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MEDIA BISNIS
Published by Sekolah Tinggi Ilmu Ekonomi Trisakti
ISSN : 20853106     EISSN : 27744280     DOI : https://doi.org/10.34208/mb
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human resources, marketing), accounting (financial accounting, management accounting, accounting information systems, taxation), economic and others. This is an opened-journal where everyone can submit their articles, as long as they are original, unpublished and not under review for possible publication in other journals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 12 No 2 (2020): MEDIA BISNIS" : 11 Documents clear
SUBJECTIVE NORM, ATTITUDES, TRUST, TERHADAP PURCHASE INTENTIONS PADA BUAH DAN MAKANAN ORGANIK AILEN TANIA; DENNY SEPTA HARYANTI
Media Bisnis Vol 12 No 2 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i2.944

Abstract

The purpose of this research is to understand how information revealed on organic food label drive consumer trust and attitudes toward organic foods, which in turn together with subjective norm eventually influence subsequent purchase intentions of consumption on organic food in north Jakarta. This research used a quantitative method and use primary data such as respondent answer. Researcher used questionnaire to collect data from 100 respondent from Total Fresh Fruit supermarket at north Jakarta. In total, 100 valid questionnaires were obtained, yielding a response rate of 100 per cent. Researcher analysis the data using multiple linear regression with SPSS 25.0 for windows. The result showed attitudes, trust significantly effects purchase intentions of consumption on fruit and organic food, but the result with subjective norm is inversely proportional. Because most people buy organic food product at north Jakarta negatively not based by social pressure for a person to engage in or avoid a behavior effected by those people who important for them.

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