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Kalijaga Journal of Communication
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : -     EISSN : 26851334     DOI : -
Core Subject : Education, Social,
Social Sciences Other
KKalijaga Journal of Communication always places studies related to Islamic broadcasting and journalism as the main focus on academic inquiry and invites comprehensive observations of multidisciplinary studies. The journal, which functions as a forum for the study of Islamic broadcasting in Indonesia and other parts of the world in a challenging local and global context, supports studies that focus on specific themes and studies across disciplines. Subjects include textual studies and fieldwork with a media development perspective.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2022)" : 6 Documents clear
Pemasaran Retorika Politik dalam Iklan Baliho Tokoh Politik Indonesia Adi Pamungkas
Kalijaga Journal of Communication Vol. 4 No. 2 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.42.02.2022

Abstract

This study subjects to understand how the politicians build identity through the marketing of their political rhetoric in billboard advertisements. The research uses qualitative methods with a substance theory approach to the formation of political identity, especially in the context of political marketing and Aristotle's rhetoric in the form of aspects 1) ethos; morally proper attitude, 2) logos; evidence that can support the argument and 3) pathos; speech that evokes feelings in the audience. The findings explain that the political identity built by various rhetoric aspect. Between the politicians also build different identity according to the consideration of internal aspects of the politicians and external aspects that exist in public. Through the identity built by rhetoric, politicians create their political marketing products then offered to the public so can be consumed as political support and choice.
Fantasi dan Ilusi: Interaksi Parasosial Fandom ARMY BTS di Media Sosial Ananda Noviasyri
Kalijaga Journal of Communication Vol. 4 No. 2 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.42.04.2022

Abstract

This study examines ARMY BTS' parasocial interactions on social media as a result of being exposed to popular culture. Parasocial interaction refers to the relationship that develops between audiences and idolized figures through the media. This study uses a qualitative-descriptive method with the approach of Horton and Wohl's parasocial theory in a constructivist paradigm. By using in-depth interviews with three BTS ARMY informants, this study found that the presence of new media provides a more different character of parasocial interaction than the old media because fans can establish relationships with BTS as if they were conducting interpersonal communication without having to get attention. ARMY's parasocial interactions are already at the level of intense personal feeling, assuming that there is an emotional closeness between him and the character he idolizes. Apart from that, this behavior also makes ARMY always want to know the latest BTS information, establish social relations with fellow ARMYs, are willing to buy albums, merchandise or anything related to BTS, to do imitations such as following the fashion of BTS members.
Komunikasi Pernikahan Beda Budaya (Studi Komunikasi Antarpribadi Pasangan Arab Alawiyyin dan Non-Alawiyyin di Kampung Arab Solo, Jawa Tengah) Caecilia Menzelthe
Kalijaga Journal of Communication Vol. 4 No. 2 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.42.03.2022

Abstract

This study aims to find out how the processes, communication barriers, and adaptations carried out by different cultural couples between Arab Alawiyyin and Non-Arab Alawiyyin in their married life. Communication is the main key in a marriage. Especially in a marriage between two people with different cultural backgrounds, interpersonal communication is important to achieve harmony in a family. This research is a phenomenological study that aims to determine the subjective experience of interpersonal communication between Alawiyyin and non-Alawiyyin Arab marriage couples. The results showed that interpersonal communication between Alawiyyin and non-Alawiyyin Arab couples took place harmoniously because of adjustments made before and during the marriage period. Commitments and agreements are made and negotiated with effective communication between the two. Communication barriers in general can be overcome well, even though at the beginning of marriage it was the toughest moment for couples to adjust. Differences in culture, customs, norms and values between partners are other factors that hinder communication. Openness, empathy, mindfulness, cultural sensitivity, and other effective interpersonal communication skills are keys to success in intercultural marriage relationships. In addition, the extended family and its values are the main factors that must be compromised, especially in the early moments of marriage.
Praktik Panoptikon pada Liputan Narasi TV tentang Tragedi Kanjuruhan Syafawi Ahmad Qadzafi
Kalijaga Journal of Communication Vol. 4 No. 2 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.42.01.2022

Abstract

This article shows the practice of panopticon in the Kanjuruhan Stadium tragedy through coverage of Narasi TV's “Brutal Moments Approaching Mass Death”. The deaths of 135 people at the Kanjuruhan Stadium in Malang during the match between Arema FC and Persebaya Surabaya drew various opinions and news points of view. Through data journalism that relies on open sources on the internet, Narasi TV gets 4,500 to 5,000 photos/videos from netizens as eyewitnesses. These data are used by Narasi TV to monitor and view the Kanjuruhan Tragedy in a comprehensive manner. The large amount of data shows that panopticon practices from spectators at the Kanjuruhan Stadium have occurred. This Narasi TV coverage evidences that the authorities such as security officers can now also be monitored through panopticon netizens with complete validation and verification from the mass media. If previously the panopticon was in the form of top-down, with the presence of panopticon netizens, monitoring practices are now more balanced. This article uses the method of cybermedia analysis and interviews with producers of coverage to see how Narasi TV produces and at the same time looks at the practice of panopticon in this coverage.
Analisis Emotional branding Visualisasi Iklan Televisi Yamaha Fazzio Hybrid-Connected Dian Eka Permanasari
Kalijaga Journal of Communication Vol. 4 No. 2 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.42.06.2022

Abstract

This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. The results of the study show that visualization of Yamaha Fazzio Hybrid-Connected advertisements seeks to build emotional branding through a series of strategies such as building relationships with consumers, multi-sensory experiences, affirming vision, and imagination to establish communication with consumers as self-actualization.
Komodifikasi Audiens-Penonton dalam Program Ajang Pencarian Bakat The Voice: All-Stars GTV Gilar Dido Bagaskoro
Kalijaga Journal of Communication Vol. 4 No. 2 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.42.05.2022

Abstract

This research examines the audience commodification process in the search program The Voice: All-Stars GTV. This study uses a qualitative-descriptive method with the political economy theory approach of Vincent Mosco's media. The results of the study show that audience commodification occurs in The Voice: All-Stars GTV in several stages. First, when the event succeeds in attracting advertisers to become the main sponsor. Second, when involving the audience when voting to support the contestants through the RCTI+ and MotionPay applications with top-up balances. The two applications were developed by MNC Group as the owner of the media that broadcast The Voice: All-Stars GTV. Apart from being successful in gaining advertisements, the television stations also succeeded in promoting other products in the form of applications developed by the company.

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