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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 88 Documents
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Search results for , issue "Vol 7, No 3 (2018)" : 88 Documents clear
COST ANALYSIS AND PROFIT CALCULATION OF CV LUMINTU: A BATIK MANUFACTURING CASE STUDY IN PEKALONGAN Faikar, Fahd; Kitri, Mandra Lazuardi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Background : In many parts of Indonesia, many small and medium-sized manufacturing industries are the main source of livelihood for the population. Not a few of them are out of business because they are not able to sustain their lives every month (Rayadiani, 2015). In Pekalongan, the city is very famous for its batik is a lot of textile industry manufacturing woven fabric ATBM (Investor Daily, 2018) (Non-Woven Weaving Machine) and traditional batik is still able to survive by relying on uniqueness that cannot be duplicated by modern machines (Wiji, 2013). CV. Lumintu is a small-scale manufacturing medium size saw and the production produced is not bulk and not quite customized. Lumintu Workshop is owned by R Asyfa Fuadi. In addition to producing batik orders, R Asyfa Fuadi also sells batik products in a shape of fabric sheets with a fairly easy motive through a network of batik traders in Pekalongan and distributed almost throughout Indonesia. Problem: In this case, many manufacturing firms, let alone with traditional and small scale, do not have a good accounting and financial recording system. Rewards (pricing) made only on the basis of costs incurred for the product alone or guessing because of the absence of good calculations in the cost line. CV. Lumintu only records costs by guesswork only. With conditions that occur, the calculation of prices and profits are almost certainly wrong and can be one of the main causes almost bankruptcy of this traditional company. By doing cost analysis in this traditional manufacturing industry, the author can know and classify all expenses incurred during business process run by CV. Lumintu in everyday life. Apart from calculating the cost incurred, the author can also calculate and know the unit cost and also calculate the breakeven point of each product produced by CV. Lumintu. Methodology: The data collection will be done through the quantitative methodology. In this step, the researcher will have the calculation. Quantitative Research is the methodical correct examination of unmistakable ponders by methods for genuine, logical or computational strategies (Given, 2008). The data collection gained from the primary and secondary data, the primary data from CV. Lumintu which is from the owner itself, and secondary data woud be gained and used as a benchmark to the primary data. Result:The result of this research are (1) the old unit cost is Rp 61.762.233 and the new unit cost is Rp 66.693.394; (2) net income after tax is Rp. 73,548,030, and; (3) a new model of financial statement has to be made by CV Lumintu.Key words: Batik, Manufacturing, Financial Statement, Cost Analysis, Profit Calculation
PERSON-BUSINESS FIT ANALYSIS: A STUDY OF SBM-ITB ENTREPRENEURSHIP STUDENTS BATCH 2018 Rasnadipoetra, Kidam Aulia; Ginting, Henndy
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.The low level value of congruence between personality and the characteristics of a career field is one of the main reasons why many researchers studied about the personality congruence topic. Entrepreneurship, as one of the career field choices becomes the main discussion in this study. There have been many studies that explained about the congruence between personality and career field to find out how matched the personality with its work environment, and how the result affects their interest about their career field choice. The main goal of this study program is to create a generation of young and innovative entrepreneurs. However, almost half of the Entrepreneurship SBM-ITB students did not want to continue their own business after graduate from this school. The author tried to explore whether the personality of each students are congruence with their business field that had been chosen before based on Holland’s theory. The subjects of this research were 60 students who were studied in Entrepreneurship study program. The instrument used in this research was the Holland’s Self-Directed Search (SDS). The author also used the clusters from business field categories that have been converted into the Holland codes. The results of this research showed that the value of congruence between personality and business field that had been chosen by the students have a relatively low score. The results also showed that there is significant difference in personality between students who want to continue and those who do not want to continue their business. The result of the mean score of congruence within the students is 20.77 percent.Keyword: Person-Environment Fit, Congruence, Business Field, Entrepreneurship, Self-Directed Search 
THE EFFICIENCY OF COMMERCIAL BANKS IN INDONESIA (CASE STUDY 19 COMMERCIAL BANKS IN INDONESIA PERIOD 2008-2017) Shubhi, Muhammad Miftahus; Anggono, Achmad Herlanto
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Background: . The purpose of this research is to analyze the technical eficiency of the commercial banks in Indonesia from 2008 until 2017. This research used 19 commercial banks that listed on BUKU 3 and BUKU 4 in Indonesia. Methods: Non-parametric Data Envelopment Analysis (DEA) was calculated using intermediation approach, output oriented, and using Variable return to scale (VRS). This research using total deposits, fixed asset, and price of labor as the input and using total loan and income as the output. Results: The result of this research shows that Only BRI, MANDIRI, MIZUHO and SUMITOMO MITSUI have 100% of efficiency from 2008 to 2017, meanwhile BNI, BJB, MAYBANK, OCBC and MEGA never reach 100% of efficiency in the same period. Conclusion: not all the commercial banks from BUKU 3 and BUKU 4 already efficient, and for the others banks in this research can use BRI, MANDIRI, MIZUHO and SUMITOMO MITSUI as the bencmark to keep the bank efficiency. In th eother hand, all of those banks may have to increase 6,8% of the output to reach the effciency score without requiring the additional input.Keywords: Efficiency, Banking, Data Envelopment Analysis
