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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Journal of Accounting and Finance Management (JAFM) Journal Research of Social Science, Economics, and Management e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) IIJSE
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Required Steps of Managing International Equity Placement Strategic Alliance Wandebori, Harimukti; de Bruijn, Erik Joost; Steenhuis, Harm-Jan
The Asian Journal of Technology Management (AJTM) Vol 4, No 2 (2011)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

The purpose of the research is to unravel the steps of managing international equity placement strategic alliance (IEPSA). The steps of managing an IEPSA are obtained by conducting theoretical review. The theoretical reviews consist of theory of strategic alliance; definition, classification, and finding definition of an IEPSA, political and analytical considerations and the necessary steps. These steps of managing IEPSA can be classified into analyzing of macro consideration, micro consideration, domestic company’s stakeholder support, cultural understanding, strategic planning, internal support, human resource management, organizational arrangement, management control system, evolved cultural understanding, and evaluating results. In this research, the domestic partners who formed the IEPSAs are limited to State-Owned Enterprises (SOEs). The IEPSA was one of the means of privatization. The research will be beneficial for both foreign and domestic partners who form an IEPSA in the previous SOEs. By knowing the steps of managing the IEPSA both partners will be able to secure a successful implementation of IEPSA. By identifying the steps of managing the IEPSA, the stakeholder will not see IEPSA as threat rather as an opportunity to improve performance, to create synergy, and generate benefits for both partners and stakeholder. By knowing the necessary steps of managing the IEPSA, the stakeholder including society and politician will envisage the IEPSA as a means of effectively improving the SOEs’ performances.The research was espected to provide contributions for the research on strategic alliances. Apparently, there exist no literatures discussing about IEPSA in the domain of strategic alliances. Keywords: strategic alliance, equity placement, international equity placement strategic alliance, privatization, steps of international equity placement strategic alliance, state-owned enterprises
Analyzing Customer Perception Toward the Existence of Dance Agency in Bandung (Case Study of Wanna Be Pro Dancer) Ayudyaputri, Ratih; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 2 (2015)
Publisher : Journal of Business and Management

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Abstract: The researcher will try to Dance is the art of movement of the body, usually rhythmically, improvised steps and gestures. Children to adults prefer the art of dance. In dynamic and modern society, the trend changes rapidly and it makes the competition in Dance Industry become higher. Nowadays, many Indonesian people being a multitalented which they think needs to develop their talents, gain experiences and famous with join a dance agency. The objective of this research is to identify the customer perception of dance agency in Bandung. While, Wanna be Pro be ranked as the first established and best dance studio in Bandung. Then, this research will assist Wanna be Pro in finding what Wanna be Pro should develop or repair in gaining a better performance in the business.
Factors that Influence Revisist Intention to Hospital a Case Study of Balimed Hospital Pidada, Agung Ananda Putera; Wandebori, Harimukti
Journal of Business and Management Vol 5, No 4 (2016)
Publisher : Journal of Business and Management

