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Moda : The Fashion Journal
Published by Universitas Ciputra Surabaya
ISSN : 26565005     EISSN : 26558203     DOI : https://doi.org/10.37715/moda
Core Subject : Art,
Arts
MODA merupakan jurnal akademik yang diterbitkan secara online oleh Program Fashion Product Design Universitas Ciputra. Jurnal ini merupakan kompilasi dari hasil penelitian, produksi, perancangan, review teori dan literatur maupun praktik-praktik bisnis dari produk-produk fashion, yang tidak terbatas dalam ruang lingkup nasional namun juga dalam kajian internasional. Nama Moda, diambil dari bahasa Italia yang artinya Fashion dalam bahasa Indonesia. Harapannya ke depan Moda dapat menjadi salah satu rujukan mutakhir dan terpercaya di bidang produk fashion baik secara akademik maupun industri. . Artikel yang dimuat belum pernah diterbitkan di media lain dan atau proceeding ber-ISBN/ISSN. Isi artikel beserta semua akibat yang ditimbulkan oleh artikel itu menjadi tanggung jawab penuh penulisnya.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 5 Documents
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Search results for , issue "Vol. 6 No. 1 (2024)" : 5 Documents clear
Perancangan Busana Ready-To-Wear Ibu dan Anak dengan Aplikasi Teknik Digital Printing dan Teknik Bordir sebagai Pengembangan Produk Local Brand Crazy Little Party Club Rahma Putri, Andini; Bastaman, Widia Nur Utami; Ramadhan, Mochammad Sigit
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4398

Abstract

The development of local brands is relatively rapid with the presence of the #LocalPride movement on social media, which brings progress to the developing of local products in the fashion sector, especially children’s fashion products. At the Jakarta Fashion Week event in 2022, a well-known local brand, Cottonink, released a collection of mother and child clothing that was welcomed by the public. Therefore, local brands are increasingly choosing the potential for developing children’s products so that mothers can look harmonious with their children. The Crazy Little Party Club brand, which has the characteristics of applying playful motifs with digital printing techniques, is also interested in developing various ready-to-wear clothing products for mothers and children. The research used a qualitative method, with data collection techniques, namely literature study, observation, interviews, and exploration. This research aims to create new product variations in the Crazy Little Party Club brand by applying motifs using digital printing techniques that have become its trademark to mother and child products. In addition to digital printing techniques, researchers will also combine them with embroidery techniques that are popularly used in children’s clothing so that it is expected to offer product novelty in the market. The product design method applies the SCAMPER method, adjusting to the design concept made. The research output resulted in the design of ready-to-wear clothing products for mothers.
Introduction of Basic Geometry Shapes for Children Aged 5-6 Years Through Fashion Ready to Wear Alfarist, Salsabila Zahra; Ratuannisa, Tyar
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4450

Abstract

Learning for children aged 5-6 years requires concrete media so that learning can be conveyed well and students can understand learning easily. Based on the results of observations found problems in learning math geometry, namely the lack of media that supports learning geometry in the material so that students mastery of the material is still not optimal. Therefore, the focus of this research is to create design innovations by applying printing and knitting techniques as visual and sensory media on ready-to-wear clothing products for children aged 5-6 years to prevent delays in knowledge of geometric shapes before entering further education. This research was conducted using the creation theory method of “three stage design process”. The design is also meant to promote children’s fashion as part of a trend that is now rare to find. In addition, this design will produce a product that is different from other clothing products, this research produces a design concept and modification of geometric motifs applied to printing and knitting techniques using fabric materials applied to basic products of ready-made children’s clothing that has aesthetic and modern values.
Inovasi Baik yang Dilakukan Batik Komar terhadap Branding Batik Komar Anjarani, Clarina Meisya
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4453

Abstract

The importance of building a brand or brand as brand equity for a company has become the focus for achieving long-term competitive advantage. In a competitive global context, innovation is the key for companies to create new ideas, new products and improve business conditions. This research focuses on Batik Komar, a batik manufacturer that has made various innovations in its product design. The purpose of this research is to identify the branding strategies used by Batik Komar, explore the product innovations they have implemented, and analyze their impact on sales and company existence. Three research questions were asked to achieve this goal. Through this research, it is hoped that it can provide insight into the importance of innovation in the context of branding to strengthen a company’s position in the market.
The Vintage Waves: Generation Z Style Perception in Indonesia Pradana, Dhanar; Ratuannisa, Tyar
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4502

Abstract

This research project is primarily dedicated to comprehension of individuals’ perspectives on vintage fashion styles. In the contemporary era, vintage fashion has not only emerged as a substantial trend within the fashion industry but has also captured the interest of numerous individuals who are drawn to clothing and accessories reflecting elements from bygone eras. Employing a quantitative research methodology and utilizing the semantic differential approach, the study endeavors to quantify and understand consumers’ perceptions of products embodying vintage styles. Furthermore, the investigation seeks to discern the various factors that contribute to shaping individuals’ perceptions of vintage fashion, including the influences of prevailing fashion trends and cultural elements. The significance of acquiring an in-depth understanding of the intricate nature of perceptions surrounding vintage fashion within the broader fashion landscape holds considerable potential for elucidating how individuals engage with the historical dimensions of fashion. Despite the scarcity of research focus on this particular phenomenon, this study is prompted by the imperative to scrutinize the factors that impact consumer interest and comprehension of fashion trends in Indonesia, employing constructed perceptions as a framework. Consequently, the research aims to address and bridge existing knowledge gaps, aspiring to provide a more profound and nuanced understanding of the role that vintage fashion plays in the Indonesian fashion industry and its consequential impact on individual perceptions. In conclusion, Generation Z exhibits a well-rounded knowledge of vintage- style fashion, understanding distinctive characteristics like silhouettes, colors, and era-specific motifs. They possess awareness of specific years, recognize brands, and differentiate vintage fashion from new products.
Perancangan Special Occasion Wear Terinspirasi dari Kebaya Encim dengan Teknik 3D Embellishment Davis, Vanessa Angeline; Enrico, Enrico; Githapradana, Dewa Made Weda
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4904

Abstract

In the past, kebaya was worn by women from different ethnicities. Kebaya encim is one of Indonesian women’s many traditional clothing that was influenced by Peranakan culture. However, the rise of practical culture and changing human lifestyles have led to the perception that kebaya encim is less modern, too vibrant, and not very comfortable. The lack of frequency and enthusiasm among the younger generations in wearing kebaya encim has driven development steps resulting in modern special occasion wear inspired by kebaya encim. This design is carried out using primary and secondary data research methods. Primary data is obtained through interviews with experts and extreme users and through direct observations on embroidery techniques. Secondary data is obtained from various sources such as scientific publications, books, journals, and dissertations. This design process uses the design thinking technique to create a solution for designing five modern kebaya garments using decoratove 3D fabric and embroidery embellishments. The motifs used in the designs are developments from classic floral kebaya encim motifs such as lilies, orchids, chrysanthemums, jasmine, and others. The target market for this design is women aged 20-35 years. Testing is conducted after creating product prototypes to get feedback and suggestions from the respondents before proceeding to further development. The results of this design process are expected to repopularize and develop kebaya encim as part of Indonesia’s intangible cultural heritage.

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