THE INFLUENCE OF SMS BASED ON LOCATION TOWARD PURCHASE INTENTION Intariani, Diah Dewi; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. There is 308,2 million mobile subscribers in Indonesia (2015) that made the delivery ofmessages by mobile phone with purpose to promote their brand through mobile phone is become the interesting one. Mobile Advertising allows the delivery of information is done by personally and to many people in the same time that make more efficient and hit the right target. Beside that, communication through mobile phone is easy and can be adapted easily by consumer. This study discusses the influence of SMS based on Location towards Purchase Intention. The features of SMS location-based advertising (entertainment, credibility, intrusiveness, informativeness, permission, and customization) have on consumer attitudes and will affect their purchase intentions to the product. This study is a conclusive research with the descriptive design. A quantitative approach is applied by spreading online questionnaire to the closest friends and collecting 300 respondents. The result of this research will be asses using confirmatory factor analysis and structural equation modelling, The findings revealed that all the variable, Customization, entertainment, credibility, informativeness, intrusiveness and permission features have significant effects on creating an attitude towards SMS location-based advertising. In addition, when consumers show a positive attitude towards SMS location-based advertising, it also significantly influences their intention to purchase.Key Words: Attitude, Location-Based Advertising, Purchase Intention, SMS 
ANALYSING THE INFLUENCE OF PRODUCT PLACEMENT IN HEALTHY LIFESTYLE VLOGGER CONTENT Wisudawati, Lidya Hesliony; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Social Media has become a part of everyday life and most of its users are active on YouTube. YouTube, as the most popular site, is a video sharing platform where one of its content is a vlog. Based on the brand perspective, vlog is an effective marketing approach. Currently, the number of vlogs in the health and fitness category has increased. The increase of that number happens because consumers seek motivation regarding healthy lifestyle by watching vlogs. In line with the growing popularity of health and fitness vlogs, advertisers bold to place products in this kind of content. Product placement will help to speed up the sales process. The appearance of product placement means brand endorsement is being used and requires the attention of healthy lifestyle vloggers related to the content brand endorsement they use to market the product. Therefore, this research aimed to analyze the influence caused by product placement in healthy lifestyle vlogger vlog content by using qualitative approach which is content analysis. This research was conducted using video transcripts of 10 healthy lifestyle vloggers that have been coded and reviewed based on Match-Up Hypothesis and Para-Social Interaction. The study found that product placement has an influence on healthy lifestyle vlogger content and match-up hypothesis is the most dominant influenced by product placement. Match-up hypothesis relating to product information, honesty, and mentioning brand. The explanation of these two factors will be further explained in the study. The results of the study are important and useful not only for healthy lifestyle vloggers in building their popularity but also for advertisers in using vlogs as a way to market their products.Keywords: content brand endorsement, healthy lifestyle vloggers, match-up hypothesis, para-social interaction, product placement, social media, vloggers, YouTube
A STUDY OF NARCISSISM AMONG THE BUSINESS STUDENTS AND INDUSTRIAL ENGINEERING STUDENTS Hapsari, Nadia Athinna; Pratama, Andika Putra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. As one of the top universities in Indonesia, Intitut Teknologi Bandung is expected to produce graduates who are competent, with qualified skills. As previously mentioned by Satrio Madigondo, a head hunter who had observed the personality trends in ITB graduates for four years, he assumed the ITB graduates he ever met were having a high tendency towards narcissism compared to the other graduates from two other top universities in Indonesia such as Universitas Indonesia and Universitas Gadjah Mada (http://thriea.blogspot.com/2012/01/kata-mereka-tentang-itb.html?m=1). He also added that it is quite striking and disrupting the recruitment process. This research aims to become one of the more explicit studies on narcissism levels among students in Institut Teknologi Bandung and also to analyze whether narcissism reflects their career expectations in the future. There are four aspects of narcisism, Exploitativeness / Entitlement, Leadership / Authority, Superiority / Arrogance, and Self-Absorption / Self-Admiration, as for the indicators of career expectations, they are ease of finding a job, income expectations, and promotion expecations. This research sampled students of business and industrial engineering. Based on the previous research , it is found that narcissistic tendencies such as materialistic values and money importance tend to be enhanced in business students (e.g., Robak et al., 2007; Vansteenskiste, Duriez, Simons, & Soenens, 2006) and the sampling of industrial engineering students seem particularly relevant since business school grew out of the Department of Industrial Engineering. A quantitative approach was applied by spreading online questionnaire to business and industrial engineering students in Institut Teknologi Bandung. Overall, 445 were collected. The datas were assessed using Independent Sample T-Test, One Way Analysis of Variance (ANOVA), Two Way Analysis of Variance (ANOVA), and Multivariate Analysis Covariance (MANCOVA). The findings revealed that the business students in Institut Teknologi Bandung have significantly higher levels of narcissism compared to industrial engineering students, even after controlling for gender and place of origin. Further narcissism related to higher expectations toward future career.Keywords : business, career, higher education, industrial engineering, narcissism 
