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All Journal The Indonesian Journal of Communication Studies JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat JURNAL PENDIDIKAN TAMBUSAI Journal on Education Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JOURNAL OF INFORMATICS AND COMPUTER SCIENCE Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST Jurnal Telangke Ilmu Komunikasi (Telangke) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Journal of Administrative and Sosial Science (JASS) Journal of Educational and Cultural Studies Jurnal InterAct Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Lencana: Jurnal Inovasi Ilmu Pendidikan Journal of Management and Creative Business Journal of Communication Studies and Society Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Student Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Malikussaleh Mengabdi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI) Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Ulil Albab Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Cakrawala Akademika
KN, Jamiati
Universitas Malikussaleh
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF TOKOPEDIA’S ADVERTISING CREATIVITY “WAKTU INDONESIA BELANJA” Jamiati KN; Naila Waliya Hamima; Velda Ardia
The Indonesian Journal of Communication Studies Vol 13, No 2 (2020): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v13i2.4518

Abstract

Companies must have innovative ways of communicating messages to compete with other companies because of the many new companies that have sprung up. One of them is by using television media. However, with the increasing number of companies placing advertisements, the number of TV stations in Indonesia is now around 1027 television stations. The public's tendency to switch channels has made advertising conditions worse so that creative advertising is needed. Using a qualitative descriptive method focuses on describing, analyzing, and interpreting Tokopedia advertisements from television media. The data collection techniques used were observation, literature study, and documentation. The results showed that the Tokopedia WIB "Waktu Indonesia Belanja" advertisement was always on television. The advert is inspiring and easy to remember. This advertising has creativity as seen from the indicators of connectedness, suitability, and novelty.
PELATIHAN PENGGUNAAN DIGITAL MARKETING DALAM PENGEMBANGAN PEMASARAN BAGI KELOMPOK WANITA TANI PERUMAHAN PURI PAMULANG DI ERA Jamiati KN; Aminah Swarnawati; Velda Ardia
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 6, No 2 (2022)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v6i2.918

Abstract

Tujuan PKM ini merupakan buat menanggulangi kasus mitra dengan metode aplikasi penjualan digital( digital marketing) alhasil produk KWT bisa menjangkau sasaran pasar dengan cara besar. Lewat pendekatan partisipatif, penerapan aktivitas pada golongan Wanita tani dengan cara bersama- sama bekerja sama mencari pemecahan memafaatkan tata cara penjualan digital. Indonesia serta semua bumi tengah mengalami masa- masa berat.  Hal ini karena wabah COVID-19 terus merajalela sehingga masayarakat mengalamai penurunan dalam hal pendapatan. Oleh karena itu, harus bisa memahami banyaknya keringanan serta peranan dari pemakaian alat digital, mendesak warga ataupun wiraswasta, buat mempergunakan alat digital pada tiap aktivitas. Peranan lain dari pemakaian alat digital merupakan melaksanakan advertensi. Perkembangan digital marketing pula mempengaruhi kepada kemajuan di aspek advertensi produk. Buat menggapai tujuan itu metode yang digunakan adalah diskusi yang dikemas dengan pelatihan secara langsung pada Kelompok Wanita Tani. Metode ini dinilai sesuai dengan tujuan pengabdian ini dengan senantiasa mempraktikkan aturan kesehatan, jaga jarak serta memakai masker.  Dengan terdapatnya aktivitas ini, warga diharapkan hendak lebih menguasai berartinya pemakaian digital marketing buat tingkatkan energi saing usaha. Beberapa besar anggota membagikan asumsi positif kepada penerapan aktivitas ini.  Abstract. This PKM's goal is to solve partner issues through the application of digital marketing (digital marketing), allowing KWT products to reach a large target market. The Women Farmers group implements activities using a participative approach to work together to discover solutions using digital marketing techniques. The rest of the globe and Indonesia are going through a difficult moment. This is due to the COVID-19 outbreak's ongoing spread, which has caused a fall in people's income. To encourage the general public or business owners to use digital media in all of their endeavors, one must be able to comprehend the various benefits and features of using them. The use of digital media for promotion is another purpose. The emergence of digital marketing has an impact on how product promotion has evolved. The Women Farmers Group's conversation is used in conjunction with direct training to accomplish this goal. This approach is regarded as being in line with the goals of this service because it continues to follow safety precautions, keep a safe distance, and wear masks. With this activity, it is hoped that the general people would gain a greater understanding of the value of employing digital marketing to boost corporate competitiveness. The majority of the participants responded well to the execution of this activity.
Pemberdayaan Ekonomi Kreatif Masyarakat Berbasis Potensi Desa melalui Pembuatan Produk Olahan dan Digital Marketing di Desa Mekarjaya, Bogor Nida Handayani; Jamiati K N; Siti Hafnidar Harun; Divania Yovina Putri; Vinca Melati
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 1 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i1.7326

