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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Business Preneur : Jurnal Ilmu Administrasi Bisnis Interdisciplinary Social Studies Journal of Research in Social Science and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Pendidikan Indonesia (Japendi) International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Mandalika Journal of Business and Management Studies Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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A Pilot Study of Technology Adoption: An Analysis of Consumers’ Preference on Future Online Grocery Service Nurfatiasari, Safrani; Aprianingsih, Atik
The Asian Journal of Technology Management (AJTM) Vol 10, No 2 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2017.10.2.3

Abstract

Abstract. The huge number of smartphone users in Indonesia is the main reason that most of new online retailers choose to develop mobile application-market based grocery. However, online grocery goes through sluggish rate of development due to minimum level on adoption of technology by consumers.  The most barriers in adopting this technology are difficulties in transaction, late deliveries, incomplete information, and difficulties with site navigation and complex procedure also security in money transaction. Through literature review, this study attempts to go further to elaborate mobile application online grocery features that can be applied to promote an increasing online grocery service adoption. Based on the finding, the best combination  features which more likely support customers to perceived convenience in using online grocery service is mobile application that contain nutritional quality information, allows customers to search the product by its attribute, provide order status tracker that allows customers to trace their groceries and provide cash on delivery service as payment method.  Keywords: Online grocery service, mobile application features, technology adoption,
Peta Persepsi Multi Atribut dan Penyedia Jasa Transportasi menuju Bandara Soekamo Hatta di Kota Bandung Nasution, Reza Ashari; Aprianingsih, Atik; Handayani, Febiya Anggayesti
Jurnal Manajemen Teknologi Vol 7, No 2 2008
Publisher : SBM ITB

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Abstract

Persaingan di sektor jasa transportasi dari Bandung ke bandara Soekarno Hatta di Jakarta semakin marak dengan adanya penerbangan tarif rendah dan dibukanya jalan tol Cipularang. Melalui sebuah penelitian diketahui bahwa konsumen memilih penyedia jasa berdasarkan tujuh atribut, yakni harga, sistem reservasi tiket, fasilitas kendaraan, sikap pegawai, kualitas pelayanan, jaminan keberangkatan, dan sistem keberangkatan (door to door dan point to point). Di dalam tulisan ini ditampilkan peta persepsi setiap penyedia jasa menggunakan Multi Dimensional Scaling berdasarkan enam atribut karena persepsi mengenai harga sudah dipelajari di dalam penelitian lainnya. Katakunci: Jasa transportasi, persepsi, Multi Dimensional Scaling, Multi Attribut
Gas Station Competitive Intensity in Jakarta: A Customer Perspective Fatonny, Ardicho Rahman; Aprianingsih, Atik
Journal of Business and Management Vol 3, No 3 (2014)
Publisher : Journal of Business and Management

