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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 4, No 9 (2015)" : 11 Documents clear
The Antecedent of Air Asia Indonesia Brand Trusts on Indonesia Domestic Customer and the Effect of QZ 8501 Disaster to Their Future Trust and Purchase Intention Harmal, Augy; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract.In December, 28th 2014, QZ 8501 which departed from Ir. Djuanda Airport, Surabaya to Changi International Airport, Singapore encountered machine problems because it hit the Cumulonimbus Cloud which engendered stall and finally crashed down near the Cape Pandan, Kalimantan. Many controversies arose after the tragedy such as QZ 8501 flight permission issued by the ministry of Air Transportation, the downfall of the Air Asia Indonesia profits, decreasing number of Air Asia Indonesia’s load factor and passengers level at the end of 2014 and finally the traumatic problems to the Indonesia society right after the tragedy in terms of their intention to using Air Asia. This study has three aims which are: a) to determine the Domestic customers preferences while choosing Airlines services using Kraskull-Wallist test, b) to understand the current trust and willingness to purchase from the Domestic customers towards Air Asia Indonesia seven months after the tragedy using Qualitative and Quantitative approach and c) trying to examine the relationship between Service Quality, Customer Satisfaction and Corporate Image to the Brand Trust and Purchase Intention towards Air Asia Indonesia from Domestic Customers perspective. The result from this study indicates that a number of common aspects that customers consider while choosing Airlines such as Safety aspects as the main priority. Related to the Customer Brand Trust and Purchase Intention towards Air Asia Indonesia, above 80 percent of respondents still trust and willing to purchase. This research indicates that all of Airlines in Indonesia especially Air Asia Indonesia try to build their new image and get back customers trust by convincing the customers that they already increased their safety especially with the increase of plane accidents happened lately. The flight permission issues for QZ 8501 should be a lesson for all of Airlines in Indonesia to be more submissive to the rules that already made by regulators. Keywords : QZ 8501, Air Asia Indonesia, Brand Trust, Purchase Intention, Service Quality, Customer Satisfaction, Corporate Image, Partial Least Square, Kraskull-Wallist,
THE USAGE OF MOTIVATION MEASUREMENT TO INCREASE ORGANIZATIONAL BEHAVIOR ON PT POLYSTAR INTERNATIONAL Al Fakhry, Achmad Ja'far; Welly, John
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. PT Polystar International is a company engaged in the automotive field in Indonesia, focuses on synthetic leather for covering the car seat, and this is the first company that makes the car seat with synthetic leather that already reaches the National market. The companyâ??s sales always increase every year, and this company is well-known with convincing product quality, hence the position of market leader is irreplaceable by other similar companies to date/now. With the steady growth of this company, this company should also to be supported by a qualified workforce. One of supporting elements that can support the highly qualified workforce is the high motivation of the employees in this company; a qualified workforce will bind organization performance, but until now employeeâ??s motivation in the company is not yet clearly measurable. The aim of my research is to measure the motivation of employees in the company, by using 4-Drives Theory as theoretical basis of this research, because researcher focuses on measure internal motivation, and the extent to which employees are motivated to work in this company. The data taken by distributing questionnaires to all employees in the company which/that the number of respondents are 45 people. The usage of this research is to see clearly the conditions that exist in this company in terms of employee motivation, and determine which the motivation factor that affects to organization performance. Due to the results of this research the company may improve the organizational performance, that accordance to its objectives, the company will always be the market leader.
