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Ilomata International Journal of Social Science
Published by Yayasan Sinergi Kawula Muda
ISSN : 2714898X     EISSN : 27148998     DOI : 10.52728/ijss
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Other
FOCUS Ilomata International Journal of Social Science aims to provide information on both theoretical and empirical articles and case studies relating to sociology, political science, history, law in society and related disciplines. Published articles use scientific research methods, including statistical analysis, case studies, field research and historical analysis. SCOPE Ilomata International Journal of Social Science concerns on sociology, political science, history, law in society and related domains. through publication of research based articles and critical analysis articles. It describes, compares, interprets, and explains the whole aspects of multi discipline perspectives including anthropology, sociology, psychology, philosophy, education, philology and history of religion. Ilomata International Journal of Social Science acordially welcomes contributions from scholars of related disciplines
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 25 Documents
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Search results for , issue "Vol. 6 No. 3 (2025): July 2025" : 25 Documents clear
Strategic Organizational Communication for Synergy: Post-Acquisition Integration of Parent and Subsidiary Companies Destria, Chelma; Ramonita, Latifa
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1718

Abstract

This study examines the role of strategic organizational communication in fostering synergy between parent and subsidiary companies post-acquisition, using PT Bank Negara Indonesia (BNI) and PT Bank Hibank Indonesia (hibank) as a case study. As digital banking services for MSMEs expand, effective internal and external communication becomes crucial in mergers and acquisitions. While prior studies focus on structural integration, this research highlights the strategic role of communication by applying the ADKAR model for change management and Integrated Marketing Communication (IMC) for branding strategies. Through a qualitative approach involving in-depth interviews and secondary data analysis, key communication challenges and strategies are identified. Findings indicate that both formal and informal communication are critical for integration, yet internal communication gaps create uncertainty among employees. The ADKAR model reveals the need for stronger awareness, desire, and reinforcement efforts to enhance adaptation. Externally, IMC strategies support brand identity, but inconsistencies in hibank’s affiliation with BNI weaken public perception. Transparent and participatory internal communication improves employee engagement, while refined external communication ensures brand consistency. Future research should quantify communication effectiveness in M&A contexts to strengthen corporate synergy.
Ancestral Heritage in Traditional Medicine Among Coastal Communities in Indonesia: Spiritual Practices and Modern Integration Ahsan, Zikri Raudhatul; Samnuzulsari, Tri; Niko, Nikodemus
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1670

Abstract

This study examines the ancestral heritage in traditional medicine practices among coastal communities in Indonesia through a literature review approach. Rooted in local knowledge and spiritual beliefs passed down through generations, these practices involve the use of natural resources, particularly medicinal plants, alongside rituals and prayers that balance the spiritual and physical realms. Using a literature review method, this study identifies, analyzes, and synthesizes relevant research to gain a deeper understanding of traditional medicine, with data sourced from leading academic databases such as Scopus, focusing on English-language publications from 1988 to 2024. The findings reveal that traditional medicine extends beyond physical healing, emphasizing harmony between humans, nature, and spiritual forces. Despite the influence of modern medical practices, traditional healing remains integral to healthcare, offering alternative approaches to various health concerns. The study underscores the importance of preserving traditional knowledge through systematic documentation and scientific inquiry while highlighting the potential for integrating traditional and modern medicine to develop a more holistic healthcare approach. By deepening the understanding of the cultural and health values inherent in traditional healing, this study promotes its sustainability amid globalization.
The Impact of Price and Promotion on Purchase Decisions with Trust as an Intervening Variable Rakhmawati, Haniie; Susbiyani, Arik; Sanosra, Abadi; Qomariah, Nurul; Sari, Mutiara Dwi
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1679

Abstract

This study analyzes the factors influencing consumer purchasing decisions for A3 Fresh O2 bottled drinking water (AMDK) in Bondowoso Regency, with a particular focus on the strategic roles of price and promotion, as well as the mediating effect of consumer trust. The research is motivated by observed fluctuations in sales volume over recent years, indicating market instability. Using a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS), data were collected through a purposive sampling method involving 190 respondents. The study instrument was designed to capture the relationships among price, promotion, trust, and purchasing decisions. The findings indicate that price and promotion significantly influence both trust and purchasing decisions. Furthermore, consumer trust effectively mediates these relationships, although direct influences remain more dominant than indirect ones. The study offers managerial implications including the need for enhanced digital promotion, transparent product information, competitive pricing, and loyalty programs. Future research is encouraged to include additional variables such as brand loyalty and brand image to gain deeper insights into consumer behavior
Optimization of Public Services through It-Based Drilling Well Mapping in Tasikmalaya Regency Setiadi, Ade Setiadi; Kania, Ikeu; Ulumudin, Aceng
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1684

