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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 4 Documents
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Search results for , issue "Vol 10, No 2 (2021)" : 4 Documents clear
The Factors Influence Customer Purchase Intention on Cause-Related Marketing in Sadari Sedari Rusdiansyah, Fadel Rasyid; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 10, No 2 (2021)
Publisher : Journal of Business and Management

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Abstract

Sadari Sedari is A nonprofit organization that comes with the aim to strive for education and environmental sustainability through selling secondhand clothes collected from society. Their revenue is a fundamental thing towards their donation amount. Behind the selling activity, the heaps of used-clothes piled up in their storage because of the items that are not sold is become their concern. This study aims to discover the factors that influence customer purchase intention on cause-related marketing in Sadari Sedari and trace the linkage between them. The Theory of Planned Behavior (TPB) is used with additional variables of cause involvement and brand-cause fit. The survey collected 205 respondents within the age dominated of 18-23, domiciled in Jabodetabek and Bandung. The data processed with the PLS-SEM method. The research found the most significant influence to purchase intention is on attitude that affected by brand-cause fit. The research designed with the case study of Sadari Sedari and could be a reference for nonprofit organizations, or businesses to develop a cause-related marketing initiatives. Moreover, these findings could be a reference for researchers to use TPB to evaluate customer purchase intention in cause-related marketing activity.Keywords: Cause-Related Marketing, Consumer Behavior, Non-Profit Organization, Purchase Intention, Sadari Sedari, Theory of Planned Behavior (TPB)
INFLUENCE OF E-SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN THE SUBSCRIPTION VIDEO ON DEMAND (SVOD) SERVICE IN INDONESIA (CASE STUDY: NETFLIX) Bachtiar, Muhammad Affan Huzairy; Chaerudin, Rendra
Journal of Business and Management Vol 10, No 2 (2021)
Publisher : Journal of Business and Management

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Abstract

Subscription video on demand (SVOD) seems to be getting popular as a choice of entertainment by consumers in the form of video such as movies and series including in Indonesia. SVOD can be accessed through the internet and can be accessed by many electronic devices connected to the internet. But with the rising of SVOD popularity, the competition in the industry became fierce with many new SVOD providers starting to spring up, and maintaining customer loyalty also becomes hard as companies trying to get as many customers as possible in the market therefore, it needs a strategy to maintain customer loyalty. The author chose to research how e-service quality can influence the customer loyalty of SVOD in Indonesia because SVOD is services provided on the internet and can be accessed either with web or app therefore e-service quality becomes an important factor to assess the service they provide. So, this research aims to see which e-service quality dimension has a significant impact on customer loyalty. The SVOD that became the object of this research is Netflix because they already have a long presence in Indonesia and have a substantial number of customers. Electronic service quality (E-service) quality is the ability of a company to provide service for customers through the online market. Customer loyalty is the commitment of customers to repurchase or patronize the same product and recommend it. The research is quantitative and was conducted by giving questionnaires to Netflix consumers in Jakarta and Bandung and the author managed to collect 110 data and analyze them with SEM-PLS method. The author found that e-service quality dimensions which are: Product portfolio, Information quality, visual appeal, and ease of use have a significant and positive influence on customer loyalty of Netflix customers in Indonesia.Keywords: E-service quality, Customer loyalty, (Subscription video-on-demand) SVOD, Netflix
Factors Affecting Purchase Intention in Indonesian Online Retailers
Journal of Business and Management Vol 10, No 2 (2021)
Publisher : Journal of Business and Management

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Abstract

Online fashion retailers have an influential impact on the e-commerce portals as well as on fashion conscious consumers which have been very significant and shown tremendous results in the fashion retail industry. This research is going to investigate about how trust and website quality have a connection with the intention of online purchasing. Data was collected using a survey, involving 390 individuals. Multiple regression analysis was conducted to ascertain how trust and website quality influence customers' buying intentions when it comes to fashion e- commerce sites. According to the findings, trust and website quality were identified as the catalysts for a new wave of digital revolutions originating from e-commerce players such as Zalora and Pomelo to target generation groups in Indonesia, as these online retailers have surpassed the country's major economies. As a recommendation, potential studies in on fast fashion e-commerce should focus on the impact of moderating variables such as previous Internet and online shopping experience on purchasing intention.Keywords: online fashion, e-commerce, purchase intention, trust, website quality
Business Process Analysis of Outpatient Waiting Time Using Simulation Case Study: Puskesmas ABC
Journal of Business and Management Vol 10, No 2 (2021)
Publisher : Journal of Business and Management

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Abstract

The increased number of visitors and patients visiting public services such as Puskesmas hasbeen a serious concern while the service system stays constant. These unchanged system and growingnumber of patients causing the long waiting problem. Puskesmas ABC's management said that theirflow of patient is slow, especially at Physician’s waiting line. Long waiting time affects patient’ssatisfaction and may cause patient’s illness get worse or transmit their illness to others. The purpose ofthis research is to analyze the quality of the process business, outpatient waiting time, resource allocationin Puskesmas ABC, and the use of a simulation model to analyze outpatient flow, variation of servicetime, and resource utilization. A descriptive study is conducted in order to construct a model thatpossibly used to estimate patient waiting time and service time at the outpatient counter. The waitingtime studied is the queue time starting from the patient registering until being served by a doctoraccording to the standard of waiting time set by the Ministry of Health through the Permenkes onminimum standards of hospital or health services. The data collected by conducting observation andinterview method in Puskesmas ABC. These data are processed and analyzed using Minitab to find thecontrol chart. Furthermore, the collected data examined with various simulations using iGrafx in orderto obtain the most efficient queuing model for proper appointment system. The result of the researchshows that the factors affecting the length of waiting time of the patient are the waiting time atPhysician’s room. Therefore, reducing the workload of medical record staff and improving the flow ofmedical record are able to significantly reduce the waiting time. Furthermore, information andcommunication technology (ICT) tools like online registration and electronic medical records (E-MR)can cut some of the processes and reduce cycle time by a lot.Keywords: Business process, puskesmas, resource utilization, simulation, waiting time

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