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Wira Bharata
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wrbharata@fisip.unmul.ac.id
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adbisnis.unmul@gmail.com
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3rd Floor, Faculty of Social and Political Siences Department of Bussines Administration Jl. Muara Muntai Kampus Gn. Kelua Samarinda 75411
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Kota samarinda,
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INDONESIA
Jurnal Administrasi Bisnis FISIPOL UNMUL
Published by Universitas Mulawarman
ISSN : 23555408     EISSN : 23555416     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol 8, No 3 (2020): Jurnal Administrasi Bisnis" : 10 Documents clear
PENGARUH PENGGUNAAN CELEBRITY ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN (Studi Pada Mahasiswa Program Studi Administrasi Bisnis Universitas Mulawarman Angkatan 2015-2016) Wahyuni Wahyuni
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3989

Abstract

This study to purposed to examine the effect of attractive, trustworthiness, expertise by the celebrity endorser on social media instagram simultaneously, partial and dominant towards consumers’ purchase interest.The variable that used in this study consists of independent variables, those are atteractive (X1), trustworthinees (X2), and expertise (X3) also dependent variable, purchase interest (Y). This study is using quantitative research method counted 119 consuners and using nonpropability sampling. Interview, questionnaire, and observation are using to collect the data. The data analysis using multiple linear technique.Based on the result of the research, test F (simultaneous) and test t (partial) showed that atteractive variable, trustworthiness, and expertise simultaneously and partial significantly influent the consumers’ purchase interest, the biggest standardised coefficients beta is atteractive, so that we can conclude that the most influent variable is atterctive variable (X1). For all online businesses, especially instagram, it is better to pay attention in chosing the celebrity that worthy to be tha endorser so that we can get the terustworthiness and antention from the consumers and to influence the consumers’ perception to do a pruchase.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET LULUMART DI KOTA SAMARINDA irfan afria shandy
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3798

Abstract

This study aims to determine the effect of Marketing Mix variable on purchasing decision at Lulumart Minimarket located in Samarida. Variable used in this study consisted of the independent variable, namely the product (X1), price (X2), place (X3), promotion (X4), people (X5), physical evidence (X6), and process (X7) and the dependent variable is the purchase decision (Y1). Data collection techniques is questionnaire and interview methods. For testing the instrument using validity test, reliability, and the classic assumption test. For data analysis techniques using multiple linear regression method with the F test and t test. The results show that the seven variables simultaneously have a significant effect on customer purchasing decision on Lulumart Minimarket (Y1). The main suggestion for Lulumart Minimarket in Samarinda is research related to consumer behavior, especially regarding the effect of marketing mix on purchasing decision if it can be used as a reference in making management decision for the progress of the retail business.
PENGARUH PROMOSI DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN PADA GALERI ELZATTA DI BALIKPAPAN Suwandi Putra Durahman
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3861

Abstract

This study aims: (i) to find out the promotion and brand trust variables simultaneously have a significant effect on purchase intention (ii) to find out the promotion and brand trust variables partially have a significant effect on purchase intention (iii) to find out between the promotion and brand trust variables that most influence on consumer purchase intention at Elzatta Gallery in Balikpapan. This study uses three variables namely the promotion, brand trust and purchase intention. This type of research is a correlation method with a quantitative approach. The population in this research were all consumers of the Elzatta Gallery in Balikpapan whose exact number was unknown and the sampling technique used non-probability sampling with accidental sampling method, the number of samples was 100 respondents. Data collection techniques: field research (observation, interviews, questionnaires, documentation) and library research. Then the analysis technique used is multiple linear regression using the test: validity test, reliability test, classic assumption test (normality test, multicollinearity, heteroscedasticity), hypothesis test (partial, simultaneous, dominant), multiple linear regression analysis. The result obtained in this study are (i) Promotion and Brand Trust simultaneously had a significant effect on Purchase Intention (ii) Promotion and Brand Trust partially had a significant effect on Purchase intention (iii) Brand Trust is a variable that has the most influence on consumer purchase intention at Elzatta Gallery in Balikpapan.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah dan Loyalitas Nasabah Tabungan Britama Pada PT. Bank Rakyat Indonesia (Persero) Tbk Cabang Samarinda Poppy Alvianolita Sanistasya
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3800

Abstract

This study aims to determine: (1) the effect of service quality on customer loyalty; (2) the effect of service quality on customer loyalty; (3) the effect of satisfaction on customer loyalty. The type of research (explanatory effect). Samples of 110 respondents of savings accounts in BRI branch Samarinda. This study uses survey methode and data collection methods using questionnaires. Analysis of data used path analysis. Results of the path analysis can be seen that: (1) service quality variable have a significant effect on customer satisfaction variable; (2) service quality variable have a significant influence on customer loyalty variable; (3) customer satisfaction variable do not have a significant effect on customer loyalty variable.
PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA) firdayanti abbas
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3797