BRAND ANALYSIS AND EVALUATION OF YOFORIA BANDUNG Samardhya, Kalyana Anjani; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. In December 2016, Yoforia entered the yogurt market with the thought of banishing a paradigm on how drinking yogurt is feminine. This study aims to implement brand audit analysis by Kevin Lane Keller toward Yoforia to remove any gap between what Yoforia wanted to deliver and what its audience think about Yoforia. This research used qualitative research method by interviewing the manager of Yoforia and a few of its target market. This research also used quantitative research method using online questionnaire spread to the intended target market. Brand Dynamics Model is used to analyze quantitative results. The gap between these two perspectives toward the brand will be shown in Gap Analysis and indicates a low performance of Yoforia in branding. Brand performance in customer’s perspective was analyzed using Extended Strategic Brand Mapping analysis and to measure brand equity, this research uses Brand Dynamics Model. After all of the analysis has been done, the research suggests the manager to start forming and redefine a brand-building program for its brand elements along with the content and then creating a marketing communication strategy based on the findings to solve the gap and improve the branding and content marketing strategy of Yoforia. Keywords: Brand Audit, FMCG, RTD, Yogurt Drink, Yogurt Industry
EFFECTIVENESS OF PRE-ROLL ADS ON YOUTUBE TO CONSUMER PURCHASE INTENTION Pangihutan, Yehezkiel; Fachira, Ira
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.YouTube provides new ways for companies to promote their products. From banner, pre-roll ads, and poster. Companies see this chance because numbers of YouTube uers are increasing rapidly in Indonesia. The users itself conclude to publisher, subscriber, and watcher too. But, the problem is there is limited studies about the effectiveness of YouTube ads toward the audience’s purchase intention. The aim of this study is to investigate the pre-roll ads on YouTube effect the audiences purchase intention. It is important because there’s so much advertisers that put their ads in this platform, but we don’t know about it’s effectivity to their purchase intention. The pruchase intention itself is useful for their sales. The advertisement used are advertisement in scope YouTube Indonesia and the product that exist in Indonesia market. The sample of this research is an internet user who lives in Indonesia. The questionnaire distributed through social media and then analyzed using Structure Equation Modeling (SEM). With SEM we can be able to provide analysis if the dependent variable is more than one.Findings show that pre-roll ads positively and significantly effect their audiences purchase intention. Therefore, using application pre-roll ads on YouTube for advertising really should be considered due to good impact.Keywords : advertisement, purchase intention, pre-roll ads, YouTube
ANALYZING OHANIAN’S SOURCE CREDIBILITY MODEL ON 4 YOUTUBE MUSICIANS Fahrezi, Muhamad Ariel; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.Social media is the biggest marketing media today. One of the biggest social media today is YouTube and one of the biggest category in YouTube is music, and the content creators are called YouTube musicians. YouTube musicians are content creators who make videos with their musical performance. With publishing themselves through YouTube, they can get noticed and eventually, get famous. But this doesnâ??t affect everyone on YouTube because some videos become viral, the other videos may be overshadowed by it. With this phenomenon, many other newcomers want to try to become famous by doing the same thing, but theyâ??re confused about their strategy to make the videos to effectively gain views. So, the goal of this research is to analyze the content strategy of four YouTubers using qualitative content analysis from four YouTube musicians, two of them have more subscribers from the other two. The result of the study shows that â??attractivenessâ?? is very important for making music video content. The impact of this study will help new YouTube musicians to form a better strategy for making their videos.Keywords: music, social media, video content strategy, YouTube, YouTube Musicians
DISCUSSION ABOUT THE INTENTION TO USE CREDIT CARD Anggiana, Hanna; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.Credit card is the commonly used and popular type of payment method in the digital era. However, compare to other Southeast Asia countries’ credit card penetration rate of usage, Indonesia is comparatively low. The aim of this study is to discuss the intention of Indonesian towards credit card. This research uses the combination of technology acceptance model, theory of planned behaviour, and perceived risk. Important variables used to assess intention on using credit cards are subjective norms, perceived usefulness, perceived behavioral control and perceived risk. A previous study in Vietnam has addressed the same issue, and this research follows the same framework by implementing it in Indonesia. We used the quantitative approach with the total of 200 respondents from Jakarta and Bandung. For data analysis, descriptive statistic and Multiple Linear Regression are used. The result for the intention to use credit cards shows that subjective norms and perceived usefulness have a positive significant, perceived risk have a negative significant influence, however, perceived behavioral control does not have a significant influence. Studies about intention toward credit card itself are still limited particularly in Indonesia. This research can give insight to the credit card market and to get a better understanding on Indonesian view of a credit card.Keywords: Credit Card Intention to Use, Perceived Risk, Technology Acceptance Model, Theory of Planned Behavior   

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