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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol 2, No 2 (2013)" : 11 Documents clear
LEVI's Factory Outlet Phenomenon in Indonesia Hanif, Hanif; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

This Final project (Research) is about Levi’s factory outlet in Indonesia which further abbreviated as LOS (Levi's Outlet Store). Factory outlet is a retail store in which manufacturers sell their products directly to the public as consumers. Factory outlets function is to increase sales and reduce inventory piling up in warehouses. The purpose of this study is to determine how much influence the Levi's outlet store on the phenomenon of factory outlets in Indonesia and to determine how much 7PS influence sale at Levi's outlet store. The research was conducted in LOS Bekasi (Bekasi Square), LOS Pejaten Village, LOS Plaza Cibubur and LOS Bogor using purposive sampling method. Purposive sampling is the selection of the sample is based on certain characteristics that are considered nothing to do with the characteristics of the population. Based on data collected from 400 respondents Levi's outlet store that has been deployed in LOS Bekasi (Jakarta Square), LOS Housing Village, LOS Plaza Cibubur and LOS Bogor then can be drawn some conclusions, that is the existence of Levi's outlet store in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) is one of the many FO growing in Indonesia and has a very large market opportunity. Now, Levi's products are become a lifestyle (trend) in the most of the Indonesian people and the existence of LOS provide convenience to customers to find the product Levi's product they like Keywords: Levi's Outlet Store,7PS, Factory Outlets, Indonesia customers
Analysis of Movies Product Placement and its Effect Toward The Audiences (Case Study: Ayat-Ayat cinta, Perahu kertas, Habibie & Ainun) Subianti, Tripuspa; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The weariness of audience in watching commercial during their favorite TV shows at home is one of the reasons product placement was born in the marketing world. Nowadays, product placement is something familiar on the television program shows and feature movies. According to Balasubramanian (1994) product placement is hybrid messages include all paid attempts to influence audiences for commericial benefit using communications that project a non-commercial character; under these circumstances, audiences are likely to be unaware of the commercial influence attempt and/or to process the content of such communications differently than they process commercial messages. Morover Wiles (2009) states product placement in movie is an investment for brands trying to reach a niche audience and there are strong reasons for investors to expect that film product placement will increase consumer awareness of a particular brand. A big-budget feature film that has expectations of grossing millions may attract many commercial interests; however, the film studio must also analyze if a product fits with the image of the film. A high-profile star may draw more attention to a product, and therefore, in many cases, this becomes a separate point of negotiation within his or her contract. In Indonesia, product placement in movies is starting to grow due to the catalyst work of the film makers that think that they can cooperate with commercial companies to obtain benefits for both parties. A company can help cover up the cost of film production while the director can provide space to hold corporate product placement in movies. However, both parties must have an appropriate strategy to achieve the balance between keeping the quality of the movie and still delivering an effective product placement. The effectiveness of product placement in movie can be measured using brand recall, and includes the factors of product familiarity, program involvement (arousal, pleasure, cognitive effort), and high-profile star/star liking. This study used an explorative and descriptive design. Explorative is used to gain data from the key informants, which will be analyzed and compared with literature study. Descriptive design is used to measure the effectiveness of product placement in movie from the audiences aside. By using three commercial movies directed by Hanung Bramantyo which is a famous director who received numerous awards and made several successful commercial movies in Indonesia titled Ayat - Ayat Cinta, Perahu Kertas, and Habibie & Ainun as objects of the research, moreover these movie based on best-seller novel, this paper discusses product placement that occured on all three movies and its effect toward the audiences, which in turn can be an input and evaluation materials to directors and producers in Indonesia, particularly Hanung Bramantyo in making commercial movie in the future.  Key Words: Product Placement in Movie, Product Placement, Brand Recall
Attracting and Maintaining Generation Y Customer (Case Study: The Body Shop in Bandung) Qualdi, Muhammad Qareza; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The Body Shop is facing a fierce competitive market in C&T industry along with face shop and local brand such as Mustika Ayu Martha Tilaar. Generation Y (people who was born between 1988-1994) become very attractive due to its large market size and high spending power. Ignore this segment will be a huge lost for The Body Shop. The purpose of this study is to analyze marketing strategy that can lead to maintain “Generation Y” customer’s The Body Shop in Indonesia. Basic understanding of the marketing strategy, consumer behavior, marketing mix, service quality, customer satisfaction &loyalty used as basic theories. Marketing mix and service quality linked with customer satisfaction & loyalty indicators to get the results of the research . The methodology contains of research framework and determining sampling method. There are descriptive and regression analysis presented in data analysis. Finally, conclusion and recommendation were written based on data analysis and several necessary facts from interview and observation. Keywords : Generation Y, The Body Shop, Marketing Mix, Service Quality, Customer Loyalty. 
An Analysis of Inventory Management at MJS Restaurant Jakarta Putra, Anar Arsyid Wali Masâ??ud; Yudoko, Gatot
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The emergences of business competition in Jakarta, especially in hospitality sector, become stronger. It also perceived by MJS, which has been in hospitality sector for 5 years. Therefore, it encourages MJS to be able to prepare a fully develop management in order to survive and thrive in the business competition. One of MJS’ efforts is trying to maximize the effectiveness and efficiency of the supply chain process, which the inventory management becomes its main pillar, in order to deliver the best quality at the right price. MJS inventory management divided into three processes, namely Planning, Executing, and Controlling. Planning is a process that determines the forecast of demand and order quantity. Executing consist a series activity of inventory, which are incoming inventory, inventory storage, and inventory come out. Whereas, controlling is a process to make sure the entire inventory is come in, stored, and come out as planned. MJS face some problems in the three phases. The use of qualitative method that dominate the planning process, become inappropriate as MJS commonly found large difference between MJS’s forecast and the reality in terms of the demand forecast. Besides, the other problems, such as errors in inventory storage and lack of controlling activity against the suppliers, increase the amount of damaged inventory. The use of inappropriate calculation method for demand forecasting and order quantity, and also the lack of standard operation procedure (SOP) that led to inconsistency of staff’s performance, summed up into the main problem that faced by MJS. Therefore, MJS is recommended to use two operation management tools in order to minimize the possibility of that operation problems occur in the future. The use of quantitative method to calculate the demand forecast using a moving average technique and the calculation of optimal order quantity using a computerized Material Requirement Planning system are recommended to solve the problems in planning process. While, the implementation of SOP is recommended to prevent the inconsistency of staff’s performance. Keywords: Inventory Management, Forecasting, Supply Chain Management, Optimal Order Quantity, MRP, SOP, MJS, Restaurant.
Case Analysis of Developing Water Treatment Project in Gili Trawangan, North Lombok Susanto, Yonathan Adiputra; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