Abstract

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.
PENGARUH PER EPS ROA DAN DER TERHADAP HARGA SAHAM LQ45 DI BURSA EFEK INDONESIA Puput Rarindra Adi Saputra
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3801

Abstract

Effect of PER, EPS, ROA, and DER towards LQ45 share price in the Indonesia Stock Exchange. Under the guidance of Dr. Makmur, SE., M.SI as Supervisor I and Mr. Eko A. Widyanto, SE., M.SA as Advisor II. This study aims to determine the effect of variable PER, EPS, ROA, and DER towards LQ45 share price in the Indonesia Stock Exchange. Data collection techniques are the methods of documentation. For testing instrument using classical assumption test and test statistics. As for the technique of data analysis using multiple linear regression for the variables used four variables, the F test and t test. The results showed that the variables PER (X1), EPS (X2), ROA (X3) and DER (X4) simultaneously significant effect on stock prices LQ45 Indonesian Stock Exchange Securities (Y). Analysis result simultaneously can explaine that EPS ratio take positive effect and significant on stock prices LQ45 in Indonesia Stock Exchange.
PENGARUH PELAKSANAAN KESELAMATAN DAN KESEHATAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. PEMBANGUNAN PERUMAHAN Tbk CABANG KALIMANTAN DI BALIKPAPAN bayu indra siswanto
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3760

Abstract

Effect implementation of occupational health and safety on employee productivity at PT. Pembangunan Perumahan Tbk Branch Kalimantan in Balikpapan, under the guidance of Drs. M. Zaini and Mr. Eko A. Widyanto, SE., M.SA. The results showed that simultaneous independent variables consist of occupational safety (X1) and occupational health (X2) significantly affects employee productivity dependent variable (Y). Partially of occupational safety (X1) had no significant effect on employee productivity (Y) and partially of occupational health (X2) have a significant effect on employee productivity (Y). From these results obtained by the coefficient of determinantion (R Square) of 0536, this matter showed that independent variable that is occupational safety (X1) and occupational health (X2) appreciable effected to employee productivity of 53,6%, while the remaining of 46,4% effected by variables which was not examined in this research.
PENGARUH KEPEMIMPINAN TRANSAKSIONAL TERHADAP MOTIVASI KERJA KARYAWAN Pada Kantor PT. Wijaya Sukses Sejahtera di Kabupaten Berau Taruk Todingallo Delvi Awan
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3605

Abstract

This study aims to determine the effect of transactional leadership on employee work motivation at PT. Wijaya Sukses Sejahtera in Berau Regency. The variables used in this study consisted of independent variables, namely contingent reward (X1), exception management (X2), and exploitative management (X3) and the dependent variable was work motivation (Y). Simultaneous test (F test) with 95% confidence level of employees in the office of PT. Wijaya Sukses Sejahtera in Berau District proves that simultaneously Contingent Reward variables (X1), active exception management (X2), and passive exception management (X3) amounted to 11.541 so (11.541> 2.76) significantly influence work motivation (Y). The results of the t-test are known that the contingent reward indicator is the most influential indicator on the performance of employees at PT. Wijaya Sukses Prosperous Berau. Thus proving the hypothesis influential on work motivation simultaneously received (H0 is rejected and Ha accepted).
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI RISIKO TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN JASA EKSPEDISI J&T EXPRESS SAMARINDA Bangkit Bimantara
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.3718

Abstract

The purpose of this research is to find an independent variable consisting of service quality X1 and X2 ( risk perception ) influences the dependent variable customer satisfaction (Y).The population of the research is every consumer J&T that use the expedition was .The sample collection technique using simple random sampling .Included in this research using formulas slovin 100 respondents .The research is quantitative research .Data collection techniques that is by using data primary and secondary data .A scale of measurement data using likert scale .Use the instrument for testing the classic , the data analysis techniques in a linear regression multiple. The results of the study showed that of the study are variable risk perception is the variable against the customer satisfaction in the most influential in the use of services expedition J&T in Samarinda. Expedition J&T in samarinda should increase customer customers with the figure in a receptive manner opinion of consumers.
PENGARUH PANDEMI COVID-19 TERHADAP EKSISTENSI BISNIS UMKM DALAM MEMPERTAHANKAN BUSINESS CONTINUITY MANAGEMENT (BCM) Anngit Dyah Kusumastuti
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 3 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i3.4188

Abstract

This study aims to analyze the impact of the Covid-19 pandemic on the existence of MSME business in business continuity management (BCM). The research methods used is descriptive qualitative method based on secondary data from  research  result and reference on data and information from journals and online reporting. The result showed that the impact of the Covid-19 pandemic was felt directly by the sustainability of the MSME business in decreasing its productivity. The business sector that wass constrained by its development and even experienced a decline during the Covid-19 pandemic was the transportation, tourism, shopping center, and offline trade business which only focused direct consumer visits. While business activities that can still survive and exist to serve consumers (transformed using an online application platform) are education, retail, staple food.

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