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Agus Dedi Subagja
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Fakultas Ilmu Administrasi, Universitas Subang Jl RA Kartini No 1 KM 03 Wanareja Subang Jawabarat Tlpn/Fax (0260) 417508
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The World of Business Administration Journal
Published by Universitas Subang
ISSN : 27220702     EISSN : 27220699     DOI : 10.37950/wbaj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The World of Business Administration Journal (WBAJ) is a scientific journal which publishes original articles on the most recent knowledge, researches, or applied researches and other development in fields of Business Administration, Management functions (human resources, finance, operations, marketing, strategic). The function of leading (personal leadership, team leadership, department leadership, corporate leadership, market leadership, business leadership, industry leadership). Governing functions (business law, business ethics, business philosophy, business models). The function of entrepreneurship (start-up, personal entrepreneurship, group entrepreneurship, intrapreneurship, strategic entrepreneurship, corporate entrepreneurship, business contextual entrepreneurship). Contextual business (sharia, tourism, manufacturing, services, banking, etc). Since 2019 the journal has been published regularly two times a year ( June and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Volume 7 Issue 2, December 2025" : 1 Documents clear
Strategi Digital Marketing di Lembah Ciater Resort Management By Sahid Al-Islam, Baginda Raja; Ciyani, Ciyani; Ratu; Fitriah, Elis Siti; Hirawan, Zaenal
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2549

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh Lembah Ciater Resort Management by Sahid dalam meningkatkan kunjungan wisatawan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif dan teknik wawancara serta observasi langsung di lapangan. Hasil penelitian menunjukkan bahwa strategi digital marketing yang mencakup pemanfaatan media sosial, konten visual, serta promosi berbayar mampu meningkatkan brand awareness dan minat pengunjung. Kendala seperti keterbatasan anggaran promosi dan perubahan algoritma media sosial tetap menjadi tantangan yang harus diatasi. Penelitian ini memberikan kontribusi dalam perencanaan strategi pemasaran digital destinasi wisata berbasis lokal. Kata Kunci: Digital marketing, Strategi Pemasaran, Pariwisata   Abstract This study aims to analyze the digital marketing strategy implemented by the Management of Lembah Ciater Resort by Sahid in increasing tourist visits. The study uses a qualitative approach with descriptive methods and interview techniques and direct observation in the field. The results of the study indicate that digital marketing strategies that include the use of social media, visual content, and paid promotions can increase brand awareness and visitor interest. Constraints such as limited promotional budgets and changes in social media algorithms remain challenges that must be overcome. This study contributes to the planning of local-based tourism destination marketing strategies. Keywords: Digital Marketing, Marketing Strategy, Tourism

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