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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Vol 2, No 1 (2013)" : 14 Documents clear
Cost Analysis of Ciputat Residence Sari, Nacita Pramesty; Aliludin, Arson
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

This research is made to know the cooperation between landowner and developer to build a residence and to know the system of profit-sharing because for this case, the land is owned by the landowner. The method that used for this research is cost analysis. This research used the data from PT. Promacomm.Landowner and developer made an agreement for the profit-sharing. According to the agreement, landowner will get 35% from revenue of the residence. After the calculation, landowner gets only 22% from revenue. But the developer Final project will discuss all the costs that will be incurred by the developer to build a residence. Scope for the final project is discussed about cost analysis for this project and patterns of cooperation between developer and landowner. The assumption is that all units from this residence were soldout in 2 years, with positive NPV and IRR calculations and according to Indonesia's economy is considered stable with inflation at 12%. Inflation is 12% derived from seeing how much the price of raw materials for the property will increase. This paper analysis costs that incurred from developer to developed a residence Keywords: cooperation system, developer company; PT. Promacomm: Ciputat ResidenceCategory: Finance;
Measuring the Brand Loyalty of Unsatisfied Telkomsel Flash Customer Siahaan, Efraldo Sugih M; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Telkomsel is one of the largest telecommunication company in Indonesia which provides a wide range of services to its customers. competing with Indosat and Smartfren with a total market share of 77.5%. Indonesia is the 5th biggest Twitter social media users in the world with 19.5 million users. The purpose of this study is to measure brand loyalty of customers who feel a disatisfaction in experiencing Telkomsel Flash product. Basic understanding of the brand, brand equity, brand loyalty, social media, content analysis, and public relations are the theories related. Kurrently.com and Topsy.com are research helping tools in analyzing social media content other than using Twitter.com. The methodology contains of research framework and determining sampling method. Slovin Theory is used in determining the number of samples. There are 4 parts presented in data analysis. Finally, conclusion and recommendation were written based on data analysis and several necessary facts. Keywords : Telkomsel Flash, Brand Loyalty, Content Analysis, Social Media, Twitter
Identifying Indonesian Consumer Buying Behavior to Design Gundam Model KITS Marketing Strategy Zaputra, Zetra Iez; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Nowadays, people in Indonesia can have hobbies and collect things that are produced overseas. With the introduction of television, satellite, and especially internet, it is easy to find information about things they want to collect. And one of the most popular model kit collected by Indonesian people is Gundam plastic model kit that produced in Japan. Mobile Suit Gundam is a metaseries created by Sunrise that first aired in 1979 and until now the series already released in numerous media like TV series, OVA’s, manga, photo novels, and video games. Gundam plastic model kit is plastic model that depicting the mechanical robots, vehicles, and characters from the Mobile Suit Gundam series. The model kits consist of some line-up, they are Super Deformed, High Grade, Master Grade, Perfect Grade, Real Grade, and Mega Size Model. The objective of this research is to measure Indonesian Gundam Otaku buying behavior and Gundam Plastic Model market condition, so marketers could identify and develop marketing strategy to maximize the opportunity that existing in people who collect Gundam Plastic Model. This study concludes two stages, the qualitative study and the quantitative study. The qualitative study used for determining the condition and the problem identification. The quantitative study includes the questionnaire and the analysis. The target population in this study is Indonesian people who collect Gundam Model Kit. Respondents are Indonesian people that collecting Gundam Model kit from different backgrounds. The number of sample for this research is 250. Descriptive analysis, frequency analysis, and cross tabulation were used to analyze the data. The findings including how Indonesian Gundam Model Kit collectors know the product for the first time, the favorited line-up, how much they spend for their collection, how they usually buy their collection, which friend that affect them in collecting the model kit, and decision factors that affect them in collecting Gundam Model Kit. Keywords: Consumer Behaviors, Consumer Preferences, Buying Decision Factors, AISAS, 4P Marketing Mix
