COMMICAST
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
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<![CDATA[Various CSR practices PT. Grab Indonesia during the Covid-19 Pandemic ]]>
<![CDATA[putri, Putri Sekar Diani]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5942
<![CDATA[The covid-19 virus has shocked the world, the number of deaths due to the very fast spread of the covid-19 virus, the covid-19 virus first spread in Wuhan, China at the end of December. The COVID-19 pandemic in Indonesia continues to increase. As a result, countries in the world have implemented several regulations to prevent the spread of the virus. In Indonesia itself, several regions/regions are locked down, or work from home. Situations like this affect many sectors of life, from education to the economy. The social responsibility of a company or better known as CSR has become a topic of discussion among the public and business people. PT. Grab Indonesia as an Indonesian online transportation application together with the government carried out the Covid-19 vaccination as an implementation of CSR in the New Normal era of the Covid-19 pandemic in several regions in Indonesia for the elderly and online transportation drivers. This study aims to determine CSR programs to help PT. Grab Indonesia in accelerating the handling of COVID-19. . Corporate Social Responsibility (CSR) is a commitment from the company to make a long-term contribution as a manifestation of business ethics to certain issues in society or the environment to create better conditions and environment around the company. This paper will explain what efforts are being made by companies through their CSR programs to help overcome this Covid-19 pandemic. This study uses a qualitative approach with descriptive analysis method. a research method by collecting data according to the truth then the data is compiled, processed and analyzed to be able to provide an overview of the main problems at PT.Grab Indonesia.]]>
<![CDATA[Analysis of Corporate Social Responsibility (CSR) reports during the Covid-19 pandemic at Pertamina Laksda Adisucipto Yogyakarta ]]>
<![CDATA[abel bimantara, Raka Abel Bimantara]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5943
<![CDATA[The Indonesian government is working hard to reduce the impact of the spread of Covid-19. Of course, this requires support and encouragement from the Institution/private sector with adequate funding capacity. One of the SOEs that contributes actively in this funding sector is PT Pertamina (Persero). One of these studies aims to find out the Corporate Social Responsibility (CSR) report during the Covid-19 Pandemic at Pertamina Laksda Adisucipto Yogyakarta. The population in this study were all Pertamina Laksda Adisucipto Yogyakarta CSR reports, while the sample was Pertamina Laksda Adisucipto Yogyakarta CSR reports during the Covid-19 pandemic in 2021. Data collection methods were through interviews, documentation, and literature study. The data analysis used is semiotic analysis through the descriptive analytic paradigm of the meaning of symbols, words and sentences in Pertamina Laksda Adisucipto's CSR report in Yogyakarta. The results of the study show that there are programs that are fully diverted to efforts to handle Covid-19 in the City of Yogyakarta in 2021. This condition is a synergy between the Yogyakarta City Government and company managers for efforts to handle Covid-19 through the distribution of funds and food.]]>
<![CDATA[Corporate Social Responsibility strategy for PT Pertamina Sungai Pakning community empowerment during the Covid-19 pandemic ]]>
<![CDATA[dewi damaiyanti, Sherlly Dewi Damaiyanti]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5944
<![CDATA[This paper aims to identify CSR analysis strategies at PT Pertamina Sungai Pakning in Community Empowerment during the Covid-19 Pandemic, especially in the section on community empowerment as social responsibility in the company. The method used in this study is qualitative with a description of the analysis to be able to provide an overview of the subject matter to be studied. The results of this study are corporate social responsibility activities in tackling the pandemic using three strategies, namely donations, capacity building and community empowerment. This third strategy is able to answer the needs of the community and encourage the establishment of synergy between companies and government agencies in efforts to overcome the pandemic. CSR during the Covid-19 pandemic has a great opportunity to release its best innovations in making meaningful social contributions as a form of long-term development on a balance between profitability and harmony with various stakeholders.]]>
<![CDATA[Variety of CSR practices during the covid-19 pandemic ]]>
<![CDATA[Safakul Fatahullah, Zihad Safakul Fatahullah]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5945
