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Agus Dedi Subagja
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Fakultas Ilmu Administrasi, Universitas Subang Jl RA Kartini No 1 KM 03 Wanareja Subang Jawabarat Tlpn/Fax (0260) 417508
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The World of Business Administration Journal
Published by Universitas Subang
ISSN : 27220702     EISSN : 27220699     DOI : 10.37950/wbaj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The World of Business Administration Journal (WBAJ) is a scientific journal which publishes original articles on the most recent knowledge, researches, or applied researches and other development in fields of Business Administration, Management functions (human resources, finance, operations, marketing, strategic). The function of leading (personal leadership, team leadership, department leadership, corporate leadership, market leadership, business leadership, industry leadership). Governing functions (business law, business ethics, business philosophy, business models). The function of entrepreneurship (start-up, personal entrepreneurship, group entrepreneurship, intrapreneurship, strategic entrepreneurship, corporate entrepreneurship, business contextual entrepreneurship). Contextual business (sharia, tourism, manufacturing, services, banking, etc). Since 2019 the journal has been published regularly two times a year ( June and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "volume 7 issue 2, december 2025" : 5 Documents clear
Strategi Digital Marketing di Lembah Ciater Resort Management By Sahid Baginda Raja Al-Islam; Ciyani Ciyani; Ratu; Elis Siti Fitriah; Zaenal Hirawan
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2549

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh Lembah Ciater Resort Management by Sahid dalam meningkatkan kunjungan wisatawan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif dan teknik wawancara serta observasi langsung di lapangan. Hasil penelitian menunjukkan bahwa strategi digital marketing yang mencakup pemanfaatan media sosial, konten visual, serta promosi berbayar mampu meningkatkan brand awareness dan minat pengunjung. Kendala seperti keterbatasan anggaran promosi dan perubahan algoritma media sosial tetap menjadi tantangan yang harus diatasi. Penelitian ini memberikan kontribusi dalam perencanaan strategi pemasaran digital destinasi wisata berbasis lokal. Kata Kunci: Digital marketing, Strategi Pemasaran, Pariwisata   Abstract This study aims to analyze the digital marketing strategy implemented by the Management of Lembah Ciater Resort by Sahid in increasing tourist visits. The study uses a qualitative approach with descriptive methods and interview techniques and direct observation in the field. The results of the study indicate that digital marketing strategies that include the use of social media, visual content, and paid promotions can increase brand awareness and visitor interest. Constraints such as limited promotional budgets and changes in social media algorithms remain challenges that must be overcome. This study contributes to the planning of local-based tourism destination marketing strategies. Keywords: Digital Marketing, Marketing Strategy, Tourism
Pengaruh Job Stress Terhadap Turnover Intention Karyawan di PT. Kiniku Muda Indonesia Zaenal Hirawan; Aziz Muhamad; Windi Nur Hanifah
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2545