Abstract

Desa Mekarjaya, Bogor memiliki potensi  pertanian yang cukup beragam seperti tanaman buah mede, empon-empon yang terdiri dari, jahe, kunyit, sereh, dan lain-lain, serta kebun legkuas yang cukup luas. Sebagain besar masyarakat Desa Mekarjaya adalah petani. Selama ini hasil pertanian masyarakat langsung dijual ke pasar, belum ada pemanfaatan lain terhadap hasil pertanian masyarakat seperti produk olahan dengan bahan hasil pertanian masyarakat. Selain itu model pemasaran masyarakat masih tergolong konvensional melalui pasar tradisional, belum menjamah pasar digital sebagai perluasan pasar. Tujuan kegiatan pengabdian masyarakat untuk membantu masyarakat Desa Mekarjaya mengembangkan ekonomi kreatif berbasis potensi Desa. Adapun metode yang dilakukan antara lain, sosialisasi pemanfaatan hasil pertanian, pelatihan pembuatan produk olahan, pelatihan branding dan pengemasan produk, serta pelatihan digital marketing. Kegiatan pengabdian masyarakat dilaksanakan pada bulan Oktober dan Nopember tahun 2022. Hasil dari kegiatan pengabdian masyarakat, bahwa masyarakat Desa Mekarjaya memperoleh edukasi memanfaatkan hasil pertaniannya untuk dijadikan produk olahan lainnya agar memiliki nilai pengembalian yang lebih tinggi. Pelatihan pembuatan produk olahan juga menghasilkan beberapa produk yang bersumber dari bahan baku hasil tanam masyarakat, seperti kremesan lengkuas, abon lengkuas, lulur kunyit, dan permen jahe. Masyarakat juga memahami packaging dan promosi yang menarik dari produk yang dimiliki akan menambah nilai jual terhadap produk. masyarakat bisa menggunakan platform yang paling sederhana seperti Instagram dan whatsapp untuk proses marketing.Mekarjaya Village, Bogor, has quite a variety of agricultural potentials, such as cashews, empon-empon consisting of ginger, turmeric, lemongrass, and others, as well as a fairly extensive legkuas garden. Most of the people of Mekarjaya Village are farmers. So far, community agricultural products are sold directly to the market; there has been no other use of community agricultural products, such as processed products with community agricultural products. In addition, the community marketing model is still relatively conventional through traditional markets, not yet touching the digital market as a market expansion. The purpose of activities is to help the people of Mekarjaya Village develop a creative economy based on village potential. The methods carried out include socialization of the utilization of agricultural products, training on the manufacture of processed products, training on product branding and packaging, as well as digital marketing training. Community service activities will be held in October and November 2022. The results of the community service activities that the people of Mekarjaya Village received education on utilizing their agricultural products to be made into other processed products that have a higher selling value. Processed product manufacturing training also resulted in a number of products sourced from community-grown raw materials, such as cremesan galangal, shredded galangal, turmeric scrub, and ginger candy. The community also understands that attractive packaging and promotion of the products they own will add to the selling value of the product. The public can use the simplest platforms, such as Instagram and WhatsApp, for marketing.
How an Organization Should Implement Risk Communication in Response to Cyber Attack in Indonesia Syifa Astasia Utari; Velda Ardia; Jamiati Jamiati; Della Fitria
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

