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Jurnal Ekonomi Bisnis Dan Industri (EBI)
Published by Universitas Catur Insan Cendekia
ISSN : 26858622     EISSN : 27460290     DOI : -
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Ekonomi Bisnis dan Industri (EBI) merupakan jurnal nasional yang diterbitkan oleh Fakultas Ekonomi Bisnis, Universitas Catur Insan Cendekia (UCIC). Jurnal ini memuat artikel hasil-hasil penelitian di bidang Ekonomi dan Bisnis. Jurnal ini dijadikan media informasi tentang karya ilmiah dibidang Ekonomi dan Bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi setiap akademisi terutama dosen, mahasiswa dan alumni baik di lingkungan Universitas Catur Insan Cendekia Cirebon. Penyunting juga menerima tulisan dari penulis di luar lingkungan Universitas. Fokus dan cakupan terkait bisnis, akuntansi, manajemen, perpajakan, UMKM, ekonomi, ekonomi pembangunan,ekspor impor, kebijakan publik terkait perdagangan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri" : 5 Documents clear
Pengaruh Implementasi Quality Management System (Qms) Dan Layout Mesin Terhadap Kualitas Produksi Kemasan Botol Minum Dengan Penerapan Good Manufacturing Practice (Gmp) Sebagai Variabel Moderasi Pada PT. Diamond Andrew Kellyen; Ari Soeti Yani
Jurnal EBI Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i1.59

Abstract

This study aims to determine the effect of the implementation of a quality management system (QMS) and machine layout on the quality of drinking bottle packaging production with the application of good manufacturing practice (GMP) as a moderating variable at PT. Diamonds. The results showed that the implementation of the Quality Management System (QMS) had a significant and positive effect on the quality of plastic bottle packaging production. Machine Layout has a significant and positive effect on the production of plastic bottle packaging. The Good Manufacturing Practices (GMP) system has a significant and positive effect on the production of plastic bottle packaging. The Good Manufacturing Practices (GMP) system has an insignificant and positive effect and is unable to moderate the implementation of the Quality Management System (QMS) on the production of plastic bottle packaging. System Good Manufacturing Practices (GMP) has a negative insignificant effect, unable to moderate Machine Layout on the production of plastic bottle packaging Keywords: Quality Management System (QMS), Machine Layout, Production Quality, Good Manufacturing Practice (GMP) 
Pengaruh Periklanan Televisi Dan Duta Merek Terhadap Pembentukan Kesadaran Merek Pada Tokopedia Seri Bangtan Sonyeondan Dewi Laily Purnamasari; Aulia Dwi Septyani; Ibrahim Rasyid Ridho Rusydi
Jurnal EBI Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i1.55

Abstract

Technological advances and the increasing needs of society make companies complete to crete good relitionships with consumers and potential counsumers as well as form brandawareness in consumers. This study aims to: 1) To determine the effect of television advertising one the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series; 2)To determine the influence of brand ambassador on the formation or brand awareness in the Tokopedia Bangtan Sonyeondan series; 3) To determine the effect of television advertising and brand ambassadors on the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series. This research is descriptive and verification with a sample of 100 people in the city of Cirebon aged 20-50 years form a total of 145,993 inhabitants. This data was analyzed by multiple linear regression, correlation and determination. The results showe the partially television advertising has and effect on the formation of brand awareness (sig= 0.002 0.005); brand ambassadors influence the formation of brand awareness (sig= 0.001 0.005). television advertising has a strong relationship with brand ambassadors with a correlation coefficient value of 0.657. the higher the correlation coefficient, the better the correlation model because the independent variables can explain the dependent variabel better.
Analisis Pengaruh Kualitas Produk dan Harga dalam Keputusan Pembelian Sepeda Motor Honda Scoopy di Kabupaten Cirebon Elsa, Khofifah; Chandra, Aditya Kurniawan; Pranata, Sudadi
Jurnal EBI Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i1.56

Abstract

This study aims to determine whether (1) there is a positive relationship between product quality on purchasing decisions for Honda Scoopy motorcycles, (2) the effect of price on purchasing decisions for Honda Scoopy motorcycles and (3) the effect of product quality and price simultaneously on purchasing decisions of bicycles. Honda Scoopy in Cirebon district. The population in this study were residents of several sub-districts in Cirebon district who had Honda Scoopy automatic motorcycles. The sampling technique used the slovin formula with a total sample of 100 people with 20 people per sub-district. The data collection technique uses a Google Form questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results showed that: (1) there was a positive effect of product quality on purchasing decisions for Honda Scoopy motorcycles (t count 4,457; sig. 0.000 0.05; = 0.210) , (2) there was a positive influence on price on motorcycle purchasing decisions. Honda Scoopy ((t count 4.029; sig. 0.000 0.05; = 0.94), (3) ) there is a positive effect of product quality and price simultaneously on purchasing decisions for Honda Scoopy motorcycles (F count = 60.609; Sig. .000 0.05) .Keywords: product quality, price and purchase decision.
Perilaku Administrasi Dalam Pelayanan Publik (Studi Tentang Prismatis Di Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Malaka) Quirina Wulandari Rame; Lenny M Tamunu; Laurensius P Say Rani
Jurnal EBI Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i1.57

Abstract

Prismatic behavior is the behavior of people who have both traditional and modern characteristics, in other words, people who are undergoing a transition are people who are moving towards a modern society. The purpose of this study is to explain the behavior of administration in public services to the community at the Department of Population and Civil Registration of Malacca Regency. This study uses Riggs' theory on Prismatic Behavior, especially in the aspects of Formalism and Overlapping. This research is qualitative research with post positivism paradigm. The research location is in the Dispenduk of Malacca Regency, with data collection techniques using observation, interviews and documentation studies. Data analysis used the Miles and Huberman model, namely data collection, data reduction, data presentation and verification. The results is still prismatic behavior in public services in the Malacca District Dispenduk, with the findings in the research, namely: the behavior of the apparatus that is not in accordance with the applicable Standard Operating Procedures, the lack of public awareness of the importance of having population documents, human resources inadequate, and there is still discrimination in services. It is recommended that the Malacca Regency Dispenduk Government comply more with the applicable SOPs, it is necessary to disseminate information to the community, increase human resources and other public service support facilities in order to realize excellent public services at the Malacca Dispenduk. Keywords: Behavior, Prismatic, Formalism, Overlap
Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Perumahan Puri Hijau Di Kabupaten Cirebon Nabila Christina Ayu Aprilia; Gytha Nurhana Dhea Praadha Gitama
Jurnal EBI Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i1.58

Abstract

This study aims to determine whether there is an influence of location on purchasing decisions for Puri Hijau Housing in Cirebon district, the effect of price on purchasing decisions for Puri Hijau Housing in Cirebon district, the influence of location and price simultaneously on purchasing decisions for housing Puri Hijau Cirebon housing. The population studied in this study were 125 consumers of Puri Hijau Housing. The sampling technique used the slovin formula with a total sample of 56 consumers. The data collection technique uses a Google Form questionnaire that has been tested for validity and reliability tests. The data analysis technique used is multiple linear regression analysis. The results showed that: there is an influence of location on the decision of Puri Hijau Housing in Cirebon district, there is an influence of price on the purchasing decision of Puri Hijau Housing in Cirebon district, there is a simultaneous influence of location and price on the purchasing decision of Puri Hijau Housing in Cirebon district Key words: Location, Price and Purchase Decision

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