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Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu Jalan Sisingamangaraja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418
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Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Published by Universitas Labuhanbatu
ISSN : 27465330     EISSN : 27462137     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 1, No 2: 2020" : 14 Documents clear
Pengaruh Orientasi Pasar, Kualitas Layanan, Kepuasan Konsumen Dan Keunggulan Bersaing Terhadap Keputusan Pembelian Pada King Perabot Kota Pinang Susanto, Bagus
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.3135

Abstract

This study aims to determine the influence of market orientation, quality of Service, Consumer Satisfaction and competitive advantage on purchasing decisions at King Furniture Kota Pinang. This Type Of Research Is Associative Research. Data collection in this study was conducted through a survey approach with the type of quantitative descriptive research by distributing questionnaires to 35 respondents, while the population used in this study is the King Furniture Pinang city.Data collection techniques were carried out by interviews, questionnaires and documentation studies.Data analysis tools used in this study using SPSS (Statistical Product Software Solution).Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significant Test (t test), simultaneous significant test (F test), and coefficient of determination test (R2). The results of this study showed partially (t test) is known that market orientation has a significant effect on purchasing decisions at King Furniture Kota Pinang. Quality of Service signifkan effect on the purchase decision on the King Furniture Kota Pinang, consumer satisfaction signifkan effect on the purchase decision on the King Furniture Kota Pinang then competitive advantage signifkan effect on the purchase decision on the King Furniture Kota Pinang on simultaneous testing (test F) note that market orientation, quality of Service, Consumer Satisfaction and competitive advantage signifkan influence on purchasing decisions at King Furniture Kota Pinang through testing coefficient of determination (R Square) 7.30% means that market orientation, quality of Service, Consumer Satisfaction and competitive advantage significant effect on purchasing Decision5, 32% the remaining 4.70 % is influenced by other variables that are not examined in this research.
Pengaruh Lokasi Usaha, Promosi, Kualitas Layanan Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Brastagi Supermarket Rantauprapat (Studi Kasus Pada Brastagi Supermarket Rantauprapat) Sianturi, Aprial; Nasution, Ade Parlaungan; Sumitro, Sumitro
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.3136

Abstract

At this time, consumers not only make a purchase decision just because it is in accordance with their wants and needs or because the price is affordable or cheap but consumers will also decide on the purchase of a product or item by looking at the location, business promotion used, quality of Service and atmosphere or armosphere in the store. Purchasing decisions made by consumers will be influenced by the goods offered price, product, atmosphere, service, location of the company or store. Purchasing decisions are made by consumers with considerations that really support and can benefit the buyer. The population in this study is the customer in Brastagi Supermarket Rantauprapat with a sample determined using the formula that is rounded Wibisono to 100 people. Data collection using research questionnaires distributed directly by researchers in order to obtain primary research data. Analsisis technique used in processing the data used multiple regression test to answer the research hypothesis. The results showed that partially the business location has a positive and significant effect on purchasing decisions in Brastagi supermarket Rantauprapat with a value of T1 count of 2.362 > ttable of 1.660 with a significance of 0.020 < 0.05. Promotion has a positive and significant effect on purchasing decisions in Brastagi supermarket Rantauprapat with T2 count value of 2.101 > ttable of 1.660 with significance of 0.038 < 0.05. Quality of Service has a positive and significant effect on purchasing decisions in Brastagi supermarket Rantauprapat with a value of T3 count of 2.012 > ttable of 1.660 with a significance of 0.047 < 0.05. Store Atmosphere has a positive and significant effect on purchasing decisions with a value of T4 count of 2.836 > ttable of 1.660 with a significance of 0.006 < 0.05. Simultaneously business location, promotion, quality of Service and store atmosphere positive and significant to the purchase decision in Brastagi supermarket Rantauprapat with Fhitung value of 54.042 > from Ftable 3.09 with significance level 0.000 < 0.05 at the level of confidence 95% and Alpha 5%.
Pengaruh Kualitas Pelayanan, Harga Dan Komunikasi Pemasaran Terhadap Kepuasan Konsumen Pada Depot Air Minum Isi Ulang Di Sei Kasih Bilah Hilir Herwanto, Bobi
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.3137

Abstract

This study aims to determine the effect of service quality, price and marketing communications on customer satisfaction at the Refill Drinking Water Depot in Sei Kasih. This study uses descriptive quantitative research methods. The population in this study were customers who came to the Refill Depot of the SEI kasih community and a research sample of 97 people with the Slovin formula. Data analysis techniques using classical assumption test, multiple linear regression analysis, f Test, t test and coefficient of determination.The results showed that partially, the quality of service, price and marketing communications affect customer satisfaction. Simultaneously, that the quality of service, price and marketing communications affect customer satisfaction. The magnitude of the coefficient of determination of 0.559 means that the ability of service quality variables, price and communication pemsaran explain its effect on customer satisfaction variable of 55.9%. While the remaining 44.1% is another independent variable that is not examined in this study such as advertising, location and brand. 
Analisis Lingkungan Kerja Dan Job Insecurity Terhadap Turnover Intention Dengan Work Life Balance Sebagai Variabel Moderating Pada PT. Kereta Api Indonesia Stasiun Besar Rantauprapat Aulia, Hazrulta
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.3121

Abstract

This study aims to answer the influence of the work environment and job insecurity on turnover intention with work life balance as a moderating variable at PT. Rantauprapat Train. Data was collected by distributing questionnaires to employees of PT. KAI Ranauprapat which opened 75 people. This study uses quantitative methods and performs data processing with IBM SPSS Statistic 20 tools. This analysis includes reliability test, validity test, classical assumption test, statistical test, multiple linear regression test and moderation test using Moderated Regression Analysis (MRA). The results of the t-test (partial) show that the work environment has a positive and significant effect on turnover intention with a coefficient value of 0.644 with a probability value of 0.000 and a t-count value of 6.535. Job insecurity has a positive and significant effect on turnover intention with a coefficient value of 0.259 with a probability value of 0.045 and the value of t count is 2.043. While the results of the f (simultaneous) test show a value of 27,286 which means that the work environment and work insecurity together have a significant influence on the intention to move. Multiple linear test results show the results of Y= 3.961+0.644X1+0.259X2. Work life balance cannot moderate the effect of work environment and job insecurity on turnover intention.

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