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Abstract

The escalation of internet use in Indonesia is directly proportional to the increase in the vulnerability of cyber attacks that have the potential to create a crisis. When an attack occurs, proper handling is required, not only in terms of technical aspects related to cyber operational systems, but also in aspects related to reputation and public trust. Public Relations plays an important role in carrying out the communication function when a crisis due to cyber attacks occurs, to maintain good relations and maintain public trust in affected organizations. This study seeks to provide recommendations on how public relations practitioners provide communication responses when crises due to cyber attacks occur. Using a literature-based explorative research method. Research shows that public relations practice is an important thing to do, especially in carrying out the communication function. Public relations must be responsive and have high awareness in carrying out early detection of potential crises due to cyberattacks, designing response plans, and conducting transparent, credible and accountable communications in order to maintain public trust and organizational reputation.
PENINGKATAN DIGITAL SKILL PELAKU UMKM DI WILAYAH CIPUTAT TIMUR Syifa Astasia Utari; Luqman Hakim; Jamiati Jamiati; Fitria Rosmi; Della Fitria
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Situasi Pandemi menuntut pelaku UMKM untuk menyusun strategi kreatif dan inovatif agar mampu bertahan dan beradaptasi dengan berbagai perubahan. Terutama perubahan perilaku dan pola konsumsi masyarakat terhadap informasi, yang telah bertransformasi ke dalam bentuk digital, khususnya informasi terkait produk tertentu. Ironisnya, banyak UMKM yang terpaksa gulung tikar akibat terdisrupsi oleh kehadiran platform digital, dan minimnya digital skill atau kemampuan penggunaan media digital. Pengabdian Masyarakat ini bertujuan untuk membantu pelaku UMKM agar mampu beradaptasi menghadapi situasi pasca pandemi, dengan memanfaatkan media digital sebagai sarana pemasaran digital, sekaligus media komunikasi dengan calon konsumen secara massive di ruang digital. Bentuk pengabdian ini berupa pelatihan bagi kelompok UMKM di wilayah Ciputat Timur, Tangerang Selatan yang diikuti oleh sekitar 30 pelaku UMKM. Materi yang disampaikan mulai dari dasar-dasar digita skill (kemampuan penggunaan data dan media digital), contoh pemasaran digital, kampanye produk di sosial media instagram, hingga praktik foto produk sebagai penunjang visualisasi produk agar menarik minat konsumen. Sehingga diharapkan para pelaku UMKM dapat menjalankan bisnisnya secara kreatif, adaptif, dan berkelanjutan.
Makna Privacy dalam Iklan Brand Apple Versi “Privacy on iPhone – Data Auction” Melalui Pendekatan Semiotika Sheilla Claudy Agatha; Jamiati KN
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Privasi adalah hal yang penting dalam kehidupan sosial, namun memasuki era modern ini keamanan data pribadi digital sudah tidak aman lagi karena penipuan dan pembajakan marak terjadi dan merugikan masyarakat. Hal inilah yang menjadi tujuan Apple, untuk melakukan inovasi terkait fitur-fitur terbaru dari produk iPhone-nya yang dikomunikasikan kepada khalayak melalui iklan. Iklan yang diusung juga cukup menarik, yakni dengan konsep lelang di mana Apple ingin mengungkapkan bagaimana bisa terjadi pembocoran data pribadi seseorang secara implisit. oleh karena itu penelitian kualitatif ini dilakukan untuk menguji apakah makna isi pesan dalam iklan tersebut sesuai atau tidak, dengan menggunakan Analisis Semiotika Roland Barthes. Sehingga dapat diketahui makna sebenarnya dari informasi yang disampaikan oleh Apple dalam iklan tersebut.
Analisis Semiotika Logo Real Madrid sebagai Corporate Identity Darma Tri Putra; Jamiati KN
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini berjudul Analisis Semiotika Logo Real Madrid Sebagai Corporate Identity. Penelitian ini menyoroti makna tersirat dibalik logo Real Madrid. Penelitian ini bertujuan untuk mengetahui tanda (Sign) atau (Representament), acuan tanda (Object) dan penggunaan tanda (Interpretant) yang terdapat pada logo Real Madrid. Penelitian ini memakai metode deskriptif kualitatif dengan analisis semiotika Charles Sanders Peirce. Penelitian ini bertujuan untuk mengetahui simbol dan makna tersirat yang ada pada logo Real Madrid, serta untuk mengetahui bagaimana logo sebagai bagian dari corporate identity dapat menciptakan citra klub sepakbola Real Madrid sebagai perusahaan berbentuk klub sepakbola yang profesional dan dinamis. Hasil dari penelitian ini diperoleh bahwa logo Real Madrid huruf M, C, F berwarna kuning yang terdapat di dalam lingkaran dengan background putih dan garis pada lingkaran berwarna kuning melambangkan nama pada awal terbentuknya club yaitu Madrid Club de Futbol serta garis diagonal simbolis kerajaan. Pada puncak logo terdapat mahkota kebanggaan kerajaan hal tersebut juga menjadi simbol penting untuk merayakan perlindungan istana kerajaan, klub mengubah namanya menjadi Real Madrid, kata "Real" diterjemahkan sebagai "Royal" dan menekankan hubungan dengan orang yang dimahkotai. Kesimpulan dari penelitian ini menunjukkan nama mereknya saat ini konsisten dengan status klub terbaik abad ke-20 dan digunakan untuk mempromosikan Real Madrid sebagai merek perusahaan. Ini mencerminkan semua simbol yang telah diperoleh tim selama seratus tahun terakhir: mahkota yang diterima dengan tangan ringan Alfonso XIII, dan singkatan "MCF," berasal dari nama depan Madrid Club de Futbol, dan garis Kastilia. Saat membuat logo, para desainer mengabaikan font yang ada dan hanya menggunakan imajinasi mereka untuk membuat monogram unik. "C" terlihat standar, "F" memiliki goresan horizontal yang dipersingkat, "M" terasa bulat. Palet berisi merah (# EE324E), biru (# 00529F), dan kuning (# FEBE10).
Analisis Semiotika Charles Sanders Peirce Tentang Makna Logo Tour de Aceh Iga Desara; Jamiati KN
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3393

