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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMB : Jurnal Manajemen dan Bisnis TECHNO-SOCIO EKONOMIKA Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Pengabdian Kepada Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) eMBeJi : Manajemen dan Bisnis Jurnal eCo-Fin Jurnal Inspirasi Binsis dan Manajemen Central Publisher Jurnal Manajemen dan Pemasaran Digital

Dewi Laily Purnamasari

Universitas Catur Insan Cendekia

Author-ID : 349201

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PENGABDIAN MASYARAKAT BAKTI SOSIAL BERBAGI PAKET “NASI PAHLAWAN” PEDULI COVID-19 DI GRAHA YATIM DAN DHUAFA KOTA CIREBON Amroni Amroni; Marsani Asfi; Suwandi Suwandi; Kusnadi Kusnadi; Dewi Laily Purnamasari; Sudadi Pranata
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 5, No 1 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v5i1.6016

ABSTRAKPengabdian masyarakat dalam rangka memperingati hari pahlawan tahun 2021 dilakukan oleh Himpunan Mahasiswa Manajemen Bisnis(HIMABIS) Universitas Catur Insan Cendekia berupa berbagi paket peduli Covid-19. Paket peduli tersebut disebut “Nasi Pahlawan”. Berbagi kebahagian dalam rangka hari Pahlawan tersebut dilakukan HIMABIS dengan dosen bersama dengan anak-anak dari Graha Yatim dan Dhuafa Kota Cirebon serta tiga tempat lainnya. Pelaksanaan diawali dengan perencanaan kegiatan, pencarian sponsorship kegiatan, pelaksanaan pendistribusian paket serta evaluasi hasil kegiatan. Jumlah paket Nasi Pahlawan sebanyak 358 Paket nasi box. Tujuan pelaksanaan adalah selain menumbuhkan sikap peduli antar sesama masyarakat dalam masa pandemi, juga merupakan program rutin dari HIMABIS dan Universitas Catur Insan Cendekia. Diharapkan akan tumbuh jiwa kesetiakawanan sosial bagi seluruh sivitas akademika yang ada di UCIC. Kata kunci: nasi pahlawan; HIMABIS; UCIC; PKM. ABSTRACTCommunity service in commemoration of Hero's Day in 2021 is carried out by Himpunan Mahasiswa Manajemen Bisnis (HIMABIS) of Catur Insan Cendekia University in the form of sharing Covid-19 care packages. The care package is called “Nasi Pahlawan”. HIMABIS shared the joy in celebrating Hero's Day with the lecturers along with children from Graha Yatim and Dhuafa, Cirebon City and three other places. Implementation begins with planning activities, seeking sponsorship of activities, implementing package distribution and evaluating the results of activities. The number of packages of Nasi Pahlawan is 358 box rice package. The purpose of the implementation is in addition to fostering a caring attitude among people during the pandemic, it is also a routine program from HIMABIS and Catur Insan Cendekia University. It is hoped that the spirit of social solidarity will grow for all academics at UCIC. Keywords: nasi pahlawan; HIMABIS; UCIC; PKM.

Bakti Sosial Sinergisitas TNI, POLRI, PEMKOT, ORMAS dan Mahasiswa UCIC Dalam Rangka Sumpah Pemuda dan Pelaksanaan Kampus Merdeka Amroni Amroni; Dewi Laily Purnamasari; Marsani Asfi; Sudadi Pranata; Kusnadi Kusnadi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2021): November 2021
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

The synergy between TNI, POLRI, ORMAS, PEMKOT and students is a form of solidarity between components of society during the current Covid-19 pandemic. This synergy in social service aims to help some people directly affected by the COVID-19 pandemic so that they have better endurance. This social service activity is also in commemoration of the 93rd youth oath day in 2021. From Catur University Insan Scholar this activity is represented by BKM as a student organization at the university level. This social service activity is carried out by helping to provide material assistance in the form of basic food packages. Food packages of 2000 packages. The result of this Social Service activity is the distribution of a number of material assistance so that it can increase people's resilience to get out of the economic pressure due to COVID-19.

Pengabdian Masyarakat BKM UCIC dengan Panti Asuhan Siti Khadijah Al-Zahroh Melalui Kegiatan Lomba Kreatifitas Anak Amroni; Dewi Laily Purnamasari; Sudadi Pranata; Marsani Asfi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i1.837

This community service was carried out at the Siti Khadijah Orphanage as part of a routine program for the Catur Insan Cendekia University academic community in 2021. This activity was coordinated by the Student Coordination Board (BKM) of the Catur Insan Cendekia University (UCIC). The activities held in the form of an internal competition, namely drawing and coloring between the children of the orphanage as well as giving donations for the orphanage. The theme of the activity is UCIC Sharing in Creativity in Reaching the Future. The implementation of PKM begins with planning activities, seeking sponsorship of activities, implementing competitions and giving donations as well as evaluating the results of activities. The activity planning comes from the BKM routine work program and is part of the PKM activities at the Catur Insan Cendekia University. The sponsorship of this activity was personally initiated by the entire UCIC academic community from lecturers, education staff and students. The purpose of the implementation is to foster caring attitudes among others during the pandemic, as well as to build joy and creativity for children in orphanages. It is hoped that the spirit of social solidarity will grow for the UCIC academic community and contribute to the community, especially in the city of Cirebon.