Gili Trawangan is a small island located in north Lombok. Gili Trawangan has a lot of place with beautiful scenery and beach, so it is very potential place for tourism destination. Government is preparing Gili Trawangan to be as famous as Bali. Tourism industry itself had been growing rapidly. Local government plans three big project, those are: building Lombok International Airport, building modern floating dock in Gili Trawangan, and building ring road inside Gili Trawangan. The problem is, infrastructure and supply of clean water are becoming rare commodities. Water is one of the natural resources that control lives of many people. Long time ago, water was one of the natural resources that easily recycled, and clear water was easily to be obtaining everywhere. But nowadays in Gili Trawangan, all ground water has already contaminated by seawater. So, purpose of this project is about producing clean water from seawater and set normal price of clean water. This research describes about list of stakeholders of the project, type of corporation between local government and private company for the project, steps that must be done for realizing this project, kind of technology used in this project, target market, amount of water demand, cost of investment, and financial analysis using cash flow, profit and loss, NPV, IRR, and payback period to find feasibility of project. All data processing is based on collection data from central Biro Pusat Statistik for the population data; and from Ditjen Cipta Karya Dinas Pekerjaan Umum 2006 for water demand calculation. Period of the research is five years that is from 2014 until 2018. Assumption of the initial investment is in 2013. Keywords: Water Treatment Project, Gili Trawangan, NPV, IRR, Payback Period.
Cost Analysis of Prabumulih Storage Facilities Aldiansah, Erza; Aliludin, Arson
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

Cost Analysis of Prabumulih Storage Facilities (a Division of PT. Emprawi) in 2010 and 2011 are: to identify direct costs, indirect costs and cost allocation Jakarta office, classify these costs into variable costs and fixed costs based on behavior of the respective cost. Identification and classification results are used to determine total margin, cost per unit and break-even point (BEP). Direct costs include employee labor, security police, electricity, field examination accommodation, storage maintenance, social contributions, office supplies, and depreciation of assets, while indirect costs include bank administration, bid bond, business licenses and permits. Direct costs and indirect costs plus Jakarta office allocation formed total cost amounting to Rp. 599 million for the year 2010, consisting of 30% variable costs and 70% fixed costs, while for the year 2011 total cost amounting to Rp. 1.150 million consisting of 40% variable costs and 60% fixed costs. This division rented storage space of 7.650 m2 which generated revenues of Rp. 246 million in 2010 with a negative margin of Rp 353 million. While in 2011 it rented 53.850 m2 that generated revenue of Rp. 1,740 million with a positive margin of Rp. 590 million. BEP in 2010 was 54.859 m2 with the actual rent of 7.650 m2 reflecting respectively 63% and 9% of the available capacity of 86.400 m2, while in 2011, BEP was 29.637 m2 with actual rents of 53.850 m2 reflecting 26% and 47% of available capacity of 115.200 m2. To facilitate the cost analysis, it is recommended that PT. Emprawi improves cost information system that enhances a proper cost identification and classification. Keywords: storage facilities, cost identification, cost classification, direct cost, indirect cost, variable cost, fixed cost, Jakarta office allocation and break even point (BEP), PT. Emprawi – Prabumulih
An Analysis of Inventory Management at DAMN!I LOVE INDONESIA Purnama, Annisa; Simatupang, Togar M
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