<![CDATA[This study aims to identify various CSR practices during covid-19, especially CSR practices that focuses on reducing the economic impact on vulnerable communities. The results of this there are various CSR practices carried out by big companies in Indonesia in order to create a culture of shared prosperity through positive interactions with employees, families and communities around the company to improve the quality of life together during the oveid-19 pandemic. Corporate CSR during the pandemic covid-19 has a freat opportunity to bring out the best innovations in making social contributions which mean as a from of long-term development in achieving a balance between profitability and harmony with its various stakeholders. Meanwhile, examples of companies that taken in this study is the practice of CSR carried out by Grab, PT. Pertamina. This matter shows that CSR programs during a pandemic are aimed at vulnerable groups of people.]]>
<![CDATA[The effect of Indomie advertising on Instagram on purchase decisions (survey on Instagram account @indomie) ]]>
<![CDATA[rifqi, Rifqi Alamsyah Chaidir]]>;
<![CDATA[purnamasari, Oktaviana Purnamasari]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5946
<![CDATA[Indomie is an instant noodle product brand that has existed since 1971, even this brand has been embedded in people's minds, so it is often found that the Indomie brand is no longer a brand but also a name for instant noodle products. One of the advertisements displayed on Instagram @Indomie is an advertisement about a new variant, namely Indomieghetti Bolognese, which informs about a new variant or innovation of Indomie. This study aims to determine the effect of Indomie Advertising version of Indomieghetti Bolognese on purchasing decisions. The theory used is advertising theory from Kotler and Keller which has informative, persuasive, reminder, and reinforcement dimensions. Then the Purchasing Decision theory from Kotler and Armstrong with the dimensions of need recognition, information search, evaluation of alternatives, purchase decisions, and postpurchase behavior. This research is a quantitative research with survey methods and data collection techniques using qff1uestionnaires. The population of this study is Instagram @Indomie's active followers who commented on the upload of March 15, 2021, as many as 156 followers and the sample used is 61 respondents, which is calculated using the Slovin formula. The sampling technique used in this study was Simple Random Sampling. The results of this study indicate that there is an influence of Indomieghetti Bolognese ads on Instagram on purchasing decisions of 0.601 or 60.1% while the remaining 39.9% is influenced by other variables other than those in this study.]]>
<![CDATA[The meaning of Laurier’s Advertising Message version #ThisistheGirlsway comfortable be yourself! on Youtube : (Charles Shanders Pierce Semiotic Analysis) ]]>
<![CDATA[nuzhatussholehah, Nuzhatussholehah]]>;
<![CDATA[Jamiati, Jamiati KN]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5947
<![CDATA[Laurier's ad version of #ThisIsTheGirlsWay Comfortable Being Yourself takes a problem that often occurs in today's environment, and of course it is related to the Brand. This non-commercial advertisement is "soft-selling", that is, selling images (image-selling) instead of selling products (hard-selling/product selling). The meaning of the message in an advertisement like this can be expressed through understanding and interpreting the signs used in the advertisement. This study aims to determine the meaning of the message contained in the Laurier advertisement version of #ThisIsTheGirlsWay Comfortable Being Yourself. The theory in this study is the theory of marketing communication, verbal and non-verbal communication, advertising theory and advertising elements, message appeal, and Charles Shanders Pierce's semiotic theory. The research approach used is descriptive qualitative. Data collection techniques were carried out using interviews and literature studies. The results of the research obtained through women as objects have highlighted their character by visualizing clothing, expressions, and gestures as signs or so-called signs which are demonstrated according to the labels worn, so that all signs can reveal results or are called interpretants in the form of very meaningful messages. related to the signs that have been used. Thus expressing the meaning of the message that this advertisement invites women throughout Indonesia to be confident and not fixate on the labels that have been given by the surrounding community. Also, don't think that the word PMS is a negative thing, because PMS is a natural thing experienced by women. Be yourself and love yourself.]]>
<![CDATA[The impact of online learning for the growth and development of Junior High School Students in Medan ]]>
<![CDATA[Akhyar, Akhyar Anshori]]>;
<![CDATA[Yusuf, M. Yusuf Imfazu]]>;
<![CDATA[Dinda, Dinda Ayu Lestari]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5948