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Abstract. This study aims to investigate the effect of Service Quality Dimensions on Customer Satisfaction, the effect of Customer Satisfaction towards Patient Revisit Intention and searching a significant relationship between variables within the biggest private hospital in Denpasar Bali, RS BaliMed. Improving Service Quality and establishing Customer Satisfaction within the hospital will increase the Patient Revisit Intention, our motive is to find out the truth regarding the statement for RS BaliMed. This study adopted several literatures for the Service Quality, Customer Satisfaction and Revisit Intention assessment.  In this study, 100 respondents’ data were analyzed using PLS model and finds that Assurance and Empathy from Service Quality Dimensions have positive and significant influence toward Customer Satisfaction and also followed by the findings of Customer Satisfaction has positive and significant influence toward Revisit Intention. Interestingly this study also found that Reliability, Assurance and Empathy have indirect significant influence toward Revisit Intention which considered as unique findings.Keyword: Hospital Service, Service Quality, Customer Satisfaction, Revisit Intention, Bali, Partial Least Square
Measuring Koffielosophy Performance by Using Marketing MIX and Dimensions of Service Quality Fakhrizal, Muhammad; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Coffee shops can be found in many different corners in Bandung. One of the coffee shops located in Bandung is Koffielosophy. It is important for the coffee shop management to find out what are they missing in performing a coffee shop by assessing the problems from all aspects and finding the solution to improve the services given. To assess this problem researcher used 4P Marketing Mix and RATER Service Quality. Researcher conducted interview and questionnaires with likert scaling. The data gathered were then analyzed with frequency analysis and SWOT analysis. Based on the data analyzed, the variables of problems that the coffee shop suffers and creates customers dissatisfaction are promotion and advertising. The strategic location and good tangible services has become the variables that the coffee shop is very proud of. From the factor analysis, researcher concluded that there are 6 factors to be considered for the coffee shop, promotion, reliability, price, empathy, product, and responsiveness. Keywords- coffee shop, performance, 4P marketing mix, RATER, service quality, frequency analysis, SWOT analysis---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.  
FREE-TO-PLAY MOBILE GAME BUSINESS MAPPING WITH BUSINESS MODEL CANVAS Adriatama, Irshad; Wandebori, Harimukti
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. ‘Free-to-play’ games do not need any initial payment in order to play it, but they have an in-game feature which lets the player to buy contents within the game by using real money. Despite being ‘free-to-play’, many people had paid for the in-game contents. An approach using the business model canvas is used in order to give more detailed insight about the business as a whole. Through this paper, a brief description about the ‘free-to-play’ mobile game industry had been able to be described, followed by the viewpoints from the ‘free-to-play’ mobile game players and the developer’s side. The approach used on this paper is by using qualitative and quantitative approach, by doing interviews as well as distributing questionnaire. The method used to gain the data is by doing interview, questionnaire, and content analysis. The player profile in is summarized so that the developer can know more about the players who played their games. By the research result, it is found that most player play the game for the game’s own intrinsic appeal rather than other factors. They are seeing the game as an outlet of made for self-satisfaction.  Keywords: mobile game, free-to-play, business model canvas, insight, technology, smartphone
Determining Brand Equity and Marketing Mix in Bakery Store (Case Study: Rogheef Bakery) Haidi, Muhamamd Falah; Wandebori, Harimukti
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract. The development of bakery industry in Indonesia is getting bigger each year. According to Badan Pusat Statistik (BPS), it shows that the small-size bakery in 2012 is 31 more than in 2008. The statistics shows there are possibilities of more growth through years. The competition of the bakery store is based on what they serve and how they serve their product and services. Based on Keller and Aaker, Brand Equity plays a main role to affect potential customers, especially for new brand. This research focusing on new bakery store that wants to reach potential customers, which choose Rogheef Bakery as the case study. To get the potential customers, it needed a strong foundation of brand equity and specific marketing mix. Brand Equity consists of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty. But since the study is about new bakery store, it is hard to determine the loyalty of customers should the Brand Loyalty is dropped for this research. Marketing Mix consist of Product, Price, Place and Promotion. This research conducted interviews and focus group discussion with owner, customers, and employees of Rogheef Bakery. The interview and focus group discussion is used to determine which factors that is important to make a strong brand equity and marketing mix. After getting the important factors, those factors are transferred into several questions that is united in the questionnaire. Then the questionnaire is spreaded to the customers of Rogheef Bakery. The results show that factors of brand equity are Halal food, product display, cleanliness, delicious, healthy, comfortable, safe, trusted, and bring positiveness. Based on those factors, customers agree that Rogheef Bakery are lacking in Brand Awareness and Promotion. It shows that the competitors exceed Rogheef Bakery in terms of those two points. Fortunately, both points has a relation, because increasing promotional activity will also increase brand awareness of potential customers. Rogheef Bakery has to improve their quality of promotion to increase Brand Awareness. Also, maintain the other points of Brand Equity and Marketing Mix and evaluate every step to keep developing the brand itself.  Keywords: Bread, Home industry, Focus group discussion, Brand Association, Brand Awareness
Strategic Formulation and Implementation of Drive Thru Service in Convenience Store Fahmi, Fadhil; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Abstract

