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Ratna Wulaningrum
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Jurnal Eksis
Published by Politeknik Negeri Samarinda
ISSN : 02166437     EISSN : 27229327     DOI : https://doi.org/10.46964/eksis
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Jurnal Eksis merupakan kumpulan dari penelitian-penelitian atau karya ilmiah dosen baik dari dosen perguruan tinggi negeri maupun swasta. Jurnal Eksis berisi karya ilmiah bidang ekonomi, sosial dan bisnis yang didirikan sejak tahun 2007 oleh jurusan akuntansi Politeknik Negeri Samarinda. Jurnal eksis ini diterbitkan pada bulan April dan Agustus setiap tahun. Mulai tahun 2019 jurnal ini terbit pada bulan April dan Oktober setiap tahun.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 14, No 2 (2018)" : 11 Documents clear
PERANAN PROMOSI MELALUI ADVERTISING TERHADAP PENCAPAIAN PENJUALAN POLIS PADAPT. ASURANSI TAKAFUL INDONESIA, CABANG SANGATTA Leny Susilawati Anggraini
Jurnal Eksis Vol 14, No 2 (2018)
Publisher : Politeknik Negeri Samarinda

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Abstract

This study (2011) tries to identify to what extent  advertising give the most impact toward sale of insurance policies  at PT. Asuransi Takaful Indonesia. Analysis model used to prove hypothesis is model analysis  linier regression that be analysed with using statistic computer program package, that is SPSS v.16 for Windows. Model Linier Regression Y = a + bX and  r -correlation  aims to find out the influence and relationship between variables.While the t test is to find out whether the hypothesis is acceptable.From the results of the analysis, the equation is known Y = 34694 + 54 X with correlation values 0,99 or 99 %.  Which  means the relationship between variables is very strong. From hypothesis testing with two party test, it is obtained that t count = 86, 164 is greater than t table = 2,776, so that the proposed hypothesis can be accepted.  Key word : advertising, sale of insurance policies

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