Integrating SERVQUAL and QFD Framework for Product and Service Design. Case Study: Beehive Cafe Bandung Apriani, Dini; Lestari, Yuliani Dwi
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Recently, the growth of café and restaurant industry was increased in Indonesia. Thus, every café and restaurant offer unique concept and innovative product and service to customer. This condition would create the competition that higher than before, and it likely could make possibility to loss the market. Therefore, in competing with the competitors, a café should consider the appropriate design of product and service to fulfill customer expectation. Customer expectation could influence the revenue of café and restaurant, so the quality of product and service that suitable with the expectation can keep the current market and capture potential market.By deploying questionnaire to 105 respondents that consists of current customer and potential customer of Beehive café, this research could define specification to describes the VOC. Additionally, this questionnaire applied the principal of SERVQUAL’s dimensions namely tangible, reliable, responsible, assurance and empathy. After the VOC defined, this research conducted QFD framework from defining voice of customer (VOC) until technical evaluation. Moreover, this research contributed in two points: (i) propose appropriate design for product and service in Beehive café in order to meet customer needs and desires, (ii) provide the priorities of project improvement should be taken by Beehive café to fulfill customer expectation and to compete with other competitors.The fundamental result of this research is Beehive café has 12 factors of VOC that should be completed by 29 specifications of technical characteristics. Besides that, if compared with other competitors Beehive café still did not serve product and service suitable with customer expectation. However, in technically Beehive café had good specification of technical characteristics to answer VOC, but in practically Beehive could not optimize these specifications to fulfilled expectation of customer. On the other word, this research can help Beehive café to determine what will satisfy the customer and where to deploy the effort in urgent improvement. Keywords: Quality Function Deployment, SERVQUAL, Voice of Customer, and Customer Expectation
Optimal Capital Structure and Financial Performance Analysis for PT Matahari Department Store Tbk Halim, Maggie Rosalina; Sukarno, Subiakto
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. PT. Matahari Department Store Tbk has been doing an aggressive expansion by keeps expanding its network and opening up new stores. From this year onward the company has determined 74 possible locations for new stores. To support expansion plan above, the company needs to achieve better financial performance as share price of company is influenced by the company’s performance. To maximize share price and company’s value, the management will need to increase the performance and fix aspect that is still lacking. Other than that to do the expansion efficiently, optimal capital structure will be needed. To analyze the company financial performance, the author uses time series and cross sectional analysis, while to find the optimal capital structure the author will use WACC method. The analysis indicates that the current capital structure of PT. Matahari Department Store Tbk consists of 80% debt and 20% equity. The optimal capital structure for PT. Matahari Department Store Tbk is in 68% of debt level. For financial performances, there are some aspects that already ideal and some are not yet ideal.
Effective Marketing System for Fine Art Artist in Indonesia Larasati, Widya; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

The research of “Effective Marketing System for Fine Art Artist in Indonesia” aims to give recommendation about the effective marketing system for fine art artist in Indonesia since a lot of Indonesian fine art artists do not have and use effective marketing system when market their artwork to the market. The empirical part of this study was conducted in June 2015 in Jakarta and Bandung area. The subject of this study were Indonesian fine art artists and gallery/art management and the research was done by using narrative analysis. This type of analysis produces strategies to inform the conduct, interpretation and presentation of interview talk, and encourages and enables researcher to take account of research participants’ own evaluations (Janine L Wiles et.al, 2004), which is very suitable with the conducted data collection method. On the basis of the result of this research, it is proved that Indonesian fine art artists do meet some difficulties especially because they do not have proper knowledge about artwork pricing system and marketing. The study resulted that understand market’s need and social media usage are the effective marketing for Indonesian fine art artist. The study offers all Indonesian fine art artist an effective marketing system, which hopefully can help them in building better art appreciation in the market and make more contribution to Indonesia’s economy. Keywords:Fine Art Artist, Effective Marketing, Marketing System, Indonesia
Identification the Use of Goodcash Mobile Application as a Money Managing Tool of Goodism Inc.’s Customers Cincin, Meiliane Stephanie; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract. The consumption pattern of overspending might become one of the most common problems in the world including Indonesia. This could be happened because a person's consumption patterns are formed during youth age as youth are still looking for their own self-identity. Therefore they become less interested in saving money and their attitudes towards saving are more negative than earlier and later in life. Goodism Inc as an innovative start up company not only saw an opportunity from this problem by selling a product (since most brands are attracted to this kind of potential buyer), but they also try to bring solution to their target market with their product. The product they sell is wallet with a concept as a money manager, to complete their innovative idea, they created a mobile application called Goodcash to be a financial tracker. But they don’t have any proof that their mobile application runs as they want it to be, and the company don’t really know whether the cost they spent for Goodcash is worth every pennies or not. For that reason, the author as one of the co-founder of Goodism Inc wants to identify the use of Goodcash as a money manager tool of Goodism Inc’s customers. And at the end of the research the author found that this mobile application is not quite succesfull as the company wanted before.This unsuccessful reason is because the mobile application still needs some improvements that made the customers didn’t want to use this application. But strangely, some respondents is quite satisfy and didn’t think that the mobile application is bad but they just don’t have the awareness of doing financial management and admit that they were too lazy to do that. The habit of getting use to do financial management is also required to make this project successful. That is considered as Goodism Inc’s task to create that habit in the mind of their customers. In the end of the research, the company should work harder to increase their brand value through Goodcash.
