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Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 8, No 2 (2019)" : 13 Documents clear
Project management scheduling planning for housing construction in pertiwi land Rizki Ramadhan, Hidayah; Handayati, Yuanita
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

Abstract: The topic of this research is scheduling planning because Pertiwi Land, a property development company, is facing schedule lateness in their projects. This research aims to identify the root cause problem of schedule lateness and to solve it using appropriate scheduling planning methods. This research is conducted using qualitative research method. The data are retrieved from documents studies of previous projects and in-depth interviews to company’s key stakeholders. The object of this research is limited to one unit standard 36-type housing construction as the object mostly built in the projects. In the analysis, researcher identifies the root cause problem using 5-Whys method and uses a set of work breakdown structure (WBS), critical path method (CPM), and program evaluation and review technique (PERT) as proposed solutions. The cause of schedule lateness is the existing scheduling planning method that plans for directly a group of construction objects, thus makes it undetailed and more difficult to be controlled in execution. To address the problem that the company faces, the recommendations are to use more detail scheduling planning methods, supervise the critical activities identified more attentively, take corrective actions once schedule lateness occurs, and arrange the construction contract carefully using probability as reasonable assurance. Keywords: Project management, scheduling planning, housing construction, schedule lateness, project completion time.
Identify korean pop market segmentation in west java Eka M, Trishanty; Fachira, Ira
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

Korean Wave has invaded several Asian countries including Japan, China, Thailand, and also Indonesia. Korean Wave that also known as Hallyu / ?? / ?? is stand for the spread of South Korean Culture such as Music or Korean pop (K-POP), Korean drama (K-drama), Movie (K-movie), and so on. In Indonesia, Korean Wave can be seen from many Korean brand cosmetic, Korean Drama on local TV program, Korean Culture Event held by local organizer and also many Korean boy band and girl band Concert held in Indonesia. This is opportunity for marketers to seek information and be in the market. This paper will focus on identifying Korean Pop Fans demographic, behavioral and customer physiographic that influence them toward choosing and buying specific K-POP products using segmentation method. This 6-month study will focus on identifying Korean Pop Fans profile segmentation base on their demographic such as gender, age, educational, occupation, income, type of product and willingness to pay; geographic such as region; behavior such as user status, buyer readiness stage, loyalty status; and physiographic such as activity, interest, opinion, value and lifestyle using two step cluster. The optimal number of clusters in this research is two, which are then labeled as one fandom and multi fandom based on their rate. However, multi fandom shows more effective because this cluster willing to pay more to satisfy their hearts. Keywords : Customer behavior, Korean pop, Korean Wave, Segmentation
Customer experience with e-service quality for pt. Kereta api indonesia online ticket platform Adhipradana Syafii, Ardiman; Aprianingsih, Atik
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

With the advancement in technology and the easy access to the internet, many businesses shifted their attention to e-commerce. This advancement in technology made people have an easier access to their daily need with the help of the internet, with this even the transportation service industry also involved themselves by making an application to buy their ticket online, application such as traveloka and tiket.com offers a wide variety of ticket and proved that their application is used by a lot of people. With the rise of online ticketing PT KAI also launched their own application for their services which is the KAI Access application. This research is done to determine whether the KAI Access application have reached by the customer expectation by distributing a questionnaire to KAI Access user and to compare whether the KAI Access Application expectation by the consumer and the reality of KAI Access is the same and whether this expectation is affecting the Reuse Intention of their customer. The research was conducted by distributing a questionnaire involving KAI Access user. An amount of 219 respondent data was analyzed by using SPSS 20 and Microsoft Excel with the technique Importance Performance Analysis (IPA), multiple regression and assumption test. The result shows that the level of customer expectation is actually in a good level, similar to that of what customer perceived from KAI Access. With the perceived and expected customer perception towards KAI Access, the result shows that customer intention to reuse KAI Access is at a good level. Key words: PT KAI, KAI Access, Servqual

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