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All Journal Journal of Business and Management The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Journal of Innovation, Business and Entrepreneurship Journal of Consumer Study and Applied Marketing
Evy Rachmawati CH, Evy
School Of Business And Management, Institut Teknologi Bandung, Indonesia
Decision Sciences, Operations Research & Management Social Sciences

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Analysis the Factor of Customer Satisfaction in Service Business (Case of Spa Business) Putri, Marcha Monita Ayu; Rachmawati, Evy
Journal of Innovation, Business and Entrepreneurship Vol 1, No 1 (2016)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. The purpose of this research is to basically identify which factors affects customer satisfaction after receiving a spa service treatment, thus later could produce a good recommendation for a similar business from the result of the research. Previous research shows there are four factors which affects customer satisfaction in spa services, which are service quality; perception towards the spa; perception towards the price; and perception towards the therapist. The respondents in this research are women who are aged between 18 to 50 years old and are currently living in Bandung and its surrounding area. The author uses questionnaire to obtain primary data and literature studies to obtain secondary data. Multiple linear regression is used for analyzing the connection between customers response and their satisfaction after having spa activity with the factors affecting it. The result of data analysis shows that from four factors that affect customer satisfaction, there are three factors that influence the customer satisfaction and one one factor that does not influence customer satisfaction. Result from the data analysis reveals that the perception of price is the most influencing factors because it has the biggest t-score in the t-test result (table 1.1). While perception of store is the one that not affect customer satisfaction because the t-score is less that t-table, therefore, the hypotheses is rejected. The other factors that influencing the customer satisfaction are perception of employee for the second and then the service quality for the third. Keywords: Customer Satisfaction, Service Business, Spa Business
The Effect of Online Shopping Preference on Social Media and Webstore to Purchase Decision of Start-Up Company Pohan, Atika Sari; Rachmawati, Evy
Journal of Innovation, Business and Entrepreneurship Vol 1, No 1 (2016)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. lPipel is a fashion company which offer woman bag multiwear that delivered the concept of two-tone in every article. The company focus to increase marketing strategy by using two startegies, namely webstore and social media. Start-up company can build online business using any media such as social media and webstore. Nowadays, most of the owner business online choose social media as online transaction. Furthermore, it can be promotion tools. On other hand, issues being faced by e-commerce are less content, apperance photo of product, also product description. It can be concluded that the business owner havent effective while use it. There are 3 variables to be examined namely quality, product, and trust. Each variables tested toward social media and webstore. This study to find out which variable is driving consumers to purchase decision online whether through social media or webstore. The method to be used is quantitative and qualitative (mix method). Data will be obtained by interviewing 129 respondents via the enclosed questionnaire. In addition, the interview will also be made to obtain qualitative data that able help in the analysis process. The result of social media showed that the only one variable that has significant influence which is quality.  Then, the result of  webstore showed that there are two variables that has significant influence are quality and trust. In this case, the most influence variable falls to quality on webstore and social media. The last analysis, the result show social media has the higher mean rank than webstore. Keywords: social media, websites, online shopping, purchase decision.
Servqual Analysis of PT Dago Wisata Umroh Service Yuska, Novrisky; Chaldun, Evy Rachmawati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Nowadays, intention of Muslim in Indonesia to perform umrah is increased. This opportunity captured by umrah travel agency in Indonesia, especially Dago Wisata. Dago Wisata provide umrah service for Muslim. It is needed to know customer opinion about Dago Wisata umrah service. The main objective of this research is to know Dago Wisata umrah service quality. This research result also will be applied in Smeva Holiday, company which also focuses in umrah service. This research was using questionnaire and conducted in Bandung with 100 respondents. The SERVQUAL dimensions with the five points of likert scale used in the questionnaire.  Data will be analyze by using Microsoft excel and SPSS. Importance performance analysis will use in assessing existing service of Dago Wisata and analyzing improvement that need to do by Dago wisata Management to create customer satisfaction.The result show that there three kind of service attribute should improve by Dago Wisata. There is distance between hotel and mosque in Mecca and Medina, closer is better. Dago Wisata should improve employee careness to customer complaints. Keywords: Umrah business, SERVQUAL, Importance Performance Analysis
