cover
Contact Name
Aris Baharuddin
Contact Email
hennizainal3@gmail.com
Phone
+6285399188543
Journal Mail Official
hennizainal3@gmail.com
Editorial Address
Jalan Andi Pettarani Makassar
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Pinisi Business Administration Review
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Articles 12 Documents
Search results for , issue "Volume 5 Nomor 2, September 2023" : 12 Documents clear
Business Feasibility Study on The Bolu Cukke Home Industry Business In Lajoa Soppeng Regency Wahyuni, Wahyuni; Rizal S, Muh; Didin, Didin
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51670

Abstract

The results of this study indicate that (1) The description of the Bolu Cukke Home Industry business in Lajoa from 1989 until now has developed well, seen from the Bolu Cukke enthusiasts who are not only from the surrounding community but many are from outside the region. Currently, traditional food sponge cake has been used as a typical food of Lajoa, Jennae Village, especially Soppeng Regency (2) Home Industry Bolu Cukke in Lajoa is declared feasible because it has fulfilled aspects according to business feasibility study analysis such as aspects of legality, financial aspects, technical aspects of production, management and organizational aspects, socio-economic aspects, environmental impact aspects, but in terms of market and marketing aspects are not optimal both online and offline (3) Supporting factors Raw materials for home industry sponge cake in Lajoa Jennae Village, Liliriaja District, Soppeng Regency such as in terms of the price affordable, strategic location and create jobs. As for the inhibiting factors, such as the marketing process that does not reach the broad market due to the absence of the application of modern technological tools.  
Excellent Service Pattern for Customers at BRI Link in Makassar City Maryadi, Maryadi
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.54612

Abstract

Excellent service patterns are one of the main elements in business that determine how a company or organization behaves in relation to the services provided to customers. Therefore, the aim of this research is to determine the pattern of excellent service at Bri Link for customers in Makassar City. This type of research is qualitative using a descriptive approach. Data collection techniques were carried out by means of observation, interviews, and documentation. The data analysis technique used consists of data collection, data presentation, data condensation, and drawing conclusions. The research results show that the BRI Link excellent service pattern provided to customers has been running well, this can be seen from several indicators of excellent service patterns, namely attitude, attention, actions, abilities, appearance, and responsibility. Because providing excellent service to customers is very important. A company that is able to meet customer needs and desires will gain huge profits, both in the form of finances and reputation

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