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All Journal MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM)
DENNY SEPTA HARYANTI
Sekolah Tinggi Ilmu Ekonomi Trisakti
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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SUBJECTIVE NORM, ATTITUDES, TRUST, TERHADAP PURCHASE INTENTIONS PADA BUAH DAN MAKANAN ORGANIK AILEN TANIA; DENNY SEPTA HARYANTI
Media Bisnis Vol 12 No 2 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i2.944

Abstract

The purpose of this research is to understand how information revealed on organic food label drive consumer trust and attitudes toward organic foods, which in turn together with subjective norm eventually influence subsequent purchase intentions of consumption on organic food in north Jakarta. This research used a quantitative method and use primary data such as respondent answer. Researcher used questionnaire to collect data from 100 respondent from Total Fresh Fruit supermarket at north Jakarta. In total, 100 valid questionnaires were obtained, yielding a response rate of 100 per cent. Researcher analysis the data using multiple linear regression with SPSS 25.0 for windows. The result showed attitudes, trust significantly effects purchase intentions of consumption on fruit and organic food, but the result with subjective norm is inversely proportional. Because most people buy organic food product at north Jakarta negatively not based by social pressure for a person to engage in or avoid a behavior effected by those people who important for them.
PENGARUH SERVICE, CLEANLINESS, ORGANIZATION, DAN HEALTHINESS TERHADAP QUALITY PADA RESTORAN DI JAKARTA DENNY SEPTA HARYANTI; NUNO SUTRISNO; LYVIA LYVIA
Media Bisnis Vol 11 No 2 (2019): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v11i2.965

Abstract

The purpose of this study is to determine the effect of service, cleanliness, organization, and healthiness to quality of sushi tei restaurant in DKI Jakarta. The design of this study using descriptive research and causality research, the measurement of each variable using 5 points Likert scale. This study uses primary data and data collection through questionnaires. The research sample was obtained through a purposive sampling method and obtained as many as 145 respondents. The results of this study show that Organization has no effect to Quality, while Service, Cleanliness, and Healthiness have an influence to Quality.
PENGARUH PERCEIVED SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP ADOPTION OF E -WALLET LinkAja PADA GENERASI Y DI DKI JAKARTA Gilbert Aryaputra Ganady; Denny Septa Haryanti
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.528 KB)

Abstract

The purpose of this study is to find out the effect of Eco Label, Eco Brand, and Environmental Advertisement on Consumer Purchase Behavior on Tessa Tissue in Bekasi City. This study uses primary data sourced from questionnaires with a total of 150 respondents that using Tessa in Bekasi City. The sampling technique that used was non-probability sampling. The data analysis technique used multiple linear regression analysis. The results show that Eco Label, Eco Brand, and Environmental Advertisement have an effect on Consumer Purchase Behavior
Co-Authors AILEN TANIA Gilbert Aryaputra Ganady LYVIA LYVIA NUNO SUTRISNO