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Contact Name
AGUS PURWANTO
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aguspurwanto.prof@gmail.com
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+628111700111
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aguspurwanto.prof@gmail.com
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IJOSMAS JOURNAL e-ISSN : 2775-0809 Griya Catania – Citra Raya Tangerang- Indonesia Phone : +628111700111, +628119741010 Email : editor@ijosmas.org , journal.ijosmas@gmail.com
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Kota tangerang,
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INDONESIA
International Journal of Social and Management Studies (IJOSMAS)
ISSN : -     EISSN : 27750809     DOI : https://doi.org/10.5555/ijosmas
International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers/Administrators for sustainable business and social changes. International Journal of Social and Management Studies (IJOSMAS) guides it to map new frontiers in emerging and developing areas in research, industry, and governance as well as to link with centers of excellence worldwide to stimulate young minds for creating knowledge-based community. Our continued success lies in bringing together and establishing channels of communication between leading policy-makers and prominent experts in industry, commerce, and related business as well as renowned academic, education and research-based institutions to provide solutions for addressing the key issues of the contemporary society.We see the need for synergy and collaboration between these fields rather than segmentation and isolation. Hence, our objectives are to build new links, networks, and collaborations between communities of thinkers, scholars, managerial experts, and practitioners in order to stimulate and enhance creative and application-oriented solutions for society.In order to foster and promote innovative thinking in the management studies and social sciences research, itself by introducing its Journal at a global platform in ensuring the high quality and professional research standards.
Articles 1 Documents
Search results for , issue "Vol. 6 No. 3 (2025): June 2025" : 1 Documents clear
The Impact of AI-Based Decision Making, Market Intelligence, and Chatbot Integration on Business Performance in Indonesian Start-ups Hasya, Afina; Sukiman, Sukiman
International Journal of Social and Management Studies Vol. 6 No. 3 (2025): June 2025
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v6i3.480

Abstract

With the fast-growing digital era, artificial intelligence (AI) has emerged as a principal catalyst for enhancing corporate performance, particularly for Indonesian start-ups. This study examines the effects of AI-driven decision-making, market intelligence, and chatbot implementation on Indonesian start-up business performance. Quantitative methods were employed to gather data from 250 participants, including founders, managers, and decision-makers of different start-up organizations. Structural Equation Modelling - Partial Least Squares (SEM-PLS) was employed to quantify the extent of association of independent variables with firm performance. Results indicate that all three dimensions positively and significantly influence business success, with market intelligence affecting most. Artificial intelligence supports enhanced accuracy and efficiency in decision-making, market intelligence allows organizations to comprehend consumer expectations and trends, and chatbots support increased efficiency in client communication and interaction. These results have significant implications for start-ups and governments to strategically employ AI technologies in order to boost competitiveness and economic growth in Indonesia.

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