Identification and Analysis of Accident Causes Using Human Factors Analysis and Classification System Approach in PT X Narendradewo, Pandu; Gustomo, Aurik
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

The research’s purpose is to reveal most intense human factor to cause accidents within PT X January to July 2012 period by using Human Factors Analysis and Classification System. Result was created  by accumulating the accident hierarchy frequency from the Body Injured Incident Data record of six months along with the Injured Body Parts Map data to find out which part could be harmed on what level. Then from the summarized contents , human factors of accident would be extracted using Human Factors Analysis and Classification System (HFACS) approach, dividing each accident into specific category. To see which factor caused what, the accident hierarchy and the factors will be correlated to form a new variable,  reveals what kind of causes that appears the most and brought what type accident in result. That step will then completed by adding injured parts to the the one got found. The result overview pointed at revelation of Skill-Based Error and Physical Environment as the dominant of factors that lead to Medical Treatment accidents during the period. The result then would be a consideration to develop accident prevention program with focus on those two. Keywords; Safety,Human Factors Analysis and Classification System, Accident.Category:Human Resources Management, Safety and Health Management
Evaluation of Customer Satisfaction Using Service Quality Demension at D'Seuhah Da Lada Restaurant Surapranata, Hafidz; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

D’Seuhah da Lada is a family restaurant that is located in Lembang, and was established to meet the needs of culinary connoisseurs of foods especially Sundanese cuisine and nuances of spicy food lovers. This restaurant has been running for about 3 years, which is necessary for a restaurant to have an evaluation and improvement in review their service quality in d’Seuhah da Lada. Previously, the study of Service Marketing in 2011, there was a final project in measuring the service quality gap of d’Seuhah da lada performance where in the result of the research, it shows that the weakness in the service quality dimension at the restaurant is the reliability, Assurance and Tangibles dimension. Based on the studies, this research focus to analyze and measure the service quality through evaluating the performance of the gap in the service quality that is crucial on the service in d’Seuhah da Lada. So for that, from the purpose of this research is to measure the influence of the service quality towards the customer satisfaction in d’Seuhah da Lada restaurant based on the dimension of Reliability, Assurance, and Tangible. The current study will be compared with the previous studies to analyze and measure the progress that has been achieved from this restaurant is anly in terms of quality service. The research method that is being used in this research is using descriptive method by distributing questionnaire with Linkert scale to customers who comes to d’Seuhah da lada then after that, this research continues the method using explorative more deeply using in depth interview towards the customer and the owner of d’Seuhah da lada in order to take the point of conclusion of this research problem. After examining the results of the process, and then it is being developed a strategy the performance evaluation in order to increase the service quality and direct the Reliability, Assurance, Tangibles dimension to improve with service recovery to be a better service, so it can be drawn into a conclusion and suggestions on the further steps ahead in a form of strategy to improve for the advancements of the service quality in d’Seuhah da Lada restaurant. Key Words: D’Seuahah da lada Restaurant, Service Quality, Service Quality Dimension, Customer Satisfaction, Service Recovery
My Mate Food & Friends Promotion Strategy with Integrated Marketing Communication to have Awareness in Bintaro Jaya Widyaraahman, Aditya; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

