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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 6 No 3 (2025): September" : 8 Documents clear
Strategi Adaptasi dalam Komunikasi Antarbudaya (Kajian Literatur Tentang Perspektif Teori dan Praktik) Exsan Adde
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1637

Abstract

Intercultural communication has become increasingly important in the era of internationalization, marked by the high intensity of cross-cultural interactions. This article examines adaptation strategies in intercultural communication through a literature review approach, highlighting key theories such as Communication Accommodation Theory (CAT), Cultural Adaptation Model, and Uncertainty Reduction Theory (URT). The findings of this literature review emphasize that successful adaptation in intercultural contexts requires the development of cultural awareness, comprehensive communication skills (verbal, vocal, and nonverbal), and cultural empathy, which serve as coping mechanisms and facilitators of interaction. URT provides a strategic framework through passive, active, and interactive approaches to reduce uncertainty in intercultural relationships. Furthermore, the concept of intercultural competence proposed by Slocum and Hellriegel underscores the importance of integrating intellectual capacity, personal character, and practical skills. This article makes a theoretical contribution by synthesizing various perspectives on intercultural adaptation and offering practical implications for multicultural education and relationship management in plural societies, without proposing a new empirical model but instead reinforcing existing conceptual frameworks.
Peran Digital Integrated Marketing Communication terhadap Loyalitas Konsumen Produk Makanan di TikTok Afirsta Marselia Purana; Putranto, Teguh Dwi
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1646

Abstract

TikTok has become an effective digital marketing communication channel that also serves as a powerful advertising tool, especially for attracting the attention of Generation Z. TikTok allows sellers to present promotional material in an engaging way. TikTok facilitates the promotion of food products using attractive images, customer interaction through comments or live streams, making the message more relevant. This study aims to determine the role of Digital Integrated Marketing Communication (IMC) in increasing consumer loyalty to food products on TikTok. The case study focuses on viral brands such as Cimood by Maudy, Tahu Huha by Farida Zulfa, and Pisang Ijo Cendana. This study uses a literature review method that examines previous studies related to Digital Integrated Marketing Communication (IMC) in increasing consumer loyalty to food products on TikTok. The findings indicate that TikTok is effective as a marketing medium due to its ability to widely disseminate content through adaptive algorithms, as well as facilitating two-way interaction between businesses and consumers. The role of influencers, storytelling strategies, and educational and entertaining content are key factors in building emotional connection and consumer loyalty. TikTok is not only a platform for entertainment but also a strategic tool within the dynamic digital marketing ecosystem. This research recommends the creative and integrated use of TikTok in IMC strategies to enhance the competitiveness of food businesses in the digital age.
Menyelami Makna dalam Kata: Diksi dan Adaptasi Budaya Tokoh dalam Surat untuk Jenaka Karya Gigrey Afifah, Sundus; Cempaka Harum, Alexandria
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1660

Abstract

This research aims to determine the use of diction in Surat untuk Jenaka by Gigrey as a representation of intercultural communication. This novel presents interactions between characters from different cultural and time periods: the colonial (1923) and modern Indonesian period (2019). The research method used is descriptive qualitative with content analysis technique. The focus of the research includes the use of foreign, connotative, and concrete diction that represents intercultural communication dynamics. The results show that the diction in the novel functions not only as an aesthetic element but also as a cultural accommodation strategy. Foreign diction reflects social status, Western culture influence, and is used as a form of convergence to build closeness between characters. Connotative diction reinforces cultural values-social norms, such as gender relations, hierarchy, serving as a means of social criticism. Diction concretely clarifies social roles, boundaries, and relationships between characters within the described cultural context.
Representasi Patriarki dalam Film “Basri and Salma in A Never Ending Comedy” Menurut Feminis Eksistensialisme Beauvoir Fernanda, Jenny; Sari, Rosnida; Arifiyanti, Jati
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1661

Abstract

The issue of patriarchy against women is widely voiced through various media, including film. Film serves as a platform that can advocate for societal problems. Myths, social norms, and the perpetuation of patriarchy can be vocally expressed in films, an example of which is Basri and Salma in a Never Ending Comedy. The existence of films can be a way of socialization that presents and voices issues of inequality to the public. This research aims to analyze the representation of patriarchy in the film Basri and Salma in a Never Ending Comedy based on the concept of Simone de Beauvoir's existentialist feminist theory using a qualitative research method with a Roland Barthes' semiotic approach. Based on the research, representations of inequality and discrimination against women were found, particularly on the topic of the normalization reality of a wife's obligation to provide an heir to her husband through her maternal function—which, of course, points to patriarchal practices.
Fan Campaign Aksi Boikot Terhadap Kolaborasi Starbucks X NCT di Media Sosial X Lavinia Tiara Malika; Kusuma, Ade
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1692