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Abstract

The competition of vehicle fuel retail industry will rise due to Indonesian government’s plan to reduce fuel subsidy. The plans are to allow the consumption of subsidized fuel only for the actual subsidy target. Currently, those who do not belong to subsidy target are still allowed to consume the subsidized fuel. This can be seen that seventy-seven percent (77%) of subsidized vehicle fuel are consumed by the middle-high class. When the plan is implemented, the middle-high class who used to consume subsidized target due to the price will have to consume non-subsidized fuel. They will have wider option since Pertamina is not the only company that sells non-subsidized fuel. Therefore, Pertamina will face a tighter competition with Shell and Total. Thus, Pertamina has to set strategy to win the future competition. This research has purpose to investigate the consumer perception toward three gas station companies in Jakarta, which are Pertamina, Shell, and Total. The methods used are gap analysis and multidimensional scaling (MDS) which is then used to build a perceptual map. The population is the amount of personal car in Jakarta, which is 2,742,414. The minimum sampling size is 100 people and the author took sample of 125. For data collecting, the author used questionnaire that consist of questions about each gas station performance toward several attributes, which are extracted from the 7P marketing mix. The result shows that Pertamina has strong perception on fuel price, access, facilities, accuracy, and advertising attributes. Shell has a strong perception on capacity, sales program, personnel appearance, personnel performance, and comfort attributes. Total has strong perception on fuel quality and cleanness attributes. Pertamina need to do some improvement on the attributes that belong to preferred attribute such as, consecutively, fuel quality, comfort, cleanness, personnel appearance, personnel performance and comfort.Keywords: gas station, fuel retail, Jakarta, competition, MDS, gap analysis, perceptual map, consumer perception.
Exploring Issues Regarding Fish Consumption by College Students in Bandung Nurjaman, Ichsan Muhammad; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 7 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Social marketing campaign is a method of using marketing concept that used by some institutions such as governments and companies with the goals of changing the behavior. Lots of social marketing campaign have been successfully implemented, especially in the health field such as Social HIV prevention campaign, smoke free, diet for health and etc, The first step to construct social marketing campaign is “Exploring Behavior of Target Audience”. In this research, the researcher will analyze the behavior of the college students towards consumption of fish dishes .The basic problem of this study is the low level of fish consumption of college students in West java , especially Bandung, which is inversely proportional to the high rate of fish production in West Java. The analysis in this study is based on two concepts, first is marketing mix 4P's that used in social marketing campaign and the second is consumer decision making process. Using these two approaches, the researcher can describe the characteristics of college student behavior in consuming fish dishes in Bandung. The reserarch result becomes the recommendation for government program “GEMARIKAN” as social marketing campaign strategy to increase fish consumption rate of college students in Bandung. The researcher used descriptive analysis in this research, 100 questionnaires had been distributed to college students in Bandung. The scope of the area only focus in Bandung, and the time of execution started from the beginning of June 2015 until the beginning of August 2015. Overall the results are family is the best influencer that affect college students to consume fish dishes, Instagram is a very effective media used in this campaign, and this program needs cooperation with the café or restaurant that was always visited by college students.  Keywords: Social Marketing Campaign, Marketing mix 4P,Consumer decision making rules, College Student, Descriptive Analysis, GEMARIKAN.
-S-QUAL, CUSTOMER SATISFACTION, AND LOYALTY INTENTION OF MY BLUE BIRD AN OFFLINE TO ONLINE EXPANSION OF A TAXI BUSINESS Pratiwi, Lintang; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. In this modern era where transportation takes a big role in helping people to deal with their activities, online transportation comes up with the purpose to make the transportation process become much more easier. Blue Bird is the only conventional taxi company that offers online reservation system. They wants to sustain and gain loyal customers. The purpose of this research is to determine e-service quality relation with customer satisfaction towards My Blue Bird app. An online questionnaire was spread to 245 respondents. The finding of this study shown that there is significant relationship between efficiency and customer satisfaction, and significant relationship between customer satisfaction to loyalty intention. However, there are also insignificant relationship between system availability and privacy towards customer satisfaction. Keywords: E-S-QUAL, Customer Satisfaction, Loyalty Intention, Online Transportation
INFLUENCE OF PROMOTION MIX TOWARDS PURCHASE INTENTION OF MAJESTIC ORGANIZER Limawan, Alvin Nathanael; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract.Economy Creative (Ekraf) is one of the expected sector that can be a new power of national economy in the future. Start-up business in Economy Creative Industry have to possess high creativity and can create uniqueness in their products or services like in event organizer Industry. However, as a start up business industry face similar problem commonly which is marketing problem. Majestic Organizer is still a start up business and still growing in Bandung. Majestic Organizer have a big market that never run out, because most of people will seventeenth years old which means new every year. But Majestic Organizer not yet maximizing their pontetial market and still stuck in sales. Since in event organizer industry is a free industry for everyone can join to this industry so Majestic Organizer should have a good marketing communication to compete and gain market share. From marketing mix, promotion is the part of marketing mix that can be used to raise awareness about the company. Moreover the purpose of this research is to analyze the relationship of promotional mix with purchase intention for Majestic Organizer. The data for this research was collected using quatitative approach through online questionnaire to 201 respondents. The data is analyzed using multiple linear regression to see the relationship between promotional mix and purchase intention. The result shows that promotional mix do have a positive significant influence towards purchase intention.Keywords: Advertising, Majestic Event Organizer, Personal Selling, Promotional Mix, Purchase Intention
