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INDONESIA
Jurnal Komunikasi Pembangunan
Published by Institut Pertanian Bogor
ISSN : 16933699     EISSN : 24424102     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikasi Pembangunan (Jurnal KMP) is a journal that publishes research results on development communication, especially related to agriculture and rural areas. Jurnal KMP is published twice a year, in February and July.
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Articles 4 Documents
 1 
Search results for , issue "Vol. 11 No. 2 (2013): Juli 2013" : 4 Documents clear
Keterdedahan Dan Pemanfaatan Informasi Oleh Petani Sayuran Syatir .; Djuara P. Lubis; Krishnarini Matindas
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.43 KB) | DOI: 10.46937/1120139071

Abstract

ABSTRACT Agricultural development growns toward modern agriculture along with the development in science and technology in the field of agricultural technology and management, supported by fast development of communication technology. In current agricultural communities, information has become a significant part of their farming activities, because information actually plays a crucial role in improving the effectiveness and efficiency of the farming process, supporting decision-making process, and triggering innovation. The objectives of this study were (1) to describe vegetable farmers’ exposure to sources of information; (2) to analyze the relationship between the characteristics of farmers and exposure to information sources; and (3) to learn the relationship between exposure to information sources and the utilization of information. The study was designed as a descriptive-correlational survey research and it was conducted in Tugu Selatan village, Cisarua subdistrict, Bogor regency. The data was collected by means of simple random sampling and the data analysis used Spearman rank. The research result  showed that the farmers got the most varied materials from extension officers and farmer groups. Meanwhile, the highest use of information was enlightening. There was a significant correlation between variables of age, experience, land area, and types of vegetables and several other variables such as exposure to information sources. Some variables of exposure to information sources were significantly correlated with the use of information. Keywords: exposure to information sources, information utilization, vegetable farmers
Pengaruh Daya Tarik Iklan Televisi Cosmetik Wardah Terhadap Keputusan Pembelian Ilona V. Oisina Situmeang
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.293 KB) | DOI: 10.46937/1120139072

Abstract

ABSTRACT Television is a media to advertise both products and services, through the advertising it is expected that the audience will be informed about the advertised product or service. To appeal the audiences, an advertisement needs to have certain persuasive input to audiences’ buying decision. There are several dimensions of advertisement magnetism including music (or commonly known as jingle), storyboard, copy or script, endorser, signature slogan, strapline or logo. As for the buying decision, the stages involved in are: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Research carried out by using a quantitative approach, the explanatory research in nature and survey research methods. The study population is guests of Muslimah Cibubur salon and Sari Tebet salon, amounting to 238 visitors in a week. Research samples are 112 visitors where visitors using Wardah Cosmetic. Pretest trials were conducted on 30 samples obtained for test validity. All statements were declared valid because the result is above 0,361 and reliability tests revealed reliable because the Cronbach’s alpha values ​​were above 0.60. The correlation test obtained results of 0.607 which implies a strong correlation between advertising appeal with the purchasing decision. From linear regression test, result showed that R-square value was 0755, which means that Wardah Cosmetic television advertising has influential value to purchasing decisions as much as 75.5%. From the results of hypothesis testing known that t value was equal to 19,031 and the significance value was 0.00 or less than 0.05 (0.00 <0.05). In conclusion, there is certainly a significant influence of Wardah Cosmetic television advertising to the purchasing decision.
Pemaknaan Iklan Serial Rokok Djarum Super Analisis Semiotika Ferdinand de Sausure Agustini .; Novando Andria Purwadi
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.596 KB) | DOI: 10.46937/1120139073

Abstract

ABSTRACT The purpose of this research is knowing about meanings that contained in advert of cigarette Djarum Super “My Great Adventure Indonesia” version in television. The type of this research is qualitative descriptive that using qualitative method by approach semiotic analysis. The data of analyse from this research using “signifier” or connotation meaning, “signified” or denotation meaning and “signification” or both meanings. This advert of Djarum Super “My Great Adventure Indonesia” version is explaining if this advert want to show to public the characteristic that leading to positive things of that product, it also want to present if Indonesia is reach of nature potential, beauty of nature and varied of cultures.Key words:advertmeaning, semiotica analysis, SCTV
Analisis Berita Pertanian Koran Kampus IPB Dari Perspektif Agenda Setting Theory (Kasus Mahasiswa SKPM 2009 dan AGH 2008) Agus Sandra; Amiruddin Saleh
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.16 KB) | DOI: 10.46937/1120139074

Abstract

Abstract Agenda setting indicate a relationship between the media and the public in terms of determining whether a message is important or not. But, there are not real if the media haven’t strong influences. Analysis of agricultural news in IPB Campus Newspapers prove that the media hasn’t influenced IPB students to pay attention about the agricultural issue. The results of this study found the media assess the agriculture news is not important. That caused by the quantity was low compared to the other news, although their was put the agricultural news on front pages. The survey showed that the agricultural information was reported by IPB Campus Newspapers causses important by the public. That was known by asking the public to assess the level of news interest, rate the agricultural news, and also choose the agricultural news than the other news. This studi also showed that there was’nt real differences of students from two disciplines in assessing the public agenda of agricultural news in Campus Newspapers IPB, which inferential statistical analysis showed the results of T2Hotelling of 1,0782 (p>0.05).Keywords: media agenda, public agenda, agenda setting

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