Improving The Product Availability by Forecasting The Demand and Manage the Inventory at CV Truck Jaya Abdurrahman, Muhammad Luqman Arif; Handayati, Yuanita
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract. Transportation has important key on businesses. The dominant transportation in Indonesia is land transportation (Truck). If there is any disturbance on transportation, it will affect the bad impact for businesses. Therefore, the availability of truck is very important for businesses. This research choose truck supplier, CV. Truck Jaya, as a case study because without truck supplier, there will be not a transport activity and will give bad impact to businesses.  CV. Truck Jaya has important role in West Java Island logistic. CV. Truck Jaya supply used truck car to small medium enterprise in West Java Area. CV Truck Jaya has a role to keep logistic in West Java running properly. This research found that CV Truck Jaya has a problem with the availability of their truck. This situation is happened because they are only using judgmental decision by the owner to forecast the demand and maintain the product availability. Judgmental decision cannot give accurate prediction, therefore there are a lot of mismatch between supply and demand This research will be conducted to determine which forecast method and inventory management system which proper to be used in CV. Truck Jaya to improve the company’s product availability. This research gives solution that the best forecasting is Croston method and best inventory management is EOQ MRP. This research give improvement to CV Truck Jaya’s out of stock condition around 33% and buys from other truck supplier around 36%.
Analysis on Electronic Money Transactions on Velocity of Money in ASEAN-5 Countries Kartika, Venna Tri; Nugroho, Anggoro Budi
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. The purpose of this study is to analyze the electronic money transactions on velocity of money in ASEAN-5 countries from 2010 to 2014. For the electronic money, the data used is the volume of transactions. For the gross domestic product and money supply (M1), the data used are currency from each country that has been converted into US dollars. This study uses panel data model, classical assumption test (heteroscedasticity and multicollinearity test), and goodness of fit test (coefficient determination, f test, and t test) to analyze the relationship between electronic money transactions with gross domestic product, money supply (M1), and velocity of money. The results of this study indicate that the volumes of electronic money transactions are increasing in ASEAN-5 countries, while the velocity of money are decreasing. The gross domestic product, money supply (M1), and velocity of money have positive and significant relationships to electronic money transactions for 0.34%, 0.10%, and 0.49% in ASEAN-5 countries. On coefficient of determination test (R2), it shows that 98.41% of dependent variable (electronic money transactions) can be explained by independent variables (gross domestic product, money supply (M1), and velocity of money). Since there is a positive trend in electronic money transactions, the rapid development of non-cash instruments, and a significant relationship between electronic money transactions to GDP, money supply (M1), and velocity of money in all ASEAN-5 countries, including Indonesia, the society should relatively be ready to get into a cashless society. Keywords: electronic money, GDP, M1, velocity of money, panel data model
Effect of Good Perception, Awareness, and Willingness Pay Tax to Compliance Taxpayers (Case Studies at KPP Pratama Bandung Karees) Azzam, Ubaydillah; Zen, Tuntun Salamatun
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract. Receipt of funds in the country is a very important aspect for the State to run the government. Without funding, the State would be very difficult to develop development or welfare of its people. One of the national income originating in the country is a tax. Tax issues in Indonesia have reached the stage of a very chronic. The high demand for income countries is not supported by increasing public awareness of tax payment. Many factors lead to a tax problem in Indonesia. A good perception of effectiveness system tax, willingness to pay tax, and awareness to pay tax are factors that studied in this research. Tools that use in this research are multiple linear regression analysis, F test, and coefficient of determination. Conclusion of this research is that all variables in this research are correlated. Keywords: Tax, Income tax, Awareness, Willingness, A good perception of system pay tax
Analysis of Brand Loyalty Toward Ngopi Doeloe's Cafe in Bandung Using Brand Experience Saraswati, Chisnia; Indriani, Mia T. D.
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstrack Nowadays many cafés was established in Bandung. Competitiveness between café to get market also increases. However, for now, it is not just get the new market but how to maintain the customer. So, brand loyalty becomes so important for company to invest in the future. Therefore, brand loyalty will be analyzed in this study. In addition, in this research also discuss about brand experience, what is the most influential between the four-dimensions of brand experience (sensory, affective, intellectual and behavioral) toward brand loyalty. The research object that will be taken is Ngopi Doeloe’s Café.. Ngopi doeloe is one of the famous café in Bandung whereas this cafe recently established. The conceptual framework that used in this study is taken from Brakus (2009). It explains about the influence of brand experience (sensory, affective, intellectual and behavior) toward brand loyalty. The methodology that will use in this research is non-probability method by using questionnaire as equipment research to get the data. The questionnaire contains statements of brand loyalty and brand experience as variables in this study. Then, the method to take a sample is using judgment sampling with taking sample size 155 Bandung’s people who ever consume coffee in Ngopi Doeloe. The data from questionnaire will be analyzed by multiple regression to know the influence brand experience toward brand loyalty. Meanwhile, the value of brand loyalty is determined by Ms. Excel. The conclusion showed that brand loyalty of Ngopi doeloe is low at 3,151 on a scale of 7. While the influence of the four dimensions of brand experience on brand loyalty are all positive and the results of multiple regression analysis showed that the most influential among the four dimensions of brand experience is behavioral experience.            Keyword : Brand loyalty, Brand experience, Ngopi Doeloe’s café

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