fertilizer company PT. ABC, where the company is a private fertilizer that is engaged in the field of processing mineral dolomite magnesium into dolomit fertilizers. In this study the author uses qualitative methods, data collection techniques using direct observation, interviews and documentation. From the results of the observations and also the interview the author can conclude that the role of the marketing strategy carried out by the PT. ABC has succeeded in increasing the sales of fertilizers by determining segmentation, targeting, positioning and performing marketing mix strategy (marketing mix) with four elements namely: Product, Price, Place, Promotion where the roles of marketing strategies carried on at the P.T. ABC have been running optimally and can be seen with the corner data that has experienced improvement in the last few months.]]>
<![CDATA[The Effect of Current Ratio, Debt to Equity Ratio, Return on Assets to Dividend Payout Ratio in Food and Beverage Companies Listed on The Indonesia Stock Exchange ]]>
<![CDATA[Diah Ayu Puspitasari]]>;
<![CDATA[Rahmat Agus Santoso]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6388
<![CDATA[ABSTRACT The purpose of this study was conducted to determine the effect of the Current Ratio, Debt to Equity, Return On Assets on the Dividend Payout Ratio in Food and Beverage companies listed on the Indonesia Stock Exchange in 2017-2020. This type of research is associative research. The data analysis technique used in this research is quantitative. Data collection techniques in this study using documentation techniques. In this study the authors calculated the liquidity ratio, namely the Current Ratio, calculated the solvency ratio, namely the Debt to Equity Ratio, calculated the profitability ratio, namely Return on Assets and also the market value ratio, namely the Dividend Payout Ratio. Sampling using purposive sampling method using certain criteria. The study sample consisted of 120 companies. The results of this study indicate that Current Ratio has a positive effect on the Dividend Payout Ratio, Debt to Equity Ratio has a positive effect on the Dividend Payout Ratio and Return on Assets has a negative effect on the Dividend Payout Ratio in Food and Beverage companies listed on the Stock Exchange Indonesia in 2017-2020.]]>
<![CDATA[Collectibility Insights: Financial Analysis ]]>
<![CDATA[Faridatul Ulla]]>;
<![CDATA[Anita Handayani]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6877
<![CDATA[The General Regional Company BPR Bank Gresik is one of the banks owned by the Gresik Regency government which provides credit facilities. Disbursing credit does not always run smoothly, because in disbursing credit there is definitely a risk. One of the risks in distributing credit is the existence of problem loans. The size of non-performing loans can be seen from the high level of collection. This research aims to find out, analyze and explain the factors causing and handling credit based on collection in the BPR Bank Gresik Perumda. The research method used is descriptive with a qualitative approach. Data analysis was carried out using the Miles and Huberman model, which involves data collection, data reduction, data presentation, and drawing conclusions. The research results show that the factors causing the increase in collection come from internal and external banks. Handling is carried out differently depending on the level of collection which involves various steps, including telephone warnings, direct billing to the house, warning letters, summons letters, restructuring, placing banners on collateral, cessie, small claims court, and taking over the debtor's collateral.]]>
<![CDATA[Analysis of Promotion Strategy in Increasing Sales at PT Cipta Giri Sentosa ]]>
<![CDATA[Hilda Ayu Hendrawati]]>;
<![CDATA[Sukaris Sukaris]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6988
<![CDATA[This research aims to analyze appropriate promotional tactics to increase sales at PT Cipta Giri Sentosa. This research is descriptive research with qualitative methods. The analysis technique used is SWOT Analysis. The subjects of this research are marketing managers who take care of the promotion department and several workers who play a role in promotional activities. Primary data collection used interview and observation techniques, while secondary data was obtained from documentation studies. what will happen is that research shows that management skills that can be applied to increase sales are Quadrant 1, the quadrant is in a profitable situation for the company because it carries out promotions using various events or exhibitions that can be participated in, partnership opportunities using pharmacy networks, advertising through social media. opportunities and the power of media, as a result PT Cipta Giri Sentosa can take advantage of existing opportunities and maximize its strengths. The strategy that must be implemented in this condition is to support aggressive growth policies (Growth Oriented Strategy). Proactive growth tactics can start by providing the best service to meet customer needs.]]>
<![CDATA[Marketing Challenges in The Era of The Transition of Fuel Oil Vehicles to Electric Vehiclese ]]>
<![CDATA[Fani Sofwan]]>;
<![CDATA[Sukaris Sukaris]]>
<![CDATA[ INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/innovation.v4i2.6745
<![CDATA[This research aims to detail and analyze the marketing challenges faced by Arina Toyota Gresik in adapting and modifying their marketing strategy in facing the transition from fuel vehicles to electric vehicles. Through in-depth interviews with key stakeholders at Arina Toyota Gresik, analysis of internal company documents, and direct observations in the automotive industry environment, this research provides insight into how automotive manufacturers face significant market changes. The results of this research highlight the unique challenges faced by Arina Toyota Gresik in marketing electric vehicles such as high initial sales prices, limited infrastructure and lack of public awareness and knowledge about electric vehicles so that many potential buyers prefer oil-fueled vehicles over electric vehicles. This research provides an important contribution to the understanding of the role of marketing in dealing with significant market changes in the automotive industry. In addition, it is hoped that the results of this research will provide practical guidance for other automotive manufacturers who face similar challenges in adapting their marketing strategies in the era of transition towards electric-based vehicles. In conclusion, this research illustrates that the transition of fuel-to-electric vehicles is not just a technological change, but also a fundamental change in marketing strategies required by automotive manufacturers to remain relevant and sustainable in a dynamic business environment.]]>