PENGARUH COMPUTER ANXIETY, COMPUTER ATTITUDE, DAN COMPUTER SELF EFFICACY TERHADAP MINAT MAHASISWA KOMPUTERISASI AKUNTANSI MENGGUNAKAN SOFTWARE AKUNTANSI Sudadi Pranata; Dewi Laily Purnamasari; Meirisha Handayani
Jurnal EBI Vol 1, No 1 (2019): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v1i1.8

Komputer saat ini merupakan media yang sangat dibutuhkan dalam proses pekerjaan. Begitu juga dengan proses belajar mengajar mahasiswa akutansi. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana sikap atau perilaku mahasiswa ketika menghadapi kegiatan akademik khususnya software akuntansi. Pengambilan data yaitu menggunakan teknik probability sampling (sampel acak) dengan metode proportionate stratified random sampling, dengan sample sebesar 150 responden yang terdiri dari 63 mahasiswa dari STMIK CIC, 25 mahasiswa dari STMIK WIT, dan 62 mahasiswa dari STMIK IKMI. Terdapat pengaruh positif antara Computer Anxiety dan Computer Self Efficacy terhadap Minat Menggunakan Software Akuntansi. Namun, variabel Computer Attitude tidak berpengaruh positif terhadap Minat Menggunakan Software Akuntansi. Hal ini ditunjukkan dengan nilai F hitung sebesar 8,966 F tabel 3,90 dengan Signifikan 0,000 0,05. Hasil uji regresi berganda dengan koefisien regresi untuk variabel Computer Anxiety sebesar 0,170, variabel Computer Attitude sebesar -0,137, dan variabel Computer Self Efficacy sebesar 0,200. Kata kunci: Computer Anxiety, Attitude, Self Efficacy, Minat, Software Akuntansi

Pengaruh Periklanan Televisi Dan Duta Merek Terhadap Pembentukan Kesadaran Merek Pada Tokopedia Seri Bangtan Sonyeondan Dewi Laily Purnamasari; Aulia Dwi Septyani; Ibrahim Rasyid Ridho Rusydi
Jurnal EBI Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Catur Insan Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i1.55

Technological advances and the increasing needs of society make companies complete to crete good relitionships with consumers and potential counsumers as well as form brandawareness in consumers. This study aims to: 1) To determine the effect of television advertising one the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series; 2)To determine the influence of brand ambassador on the formation or brand awareness in the Tokopedia Bangtan Sonyeondan series; 3) To determine the effect of television advertising and brand ambassadors on the formation of brand awareness in the Tokopedia Bangtan Sonyeondan series. This research is descriptive and verification with a sample of 100 people in the city of Cirebon aged 20-50 years form a total of 145,993 inhabitants. This data was analyzed by multiple linear regression, correlation and determination. The results showe the partially television advertising has and effect on the formation of brand awareness (sig= 0.002 0.005); brand ambassadors influence the formation of brand awareness (sig= 0.001 0.005). television advertising has a strong relationship with brand ambassadors with a correlation coefficient value of 0.657. the higher the correlation coefficient, the better the correlation model because the independent variables can explain the dependent variabel better.

Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Pembelian Ulang Dewi Maharani Purbasari; Dewi Laily Permatasari
Jurnal Inspirasi Bisnis dan Manajemen Vol 2, No 1 (2018): JUNI 2018
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Abstract. The purpose of this study is to determine the effect of service quality and customer satisfaction on repeat purchase. The research method used in this research is quantitative research method. Population in this research is consumer of Yogya Grand Cirebon, with total sample counted 100 respondents. The sampling technique used uses purposive sampling. Data collection techniques used in this study is a questionnaire, with the scale measurement instrument using Likert scale. Data analysis technique used is multiple regression. The results showed that there is a significant influence between service quality and customer satisfaction on repeat purchase, partially and simultaneously. Keywords: Service quality ; Customer satisfaction; Repeat purchase Abstrak. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap pembelian ulang. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen Yogya Grand Cirebon, dengan jumlah sampel sebanyak 100 orang responden. Teknik penarikan sampel yang digunakan mennggunakan sampling purposive. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, dengan skala pengukuran instrumen menggunakan skala likert. Teknik analisis data yang digunakan adalah regresi ganda. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan antara kualitas pelayanan dan kepuasan konsumen terhadap pembelian ulang, secara parsial dan simultan. Katakunci: Kualitas Pelayanan ; Kepuasan pelanggan; Pembelian Ulang

