cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 1, No 3 (2012)" : 10 Documents clear
Analyzing Business Feasibility at Gas Station For PT. Total Oil Indonesia Yazid, Muhammad; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The government replan conversing BBM to BBG program as one of other solutions to decrease subsidy gradually. PT. Total Oil Indonesia as one of oil and gas companies in Indonesia sees the problem as an opportunity to build SPBG to support the government’s program. To analyze business feasibility, business situation analysis was done by using Feasibility Study and Sensitivity Analysis. The primary indicator used to determine the feasibility was NPV (Net Present Value), IRR (Internal Rate of Return) and PBP (Payback Period). The result of analysis of information gathered showed that SPBG development project would be optimal and feasible to be started if BBM subsidy was removed, so that the gas price would be 40% cheaper than premium price, the availability of equal gas-buying price as raw material, and also the implementation of government’s plan to give free converter kit to the society. To get it well implemented TOI will take a part in cooperating with the government program to develop step in constructing gas station with 4 scenarios already explored before that is firstly applied to the public transportation and then to all of Indonesian people. The steps are installing the Hybrid Station to see how the market works and then going to the next step is to construct pipeline station system and further more (for stable condition) the last step is to build a Mother – Daughter Station package. The implementation done in a working program will be held for short-term (5 years) as pilot project evaluation and long-term (15 years). Keywords: BBM Subsidy, Conversion from BBM into BBG, Feasibility Analysis, Gas Refueling Station (SPBG)
Brand Equity Improvement in Makassar Resto Jefry, Kristian Luas Sautan; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

More culinary business developed to fulfill the enthusiastic of market demand. Not only traditional foods but also international foods become good opportunity in culinary business. Bandung is one of big city in Indonesia which became a tourist destination in order to spend their holiday time with shopping or culinary tour. Besides, Bandung is also a destination for students to continue their studies. This is caught as an opportunity to establish a business in the culinary industry. Makassar Resto is one of the restaurants in Bandung that sells traditional cuisine from Makassar (South Sulawesi). Firstly open at October 2nd 2010. Much effort has been made ​​by Makassar Resto to increase the income of the restaurant. But after running for 1 year, Makassar Resto still cannot reach the revenue target given by the management. To find out the cause of the problem of not achieving the revenue target, research conducted from the internal analysis, situation analysis and brand equity of Makassar Resto. Internal analysis conducted by performing analysis on Segmenting, Targeting, Positioning (STP) and Marketing Mix (7P) in Makassar Resto. Situation analysis conducted by analyzing the Company, Customer, Competitor, Collaborator, Context (5C) of Makassar Resto's business environment. While brand equity is performed by analyzing Brand Awareness, Brand Loyalty, Brand Association, and the Perceived Quality. From the analysis results obtained the roots of problems that caused unachieved target. Based on the analysis, the root cause that causing the unachieved Makassar Resto’s revenue target are Makassar Resto Brand Awareness is low, Best Quality does not become Makassar Resto’s brand image, Makassar Resto does not provide quick service.There are several alternative solutions provided to overcome the problems encountered to improve the brand image of Makassar Resto such as, promotions via internet, discount for students, participating in culinary events, create stickers, make a datasheet, cooperate with good supplier, and make SOP. The final results of this study are to provide the proposed improvements of Makassar Resto's brand equity with its program and implementation plan to improve customer satisfaction. With the proposal given, the expected level of Makassar Resto's revenue can reach the targets set by management. Keywords: Makassar Resto, Culinary Business, Traditional Food, Brand Equity
Quality In A Property Development Project : A Case In Rusunami Kalibata City Bahar, Sabrina; Firman, Aries F
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rusunami of Kalibata Residence is one of 3 (three) residences group at Kalibata City Super Block area at Kalibata, South of Jakarta that is developed by AgungPodomoro Group as a respond to government program of 1000 tower Rusunami/Rusunawa in Indonesia. Consist of 7 towers that now already complete its construction, it has been lived in by tenants and now at operation management step. Rusunami as the name “ RumahSusunSederhanaHakMilik “ is property business as like apartment that have unique characteristic of business, because combination of product delivered and service quality with no direct repeat order activity. There are three main business, project management at development step, marketing at promotion and transaction step and property operation management as after sales service at normal operation. At the operation management step, the main objective of business is to ensure customer that staying at