Abstract

This study is entitled Semiotic Analysis of the Tour de Aceh Logo as an icon from the event organized by the Aceh Culture and Tourism Office. This event will be held for the first time in Takengon on May 14 2022 and the second stage will be held in Aceh Besar and Banda Aceh on May 16 with a total distance of 150 kilometers. This year the Tour de Aceh event will be held again on March 11-12 2023 in Banda Aceh and Aceh Besar. There are two categories of this activity that will take place, namely leisure bikes and road races. Tour de Aceh is planned to be carried out in the future with the aim as part of attracting tourist visits to Aceh, especially in the sports tourism sector. This study uses qualitative methods with Charles Sanders Pierce's semiotic analysis, semiotics uses triangles, namely objects, representations, and interpretants. The logo for the Tour de Aceh event has an implicit meaning and is unique in its own way, namely the two-dimensional format, colors and fonts. The Tour de Aceh logo contains the meaning, Nature, Culture, Brave.
Manajemen Strategis Kampanye dalam Penanganan Polemik Vaksin Covid 19 Winda Dwi Astuti Zebua*; Jamiati KN; Lilik Sumarni; Ananda Devina Putri
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 2 (2023): April, Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i2.24567

Abstract

This article will describe the stages of campaign strategic management in handling the Covid 19 vaccine polemic in Mungka District. The approach used in this article is a qualitative descriptive method. The primary data source used comes from in-depth interviews with three informants and secondary data sources are obtained from documentation and also from various journals from relevant books. The analysis technique in this article is to collect data, examine the collected data, categorize, then test the data, and finally combine all the data by placing the information in chronological order or other order and drawing conclusions. The findings showed that in carrying out the campaign, Mungka District had carried out all the processes of strategic management starting from awareness, formulation, implementation and finally monitoring and evaluating the campaigns that had been carried out. The results of the campaign were stated to be quite effective because they were able to significantly increase the number of people receiving the vaccine.
Analisis Semiotika Perbandingan Antara Logo Halal MUI Dengan Logo Halal Baru Maysya Tri Putri; Jamiati KN; Daniel Handok
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4135

Abstract

The message being conveyed can have many meanings depending on the perspective of the recipient of the message. This tempts the author to raise the topic of this presentation on the semiotic analysis of the Halal logo as a communication with its own uniqueness. Messages that are compatible with the vision, mission, soul and personality of the institution, as well as the halal logo, are considered elements included in the logo. Authors refer to journal articles, books and presentation materials using Pierce's method of semiotic analysis. The purpose of this study is to provide a semiotic analysis of the Indonesian halal logo published by the Halal Product Guarantee Agency of the Republic of Indonesia (BPJPH). As well as knowing the comparison between the logos issued earlier and the latest.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Bias Agprisyanda Putri Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Doni Fransiska Dwi Saputra Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Iga Desara Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kurnia Fadhillah, Sarrah Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim