Business Economic, Communication, and Social Sciences Journal (BECOSS)
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
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Komunikasi Antarpribadi pada Pasangan Suami Istri Muda yang Istrinya Tetap Bekerja
Giovani Anggasta Setiawan
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6061
This study aims to be able to find facts and the right way to behave and communicate interpersonally for newly married couples especially for wives who continue to work. This study uses a qualitative descriptive research method that is a study that describes the object of research based on field studies that are able to show the facts. Researchers get data sources through informants or resource persons, namely young couples newly married. Data is divided into 2 namely primary data and secondary data. Primary data through interviews with sources, secondary data through books, internet, & journals. Several previous studies stated that the lower the level of work conflict, the higher the level of marital satisfaction of a couple. The results of this study indicate that the process of interpersonal communication between newly married couples is very important. In this day and age an objection for a wife can still work to be something that is relative / dependent on each individual. There is nothing that determines that a wife works is a wrong thing. Responding to this, there are 3 things that can be done to maintain the quality of communication between the husband and wife, namely: 1. Understand & fulfill their respective roles in the family, 2. Establish the order of priorities for activities that will be the responsibility of the family, 3. Develop a strategy for interpersonal communication after the two agree on what kind of activities will be undertaken during a married life.
Rancangan "Wonderful Indonesia" Sebagai Branding-Destination
Dewi Kumoratih
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6062
The aim of this paper is to examine Indonesia’s latest branding-destination, “Wonderful Indonesia”. This study attemps to find the missing link between what the country is trying to communicate, represented by the logo of its destination brand, and how this logo is perceived by its audience. Furthermore, in conjunction with its campaign, it is also important to discover whether design as a discipline, plays a major role in the strategic planning of the nation’s grand-design. Required data of logo implementation and distribution were collected through online media as well as above the line and below the line media. The method used is based on qualitative research dan data was examined through art history, visual communication design dan marketing approaches. The outcome suggests that the Ministry responsible for tourism needs to re-evaluate its branding strategy in a more strategic basis due to its lack of consistency in terms of implementations and communications.
Pengaruh Integrasi E-Book Interaktif pada Kegiatan Belajar Mengajar Sains
Fransiska Astri Kusumastuti
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6063
This study aims to see the effectiveness of the use of interactive e-book on student performance. Other than that, this study also discusses the integrating of interactive e-book into science learning activity, so that it can provide learning evaluation as material for e-book development in future studies. This study conducted in quasi-experimental pre-test post-test control group design. 88 students that are involved in this study were selected randomly of two classes from eight classes, and grouped into experiment and control class to see the effectiveness of using interactive e-book in science learning activities. Independent t-test was used to find out the effectiveness of the interactive e-books, and questionnaire was used to see student perceptions of interactive e-book that have been used in the science learning activity. From the Wilcoxon test, found that probability value (p)obtained was 0.000 (p<0.05). This result showed that each class showed significant difference in learning outcomes, where the experimental class get better than the control class. This finding also supported by the results of the questionnaire that students in experimental class has better learning experiences than students in control class.
Capital Structure, Profitability, Firm Size and Corporate Tax Avoidance: Evidence from Indonesia Palm Oil Companies
Ilham Condro Prabowo
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6064
This study aims to provide empirical evidence about the effect of capital structure, profitability and firm size on coporate tax avoidance. The dependent variable used in this study was tax avoidance proxied by the effective tax rate (ETR), and the independent variable was capital structure (DER), profitability (ROA), and firm size. The population in this study were palm oil companies listed on the Indonesian Stock Exchange for the period 2007-2018. The samples consist of 4 palm oil companies by using purposive sampling method. The analysis technique used in this research was multiple linier regression analysis. The result shows that capital structure and profitability have positive effect on tax avoidance, while firm size have no effect on tax avoidance.
Commodification of Local Culture in Cigarette Commercials: Semiotic Analysis on Dji Sam Soe Commercial "Mahakarya Indonesia 2016"
Emmanuel Putro Prakoso
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6071
Being restricted directly displaying cigarettes on commercials forces cigarette manufacturers and creative teams to work hard to create a cigarette commercial that can attract consumers’ attention. This is the reason why many cigarette manufacturers show scenes laden with local culture elements in their commercials as an effort to bring their products closer to the consumers. Local culture-themed commercials beginning to bloom on the television aim not only to preserve Indonesian local cultural values but also to protect them from being claimed by other countries. This research aims to get an overview of an alleged exploitation of Sumbawa local culture in Dji Sam Soe cigarette commercial Mahakarya Indonesia 2016 version. The research method used here is semiotic analysis with approaches from Roland Barthes, which are linguistics and connotative and denotative iconic message. Several vital scenes indicate practices of exploitation of Sumbawa local culture in the advertisement. These practices of local culture exploitation are marked by the emergence of scenes where Sumbawa people work together to build boats and houses (denotation), a long-time characteristic of Indonesian society, along with verbal and written message (linguistics) shown through the back sound of a man saying,“From the youths to the elders, to the youths.”and “One Nusantara collaborate to create an effort in which equal burden is bore on the shoulders!”.These sentences send both denotative and connotative messages that are important to be analyzed further.