Abstract

Tasikmalaya Regency faces significant obstacles in the provision of clean water, especially in areas that are prone to drought during the dry season. Although the central and provincial governments have provided assistance in the form of drilled wells, until now there is no integrated data collection system available to map the exact location of drilled wells. This research aims to create innovations in public services related to the provision of clean water by developing information technology-based drilled well mapping (Deep Well Map) so that groundwater management can be carried out more efficiently. This study applies a qualitative descriptive method with data collection techniques through direct observation, interviews with village heads in 11 villages receiving drilled well assistance, and data triangulation to ensure the accuracy of the information collected. The results of the study show that the use of information technology in drilling well mapping can produce more systematic data on the distribution of wells, technical conditions, and the level of damage that occurs. This data is then packaged in the form of a web-based digital map that can be accessed online through the blogger platform. The existence of this digital map makes it easier for local governments to maintain and repair damaged drilled wells. In addition, this mapping also contributes to more targeted policy making related to groundwater management. This innovation is expected to be a sustainable solution in meeting the needs of clean water and improving the quality of public services in Tasikmalaya Regency.
Force Field Analysis in the Development of Tourism in Bukit Tawap, Pagar Batu Village Alfiyah, Nur Inna; Tini, Dwi Listia Rika; Resdiana, Enza
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1704

Abstract

Force field analysis (FFA) is a new method that is still rarely used by researchers, so in this study this method is used to determine various driving and inhibiting factors in efforts to develop Bukit Tawap tourism in Pagar Batu village. Because the beginning of the establishment of this tourist attraction experienced a lot of rejection and opposition from the people of Pagar Batu Village. This study was conducted to find out how to develop Bukit Tawap tourism in Pagar Batu Village using the force field analysis method so that later it can be known what factors make Bukit Tawap tourism develop. This study uses the force field analysis method by emphasizing three analysis steps. First, the theme elders who gave birth to a policy, second, giving scores to various factors in the Bukit Tawap tourism development process. Finally, providing analysis using data, theory and documentation. The results of the analysis show that the use of the FFA method is able to provide convenience in mitigating supporting and inhibiting factors so as to produce strategies such as adding available facilities such as selfie spots and play facilities for children, adding tourism promotions on social media, collaborating with tourism actors and collaborating with telecommunications parties to improve technological infrastructure. Meanwhile, to facilitate accessibility, it is necessary to provide transportation facilities to the Bukit Tawap tourist attraction
The Effectiveness of Digital Marketing in Increasing Tourist Visits to Gunung Dago Nature Tourism Parung Panjang, Bogor, West Jawa Simamora, Vera; Hendarti, Fariza; Octavianisa, Rizqia
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1707

Abstract

Gunung Dago Nature Tourism, located in Parung Panjang District, Bogor Regency, West Java, is a nature-based tourist destination officially opened on January 1, 2019. As a tourism attraction requiring a sustainable promotional strategy, the management has implemented digital marketing through various social media platforms. However, despite utilizing online media for branding and promotion, the number of tourist visits has not increased significantly and has even declined. This contradicts previous research findings, which suggest that optimizing digital marketing in tourism promotion can significantly increase visitor numbers. This study aims to analyze the effectiveness of digital marketing as a promotional strategy for Gunung Dago tourism. The research employs a qualitative approach with a case study method. Data were collected through observations, interviews, and documentation, with informants selected using purposive sampling techniques. The data were analyzed using a descriptive qualitative approach. The findings indicate that digital marketing is carried out through social media platforms such as Instagram, Facebook, TikTok, and YouTube. Additionally, an official website is available; however, its management falls under the authority of the Bogor Regency Government, resulting in suboptimal utilization. The implementation of digital marketing in Gunung Dago still faces challenges, primarily due to the management's heavy reliance on Instagram as the primary promotional medium, while the website remains underutilized. The main obstacles identified include limited human resource capabilities in managing various digital platforms. Therefore, technology-based training for tourism managers and the provision of supporting infrastructure are necessary to enhance the effectiveness of digital marketing strategies.
Cryptocurrency Investment and Economic Stability: A Risk Analysis in Emerging Markets Putri, Ratih Astiakurnia; Marbun, Robert; Harjanti, Wulandari
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1711

