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Muhamad Nanang Suprayogi
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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 7 Documents
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Search results for , issue "Vol. 5 No. 2 (2023): BECOSS" : 7 Documents clear
Effective Branding of Pepsodent's Social Responsibility Marketing Campaign for Younger Generation Desyra Sukma Dewanthi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 2 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i2.8756

Abstract

Objectives: The objective of this study is to investigate the effectiveness of Pepsodent's social responsibility marketing campaign branding for the younger generation. The study is conducted in the context of Pepsodent's Social Responsibility Marketing Campaign which is #SikatGigiSekarang and aimed at the younger generation, aged 18-34 years old who have purchased Pepsodent products and are aware of the campaign. Methods: This research utilizes an online questionnaire that is distributed to 200 respondents. The full-scale data is analyzed through SmartPLS and bootstrapping analysis to test for reliability, validity, convergent and discriminant validity, and the study's hypothesis to identify the relationship between variables. Results: The findings of the research shows that all of the variables, such as Brand Familiarity, Attitude towards the Campaign, Campaign Fit, Credibility, Brand Attitude, and Involvement with the cause all affect each other. Brand Familiarity has a positive and significant relationship with Campaign Credibility and Brand Attitude, Campaign Credibility also has a positive and significant relationship with Attitude toward the Campaign, and Involvement with the Cause also has a positive and significant relationship with Attitude toward the Campaign. Campaign Credibility and Attitude towards Campaign play a full mediation in the relationship. Campaign Fit and Campaign Credibility are also positive and significantly related. Conclusion: Findings of this research are similar to the original study. All of the hypotheses have been accepted which proves that all the variables in the research model have been pretty effective and have positive relationships between the variables when measured for the social responsibility marketing campaign of Pepsodent. The younger generation nowadays not only prefers well-known brands but also how connected the campaign is with a social cause that they support, therefore marketers must get their products ready and tie the participation with the cause to their campaign for their social responsibility marketing campaign. As a result, supporters are more inclined to promote the brand and buy its goods.  
The Effect of Toxic Workplace Environment on Employee Performance Mediated by Employee Engagement and Work Stress Among F&B Employees in Jakarta Shelvy Kurniawan; Farras Ammar Bamumin; Kevin Novaldi Kusnandar
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 2 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i2.9729

Abstract

Employee engagement and high work stress often become obstacles for MSMEs to produce good employee performance. One of the problems in human resources that often occur is a toxic workplace environment. The purpose of this study was to determine the effect of a toxic workplace environment on employee performance mediated by work stress and employee engagement among F&B MSMEs employees in Jakarta. This research uses quantitative research methods. Questionnaires were distributed to F&B MSMEs employees in Jakarta and the data obtained was processed using SmartPLS. This study has a respondent of 400 respondents. The results showed that there was a positive effect between a toxic workplace environment on work stress, a negative effect between a toxic workplace environment on employee engagement, a negative effect between work stress and employee performance, a positive effect between employee engagement and employee performance, a non-significant negative effect of a toxic workplace environment on employee performance, there is a significant negative effect of a toxic workplace environment mediated by work stress on employee performance, and there is a significant negative effect of a toxic workplace environment mediated by employee engagement on employee performance.
The Correlation of Financial Management Practices and Controlling Mechanisms for Financial Management Challenges and Issues The Case of Franciscan Missionaries of Mary Congregation War War; Maria Joan P. Barlis
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 2 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i2.9780

Abstract

The study analyzed financial management practices and controlling mechanisms for financial management challenges and issues in religious congregations, specifically the Franciscan Missionaries of Mary Congregation. The study was based on a questionnaire survey sent to 305 respondents among the religious sisters. Weighted mean and the Spearman rho coefficient values were applied in the statistical processing of the data.  The results showed a significant positive relationship between financial management practices and the controlling mechanisms for financial management challenges and issues, suggesting that a lack of control mechanisms could lead to the possibility of fraud. The study suggests that good financial management practices impact management resources and decision-making. The study highlights the importance of financial management practices for non-profit organizations, as they can be prone to financial challenges and issues due to lack of resources or mismanagement and its effectiveness is crucial for the sustainability, growth, and impact of the organization.
Hubungan Self-Regulated Learning dengan Goal Orientation pada Mahasiswa Universitas X di Masa Pandemi Oktaffiana Oktaffiana; Budi Sulaeman
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 2 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i2.9872

