cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
SALAM FADILLAH ALZAH
Contact Email
salam.fadillah@kwikkiangie.ac.id
Phone
+6287772225468
Journal Mail Official
jurnalilmukomunikasi@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2015): November" : 1 Documents clear
PEMETAAN PERILAKU KONSUMEN INDONESIA DI SOSIAL MEDIA (Studi Netnography terhadap Perilaku Berbelanja Online Masyarakat di Sosial Media sebagai Upaya Peningkatan UMKM di Indonesia) Glorya Agustiningsih; Melisa Arisanty; Wiratri Anindhita
Jurnal Komunikasi dan Bisnis Vol. 5 No. 2 (2015): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakUsaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu sektor usaha yang penting karena memiliki peran yang signifikan terhadap pertumbuhan ekonomi di Indonesia. Jumlah UMKM yang terus berkembang di Indonesia, mendorong Kementerian Koperasi dan Usaha Kecil dan Menengah (UKM) memacu kinerja UMKM untuk meningkatkan kuantitas dan kualitasnya. Salah satunya dengan menerapkan teknologi komunikasi dan informasi, khususnya penggunaan media sosial sebagai media dalam mengkomunikasikan produk (promosi). Namun masih banyak UMKM yang belum memahami manfaat penggunaan media sosial tersebut, padahal media sosial sendiri memiliki pengaruh yang besar terhadap perkembangan bisnis, yaitu dengan kemampuannya menjangkau khalayak sasaran yang luas dalam waktu cepat dan real-time. Permasalahan tersebut berawal dari keengganan UMKM dalam menggunakan media sosial sebagai media promosi. Mereka mengalami kesulitan dalam mengidentifikasi perilaku konsumen di media online yang mengakibatkan strategi pemasaran yang dibuat menjadi tidak efektif dan efisien. Oleh karena itu, dengan adanya penelitian mengenai pemetaan perilaku konsumen di media sosial akan memberikan kontribusi yang besar dalam upaya peningkatan daya saing UMKM. Sehingga hasil penelitian ini dapat memberikan masukan bagi UMKM dalam membuat strategi promosi di media sosial yang sesuai dengan kebutuhan dan keinginan konsumen. Penelitian ini menggunakan metodologi penelitian kualitatif dengan strategi netnography, yaitu bentuk penelitian etnografi online. Data penelitian diperoleh dari observasi online secara langsung dan mendalam terhadap interaksi hiperteks para nitezen yaitu antara konsumen dengan penjual produk UMKM di media sosial. Hasil observasi online tersebut akan dianalisa sesuai dengan model analisa Perilaku Konsumen Kotler dan analisa tipe konsumen online Kozinet (1997). Dengan begitu, akan didapatkan pemetaan yang komprehensif mengenai perilaku konsumen media sosial pada level mikro.Kata Kunci: UMKM, Perilaku Konsumen, Media Sosial AbstractMicro, Small, and Medium Enterprises (Usaha Mikro, Kecil, dan Menengah/UMKM) is one of the business sector which has significant roles in the economic growth in Indonesia. The increase of UMKM pushes The State Minister for Cooperatives Small and Medium Enterprises to encourage UMKM performance by enhancing their quality. One of the effort is by applying information and communication technology, especially application of social media as a communication tool to promote the products. In the reality, there are many UMKM still do not have enough understanding about the benefits of social media usage in business as it has big influences on business growth with its capability to reach  large target audience in fastest and real-time. The situation arouse as a result of the reluctant of UMKM for using social media as their promotion tool. They often meet difficulties to identify online media consumer behavior that causes its marketing strategy ineffective and inefficient. Therefore, the research about consumer behavior mapping in social media will provide huge contribution in enhancing UMKM competitiveness, so as the result will give a positive input for planning the promotion strategy in social media for UMKM that fits with consumer’s needs and wants. The research uses qualitative method with netnography strategy, a research method for measuring online ethnography. Primary data will be collected from online observation which provides illustration of hypertext interaction among the netizens on the internet that is between the consumers and seller (UMKM). The observation results will be analyzed using Consumer Behavior Model by Philip Kotler and Online Consumer model by Kozinet. As the result will arise the comprehensive mapping about consumer behavior in social media in micro level in Indonesia.Keywords:  Micro, Small, and Medium Enterprises (UMKM), Consumer Behavior, Social Media

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

2015 2015


Reset
Filter By Issues
All Issue Vol. 13 No. 2 (2025): November 2025 - April 2026 Vol. 13 No. 1 (2025): May - October 2025 Vol. 12 No. 2 (2024): November Vol. 12 No. 1 (2024): May Vol. 11 No. 2 (2023): November Vol. 11 No. 1 (2023): May Vol. 10 No. 2 (2022): November Vol. 10 No. 1 (2022): May Vol. 9 No. 2 (2021): November Vol. 9 No. 1 (2021): May Vol. 8 No. 2 (2020): November Vol. 8 No. 1 (2020): May Vol. 7 No. 2 (2019): November Vol. 7 No. 1 (2019): May Vol. 6 No. 2 (2018): November Vol. 6 No. 1 (2018): May Vol. 5 No. 2 (2015): November Vol. 1 No. 2 (2013): November Vol. 1 No. 1 (2013): May More Issue