Acculturation in Culture Site Kelenteng Cu An Kiong - Lasem Viewed from Architectural and Decoration Angle
Randy Indra Pradhana;
Ananda Dianti;
Agnes Paulina
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6075
The entry of the influence of various foreign cultures in Indonesia can be seen in various aspects of cultural products. One of the things we can see is that there are a lot of cultural sites built in various regions that are influenced by foreign cultures. Cu An Kiong Temple in Lasem, Central Java is one of them. The research proposed in this proposal has a specific target to examine more deeply the influence of Chinese culture which is applied in the architectural style of the Cu An Kiong temple cultural site, with a long-term goal of cultural preservation in Indonesia which has experienced acculturation with local local culture. The research method was carried out by direct observation at the location, visual documentation and making notes about the architectural style used, and using literature
Lahir dan Berkembangnya Trend Instagram Brow di Industri Kecantikan
Maria Margaretha Earlene
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6076
An eyebrow makeup trend called Instagram Brow (InstaBrow) with 253,388 #instabrows uploads and 35,572 #instabrow uploads on Instagram. This study analyzes the background and definition of instabrow. The Netnography method used for this qualitative research because of its relation to the internet and ethnography (Kozinets, 2010). The data collection is done through the Sprinklr application, as well as observations on Instagram uploads, and the involvement of researchers as beauty influencers on Instagram. Discourse Analysis is used to compare the data with interview articles on popular news media websites about annual eyebrow trends. Instabrow is influenced by the method of eyebrow formation with the Golden Ratio principle from Anastasia Soare. Anastasia Beverly Hills (ABH), her makeup brand, though it doesn’t promote #instabrows, ABH is often mentioned along with the hashtag. Beauty businesses that promote the term “Instabrow” are Microblading services, provide semi-permanent eyebrows the consumer desire. The goal is for consumers who want beautiful eyebrows without having the need to waste time or energy every day. Celebrities such as Kylie Jenner with her distinctive eyebrow makeup helped with the popularity of Instabrow. Jenner now benefits from the trend by launching a variety of her eyebrow makeup products. Many professional makeup artists predicted the end of the instabrow trend since 2014, while even now the trend has not yet ended. Variations began to emerge, but the instabrow trend remains, even reached its peak in September 2018. The main reason makeup enthusiasts love it is how it is attractive in photos. The results of this study are expected to provide an overview of the beauty industry regarding the phenomenon of instabrow trends on Instagram.
Augmented Reality as Potential Alternative Media for Paperless Advertising
Pratikta Aditya Setiawan
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6077
Today we life in the era of technology and information. Technology has become an important tools in human daily need and being used in every field of works, including advertisement. With the rapid development of technology, information can be accessed easily in faster speed and in higher quantity. In advertising, information is one of the most important element, we want our advertisement to contain information about our products and delivered in a fastest pace as possible with enough attraction element in it, also we want our advertisement to reach as many people as possible. Ironically, in the era of technology, we still using papers in our advertisement like posters, brochures, booklets, and many other printed promotional tools. The high demand for papers gives negative impact for nature, not only for the trees and forest, but also for the ecosystem. The rapid development of technology has given us so many new alternatives media in advertising, one of them is augmented reality. Augmented reality have a lot of potential to use in many fields of works including advertising. This study attempts to give comparisons between conventional media and Augmented Reality in advertising. The interesting thing of this study is to learn the weakness and the strength of paper media and Augmented Reality in advertising, and to learn how technology can be used indirectly for preserving nature.
Perlindungan Hukum Terhadap Pemegang Polis Asuransi Jiwa
Agus Wasita
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6131
Most of family in Indonesia do not have insurance to reserve enough fund that will provide financial stability to protect themself and their families . As a consequence, in the event of accident, family will go bankrupt because they take short cut sells all asset to overcome accident that happened. Base survey of some insurance companies, as high as 86 percents of our society are not yet have protected insurance because of misperception, l a large part of people not feel require insurance . Despite that, lack of understanding makes society have in mind that insurance as burden and viewed as expensive product that bring less benefit for them. Other Constraint is lack of information for insurance client in course of claim to get its rights . insurance claim process frequently become animus process between insurance client and insurance company even sometimes their dispute possibility continues become lawsuit which is wasting time and energy for both of them . Lack of understanding to insurance law makes society sometimes use the wrong ways to solve their insurance lawsuit. This research intention to returns the society perception to the correct ways.This research is part of the legal research literature by examining the library materials or the so-called normative legal research.The results showed that the country has made political efforts to protect the legal right of citizens with regard to insurance, but indeed such cases other law enforcement efforts is still a chore government never resolved.
Museums and Tourism: Reengineering the Role of Museums in Malaysia’sCultural Heritage Tourism
ShawHong SER
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University
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DOI: 10.21512/becossjournal.v2i1.6151
Since 2013, cultural heritage tourism has been identified as a new segment to be developed by the Malaysia Tourism Promotion Board (MTPB). Today, the sector has undergone rapid growth and have a great impact on Malaysia’s tourism industry, as well as bring prospects for developing museum tourism in Malaysia. In this paper, to respond on the research scholarly interest in cultural management. The researcher discusses the roles of the museum to sustainable cultural heritage tourism growth with a special focus on challenges faces by Malaysia’s museum sector in developing museum tourism. Over the years, many researches have been done, and still researching by scholars on the need for cultural resource management placing focus on the role they take towards cultural economic development. The purpose of this research, among others, is to explore how museums in Malaysia could be more effectively utilized for museum tourism and to make suggestions for better utilization of the museum sector for cultural heritage tourism development. It is hoped that this paper will provide insights into an understanding of cultural heritage tourism in Malaysia with an emphasis on crisis and opportunity in developing museum tourism.