Abstract

This study aims to see the correlation between self-regulated learning and goal orientation among students of the humanities faculty of University X in the pandemic era. The study used correlational quantitative methods with 70 participants who were given two measuring scales in the form of a google form questionnaire. The first measuring scale uses a scale compiled by Budi Sulaeman as a BINUS Psychology lecturer based on the self- regulation cycle proposed by Zimmerman (in Susetyo & Kumara, 2012) to measure self-regulated learning and a measuring scale modified by Rono J (2012) based on goal orientation theory. to measure goal orientation. Using pearson correlation analysis, show that self-regulated learning has a positive and significantly correlation with goal orientation (r = 0.730, p < .001), so Ha is accepted and H0 is rejected.
Relationship Among Ethical Leadership, Ethical Climate, and Service-Oriented Organizational Citizenship Behavior in the Hospitality Industry Patti Betina E. Chan; Maria Joan P. Barlis
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 2 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i2.9976

Abstract

Business ethics has been cited as one of the hospitality industry’s most important issues by many practitioners and academics. Yet, further study on business ethics in the industry has been advised. The purpose of this study was to evaluate the relationship among ethical leadership, ethical climate, and service-oriented OCBs. It investigated whether or not ethical leadership and ethical climate has a substantial impact on service-oriented OCBs, in an Asian country such as the Philippines. The current study discovered that ethical leadership is significantly and positively associated with both service-oriented OCBs and ethical climate. There was also a strong positive association between ethical climate and service-oriented OCBs. The present research can help hospitality organizations cultivate ethical leadership, strengthen an ethical climate, and encourage service-oriented OCBs. Based on these analyses, academics and scholards would benefit from having a deeper understanding of the relationship between ethical leadership, ethical climate, and service-oriented OCBs.
Gambaran Tingkat Stress Orang Tua Siswa Taman Kanak-Kanak Selama Pembelajaran Daring di Masa Pandemi Covid-19 Aisyah Azzahra; Muhammad Nanang Suprayogi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 2 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i2.10060

Abstract

The purpose of the study was to see an overview of the stress levels of parents of students in Kindergarten during online learning during the COVID-19 pandemic. RESEARCH METHODS This research uses a descriptive method with a quantitative approach, using the Perceived Stress Scale (PSS) measuring instrument. Data processing techniques using SPSS. ANALYSIS, obtained as many as 52 respondents consisting of fathers and mothers of students in kindergarten. With the number of male respondents as many as 19 people and female respondents amounted to 33 people. RESULTS ACHIEVED, from this study, it was found that the stress level of parents in kindergarten was at a moderate-stress level with a percentage of 65.4%. CONCLUSION, the percentage of stress levels obtained shows that the stress level of parents who are female is higher than that of the male gender, which may be due to the culture of society where child care is the responsibility of a mother which results in the mother's stress level while accompanying her child to study. from home during the COVID-19 pandemic
The Relation Between Islamic Business Ethics and The Performance of Traders in The Traditional Market of Cipanas Deni Lubis; Siti Maryam; Qoriatul Hasanah
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 2 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i2.10062

Abstract

Cipanas market is the first SNI-certified market in Cianjur, which has the slogan Gerbang Marhamah (Gerakan Pembangunan Masyarakat Berakhlakul Karimah) and the majority of the traders are Muslim. This study aims to analyze the application of Islamic business ethics to the business success of traders in Cipanas Market with a sample of 90 food and food traders. Data were analyzed using Partial Least Square-Structural Equation Modeling (SEM-PLS) and descriptive analysis. The results of data analysis show that management ethics, marketing ethics, and environmental ethics have a positive effect on business success and business blessings have a positive effect on financial improvement, customer growth, and employee loyalty. Overall, the application of Islamic business ethics has a positive effect on the business success of Cipanas market traders. Local government are expected to monitor trading practices in the Cipanas market, such as the accuracy of scales and price games so that sellers maintain ethics in their business.

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