Abstract

The rapid development of cryptocurrency investment has raised concerns regarding its impact on economic stability, particularly in emerging markets. This study employs a qualitative approach through literature review and library research to analyze the risks associated with cryptocurrency investments and their implications for financial stability. This research identifies key risk factors, including market volatility, regulatory uncertainty, cybersecurity threats, and financial system disruptions by examining existing scholarly works, regulatory frameworks, and market trends. The findings indicate that cryptocurrency investments offer opportunities for financial inclusion and economic diversification but also pose significant risks to economic stability due to price fluctuations and speculative behavior. Furthermore, the lack of a unified regulatory framework across different countries exacerbates these risks, leading to potential financial instability in emerging economies. The study highlights the necessity of regulatory intervention and policy formulation to mitigate these risks while harnessing the benefits of cryptocurrency investments. Governments and financial institutions in emerging markets must establish robust risk management strategies and regulatory frameworks to balance innovation and financial stability. This research contributes to the academic discourse by providing a comprehensive understanding of the relationship between cryptocurrency investments and economic stability in emerging markets. Future research should focus on empirical case studies to further explore the long-term effects of cryptocurrency investments on financial stability.
The Role of Social Capital in Shaping Export Capability: The Influence of Education and Empowerment on Export Clinic MSMEs in Surakarta Kurniawati, Nadya; Sunesti, Yuyun; Sakuntalawati, LV Ratna Devi
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1712

Abstract

MSMEs (Micro, Small and Medium Enterprise) are vital to Indonesia's economy, driving employment, income, and poverty reduction. However, their global expansion potential remains underutilized due to challenges in accessing international markets, highlighting the need for strategies to boost their export capabilities and competitiveness. This study analyses the influence of education level, empowerment, and social capital on the export performance of MSMEs participating in Surakarta's Export Clinic Technical Guidance program. This study used a quantitative approach with a descriptive research design and path analysis to test the influence of variables. The research sample consisted of 60 MSME actors involved in the export clinic program in Surakarta. The analysis results indicate an indirect relationship between education level and MSME export capability through social capital, and there is an indirect relationship between empowerment level and export capability through social capital, with a better understanding of the global market and marketing techniques that support their competitiveness. Findings show that education provides a better understanding of the global market and marketing techniques that support their competitiveness. Empowerment of MSMEs through training and mentoring has been shown to increase self-confidence and technical skills, which are important in facing export challenges. Social capital, which includes networks and relationships with external parties, is important in expanding access to international markets. These findings suggest that combining these factors can strengthen the export capability of MSMEs in Surakarta.
The Role of Digital Marketing in Improving Dodol Sales Performance Agustina, Putri; Yafiz, Muhammad; Nasution, Muhammad Irwan Padli
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1713

Abstract

This research is focused on how digital marketing affects dodol sales performance. The concept of digital marketing includes indicators such as Accessibility, Interactivity, Entertainment, Credibility, Interest, and Informative. Sales performance evaluation consists of indicators such as Sales Growth, Profit Growth, Sales Volume, Market Growth, and Customer Growth. Digital marketing plays a very important role in improving dodol sales performance. By utilizing various digital platforms, such as social media, websites, and e-commerce applications, dodol business actors can reach consumers more widely and more efficiently. This study uses a field study methodology with a quantitative perspective. The population of this study is dodol traders located in the Workshop Market, Serdang Bedagai Regency. The population of this study is 36 swordsmen and a sample of 36 traders, which were selected as a whole so that they used saturated sampling. Data were obtained from questionnaires and analyzed using simple linear regression. The results of the study show that digital marketing variables have a significant influence on the sales performance of the workshop market if considered individually. Overall, the role of digital marketing is vital in improving sales performance. With the right strategy, digital marketing can have a significant positive impact on business growth, increase product visibility, and expand market share and customer loyalty.
Analysis of the Selling Price of Palm Sap Brown Sugar Using the Plus Cost Price Method in Pegajahan District Syafira, Dinda; Daulay, Aqwa Naser; Aslami, Nuri
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1714

Abstract

This study aims to analyze the selling price of palm sap brown sugar in Pegajahan District using the plus cost price method. Palm sap brown sugar is a processed product that has high economic value and is in great demand by the public, both for direct consumption and as an industrial raw material. However, selling prices that often fluctuate are a challenge for producers in determining reasonable and profitable prices. This study identifies the costs involved in the production process of palm sap brown sugar, such as raw material costs, labor, and other costs, as well as determining the feasible profit margin to set the selling price of the product. The cost plus price method is used to calculate the selling price by adding the corresponding profit margin to the total cost of production. The results of this study are expected to provide useful recommendations for palm sap brown sugar producers in Pegajahan District in determining the optimal selling price, as well as contributing to local economic development. In addition, this study also provides insight into the cost efficiency in palm sap brown sugar production in the area.

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