<![CDATA[The Covid-19 pandemic has greatly impacted all lines of people’s lives, including the teaching and learning process. In order to anticipate the spread of Covid-19, the government enforces an online teaching and learning process. Activities that take place online, of course affect the level of student acceptance and also the physical and psychological conditions of students. This study aims to determine the impact of online learning on the growth and development of junior high school students in Medan City. The research was conducted through a quantitative approach with the type of correlational research. The results of the study found that online learning, affect students’ psychology as expressed by about 54,75% respondents. In addition, the absence of parental support and motivation in accompanying students during online learning as stated by about 62,25% of respondents certainly makes students feel less cared for.]]>
<![CDATA[Understanding Cyberbullying on social media for Youth in the Coastal Areas of Pematang Guntung Village ]]>
<![CDATA[pahlevi hidayat, Fadhil Pahlevi Hidayat]]>;
<![CDATA[ramadhan samosir, Wahyudi Ramadhan Samosir]]>;
<![CDATA[aflarisa, Nindia Aflarisa]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5949
<![CDATA[Many cases of cyberbullying happen to teenagers, but in Indonesia the empirical topic of cyberbullying has not been widely used, especially in rural adolescents in coastal areas, especially Pematang Guntung Village. This paper aims to analyze cases of cyberbullying in Pematang Gunung Village on social media. The method used in this research is qualitative. The research location in this study was carried out in the coastal area of Pematang Guntung Village by determining which informants would be used to obtain data. The researcher used purposive sampling technique. The results showed that most of the teenagers in the coastal area of Pematang Guntung Village knew about cyberbullying on social media. This is because the phenomenon of cyberbullying is not something new and they often encounter them on their social media accounts, especially on Facebook and Instagram. However, teenagers on the coast of Pematang Guntung Village still do not understand cyberbullying in the literature, starting from the definition of cyberbullying, the types of cyberbullying, and regulations regarding cyberbullying. This is because the phenomenon of cyberbullying is not new and they often encounter them on their social media accounts, especially on Facebook and Instagram.]]>
<![CDATA[Representation of globalization on Youtube video “Wonderland Indonesia” ]]>
<![CDATA[adinda putri, Adinda Putri Surya Kencana]]>;
<![CDATA[filosa gita, Filosa Gita Sukmono]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5950
<![CDATA[Globalization occurs in tandem with the development of technology to become more sophisticated. The development of globalization can have an impact on every line of people's lives, one of which is culture, so that its spread can also be through the internet, one of which is through YouTube videos. This study aims to see how globalization is represented by Alffy Rev through his work entitled "Wonderland Indonesia". John Fiske's semiotic method with the theory of The codes of television is used to examine how globalization is characterized through the music video. The results show that the representation of globalization that is presented tends to describe the diversity of Indonesian culture that is packaged in a modern way through the signs displayed, such as illustrations and there are several scenes with the background of traditional houses, traditional clothes used, and the music used is a combination of several songs. areas that have been combined with elements of EDM music.]]>
<![CDATA[Digital production management of the pagelaran Ketoprak Mataram program in RRI Yogyakarta during Covid-19 pandemic ]]>
<![CDATA[Afifah, Putri Afifah]]>;
<![CDATA[Fajar Junaedi, Fajar Junaedi]]>
<![CDATA[ COMMICAST Vol. 3 No. 2 (2022): September ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v3i2.5952
<![CDATA[This research was motivated by the important role of digital content production management at the Ketoprak Mataram RRI Programa 4 Yogyakarta event and how to implement health protocols during the pandemic. This paper aims to find out how to manage digital content production for the Mataram Ketoprak Show program and the application of health protocols during the production of the RRI Program 4 Yogyakarta Ketoprak Mataram Show program during the pandemic. The method used is a case study method while data collection techniques are carried out by in-depth interviews, observation, documentation, and archival recordings. The results showed that during the production process due to the pandemic, RRI Programa 4 Yogyakarta employees had succeeded in designing new strategies and concepts to continue to hold the Mataram Ketoprak Performance. They use the media in the form of Live Streaming via the YouTube platform @RRIJOGJAOFFICIAL. The production management model that is applied to the intended digital content can go through several stages, namely pre-production, production, and post-production. In addition, good health protocols have also been implemented properly to minimize the spread of COVID-19 virus transmission at all stages carried out during the production process. at the Ketoprak Mataram Program RRI Program 4 Yogyakarta has been implemented and implemented well, as well as the implementation of health protocols according to the standards that have been set during the pandemic.]]>