The Influence of Integrated Marketing Communication of Mom's Willingness to Buy Sariputra, Yoko; Chaldun, Evy Rachmawati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. The largest portion of monthly food expenditure in Indonesia is packaged food and soft drinks that can be found in modern markets. Through the development of this modern market, the demand for processed packaged foods continues to grow which is able to offer time-saving and convenient ways to eat. One of the food packaging companies that produce the packaged food is Sea-Son Company.  This paper will relate one of the business discipline, "Marketing" in Sea-Son Company. Marketing is the main focus of corporate development with the goal of building brand equity and making sales. Since today is the internet area, online digitalization becomes solution for food startup company to support their sales and marketing activity by running Integrated Marketing Communication (IMC) program to achieve company goals. This paper try to research the role of Integrated Marketing Communication (IMC) in attracting target customer and measuring the its effect to customer’s willingness to buy in order to find out the most effective way in attracting households to buy packaged food through online. This research take an descriptive study to measure the IMC of Sea-Son Company which consist of: Ad Facebook promotion; discount coupon; Exhibition; and public relation by social media; and how it affect the mom’s willingness to buy. Data was collected through online questionnaire which distributed to 100 female in Bandung and Jakarta who born between 1970s-1987s who are active internet users and have experience buying instant food through online.The data were analyzed by multi linear regression method to identify the corellation. Empirical results show that, From 4 marketing activities which become the object of the research that are facebook advertisement; discount coupon; trade show; and social media, each has different level of correlation on mom’s willingness to buy. This study is important to the marketers to determine which channel that can  influence mom’s willingness to buy. Marketers could also make improvement and strengthen their business based on selected variable to be more competitive. Keywords: IMC, willingness to buy, packaged food business
EVALUATING CUSTOMER LEVEL OF LOYALTY BASED ON THE USE OF LOYALTY CARD AT COKOTETRA CAFÉ IN BANDUNG Astari, Vivi; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Background: Many tools that can be use with marketing division of the café to attract the customer and keep the customer loyal with the cafe. On the other hand, some cafés are not aware with this situation, especially for the small café that assume this is will increase their cost.  The purpose of this research is to know the customer loyalty as an outcome from the program that offer by Cokotetra Café, that is loyalty card. There is a significant effect or not by using the loyalty card to increase the customer loyalty level. Methods: By using the quantitative method will measure the customer level of loyalty based on the using of loyalty card. The data will be processed by discriminant analysis. This research will focus on Cokotetra Café Bandung.  Results: The result of this research is that the using of loyalty card in Cokotetra café gives an impact to the customer loyalty at the second level of loyalty that is affective level.  Conclusion:This study will contribute to give the evaluation to Cokotetra cafe to evaluate their loyalty card program. Keywords:  Customer Loyalty, Customer Relationship Management, Loyalty, Loyalty Card, Small Enterprise
Understanding Motivational Factors Affecting Entrepreneurial Decision : a Comparison Between Bandung Student Entrepreneurs And Student Non Entrepreneurs Sihombing, Rodeta; Rachmawati CH, Evy
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract. Today’s students are tomorrow’s potential entrepreneurs. This paper is focused on identify motivational factors that affecting bandung students motivation in becoming an entrepreneur. The objective of the research was to analyse the different motivational factors affecting entrepreneurial and working decision in order to find the proper way to increase the number of student entrereneur. Data was collected using a self administered questionnaire that was distributed through online survey. The population was student from all faculty in Bandung Institute of Technology. The finding of this study show that there is a gap between student entrepereners and non entrepreneurs, it is economic core, and both student show a high motivation in individual core. The results is there is a significant different motivation between student entrepreneurs and student non entrepreneurs. Non-financial and financial support should be improved to university student in Indonesia in order to increase the number of student entrepreneurs. Keyword : Entrepreneurial Decision, Motivational Factors, Indonesian student.
The Influence of Marketing Mix to Consumer Purchasing Decisions DK Donut, Cimindi, Bandung Rohman, Ngabdur; Rachmawati, Evy
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract. This research objective to know the marketing mix of DK Donut Company and the influence of marketing mix toward purchase decision donut. Variables that used are variable marketing mix and variable reseller purchase decision. Questionnaire was done toward 78 respondents that take randomly and be analyzing using SPPS. Researcher also had done observation on production place. The results of this research are DK Donut Company had set marketing mix (product, price, place, and promotion).In product variable, DK Donut Company had produced a product with brand DK Donut. DK Donut’s reseller can use their brands and sell the product with reseller price.In price variable, DK Donut Company decided its product price based on competition based pricing (competitor’s price). In place or distribution variable, DK Donut Company has some reseller who distribute company’s product. DK Donut production place is not strategic so the location is not easy accessible reseller especially reseller by a car. In promotion variable, DK Donut had built billboards to promote the product and brands DK Donut to the reseller/consumer. Variable product and price gives positive influence toward purchase decision significantly. Recommendation to DK Donut Company to make the production place strategic by replace production place (by rent a shop store) which is accessible to all kind of reseller. DK Donut Company has to keep cleanliness production place and do some promotion program to get new reseller and maintain old reseller.  Keyword: marketing mix, reseller, purchase decision, DK Donut Company