Factors Influencing Brand Loyalty Towards Sportswear in Bandung Wijaya, Renaldo; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 8 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Sportswear has been accepted by millions of people in Indonesia. In the recent years, the usage of sportswear in Indonesia became more and more acceptable, and we could see them in the malls, the roads, the schools and places, especially in Bandung. Many people became loyal to sportswear brands, and we could see that from what they wore. Sportswear including sports jacket, footwear, shorts, caps and many other types of apparel is very common nowadays because many people have been wearing them for quite some time.This research is made with the objective of learning what makes a customer loyal toward a sportswear brand, and to see whether the factors are significant or not. The researcher believe that local or any international sportswear brands could learn from the worldwide leading sportswear brands, such as Nike and Adidas, and build brand loyalty for the customers with the same quality as the best sportswear.The researcher believe if many sportswear brand could learn from the factors influencing brand loyalty towards sportswear in Bandung, any sportswear brand could build the brand loyalty in big cities such as Jakarta, and Surabaya, as Bandung is known as ‘The City of Mode’. This research will separate the 7 main factors building the brand loyalty toward a sportswear brands, such as Product Quality (PQ), Style (ST), Brand Name (BN), Store Environment (SE), Service Quality (SQ), Sales Promotion (SP), Price (PR) with the Brand Loyalty (BL) itself. With the Questionnaire of 39 questions, the quantitative data was filled by Young-Adults in Bandung to see the priorities in the brand Loyalty. After the Questionnaire is filled with respondents, the researcher use the SPSS 22 to do the reliability and validity test, calculate and descriptively analyze the the response and use regression to see the correlation of the factors with brand loyalty. All the hypothesis used in this research supports the current hypothesis and support the work of previous researchers, such as Yee and Sidek (2008), and Lau & Lee (1999). Thus research from both practical and theoretical aspect is discussed to build brand loyalty as well as consideration for future research. Keyrords: Marketing, Brand Loyalty, Sportswear, Product Quality, Store Environment, Service Quality, Pricing, Promotion, Brand Name
INFLUENCE OF PROMOTION MIX TOWARDS PURCHASE INTENTION IN ANGKASA PHOTO STUDIO Chandra, William Alden; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. Photography industry has flourished in Indonesia, including photo studio company. However, as one of micro, small and medium enterprises (MSMEs) also face similar problem commonly occur by MSMEs itself, which is the marketing problem. Angkasa Photo Studio is one of the MSME (Small - Medium Enterprise) companies that move in photography sector. Established in 2013 at Bojong Soang 79th street, Bandung, West Java, Angkasa Photo Studio facing a lot of photo studio competitors that is spread in Bandung City. Among marketing mix, promotion is the part of the marketing mix that can be used to raise awareness about the company. Therefore, this research was intended to resolve the promotion mix (advertising, sales promotion, and personal selling) of Angkasa Photo Studio. Moreover, this research also designed in order to identify the influence of the promotional mix toward the purchase intention of Angkasa Photo Studio that could support the photography quality growth / improvement in the future. The data for this research was collected using Quantitative Method approach through offline and online questionnaire to 200 Indonesian respondents. This study adopts the Multiple Linear Regression (MLR) analysis to see the relationship between promotional mix and purchase intention. The result shows that model of promotional mix and purchase intention is significant. Sales promotion is one of promotional mix that significantly and positively impacts purchase intention.Keywords: Promotional Mix, Advertising, Sales Promotion, Personal Selling, Purchase Intention, Angkasa Photo Studio 
CUSTOMER’S SERVICE EXPECTATION AND EXPERIENCE OF FREDDO COFFEE SHOP BANDUNG Salsabila, Regina; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. The coffee industry has proliferated in big cities, especially the city of Bandung. The rapid development makes every coffee shop requires strategies to survive. One good marketing activity as a strategy that can be done to compete is by providing excellent quality service. Likewise, with Freddo Coffee Shop, they have experienced a decline in revenue for three consecutive months and want to get out of the problem by improving the quality of service and creating loyalty from customers. So, the purpose of this research is to evaluate the service quality of Freddo Coffee Shop by finding out the gap between customer’s service expectation and customer’s service experience.This study uses several attributes such as tangible, reliability, assurance, responsiveness, and empathy. The results of the measurements displayed through the Importance-Performance Matrix. Respondents of this study are 200 visitors of Freddo Coffee Shop and data were processed using SPSS. The result of this study is to give Freddo Coffee Shop recommendation to improve its service quality.Keyword: Customer’s Service Expectation, Customer’s Service Experience, Freddo Coffee Shop, Service Gaps, Service Quality
The Effects of Service Quality to Loyalty Intention: The Mediating Impact of Customer Satisfaction Wicaksono, Praditya Dwi; Aprianingsih, Atik
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. In the recent years, the health and fitness industry in Indonesia is growing very rapidly; one of them is Muay Thai Fight Gym. The Fight Gym industry by nature is highly competitive, since almost all of the fight gyms are alike in terms of the programs and the facilities. The management of Rewa Fight Gym needs to know which area that they have to improve in order to increase their visitor's Loyalty. This research aimed is to investigate the level of service quality, customer satisfaction, Consumer Loyalty, and finds the correlation between them. This research was using Service Quality in Participant Sport for assessing service quality in Rewa Fight Gym by constructing 4 sub-dimensions with 62-item questionnaire, Customer Satisfaction model with 5-item questionnaire, Loyalty Intention mode with 4-item questionnaire, and Behavioral Loyalty Survey of Participant Sport Clubs with 4-item questionnaire. The questionnaire was spread to 100 customers of Rewa Fight Gym. After the responses screened and proved valid and reliable, it was analyzed using Path Analysis to investigate the relationship between variable. The results of this research reveal that Rewa Fight Gym is categorized as good based on overall assessment score with every dimension has similar score. The result also reveals that service quality has significant positive impact to Loyalty through Customer Satisfaction and also independently. The implications of this research from both practical and theoretical aspect are discussed for the management of Rewa Fight Gym, fight gym industry, and suggestion as well as for future research. Keywords: Service Quality, Customer Satisfaction, Consumer Loyalty, Participant Sport, Fight Gym
Co-Authors Abdurrahman, Vidi Adhipradana Syafii, Ardiman Adiani, Widyoretno Agus Hasan Pura Anggawidjaja Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggini, Devia Mahartika Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Eliandri Shintani Wulandari, Eliandri Shintani Estelita Putri G, Nadila Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Hakim, An Nahl Akmal Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kaustubh Virkar Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Margono, Albert Gianta Mohamad Toha Mustika Sufiati Purwanegara Nabila Syahputri, Nabila Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Rasyida, Reyna Aszzura Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sadri, Ilman Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Shubhi, Kannida Puspa Siara, Sabina Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Tarigan, Renalta Teresia Debby Thalib, Karimah V. J. Wisnu Wardhono Wahyu Apriyantopo Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyaputri, Naja Ghassani Widyasthana, G.N. Sandhy Yuliana, Putri Dewi