Kalibata Residence is satisfy for all of product and service delivered. It should cover all customer main needs and the promised thing at marketing promotion step. The main business issue also related to the main objective, it is unsatisfied respond from customer of product and service quality delivered. The cost of unsatisfied impact will be more expensive that cost of best service quality. Based on observation and research at the field, the source of unsatisfied customer come from quality of product and service accepted compare their expectation. There are some expectation the people to by and stay at Kalibata Residence as his need and concept of live, it is also be stronger by marketing promised from developer. Developer already delivered the room unit tenant /customer and make service quality program of daily operation management to comply the customer expectation and developer promised. So the main source can come from high expectation of customer and there are some quality problem the product and service delivered. As property operation management should respond this issue to achieve the business objective, increase customer satisfaction.The recommended solution is quality service improvement at all dimensions of service quality (tangible, responsiveness, reliability, performance and empathy) with priority based on the breakdown of unsatisfied customer respond and timing schedule.   Keywords: quality of property, service quality
Impact Analysis of Job Design, Leadership Styles, Employee Expectation and Employee Motivation to Employee Performance (Study on IT Operations Organization at PT. Indosat Tbk) Gunarto, Gunarto; Rudito, Bambang; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to investigate and identify factors those make IT Operation employees at PT. Indosat Tbk motivated while doing their job, and their impact to employee's performance. This writing talk about relationship between, job design, and employee's expectation, leadership styles and motivational level of employees to employee's performance. this writing based on study that conducted in 2011 at IT Operations Organization at PT Indosat Tbk. This writing comes up in response on intensive telecommunication industry competition in Indonesia, the low performance of Indosat compared with the other competitor in last 3 years, and the major roles of IT Operations in daily operation of Indosat.  In Indosat, IT Operations has responsible to deliver services to customer, keep & maintain the services and products, implement new product in system, second layer in handling complaints, provide accurate data for the other group. The critical part of IT Operations is responsible for maintaining Indosat Revenue Generator (Single Electronics Voucher, Integrated Voucher Database that equal for 40 billion rupiah per day) daily operations, which provide the customers ability to recharge/top up money to their number in 24x7 operation time. Keywords: Job design, Leadership styles, expectation, motivation, performance, telecommunication, Information Technology
Integrated Marketing Communication To Enhance Active User of Internet Banking Service: Case Study Bank XYZ Prawitasari, Larasati; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet banking is a form of self-service technology. In the global banking business, Internet banking has a big role for doing the business. In developing country, Internet banking received relatively little attention although has been deployed for years. Only 3% of customer Bank XYZ in Indonesia using Internet banking service actively, although has been 9 years Bank XYZ introduced Internet banking service. This study addressed what factor that drives and influences Internet banking acceptance, why Internet banking does not seems quite attractive to customer and how banks manage their Internet banking. SWOT analysis of Bank XYZ and customer toward Internet banking service is mapped in order to see the connection between them and determine the root causes. The alternative solution for Bank XYZ problem is a marketing communication strategy to educate the customer about the importance of doing transaction through internet banking which is easy and practical. The approaching concept to develop marketing communications programs are Interest, Search, Action, Share, and Loyal. Some alternative programs are developed based on that approach concept. At the end there are two scenarios of recommended program. The implementation of the recommended program as the business solution, formed in an activity planning schedule and human resources needed for each recommended scenarios.Keywords: Bank, Internet Banking, Integrated Marketing Communication
