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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 26 Documents
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Search results for , issue "Vol 11, No 3 (2022)" : 26 Documents clear
Leadership Style and Effectiveness Among Management Students: A Comparative Study Among Two University
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

In Indonesia, the vision mission statement and curriculum of university are varied. There may be differences perspective of leadership style among the management students that came from different vision, mission, and curriculum of a university. This research aims to do comparative study of the leadership style and effectiveness of two different universities management students in Indonesia using Situational Leadership Model by Hersey and Blanchard. This research was conducted by distributing LEAD questionnaires that already being adapted to management students of ITB and USU. The research samples consist of the total number of 180 students from the two universities. The answer from the questionnaires interpreted by the table matrix. The effectiveness score compared by using T-test from SPSS. The result of this comparative study shown that management students from ITB and USU have the same dominant leadership style that is Coaching Style. This research also finds that both universities’ management students still indicate a low level of leadership style effectiveness and adaptability leadership. Based on the result of this research, both universities expected to encourage students to learn and understand deeply about situational leadership style.Keywords: Comparative Study, Situational Leadership Model, Management Students
The Effect of Korean Brand Ambassador Towards Luxury Brand Purchase Intention
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Luxury brands will be really different for the next five year. They started to move from chasing American and European markets to rich millennials in Asia. Asia became the highest region that contributed for Dior revenue in 2020 with 34% and 8% for the Japan market only. Those numbers are very high and we can conclude that Asian market buying power for luxury brands is high. The phenomena of the Korean wave make luxury brands use the artist for their ambassadors, and also use the fanatic fans to increase their brand awareness. However it has not been tested if the strategy works for the luxury brand market penetration and increases the purchase intention. The objective of this research is to identify the factors that influence the purchase intention of a luxury brand by using Korean Brand ambassador and to understand the effect of Korean brand ambassador for luxury brands on purchase intention in Indonesia. In this study research used quantitative methods by collecting data through survey questionnaires and judgmental sampling as the sampling method with the total of 148 respondents that are luxury brand consumers, also using PLS-SEM to analyze the result of the survey. The result shows that celebrity endorsement positively impacted luxury brand purchase intention through brand trust, brand psychological ownership, and brand attitude. 
Intercultural Analysis in Managing Employee Interaction: Case Study In Pt Semen Indonesia At Padang
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Culture is one of the most important aspects of a business and an organization, especially in today's world. There are many factors that influence the adaptation to two different cultures, particularly in Indonesia, where there are significant cultural differences. This can sometimes lead to how to interact in understanding culture and also characteristics. Because of one's cultural background Communication, negotiation, conflict, cross-cultural and interpersonal interactions are all significant aspects of adaptability and intercultural interaction patterns that must be considered in the fusion of one culture with another. This study focuses on a culture, specifically Minangkabau culture, which contains customs and culture that are dense with many manners that must be followed, and how people from diverse cultural backgrounds can understand it To adapt to Minangkabau culture at a company where the majority of employees have Minangkabau cultural origins, as well as how to establish a pattern of interaction inside the company To deepen and obtain the correct viewpoint of employee interaction on Minangkabau culture within a firm, the researcher focuses on collecting data using qualitative methods and analyzing that perspective in order to develop the correct employee interaction in a company. This study focuses on PT Semen Padang, one of the subsidiaries of the Semen Indonesia Group, with a majority of Minangkabau employees, and how they interact at work with enterprises that have a dominating culture.