Abstract

Abstrak PT. Kiniku Muda Indonesia merupakan perusahaan yang bergerak di bidang teknologi informasi dan Production House (PH). Stres kerja di PT. Kiniku Muda Indonesia menjadi isu yang signifikan, terutama di divisi marketing. Stres ini dapat berdampak pada produktivitas dan kepuasan kerja karyawan, serta meningkatkan niat mereka untuk meninggalkan perusahaan (turnover intention). Penelitian ini bertujuan untuk mengetahui pengaruh job stress terhadap turnover intention karyawan di PT. Kiniku Muda Indonesia. Stres merupakan kondisi dimana seseorang individu dihadapkan dengan kesempatan, keterbatasan, atau tuntutan sesuai dengan harapan dari hasil yang ingin dia capai dalam kondisi penting dan tidak menentu. Metode penelitian yang digunakan yaitu kuantitatif dengan teknik penelitian assosiatif dan pengumpulan data menggunakan survei pada 91 karyawan PT. Kiniku Muda Indonesia. Teknik analisis data menggunakan analisis regresi linear sederhana. Hasil penelitian pengaruh job stress terhadap turnover intention karyawan dapat dilihat dari hasil uji thitung = 59,581 > ttabel = 1,986 dan nilai Sig. = 0,000 < 0,05 serta nilai koefisien determinasi sebesar 97,6%. Maka dari itu, disimpulkan bahwa job stress berpengaruh positif dan signifikan terhadap turnover intention. Apabila job stress meningkat maka turnover intention pegawai akan meningkat juga. Pengaruh job stress terhadap turnover intention karyawan di PT. Kiniku Muda Indonesia sebesar 97,6%. Kata Kunci: Job stress, turnover intention   Abstract PT Kiniku Muda Indonesia is a company engaged in information technology and Production House (PH). Job stress at PT Kiniku Muda Indonesia is a significant issue, especially in the marketing division. This stress can have an impact on employee productivity and job satisfaction, and increase their intention to leave the company (turnover intention). This study aims to determine the effect of job stress on employee turnover intention at PT Kiniku Muda Indonesia. Stress is a condition in which an individual is faced with opportunities, limitations, or demands in accordance with the expectations of the results he wants to achieve in important and uncertain conditions. The research method used is quantitative with associative research techniques and data collection using surveys on 91 employees of PT Kiniku Muda Indonesia. Data analysis techniques using simple linear regression analysis.  The results of the research on the effect of job stress on employee turnover intention can be seen from the test results of tcount = 59.581> ttable = 1.986 and p-value = 0.000 < 0.05 and coefficient of determination is 97.6%. Therefore, it is concluded that job stress has a positive and significant effect on turnover intention. If job stress increases, employee turnover intention will also increase. The effect of job stress on employee turnover intention at PT Kiniku Muda Indonesia is 97.6%. Keywords: Job stress, turnover intention
Pengaruh Influencer Marketing dan Electronic Word Of Mouth (EWOM) Terhadap Impulsive Buying di Tiktok Shop Pada Generasi Z di Kota Bandung Rudi Suprianto Ahmadi; Elis Rahmawati
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2546

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Influencer Marketing dan Electronic Word of Mouth terhadap Impulsive Buying di TikTok Shop Pada Generasi Z di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan kuisioner sebagai alat pengumpulan data, dianalisis menggunakan IBM SPSS 26. Sampelnya terdiri dari 97 responden Generasi Z di Kota Bandung. Uji instrumen melibatkan uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda, korelasi pearosn product moment, uji hipotesis dan analisis koefisien determinasi. Kesimpulan yang dihasilkan dari penelitian ini adalah Influencer Marketing dan Electronic Word of Mouth secara simultan dan parsial berpengaruh positif dan signifikan terhadap Impulsive Buying. Kata Kunci: Influencer Marketing, Electronic Word of Mouth, Impulsive Buying   Abstract This research aims to determine the effect of Influencer Marketing and Electronic Word of Mouth on Impulsive Buying in TikTok Shop among Generation Z in Bandung City. This research employed a quantitative method, with questionnaires used as the data collection instrument, and the data were analyzed using IBM SPSS 26. The sample consited of 97 Generation Z respondents in Bandung City. The instrument testing involved validity and reliabiliti tests, classical assumption tests, multiple liniear regression, pearson product-moment corellation, hypotesis testing, and coefficient of determination analysis. The results of this studi conclude the Influencer Marketing and Electronic Word of Mouth, both simultaneously and partially, have a positive and significant effect on Impulsive Buying Keywords: Influencer Marketing, Electronic Word of Mouth, Impulsive Buying  
Analisis Efektivitas Media Sosial dalam Meningkatkan Kesadaran Florawisata D’Castello Subang Agus Dedi Subagja; Anisa Nur’azizah Maliq; Muhammad Rizky Yuliana; Nadila Ayulia Nurfadilah; Amelia Safitri
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2547