Abstract

This study highlights the role of K-pop fandom, particularly Indonesian NCTzens, in a boycott campaign against the collaboration between NCT and Starbucks conducted on the X social media platform. Framed by a sensitive geopolitical context, this research employs a qualitative approach, utilizing non-participant observation of the @nct_menfess fanbase account and in-depth interviews with seven informants selected through purposive sampling. Data were analyzed thematically to understand patterns of digital communication, fan content production, and the mobilization of collective campaigns in online spaces. The findings reveal that the boycott campaign carried out by Indonesian NCTzens represents a form of participatory culture that goes beyond fan support and evolves into social advocacy. Digital strategies such as hashtag activism, fan edits, memes, and real-world actions like LED truck protests demonstrate that fandom communities hold potential as active civic agents in global public discourse. This study contributes to the understanding of fandom’s role as a social force in the digital age.
Strategi Multibahasa dan Kegunaan Alih Kode dan Campur Kode Lagu Jepang Boyband Korea Seventeen Ridesta, Vitara
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1771

Abstract

This study evaluates the use of code-switching and code-mixing in Japanese-language songs popularized by the Korean boyband Seventeen as part of the multilingual functions in pop music media. Using a qualitative approach, this analysis applies Poplack and Gumperz's code-switching theories regarding bilingualism phenomena, as well as Edwin and Even’s code-mixing theory in the context of World Englishes. Data were collected through documentation and transcription of song lyrics, focusing on the linguistic classification of code-switching and code-mixing. The study reveals that the use of code-switching serves complex communicative functions, not limited to two-way interaction, but also as a strategy for message delivery in one-way communication, such as in songs. These findings broaden the understanding of the function of code-switching in one-way communication contexts and underscore the important role of multilingualism in expanding a song’s global reach while reinforcing the linguistic identity of the artist.
Strategi Komunikasi Pemulihan Pasca Krisis Menggunakan Influencer oleh KemenKopUKM Tito, Fitara; Noer, Mochammad Kresna
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1773

Abstract

The digitalization era has brought significant changes in how communication is conducted, especially during crises. One of the challenges faced is how the government handles crises that affect public reputation. This study aims to analyze the crisis communication strategies employed by the Ministry of Cooperatives and SMEs (KemenKopUKM) in managing crises through the use of influencers. The theories utilized in this research are the Social-Mediated Crisis Communication (SMCC) theory and crisis communication theory, which explain how communication mediated through social media can repair damaged public images. The methodology used is a qualitative approach with an in-depth case study design, accompanied by content analysis to examine the meaning of messages conveyed through social media. Data is collected through in-depth interviews with the KemenKopUKM communication team and involved influencers, as well as an analysis of relevant documents. The operationalization of concepts involves identifying key indicators of crisis communication and the effectiveness of using influencers in the repair process.
Demokrasi Digital dan Ujaran Kebencian: Antara Kebebasan Berekspresi dan Represi Politik: Paradoks Ujaran Kebencian dalam Kasus Dhandy Rahman, Fathor
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1777

Abstract

This study employs a qualitative approach with a descriptive-analytical method to examine the phenomenon of hate speech within the context of cyberdemocracy, particularly in relation to the case of Dandhy Dwi Laksono on the Facebook social media platform. A case study approach is chosen to conduct an in-depth analysis of a specific incident by taking into account the surrounding social, political, and media contexts. This method enables the researcher to gain a comprehensive understanding of the complex social dynamics and digital interactions involved, including public responses to the hate speech in question. The study aims to explore the process of public opinion formation, the mechanisms of production and distribution of hate speech in digital spaces, and the role of social media as a contested arena for discourse and freedom of expression within the framework of Indonesia’s digital democracy. Thus, this research not only examines the textual aspects of hate speech but also analyzes the accompanying socio-political implications, as well as the dynamics of power and resistance within an ever-evolving cyberspace.

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