My Mate Food & Friends’ is real culinary businesses in Bintaro Jaya, before My Mate Food & Friends stand; there was named Moe Café, Family and Restaurant. Therefore Moe Café changed into My Mate Food & Friends to follow the market growth as the writer also directly involve in running this real culinary business. The writer used Integrated Marketing Communication model strategy business. In this research the writer used exploratory research method. The results explorative research is going to be used field observation, interview with key performance, and questionnaire variables. The problem that rose in this research is about promotion strategy that performs by My Mate Food & Friends management to have costumer awareness for My Mate Food & Friends, and finding solution that management should do to become new concept culinary business in concept that accepted, also competitive with other competitors. Therefore, based on the analysis, the writer giving conclusion and recommendation for My Mate Food & Friends management they should do. The reason of this paper is to build new culinary business development in Bintaro Jaya. Other wise the tools of IMC need to be integrated. IMC previous studies, to sells the brand with IMC approach, and the scale to evaluated potential target audience, and costumer expectation of brand awareness to sells My Mate Food & Friends brand. Other data is gathered from some interview to three key performances. The impact of this research to the society is gives society a better place to have new experience in culinary life style, introducing people to stay in their area rather to go out from Bintaro Jaya. The society issue is the local organization that sometimes they must be manage to not bother other people business. Keywords-component; Integrated Marketing Communication, Potential Target audience,Promotion Strategy, Mix Marketing. Category: Marketing
Experience Marketing Influence on Customer Loyality in Dapur Iga Restaurants Nazhif, Muhammad Wildan; Dhewanto, Wawan
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Dapur Iga is one of restaurant which locate in Bandung, today it going to become franchise business. Dapur Iga restaurant provide some variety food specialty grilled ribs with many kind of sauce. Dapur Iga locate in Jl.Veteran No.42 with western concept. Sales per day are decrease so that the writer want to make a research in this restaurant. The writer objectives to see is there any influence of experience marketing on customer loyalty in Dapur Iga restaurant and how much the influence if they have. Experience marketing is one tool of marketing which make the customer who has bought the product or service which touching their heart so that their remind it and make them tell their nearest people. Customer loyalty is a result that customer satisfied with the product that they bought which make them buy again or recommend to others. Customer satisfaction is added variable because customer satisfaction has relation with customer loyalty. Data collection in this study is using a questionnaire distributed to Dapur Iga consumers as the population with 200 samples. Writer use Microsoft Excel, SPSS 17.00, and SPSS 20.00 to process the data and analysis with Path  Analysis. After process the data, researcher gets conclusion that experience marketing has significantly effect to customer loyalty in Dapur Iga with individually affects 42.8% and simultaneously 56%. Dapur Iga need to improve their interaction with customer because that factor is dominant to influence in this case. Key-Words: Experience Marketing, Customer Satisfaction & Customer Loyalty
Analysis of Garnier Men Consumers Perception Within "5 Steps of Consumer Purchase Decision Process" On male Undergraduate Student in Bandung Yudha, Handry Martha; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Garnier MEN facial wash is one of the facial wash product in Indonesia launched in April 2011. Until 2012, other facial wash products keep popping up to try to attract the consumers’ attention. Based on the “Top Brand” award conducted by Frontier Consulting Group, in 2011 and 2012, Garnier MEN has not succeeded to at least get into the top 10 ranking for the ‘facial wash’ category. The aim of this paper is to learn more about the Garnier MEN consumers’ perception within “5 steps of Consumer Purchase Decision Process”, to know whether the “Emotional Branding” factors affect consumer purchase decision, and what’s the most influential factors that influence their purchase decision. The results can be used for the Garnier MEN product development and marketing strategy to get more successful in the future. The data for this research were collected with in-depth interview from 8 respondents, and questionnaire from 204 respondents of Garnier MEN consumers. Results showed that the “Emotional Branding” factors (Promotion – Brand Ambassador – Packaging) “only” affect the purchase decision in the amount of 30.06%, the remaining 69.94% affected by other factors. In conclusion, Garnier MEN must create a more attractive packaging design to increase consumers’ attention, recommended for Garnier MEN to choose another public figure who has a characteristics like ‘has a positive image’,‘represents the personality of active men’, and also ‘their achievement(s) can inspire people to follow them’ to be the next Brand Ambassador, try to create a “Creative Outdoor Billboard” to increase people’s awareness, create more unique and attractive, but still elegantly TV ads, must gain more followers in the official Garnier MEN twitter account, always improve the quality of the product especially for the Garnier MEN “TurboLight Intensive Brightening” variant.   Key-Words: Garnier Men, Purchase Decision Process, Emotional Branding, Facial Wash, Marketing Strategy
