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INDONESIA
Jurnal Pengabdian Masyarakat Nusantara
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767396     EISSN : 2775734X     DOI : https://doi.org/10.35870/jpmn
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Pengabdian Masyarakat Nusantara (JPMN), dengan ISSN 2775-734X (Online) dan 2776-7396 (Cetak) terbitan Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET). Jurnal Pengabdian Masyarakat Nusantara adalah jurnal dengan terbitan yang membahas praktik dan proses keterlibatan komunitas. Ini menyediakan forum bagi akademisi, praktisi, dan perwakilan komunitas untuk mengeksplorasi masalah dan merefleksikan praktik yang berkaitan dengan berbagai aktivitas yang terlibat. Jurnal ini adalah jurnal online peer-review yang didedikasikan untuk publikasi penelitian berkualitas tinggi yang berfokus pada penelitian dan implementasi. Publication schedule: February-July, August-January | more info Language: English (preferable), Indonesia APC: 200K IDR or $14 USD (submission, publishing) | more info Indexing: PKPIndex, EBSCO, Google Scholar | more info OAI address: http://journal.lembagakita.org/index.php/JPMN/oai
Arjuna Subject : Umum - Umum
Articles 62 Documents
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Search results for , issue "Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025" : 62 Documents clear
Pendampingan Kewirausahaan Mahasiswa pada Jasa Katering Dapur Alifa Arninda, Arninda; Alya Supandih, Fathia; Utari, Melia; Kusuma, Haniyyah
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3600

Abstract

The entrepreneurship mentoring program for Dapur Alifa effectively integrates theory and practice, significantly enhancing various business aspects. Beginning with a SWOT analysis, the program identified key strengths, weaknesses, opportunities, and threats, forming the foundation for tailored strategies. Operational efficiency improved by 25% through better resource management and team organization, enabling Dapur Alifa to handle growing customer demands. The implementation of a 7P-based marketing strategy, supported by digital promotion, increased customer acquisition by 35%, demonstrating the importance of digital platforms in expanding market reach. Ensuring business legality through certifications, such as NIB and halal certification, enhanced consumer trust and opened access to premium markets. Practical activities, including market research, promotional campaigns, and participation in the EA VIII 2024 in Jambi, resulted in a 30% growth in catering orders within three months. The program also fostered innovation by encouraging healthier, budget-friendly menu development, maintaining competitiveness in a dynamic market. This mentoring initiative highlights the critical role of guidance in equipping students with entrepreneurial skills, fostering innovation, and driving sustainable growth for Micro, Small, and Medium Enterprises (MSMEs). Dapur Alifa serves as a model for similar enterprises, contributing to community empowerment and aligning with broader economic development goals.
Implementasi QRIS dan GoBiz untuk Meningkatkan Daya Saing Warung Miedes Pring Wulung di Kabupaten Bantul Nuraini, Riana Ike; Wulandari, Ika
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3609

Abstract

The development of digital technology has opened new opportunities for traditional culinary businesses to grow, especially through the implementation of digital payment systems and online marketing platforms. This community service research aims to analyze and implement QRIS (Quick Response Code Indonesian Standard) and GoBiz at Warung Miedes Pring Wulung in Bantul Regency, focusing on increasing business competitiveness. The method used is a participatory approach through training, mentoring, and direct implementation. The activity was carried out for 3 months involving the owner. The results of the service show a significant increase in transaction efficiency and marketing reach. QRIS implementation increased transaction speed by 68% and reduced recording errors by 92%. Meanwhile, the use of GoBiz expanded marketing reach to a radius of 7 km and increased online orders by 156% in the first 2 months. The main challenges faced include technology adaptation by senior employees and order management during peak hours. Recommended strategies include ongoing training, digital menu optimization, and integration of order management systems. In conclusion, the implementation of QRIS and GoBiz has proven effective in increasing the competitiveness of Warung Miedes Pring Wulung, providing a strong foundation for business growth in the digital era.

Page 7 of 7 | Total Record : 62

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