The Relationship Between Financial Support, Community Participation and Community's Growth Mindset with The Success of Badak LNG's CSR Programs
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract. Badak LNG is a non-profit natural gas processing company that actively participates in community service through corporate social responsibility (CSR). Badak LNG swiftly recognizes the importance CSR in promoting and contributing to local community development. The purpose of this study is to identify the relationship between financial support, community participation and community's growth mindset with the success of Badak LNG's corporate social responsibility program. This study takes a quantitative approach with a survey method. 100 samples were obtained using an online questionnaire addressed to residents in the West Bontang District who are familiar with or involved in Badak LNG's CSR program. The study's findings revealed that financial support, community participation, and the community's growth mindset all had impact on the performance of Badak LNG's CSR program. This research can help Badak LNG and other companies to maximize their CSR impact in the community.Keywords: Corporate Social Responsibility, Financial Support, Community Participation, Community’s Growth Mindset
Factors that Influence the Acceptance of Telemedicine Services in Rural Community Through an Extended Technology Acceptance Model (TAM)
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Since the COVID-19 pandemic, telemedicine has increasingly become an important role in health care services. Telemedicine has the potential to be a solution in overcoming health service problems during a pandemic, especially in improving health care services in remote areas. However, the benefits of telemedicine can only be felt when people begin to accept and use it proactively. Therefore, it is important to know the factors that influence the acceptance of telemedicine. The main objective is to investigate the factors influencing the acceptance of telemedicine services in rural communities. TAM theory by Davis (1989) was used as a theoretical framework for this research. The data is collected through a quantitative approach using a questionnaire-based survey, and PLS-SEM method. The results found that PU, and PEOU, have a significant effect on AT. Moreover, SI and AT have a significant effect on BI while PR, trust, TA, resistance to use, and FC do not have a significant effect on BI. The findings of this study can be used as material for consideration in the development and design of telemedicine services in rural communities.Keywords: Behavioral Intention, Partial Least Square (PLS), Perceived Ease of Use, Rural Communities, Technology Acceptance Model (TAM), Telemedicine
Communication Strategy of Inaya Putri Hotel Bali Rebranding Into MERUSAKA Nusa Dua Bali Towards Customer Purchase Intention
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract. Hospitality Industry, Merusaka Nusa Dua Bali official website stated that, Merusaka, formerly known as INAYA Putri Bali, the hotel are officially transformed into this new concept that is birthed after extensive thought. Rebranding aims to create new values and perception by customers towards the brand, and rebranding can be said to be successful if customers have a good perception of quality. This research aims to determine the attributes that influence customer purchase intentions on Merusaka through brand equity. Therefore, to gain the best results, the researcher has determined several variables to support this research and will be analyzed using the (PLS-SEM) method. The results showed that almost all of the predetermined variables influence customer purchase intentions through brand equity. However, brand awareness found to not influence brand equity. In addition, the majority of respondents had awareness of Merusaka Nusa Dua Bali, it is not followed by a high number of customer purchase intentions. The brand must not only be concerned about the customer's awareness of the brand, but also has to pay attention to the customer's engagement with the brand.Keywords: Hospitality Industry, brand equity, purchase intention, rebranding, marketing communication strategy, brand awareness, brand image, perceived quality, PLS-SEM
Identifying The Influences of Compass Limited Edition Shoes Series Characteristics Towards Purchase Intention
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Shoe brands use limited-edition shoes as a marketing strategy because it doubles sales. OLE is a limited-edition shoe released once, while RLE is released multiple times. An Indonesian shoe brand, Compass, used this method to boost sales, and it worked. However, it also causes angry to customers who can't buy their products. This study examines how limited-edition Compass shoes affect customer purchase intentions by analyzing profit value and brand trust. PLS-SEM was used to analyze variables in an online survey of 205 buyers of limited-edition compass shoes on Java aged 18 to 40. Results show that in OLE, limited-edition implementation affects customer desire to buy Compass limited edition shoes. Emotional, social, and economic value build brand trust. Consumers' purchase intentions were influenced by emotional and economic value, but not social value. Emotional, social, and economic RLE boost brand trust and consumer buying intentions. Compass must maintain its unique character in each OLE and RLE shoe collection, increase collaboration, provide more information about limited edition shoes, and limit the number of purchases by the same buyer. This increases OLE and RLE consumers' purchase intent by increasing shoe characteristic. This research should help business and marketers understand how to increase purchase intention by releasing limited edition OLE and RLE shoes.Limited Edition Shoes Marketing Series; Perceived Value; Brand Trust; Purchase Intention
Business Plan of Laveena