Constructing Optimal Portfolio From First State Investments indonesia's mutual Funds Period Eka Putra, Chandra; Soekarno, Subiakto
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

The goal of this thesis is to construct an optimal portfolio based on Markowitz’s modern portfolio theory from First State Investments Indonesia’s mutual funds. The time horizon of this thesis is from the beginning of 2009 until the end of 2011. There are 3 optimal portfolios that have been created. Those 3 are Maximum Return portfolio, Minimum Stadev portfolio, and Maximum Sharpe Ratio portfolio. The creation of those 3 portfolios was helped by the MS Excel Solver add-ins to determine the weights of each mutual fund in a portfolio. Then those 3 portfolios compared to each other and the market with some performance measurements like Sharpe ratio, Treynor ratio, and Jensen’s Alpha. The calculation creates a result that the best performance achieved from those 3 portfolios is the Maximum Sharpe Ratio portfolio because the portfolio generates the highest Sharpe ratio. The highest Sharpe ratio according to Markowitz is the most optimal portfolio. That portfolio exceeds the market in terms of performance with 0.0674% average daily return and 0.5640% average daily standard deviation. This thesis focuses only for the NAV of 6 First State Investments Indonesia’s mutual funds, JCI historical data, and BI rate from 2009 until 2011. The outcome of this thesis is an investment to the Maximum Sharpe Ratio portfolio which has the best performance according to Markowtiz’s modern portfolio theory among the other portfolios, mutual funds, and the market from 2009 until 2011. There are changes in the NAV, JCI’s closing prices, and BI rate to support the proposed optimal portfolio strategy. This research creates an optimal portfolio based on Markowitz’s modern portfolio theory of First State Investments Indonesia’s mutual funds for investors. Keywords: Optimal Portfolio, Mutual Fund, First State Investments Indonesia, 2009-2011.Category:Finance; Performance Management.
Forex Trading for Beginner With Using Simple Moving Average as Main Indicator and Bollinger Bands as Support and Resistance in GBP/USD TF H1 Period July 2012 - December 2012 Sjahbunan, Adam Ultra; Surya, Budhi Arta
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Main goal of this thesis is, how to make the beginner trader can achieve a profit quickly and easily while investing in forex, just using basic technical analysis published by master forex on the internet namely is Kang_Gun or familiarly called KG_Forex and without using a broker.  In this paper the author will use the basic theory published by KG_forex there are 4 types of Simple Moving Average as the main indicator and Bollinger Bands as a line of support or resistance. SMA 24 is useful to look at the price movement in the past period of 1 day, SMA 120 is useful to see movement in a past period of 1week, SMA 480 is useful to look at the price movement in a past period of 1 month and SMA 4 is useful to look at the price movement in past 4 hours . A cross between SMA 24 and SMA 4 and when prices have bounced back from the upper / lower Bollinger Bands. This is would be a signal for the beginning trader to perform open position. This basic method is compared with a more advanced method. This comparative method using 5 different types of Linear Weighted Moving Average as the main indicator and uses two types of Bollinger Bands as a line of support / resistance. After doing all the calculation in GBP / USD TF H1. Apparently comparative method will provide more profit than the first method. However the comparison method will give more ambiguous signal to the beginner traders. The results obtained by the first method is very adequate for beginner traders. When you do all these things in the first method with discipline they can get up to 11400 USD profit. For traders who are pretty experienced the authors suggest to propagate the information by increasing the number of indicators used and do not forget to always look for fundamental information. This thesis only focus only on GBP/USD in TF H1 using forex trading software namely Meta Trader 4. In period July 2012 – Desember 2012. The outcome of this thesis the beginner trader can investing in forex future trading without using broker and they can get enough profit at he beginning. This research can prove the efficiency of KG basic method and its easy to use it. Keywords: forex, SMA, BB, LWMA, KG_forex, investing, trading, derivative, Category:Finance; derivative, forex

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