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan media sosial, khususnya TikTok dan Instagram, dalam meningkatkan kesadaran masyarakat terhadap destinasi wisata Florawisata D’Castello Subang. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi langsung, dan dokumentasi konten media sosial. Penelitian ini berfokus pada dimensi digital marketing menurut Kim dan Kim (2004) yang mencakup cost per transaction, incentive programs, site design, dan interactivity. Hasil penelitian menunjukkan bahwa media sosial memiliki peran signifikan dalam membangun citra dan menjangkau berbagai segmen usia, namun efektivitasnya belum optimal. Tindakan penonaktifan kolom komentar berdampak negatif terhadap interaktivitas dan persepsi transparansi pengelola. Selain itu, ketidaksesuaian antara konten digital dan kondisi nyata di lapangan menimbulkan kesenjangan ekspektasi yang dapat mempengaruhi loyalitas pengunjung. Penelitian ini merekomendasikan peningkatan komunikasi dua arah serta penyajian konten yang akurat dan relevan sebagai strategi memperkuat brand awareness destinasi. Kata kunci: Media Sosial, Digital Marketing, Brand Awareness, Pariwisata, Florawisata D’Castello Abstract This research aims to analyze the effectiveness of the use of social media, especially TikTok and Instagram, in increasing public awareness of the D’Castello Subang Flora wisata tourist destination. Using a descriptive qualitative approach, data was collected through in-depth interviews, direct observation, and documentation of social media content. This research focuses on digital marketing dimensions according to Kim and Kim (2004) which include cost per transaction, incentive programs, site design, and interactivity. The research results show that social media has a significant role in building an image and reaching various age segments, but its effectiveness is not optimal. The act of deactivating the comments column has a negative impact on the manager’s interactivity and perception of transparency. In addition, the mismatch between digital content and real conditions in the field creates a gap in expectations that can affect visitor loyalty. This research recommends increasing two-way communication and presenting accurate and relevant content as a strategy to strengthen destination brand awareness.   Keywords: Social Media, Digital Marketing, Brand Awareness, Tourism, Florawisata D’Castello
Strategi Pengadaan Bahan Makanan dan Minuman dalam Menunjang Operasional Hotel: Studi di Lembah Sarimas Ciater Management by Sahid Luki Natika; Delis Irma Yulistiani; Putri Pusfita Andini; Ismah Maolani; Adriana Rizki Nur F
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2548

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis strategi pengadaan bahan makanan dan minuman dalam menunjang operasional Hotel Lembah Sarimas Ciater Management by Sahid. Latar belakang penelitian didasarkan pada tiga permasalahan utama, yaitu tantangan geografis yang menghambat kelancaran distribusi bahan baku, ketidakkonsistenan mutu dari pemasok yang berdampak pada kualitas layanan hotel, serta fluktuasi harga pasar yang menyulitkan pengelolaan anggaran secara efisien. Tujuan dari penelitian ini adalah untuk mengevaluasi implementasi strategi pengadaan yang telah dijalankan oleh pihak hotel serta merumuskan alternatif strategi yang lebih efektif dan berkelanjutan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam kepada staf hotel dan observasi non-partisipatif selama kegiatan operasional berlangsung. Hasil utama penelitian menunjukkan bahwa strategi pengadaan yang dijalankan masih bersifat reaktif dan belum berbasis perencanaan jangka panjang. Penelitian ini menyimpulkan bahwa pengadaan yang efektif harus memperhatikan dimensi supply risk dan expenditure impact seperti pada model Kraljic (1983), serta dilengkapi dengan SOP evaluasi pemasok, kontrak harga tetap, buffer stock bahan tahan lama, dan dukungan teknologi informasi. Strategi yang terstruktur diharapkan dapat menjamin efisiensi biaya, keandalan pasokan, dan kualitas layanan dalam mendukung keberlangsungan operasional hotel.   Kata kunci: strategi pengadaan, bahan makanan, operasional hotel, supply risk, expenditure impact   Abstract This study aims to analyze the procurement strategy of food and beverage supplies in supporting the operations of Lembah Sarimas Ciater Hotel managed by Sahid. The research background is based on three main problems: geographical challenges that hinder the smooth distribution of raw materials, inconsistency in the quality of suppliers that affects service standards, and fluctuating market prices that complicate budget management. The objective of this research is to evaluate the current procurement practices implemented by the hotel and to formulate more effective and sustainable alternatives. The research uses a descriptive qualitative approach, employing in-depth interviews with hotel staff and non-participant observations during operational activities. The findings indicate that the current procurement strategy is reactive and lacks long-term planning. The study concludes that effective procurement should consider the dimensions of supply risk and expenditure impact, as outlined in Kraljic’s model (1983), and should be supported by SOPs for supplier evaluation, fixed-price contracts, buffer stock of durable goods, and digital inventory management systems. A structured strategy is expected to ensure cost efficiency, supply reliability, and consistent service quality to support sustainable hotel operations.   Keywords: procurement strategy, food supplies, hotel operations, supply risk, expenditure impact

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