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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 3, No 1 (2014)" : 13 Documents clear
A Study of Consumer Behaviour Towards Fast Moving Consumer Goods Mahadira, Fabila; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 3, No 1 (2014)
Publisher : Journal of Business and Management

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Abstract

Abstract ‐ The research was constructed to study the consumer behavior towards fast-moving consumer goods through interpreting how brand awareness and consumption correlated, and examining the customer satisfaction. This theme arise because nowadays every company knew the key to the issue of war between products is to get the answer on how to win the war and be on top of the competition, and the answer is simply to make customers become loyal to the product. Therefore a study on how to win the customer heart and make them loyal should be conducted as well as analyzing the main factor that influences the result of consumer loyalty, which is consumer behavior, and brand consumption and consumer satisfaction are two of the important factor that included in consumer behavior. The research is conducted between May 2013 to October 2013 using quantitative questionnaires which spread to specific target of sampling that consist of both male and female adult with 50:50 proportion, those between 20 to 40 years old and above, and have a source of income. The data is then examined and evaluated using Microsoft Office’s Excel and IBM’s SPSS to create a list of products and calculate mean score. The findings presents that most of the products and brands have successfully proved that their brand is not just a mere sensation to attract awareness of consumer, but a real deal product and brand that satisfied their consumer. Keywords: Brand Awareness, Brand Consumption, Satisfaction, Consumer Behavior, Fast-Moving Consumer Goods
Strategic Marketing for Restaurant Business (Case Study of Lawangwangi Café) Gurhananda, Ivan; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 1 (2014)
Publisher : Journal of Business and Management

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Abstract

Abstract- The purpose of this research is to examine the restaurant strategy by discussing the relationship between the current condition and the service quality of Lawangwangi Café. The research objective is to determine a current condition of the Lawangwangi Café, develop new strategy for the company, and give recommendation for better performance of the company. This research presented the theories that come from the experts. It used to identify and analyse the data and also as the support to answers the research question. The theory used in this research are Service Quailty, External and Internal Analysis, SWOT Analysis, Corporate Strategy, Business Strategy, and Functional Strategy.  For the methods and gathered data, this research used problem identification, exploratory research, external and internal analysis, analysis of strategic factors, strategy formulation, then conclusion and recommendation. For exploratory research, this research used a questionnaire that spreaded to 100 respondents, the respondents were Lawangwangi Café customers. An interview with the owner of the Lawangwangi Café also conducted in this research. After the data gathered from the questionnaire and interview, this research analyzed the data. First is the questionnaire data, it is divided into 5 sections analysis, which are demography, gap between customer expectation toward service given of Lawangwangi Café, Lawangwangi Café’s food and beverage quality, customer behavior, and their recommendation for Lawangwangi Café. The next analysis conduct of interview result, This part explored the information about the management and development of Lawangwangi Café. After that, this research analysed to determine new strategy to be implemented in the Lawangwangi Café in order to improve the service performance to gain more customer. The last part is to determine the conclusion and provide a recommendation in the form of strategy for Lawangwangi Café. The recommended strategies were to do a proper employee training, service quality controlling, hired a professional restaurant manager, and enhance the promotion like student promotion, by showing their student card they can get a discount on weekdays, every Tuesday by showing a student card, they get free ice tea for minimum order Rp. 35.000. Those of promos would become a new attraction for Lawangwangi Café to attract more customers Keyword: restaurant strategy, service quality, external and internal analysis, SWOT analysis 
Analysis and Proposed Service Quality Improvement of PT. Prudential Life Insurance Indonesia Iqbal, Mohammad; Yudoko, Gatot
Journal of Business and Management Vol 3, No 1 (2014)
Publisher : Journal of Business and Management

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Abstract

Abstract. This study aimed to determine the level of satisfaction of the policy holders in PT . Prudential Life Insurance Indonesia over the quality of service provided to the policy holder until today . In this study , the writer used SERVQUAL as a measure of a company's services to the consumer’s  satisfaction . This study used a questionnaire which was distributed to 170 respondents as a consumer of product in PT . Prudential . Questionnaire results shows that the level of customer satisfaction dimensions of service quality assurance , reliability , empathy , responsiveness and tangible need a lot of improvement . Analysis results prove that there is a gap between perception and expectation. Of the analysis indicated that there are no services that need to be fixed with high interest. PT Prudential just need to maintain existing services ( i.e. in the dimension of assurance , empathy , responsiveness and reliability) and not too much in making attempts on dimensions of service that do not really matter ( in this case is the dimension of tangibles )Keywords: PT. Prudential Indonesia, service, quality, service quality, SERVQUAL, gap, improvements

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