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Clothing has become a basic human need. As a country with a majority Muslim population, Muslim fashion in Indonesia is growing rapidly. Muslim fashion products are in great demand by the Indonesian population.Laveena as a clothing fashion brand in Indonesia that focused on Muslim markets certainly has a great opportunity. During its business journey since 2021, Laveena has managed to sell hundreds of products and ship to more than 500 customers to more than 20 province all over Indonesia. There are obstacles appear and lead to an impact on sales performance. To maintain business and increase sales, Laveena must develop a business strategy. On the marketing aspect, a new strategy is made based on the results of marketing research. Laveena will focus on social media marketing activities maximizing Instagram @laveena.co which has chosen more than 16K followers to influence customer purchase intentions for Laveena products. Laveena also made changes to the production plan, switching from working with a third party as a production vendor to becoming an own production system. Laveena will recruit employees to be able to carry out all business activities professionally.The business plan will use Rp52.800.000 as the initial capital, this fund is coming from Laveena investment and business activities profit in 2021. By implementing this business strategy Laveena is expected to earn Rp52.000.000/month as gross profit and Rp42.000.000/month as net profit at the end of 2022.Keywords: Laveena; Business Plan; Social Media Marketing Activities
Measuring Consumer Post-Purchase Regret In Skincare Purchases The Impact Of Intellectual Capital On The Soundness Of Islamic Banks In Indonesia
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

At this time, progress in the world of skincare is growing rapidly. Not only skin care products with non-local brands, local brand skin care products are also starting to develop and can compete with existing local brands. This development is nothing but supported by the progress of the information and communication industry, so that every time a new product or brand appears, it can be marketed properly using all existing marketing strategies. There are so many parties who take advantage of technological advances well, such as creating various kinds of content that can ultimately attract the attention of the market to buy the products they are contesting. However, this indirectly can have a negative impact on consumers. Because, the number of products or brands that appear with all forms of tempting promotions can lead to a bad buying pattern. Activities that can attract the attention of the market can trigger an unexpected buying pattern or also called impulsive buying, besides that a lot of word of mouth that arises from word of mouth can trigger purchases that do not use the process of consideration properly and in the end it can trigger regret. consumers after purchase. This regret will occur and be felt by buyers when the product or brand they get is not appropriate and unable to meet their expectations. In purchasing skin care products, the expectations that consumers have are none other than those that have a positive relationship with the health of their skin. So far, sellers have only focused on how their products can be sold out by consumers and consumers have only focused on the positive impact they will get from the skin care products they will use without thinking about the possibility of getting bad effects from using the product. Then, most of the previous research was discussing marketing strategies and purchase intensity, whereas research related to post-purchase regret is one of the most important things to study. Therefore, this study decided to discuss the causes and effects of post-purchase regret of skin care products. The purpose of this study was to identify and measure the impact of post-purchase regret of skin care products. This research is a qualitative research conducted using grounded research method, namely by interviewing as many as 20 respondents in depth, with criteria who have purchased or used skincare with all their skin types. Ultimately, this study will develop a pre-existing theory related to post-purchase regret. The results of this study are 'Behavioral Consequences' that occur after consumers feel post-purchase regret.Keywords: skincare, impulsive buying, purchase, post-purchase regret, qualitative research,grounded research
The Influence of K-Pop Girl Group “TWICE” as Brand Ambassador of Scarlett Whitening on Purchase Intention
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. The tight competition, makes personal care industry must have an effort in maintaining the company. The marketing strategy that can be carried out is to use brand ambassador to improve brand image, brand trust and of course to increase the purchase intention of its customers for the brand/product. If a company chooses the wrong brand ambassador, it will have a negative impact on the company's image. This study aims to determine the effect of Twice as a brand ambassador on Scarlett Whitening's brand image, brand trust, and purchase intention. The data for this study were collected through an online survey with 255 respondents. With the criteria of being 12-27 years old this year, knowing the brand/product of Scarlett Whitening, and knowing Twice as the brand ambassador of Scarlett Whitening. The data collected was then analyzed by PLS-SEM to determine the relationship between research variables. This study shows that brand ambassadors have a significant effect on brand image and brand trust. Purchase intention can be significantly influenced by brand image, and brand trust. The results of the mediation state that brand image and brand trust can fully mediate brand ambassadors on purchase intentions. The recommendation given is to do marketing in the form of advertisements, by featuring Twice as the Brand Ambassador of Scarlett Whitening to be better known by customers.Keyword: Twice, Scarlett Whitening, Brand, Brand Ambassador, Brand Image, Brand Trust, Purchase Intention

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