IDENTIFICATION OF INFLUENCING FACTOR ISLAMIC BASED VALUE ENTREPRENEURSHIP TOWARDS BUSINESS PERFORMANCE : A STUDY CASE IN BANDUNG Sanjaya, M Ramadhani; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 7, No 2 (2018)
Publisher : Journal of Business and Management

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 Abstract. The ratio of Indonesian entrepreneurs based on BPS data has risen to 3.1 percent. Indonesia is the largest muslim population of the world. According to BPS sensus 2010, the percentage of Muslim in Indonesia is 87,18% and from that amount some people are entrepreneur. Islam offer the concept of economic and business value that written in the Quran and what Messenger Muhammad. Therefore, is important to know how the Islamic value affect the entrepreneur spirit and mindset of muslim entrepreneur in and the impact of that Islamic value on the performance of business. This study used qualitative approach as research methodology. The method of sampling is purposive sampling. Observation and interview used to gain data from the respondent. Islamic value in business are integrity, transparency, fairness, target orientation that derived from quran and history of Muhammad SAW. The research concludes that Islamic entrepreneurship concept are align with modern theory ofentrepreneurship. The main purpose of business in Islam is to spread benefit to society as the manifestation of worship to gain blessing from god. The study find that some of muslim entrepreneur in Indonesia, know and implement that value in their business activity whereas some of them are not. The implementation of Islamic value give positive correlation on business performance, but in requirement that business strategy is designed well first. Therefore, it really recommended for all muslim entrepreneur to implement this value in their business.  Keywords: Business Performance, Entrepreneurship, Islamic Value, Spirituality, Muslim Entrepreneur
The Influence of Product Experience on Customer Loyalty of Frozen Food Product Utami, Made Fiona Dwi; Chaldun, Evy Rachmawati
The Asian Journal of Technology Management (AJTM) Vol 12, No 3 (2019)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.2

Abstract

Abstract. Indonesia’s frozen food industry is experiencing rapid development. Companies are targeting almost the same target market leads to tight competition. Therefore, many businesses concern about gaining customers while enhancing their customer loyalty. Dealing with a loyal customer is less costly and beneficial for any business. Product experience is one factor that could help to elicit a positive experience to enhance customer loyalty. This research limited to processed meat frozen food products such as sausage, chicken wings, nuggets, et cetera. It aims to get a better understanding of the product experience of a well-known brand, then investigate the influence of it on customer loyalty. Those understanding will be a helpful reference for a small and medium frozen food company with a similar product to design and manage their product experience to enhance their customer loyalty. The ultimate goal is to grow the business to the next level. The research used purposive sampling with 277 qualified quantitative data collected through an online questionnaire. The data were analyzed using multiple linear regression and shows that both hypotheses (aesthetic, meaning, and emotional experience is significant predictors of customer loyalty) are accepted. There is a significant influence of product experience (aesthetic experience, the experience of meaning, and emotional experience) on customer loyalty of frozen food products. The predictors able to explain 50.7% variations of customer loyalty, and experience of meaning became the highest predictors of the variation.Keywords:  Customer loyalty, frozen food, small and medium enterprise, SMEs, product experience
Customer Satisfaction Research as Basis Data for New Product Development, Case Study : Insan Gemilang Indonesia Syah, Muhammad Mahbub; Chaldun, Evy Rachmawati
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. The world nowadays has a prominent idea to transform, while education is one of the crucial aspects that should put give attention to everyone. Education as a right and education as an obligation may reflect the status quo. Provision of gaining quality of education can’t be reduced as the role of Government only. Here, startups from private sector could provide the best education in so many ways. Insan Gemilang Indonesia as one of the biggest education service in Science Olympiad market has created more accessible and inclusive service to school who really want to achieve and increase quality of Science Olympiad training. Researcher used an exploratory research design by qualitative method with in-depth interview with 11 stakeholders to examine an underlying factor to meet an expectations of customer satisfaction and basis data improvement. The research question focused on the rate of customer satisfaction and their preference to IGI service. The research finding from customer’s perspectives used as an evaluation and data for IGI’s continuous improvement.Keywords: Customer satisfaction, Insan Gemilang Indonesia, Education service, Product development. 
Co-Authors Ali Fikri, Ramadhan Astari, Vivi Eko Agus Prasetio Gatot Yudoko Ichsan, Miftahul Indra Kurniawan Made Fiona Dwi Utami Ngabdur Rohman, Ngabdur Nuraisyah, Mala Pohan, Atika Sari Putri, Marcha Monita Ayu Rodeta Sihombing, Rodeta Rusdiansyah, Fadel Rasyid Sanjaya, M Ramadhani Sariputra, Yoko Siska, Julia Syah, Muhammad Mahbub Tsabitha, Nabila Utami, Made Fiona Dwi Widodo, Ameera Rahil Sahira Yuska, Novrisky