Pengaruh Varian Produk Indomie Terhadap Keputusan Pembelian Konsumen Studi Kasus Di Kecamatan Tengah Tani Kabupaten Cirebon Dewi Laily Purnamasari; Dewi Maharani Purbasari; Adinda Nur Kholifah
Jurnal EBI Vol 4, No 2 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i2.79

This study aims to determine the effect of product variant variables and consumer purchasing decisions which are expected to increase the percentage of sales on Indomie products. The population used in this study was the school-age population in Tengah Tani Subdistrict, Cirebon Regency, amounting to 15,814 people. This research method uses area sampling technique. To determine which population will be used as a data source, the sampling is based on a population of 15,814 people, taking the sample using amounted to 105 school-age residents in Tengah Tani District, Cirebon Regency. Data were obtained from questionnaires which were then analyzed using the SPSS program. The results showed the results of the regression equation as follows: Y = 10.100 + 0.675 X. Hypothesis testing using the t-test showed that the two independent variables with a t-value of 8.227 and a t-table of 1.660 that were studied were proven to have a significant effect on the dependent variable. Figures R of 0.630 and R Square of 0.397 indicate that 39.7% of product variance can be explained by independent variables in the regression equation. So from these results, the factors that become the basis for consumers to buy Indomie products are so many product variants, and the many product variants in each type of product. Therefore, the quality of these factors must be maintained and it would be better if the quality should be further improved. With better quality, it is not impossible that Indomie products will become one of the products that are in great demand by the public. Keywords: Product variant, Consumer Purchase Decision, Indomie Products

MENUMBUHKAN GERAKAN WIRAUSAHA MAHASISWA MELALUI KEGIATAN BAZAR RAMADHAN 1444 H Felicia Chandra K; Fitri Asih; Lulu Fauziah; Ahmad Fajar Sidik; Shazna Al-Assyah Putri; Rohim Kurniwan Elang Saputra; Zidni Ilman Nafi'a; Rizqy Imam Saputra; Sukma Galih Badriana; Amroni Amroni; Rifqi Fahrudin; Dewi Laily Purnamasari; Marsani Asfi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 2 (2023): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i2.15011

ABSTRAKKegiatan pengabdian masyarakat dilakukan dalam rangka memperingati bulan ramadhan 1444 H dilaksanakan oleh Himpunan Mahasiswa (HIMA) yang berada dalam Fakultas Ekonomi dan Bisnis Universitas Catur Insan Cendekia. Himpunan mahasiswa seperti HIMABIS, HIMAKU dan HIMAJEMEN membentuk kepanitian gabungan untuk pelaksanaan bazar ramadhan 1444 H. Metode pelaksanaan kegiatan dilakukan melalui kegiatan bazar. Peserta yang membuka stand bazar terdiri dari kelompok-kelompok mahasiswa yang sedang dan mencoba membangun jiwa kewirausahaannya.Pelaksanaan kegiatan diawali dengan perencanaan kegiatan, pencarian sponsorship kegiatan, pelaksanaan bazar serta evaluasi hasil kegiatan. Tujuan pelaksanaan adalah selain menumbuhkan jiwa kewirausahaan mahasiswa, juga merupakan salah satu program Fakultas Ekonomi dan Bisnis Universitas Catur Insan Cendekia.Kegiatan pengabdian dilakukan melalui pemberdayaan mahasiswa fakultas ekonomi dan bisnis melalui kegiatan pemasaran produk-produk kewirausahaan mahasiswa melalui kegiatan bazar ramadhan dengan kelompok wirausaha mahasiswa 20 kelompok yang ada di fakultas ekonomi dan bisnis. Kata kunci: bazar; wirausaha; mahasiswa; ramadhan. ABSTRACTCommunity service activities are carried out in commemoration of the month of Ramadan 1444 H carried out by the Student Association (HIMA) which is in the Faculty of Economics and Business, University of Catur Insan Cendekia. Student associations such as HIMABIS, HIMAKU and HIMAJEMEN formed a joint committee to carry out the Ramadhan 1444 H bazaar. The method of implementing activities is through bazaar activities. The participants who opened the bazaar stand consisted of groups of students who were currently trying to build their entrepreneurial spirit. The implementation of the activity began with planning the activity, seeking sponsorship for the activity, holding the bazaar and evaluating the results of the activity. The aim of the implementation is that in addition to cultivating the entrepreneurial spirit of students, it is also one of the programs of the Faculty of Economics and Business, Catur Insan Cendekia University. Community service activities are carried out through empowering students of the economics and business faculties through marketing activities for student entrepreneurship products through Ramadan bazaar activities with 20 student entrepreneur groups groups in the faculty of economics and business. Keywords: bazzar;enterpreuneur; student; ramadhan.