This paper explains about the measurement of drive thru service importance on fast food restaurant business than others service. It will compared the revenue generated from drive thru service, numbers of drive thru customers, and also find out most important aspect of drive thru from customers perspective. This research use primary data from McDonald’s Dago, and also secondary data from the QSR 2012 study.--------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Developing Healthcare Service Quality Model Using Servperf Scale: An Application to the Inpatient Department at RSIA Sentosa Rumintjap, Astrid Felicia; Wandebori, Harimukti
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract.Background: With recent investment opportunities in the hospital industry and ever-increasing numbers of private hospitals each year, there is a need for a model on healthcare service quality, applied and tested on the Indonesian market through hospitals, aiming to pin-point areas of service quality shortages. Hence, an empirical study was conducted at a private hospital located in the Bogor regency, West Java.Methods: The study adopted a purposive sampling method to collect responses from 117 inpatients through a self administered questionnaire, then processed through exploratory factor analysis to extract essential factors. Multiple regression and correlation tests were also executed to determine relationships between variables of the study.Results: The result of factor analysis led to the formation of a hospital service quality model for inpatient department that involved 4 main factors translated into; Care Delivery Management, Personnel Performance Characteristics, Doctor-Patient Communication, and Hospital Resources & Infrastructure. The new model also proved to positively impact patient’s overall assessment as whole. Positive relationships were also found between patient’s overall satisfaction with value for money, return intention and recommendation behavior.Conclusion: This study has formulated a hospital service quality model that covers the important factors patients use in evaluating healthcare at the hospital’s inpatient department. It also provides a valid and reliable scale which hospital managers, from equal level of healthcare facility, may reference for future decisions. Keywords: Exploratory Factor Analysis, Hospital Service Quality, Inpatient Department, SERVPERF
Proposed Strategy and Implementation of Bonchon Chiken Indonesia Fadia, Dina; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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The main of this research is identifying the competitor, current market condition and analyzing best strategy of Bon Chon. The author used several techniques of data analysis in this research for the data qualitative in this research was gathered through interview and observation. The result of the qualitative data will be conducted by using Industry Analysis, SWOT Analysis, and Value chain Analysis. And for quantitative data, questionnaire analysis will be conducted by using SPSS to test reliability and validity the questionnaire first. And then will be conducted by using multi dimensional scaling to know consumer perception between Bon Chon and other brands fast food, the author takes Kychon, Lotteria, and KFC for the competitors to compare with Bon Chon. The aim in this research is to identifying the current market condition or situation Bon Chon in fast food Industry and to know the characteristic of consumer Bon Chon. Nowadays Fast food has become part of people's lives in this modern era and Indonesia’s young generation currently has been influenced by foreign cultures (Western culture). On the other hand, the phenomenon of a new trend of fast food is regarded as a form of mass culture. As time goes by, the demand on Fast Food increase dramatically and all the fast food restaurant in Indonesia started to expand their market by open more outlets in many big cities in Indonesia. However, the trend changes rapidly and it makes the competition in fast food Industry become higher. Nowadays, many Indonesian people being a big fan of “Korean style” and it becomes an opportunity for Korean Fast food Industry to enter the Indonesian market. the result Bon Chon is using the competitive strategy to compete with competitors and still sustain this industry. Although that happened that strategy its not enough, Bon Chon also have to use a focus strategy in their competitive strategy techniques with making new target segmentation for increasing sales and developing the market in Indonesia. In the current condition target market of Bon Chon is middle to upper and doesn’t has specification of their segmentation variables such as psychographic, demographics and geographic. And the key strength of Bon Chon is uniqueness of Product its proven by the result of questionnaire that 41.8% strongly agree and 36.9% agree with that statement.
Attracting and Maintaining Generation Y Customer (Case Study: The Body Shop in Bandung) Qualdi, Muhammad Qareza; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

The Body Shop is facing a fierce competitive market in C&T industry along with face shop and local brand such as Mustika Ayu Martha Tilaar. Generation Y (people who was born between 1988-1994) become very attractive due to its large market size and high spending power. Ignore this segment will be a huge lost for The Body Shop. The purpose of this study is to analyze marketing strategy that can lead to maintain “Generation Y” customer’s The Body Shop in Indonesia. Basic understanding of the marketing strategy, consumer behavior, marketing mix, service quality, customer satisfaction &loyalty used as basic theories. Marketing mix and service quality linked with customer satisfaction & loyalty indicators to get the results of the research . The methodology contains of research framework and determining sampling method. There are descriptive and regression analysis presented in data analysis. Finally, conclusion and recommendation were written based on data analysis and several necessary facts from interview and observation. Keywords : Generation Y, The Body Shop, Marketing Mix, Service Quality, Customer Loyalty. 
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Calista, Vina Fabiola Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Dafid Dafid David CUH Sihotang Diah Armita, Sendika Dina Fadia Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Setiawan, Nisa Aulia Nur Shauma, Rena Fazza Simon, Zefanya Ferdinand Sutansyah Marahakim Syukri, Khariful Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Widodo, Adzkia Salsabilla Yonathan Adiputra Susanto Zulkifli Zulkifli