Damn! I love Indonesia is a company engaged in fashion industry. It is a local clothing brand in Indonesia with Indonesian culture as a themed. They package the Indonesian culture with a modern or urban way. Damn! I love Indonesia’s goal is to ignite the nationality and to embrace our identity. Besides that, this company purpose is to bring young generation to love and recognize Indonesian culture, as well as to recall the history of Indonesia. This company vision is to grow the sense of pride, love, spirit and patriotism of young generation of our country, and to ignite their nationalism, while the mission is to be a leading and a largest Indonesia urban brand in clothing and accessories industry. In running the business, Damn! I love Indonesia uses T-shirt as the main product to raise the sales. Compared to other product in Damn! I love Indonesia, T-shirt have the largest proportion about 70% of total sales. However, the existence of T-shirt is very important for Damn! I love Indonesia. At this time, Damn! I love Indonesia face the problem that deals with inventory management of T-shirt. This research is aimed for reviewing business process, finding the root cause of the problem occurred in Damn! I love Indonesia and create a solution map. Business process is used for identifying all the process that is been done in Damn! I love Indonesia. By describing each process, root causes of the problem can be made and analysed. There are four root causes occur in Damn! I love Indonesia. Those root cause are no market intelligence, promotion is not aligned to forecast, inaccurate forecast method, and vendor cannot fulfil order expectation. To solve those problems, there are some proposed solutions given. Those solutions made in form of solution map. The first solution is improving the market intelligence. Next problem can be solved by share promotion plan with production division. Using appropriate forecasting method and combine with subjective prediction will be the next solution. The last is making a new timeline and regulation for a vendor. Keywords: Inventory Management, Forecasting, Business Process, Root Cause Analysis, Solution Map, Damn! I love Indonesia, T-shirt.
Analyzing The Factors That Causing AUTO2000 Setiabudi Never Reaches The Unit Entry Target Mutalib, Abdul; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

Auto2000 is the biggest authorized dealer that handles the sustainability of Toyota cars in Indonesia. Auto2000 providing the network of sales, and after sales. On March 2012, Auto2000 opened a new branch located on Jl. Dr. Setiabudi, Bandung. Since its opening, the after sales service from this branch, never achieve its monthly customer unit entry target. The purpose of this study is to increase customer retention at after sales service of Auto2000 Setiabudi. The understanding about the theory of marketing strategy, 7ps of marketing mix, service quality, customer satisfaction, and customer loyalty used to solve the occurring problem. The methodology contains of research framework and determining sampling method. Slovin Theory is used in determining the number of samples. Both qualitative and quantitative analysis used in processing the data result on data analysis part. The result from service quality’s factor analysis has a significant effect towards customer satisfaction and customer satisfaction also has a significant effect toward customer loyalty. The conclusion of this research is that After Sales Division of Auto2000 Setiabudi needs to improve some aspects from its service quality, customer satisfaction, and customer loyalty in accordance to optimizing its unit entry target. Keywords : Auto2000, Marketing Strategy, Customer Intention, Service Quality, After Sales
Study of Color Influence on Shopper Perception Toward Packaged Mineral Water product Pramuwidyatama, Muchammad Gilang; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The shopper are having numerous brands in selecting the packaged drinking water. Packaged drinking water is characterized by an over abundance of product choice and diversity. As a result, shopper are faced with the burden of making product evaluations and purchase decisions with an overwhelming set of informational cues such as packaging design and color. Color provides a unique source of information for picking out an object from its background Besides aiding our ability to detect the presence of objects, color also helps us recognize and distinguish them from other objects in the environment. The research is for analyzing and determining marketing strategy in using color as tool for brand identity, visual communication tools, and create perception towards all generation whose being shopper from packaged mineral water product. Based on the research writer found the following 8 perceptions that influenced by the color of packaging from mineral water products, they are likeliness, attractiveness, quality, visibility, easy to remember, Go Green, perceived value and willingness to buy. This research also find that generational gap influences shopper perceptions towards packaged mineral water product based on the color and color can be used for visual communication tools for building desired perception on packaged mineral water products. Key words : Color, Generational Gap, Shopper Perception, Packaged Mineral Water
Erratum SBM ITB, Journal
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The Editor was asked by M.F. Zapran and A. Aliludin as co-authors for withdrawing a paper entitled “Feasibility study of a combined cycle power plant at PT Mitra Energi Batam” published in the Journal of Business and Management, Volume 2, Number 2, 2013: 245-256. The request was made due to different bases and assumptions employed in analyzing the feasibility of the project compared to the recent conditions and the confidentiality of the data which was not supposed for the public use. The authors also personally apologized to the corresponding company and expressed their regret to any potential misinterpretation of the research results. The Editor granted this request so that the paper considered never appears in the journal. 

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