Customer Relationship Marketing Sebagai Mediasi Penetapan Harga, Kemasan Unik dan Desain Tata Letak Terhadap Minat Berkunjung Ulang Konsumen MIXUE Indonesia Isti Riana Dewi; Amroni Amroni; Dewi Laily Purnamasari; Siska Viora; Fifi Julianti
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 2 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i2.8287

The development of the food and beverage business in Indonesia has improved after the Covid-19 pandemic. The development of the food and beverage business can be seen from the market expansion carried out through the number of outlets. Mixue is a newcomer that has successfully competed in controlling the market through the spread of its outlets. Several strategies are designed to dominate the market such as pricing, unique packaging and layout design. The rapid development raises several problems that occur. However, this problem did not affect Mixue's sales, which were increasingly crowded. This study aims to determine the effect of price, unique packaging, and layout design on the intention to revisit at Mixue Indonesia outlets. As well as the role of customer relationship marketing as a mediation between price, unique packaging, and layout design on the interest to revisit Mixue Indonesia outlets. The research sample is Mixue Indonesia customers. This research method uses the Partial Least Square (PLS) tool. The findings from this study are that price, unique packaging, and layout design influence the intention to revisit at Mixue Indonesia outlets. As well as customer relationship marketing as mediation between price, and unique packaging to interest in revisiting at Mixue Indonesia outlets is supported however, layout design is not supported.

ANALISIS KELAYAKAN USAHA KERIPIK PISANG CHIPS DREAM STORE DI KOTA CIREBON Dewi Laily Purnamasari; Sitta Nur Hajijah; Rizqi Akhmad Fauzi
TECHNO-SOCIO EKONOMIKA Vol 17 No 1 (2024): Jurnal Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2024.17.1.2854

Penelitian ini bertujuan untuk mengetahui keuntungan dan kelayakan bisnis pada usaha keripik pisang Chips Dream Store di Kota Cirebon, alat analisis yang digunakan dalam penelitian ini berupa Analisis Revenue Cost (R/C) ratio, Benefit Cost (B/C) ratio, Break Event Point (BEP), dan Return on Investment (ROI), untuk mengetahui usaha keripik pisang Chips Dream Store layak atau tidak untuk dikembangkan. Hasil dari penelitian ini menunjukkan bahwa usaha keripik pisang Chips Dream Store layak untuk dikembangkan jika dilihat dari Analisis BEP, R/C ratio, dan ROI, karena sudah BEP pada bulan ke-3, hasil analisis R/C ratio lebih dari 1 yaitu 1,3, hasil analisis ROI 30% yang berarti memberikan pendapatan sebesar 30% dari total biaya yang dikeluarkan, tetapi untuk hasil analisis B/C ratio kurang dari 1 yaitu 0,3, yang berarti usaha keripik pisang Chips Dream Store dikota cirebon layak untuk dikembangkan secara ekonomis tetapi memberikan pendapatan yang sedikit, untuk nilai B/C ratio masih bisa diperbaiki dengan cara memperluas jangkauan pemasaran sehingga bisa meningkatkan pendapatan dan menaikan nilai B/C ratio.

Co-Authors Adinda Nur Kholifah Ahmad Fajar Sidik Allifah Nurbaeti Amroni Amroni Amroni, Amroni Aulia Dwi Septyani Dewi Maharani Purbasari Dewi Maharani Purbasari Fahrudin, Rifqi Felicia Chandra K Fifi Julianti Fitri Asih Hajijah, Sitta Nur Ibrahim Rasyid Ridho Rusydi Isti Riana Dewi Kusnadi Kusnadi Lulu Fauziah Margaretha, Jolanda Marsani Asfi Meirisha Handayani Muhammad Aditya Ihsan Sidik Ni Wayan Fitriana Ayu Lestari Nur'Aeni oryz agnu dian wulandari Pranata, Sudadi priyadi, ziddan azra Ridho Rusydi, Ibrahim Rasyid Rizqi Akhmad Fauzi Rizqy Imam Saputra Rohim Kurniwan Elang Saputra Ronaldo Brilian Wijaya Shazna Al-Assyah Putri Siska Viora Sitta Nur Hajijah Sukma Galih Badriana Suwandi Suwandi Yuningsi Yuningsi Yuningsih Yuningsih Zidni Ilman Nafi'a

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