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DEMAnD
Published by Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi
ISSN : -     EISSN : 27211223     DOI : https://doi.org/10.46757/demand.v2i2
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) is a scientific journal in the fields of Economics, Management and Accounting. Published every 6 months or 2 times a year, to be precise in June and December. DEMAnD is an open access journal, but it is in its policy not to charge writers and readers publishing fees as its purpose is purely for the development of science. However, DEMAnD still carries out a rigorous review process involving prominent reviewers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 2 (2020): December 2020" : 5 Documents clear
Pengaruh Kesenangan Hedonis, Availability of Time dan Availability of Money terhadap Impulse Buying Muhammad Haddid Azizi; Muhammad Naufal Arfani; Yerlinda Agustina; Vicky F Sanjaya
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 2 (2020): December 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i2.109

Abstract

This research is a follow-up study from the article (Trifiyanto, 2019), which is according to the suggestions put forward in his research entitled "The Influence of Dimensions Online. Visual Merchandising and Online Sales Promotion on Impulse Buying”is suggested for the next research to add internal factors such as hedonic pleasure, availability of money and others to Impulse Buying. It needs to be informed that this study does not include the two external variables that have been discussed in previous studies, namely the Dimensions of Online Visual Merchandising and Online Sales Promotion due to our limitations in obtaining data and information to examine these two external variables. The method used in this research is a questionnaire instrument. The sampling technique used the technique total sampling. The sample of this study amounted to 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. Of the three hypotheses proposed, the first hypothesis is rejected, but the second and third hypotheses are accepted. The conclusion of this study is that hedonic pleasure has no effect on impulse buying, while the availability of time and availability of money have a significant effect on impulse buying in the Shopee marketplace case study.
Pengaruh Strategi Pemasaran, Pemberdayaan, dan Pelatihan Terhadap Produktivitas Pengrajin Kain Tapis di Kabupaten Pringsewu Bunga Ayu Sucinda; Meliyanti; M iqbal Arya pramudya; Vicky F Sanjaya
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 2 (2020): December 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i2.113

Abstract

The purpose of this study was to see the effect of Marketing Strategy, Empowerment and Training on the productivity of the marketing filter cloth craftsmen. The number of respondents studied was 78 people, using saturated samples. Data collection was done by distributing questionnaires. The analysis technique used is multiple linear regression. The findings in this study are Marketing Strategy, Empowerment and Training have a positive and significant effect on employee work productivity.
Pengaruh Citra Merek, Diskon dan Kelengkapan Produk terhadap Keputusan Pembelian Aulia Rosmaniar; Riki Wandoyo; Alfredo Kusuma; Vicky F Sanjaya
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 2 (2020): December 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i2.114

Abstract

This study aims to determine whether there is an effect of brand image and product completeness on purchasing decisions at Chandra Supermarkets. The research sample was 99 respondents. The method used in research with a questionnaire. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The results of the study show that the image variable has a positive but not significant effect on purchasing decisions, the variable has a positive and significant effect on the purchasing decision variable, and the product completeness variable has a positive and significant effect on purchasing decisions buying decision.
The Effect of Tax Socialization and Tax Rates to Restaurant Taxpayable Compliance in The City of Sukabumi Irsan Permana; Triendar Susianto
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 2 (2020): December 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i2-December.121

Abstract

This study aims to determine the tax socialization, tax rates, tax compliance, the influence of tax socialization on tax compliance, the influence of tax rates on tax compliance, and the effect of tax socialization and tax rates on restaurant taxpayer compliance in Sukabumi City. The research method uses quantitative methods with descriptive-associative methods. The unit of analysis used is restaurants in Sukabumi City, with the population used are all restaurants in Sukabumi City, and the total sample size of 70 respondents. Data collection techniques in the form of a questionnaire containing 19 indicator statements and determined by the simple random sampling method. Analysis of the data used is the instrument test, classic assumption test, descriptive analysis, multiple correlation analysis, coefficient of determination analysis, multiple linear regression analysis, and t test (partial test) and F test (simultaneous test). The results of this study indicate that; 1) tax socialization based on restaurant respondents' responses shows that on the whole the overall response was agreed with the tax socialization conducted towards restaurants in Sukabumi City. 2) tax rates based on respondents' responses indicate that on average the overall response was neutral with the imposition of tax rates on restaurants in the City of Sukabumi. 3) taxpayer compliance based on respondents' responses shows that on average the overall respondent agreed to the compliance of restaurant taxpayers in Sukabumi City, in the sense that respondents were compliant with the existence of taxpayers to their respective restaurants. 4) tax socialization has a positive and significant effect on restaurant taxpayer compliance in Sukabumi City. 5) tax rates have a positive and significant effect on restaurant taxpayer compliance in Sukabumi City. 6) tax socialization and tax rates have a positive and significant effect on restaurant taxpayer compliance in Sukabumi City.
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Novia Rahmawati
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 2 (2020): December 2020
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conducted to prove that work motivation and discipline have an influence on the performance of employees of PT. Tiara Sarana Lestari Sukabumi City. The population taken is all employees at PT Tiara Sarana Lestari Sukabumi City, totaling 102 employees with a sample technique using 10% slovin, namely as many as 50 people. According to the purpose of the associative method used by researchers. The analysis technique uses multivariate regression, while the results, both partially and simultaneously, work motivation and discipline prove to have an extraordinary influence on employee performance at PT Tiara Sarana Lestari, Sukabumi City.

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