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Community Empowerment
Published by Universitas Muhammadiyah Magelang
ISSN : 26144964     EISSN : 26214024     DOI : https://doi.org/10.31603/ce
Core Subject : Humanities, Health, Education, Art, Social,
Arts Humanities Education Public Health Social Sciences
Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related issues.
Arjuna Subject : Umum - Umum
Articles 21 Documents
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Search results for , issue "Vol 9 No 9 (2024)" : 21 Documents clear
Digital promotion and branding of 'jukolat': A training program for jengkol sellers in Astambul District Diana Pefbrianti; Heryyanoor Heryyanoor; Al Fath Riza Kholdani; Annisa Febriana; Tassia Sekar Brilliant Santiago; Muhammad Nor Arifudin; Siti Della Harizka; Nor Aliza Ramadani
Community Empowerment Vol 9 No 9 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12195

Abstract

In the digital era, the utilization of digital promotional media is crucial for increasing sales. However, many micro-entrepreneurs, such as jengkol sellers, have not optimized its use. This community service activity aimed to enhance the knowledge and skills of jengkol sellers in leveraging digital promotional media to boost their sales. The method involved providing training on entrepreneurship management, branding, and digital marketing, with a focus on utilizing social media and the Canva application. The evaluation results indicated a significant increase in participants' knowledge and positive attitudes, at 83% and 85%, respectively. This suggests that the training was effective in improving participants' ability to create attractive and effective promotional content, thus potentially increasing the sales of Jukolat products.

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