Business Strategy Recommendation for Warung Lepak Restaurant Using Quantitative Strategic Planning Matrix (QSPM) Garthinda, Denna; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism has developed into a major industry and has a strategic role and position of Bandung city development. The development has affected to its culinary business growth. Culinary business environment in the recent time has so many changes and becomes much more competitive. The competitiveness leads to Warung Lepak’s performance loss and causes a decrease in sales. Dealing with current situation, the company should be survive and beats the competition through implementing strategic management which covers all future orientated aspects as provided the Quantitative Strategic Planning (QSPM) method. Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies. Quantitative Strategic Planning Matrix or a QSPM provides an analytical method for comparing feasible alternative actions. The QSPM approach attempts to objectively select the best strategy using input from other management techniques and some easy computations. This Final Project is trying to apply a strategic management systematically of Warung Lepak to return its performance, based on the strategic management framework. First step are scanning the environment and internal organizational, this step would identify possible opportunities and threats and its internal environment for strengths and weaknesses. The next step is formulating strategy which divides into three-stage decision-making framework. Stage 1 is The Input Stage, stage 2 is The Matching Stage, and stage 3 is The Decision Stage. The frameworks are applicable company such as Warung Lepak and can help strategists identify, evaluate, and select strategies. Based on the QSPM analysis result, a turnaround strategy becomes the most appropriate alternative strategy compared with market penetration and market development strategy. Turnaround strategy is a time based systematic process of stabilizing and revitalizing distressed or underperforming firms through financial, operational, and structural reorganization with the aim of achieving sustainable result. The strategy is appropriate to the company in declining phase.  To be succeed, the implementation of alternative strategy needs the role and responsibility of the owners, socialization, and participation from all employees. The systematic step in the Quantitative Strategic Planning Matrix (QSPM) method makes the choosing processes of alternative strategies at Warung Lepak can be done appropriately, therefore the continuous improvement processes can be done in an effective way. Keywords: Quantitative Strategic Planning Matrix, Turnaround Management, Strategic Management.
Business Valuation: A Start-Up Online Company
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The positive trend of Internet or online industry in Indonesia has continued steadily. The prove is that the big companies, such as Telkom through Plasa.com and Djarum Group through Blibli.com, have begun to enter this promising industry. In addition, more and more new online start-up companies were established and also the number of members in start-up communities shows a significant growth. Furthermore, believing in the promising future of this business, more private investors and venture capitals, such as InvestIdea, Batavia Incubator, Merah Putih, Project Eden, etc, are interested in investing in high potential new start-up online companies. Every investor needs to know how to value the company. This problem is faced not only by the investors, but also the owners of the start-up company. Despite the potential growth of the business, in most of the cases, a start-up company has no financial history, negative earning, and sometimes no industry comparison. And it is even more complicated in Indonesia since the industry is relatively new. Therefore, it is difficult to find the related data and information to be analyzed. Some alternative methods available to do valuations are using the Discounted Cash Flow to determine the intrinsic value of a company, the relative valuation method (using P/E Ratio or other ratios), and net asset value. However, this paper will focus on the Discounted Cash Flow method because it shows the projection of the generated cash flow objectively and calculate the fair or intrinsic value of the company, and this method still can be used in situations where the company has negative earnings and equity. Bistip.com is taken as the case study in this paper. Keywords: business valuation, start-up online company, discounted cash flow
Scenario Planning Development for PT Krakatau Steel
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The current business environment showing trends of many factors that relating to steel industry has dynamic changes that cannot be predicted only with linear forecasting method. Some of these, especially in external factors like political, economical, social, environmental, and technological has its impact and their level of uncertainties. The study objective is to develop scenarios to give an overview of the future market situation in Indonesian steel industry and all driving forces that have an impact to this industrial sector then used it as a tool to make any strategic decision for PT Krakatau Steel. As a leader in domestic steel market, PT Krakatau Steel, a State Own Enterprise steel company, now began to expand their business by making several strategic projects which marked with their decision to be a public company in 2010. With their momentum to prepare the future business environment, a study was conducted in PT Krakatau Steel in 2012 to analyzed their business issues and seek the major driving forces that have the most impact with high level of uncertainty to the firm. Three critical driving forces has been found as the axes of the uncertainty matrix in scenario planning, which is global steel price, government support, and realization of national economic development plans. By having scenarios, the firm can see both implications and options in future situation and aligned it with corporate strategic road map with monitoring process to see the shift of each scenario in their early warning signs. Keywords: Scenario Planning, Strategic Decision Making, Steel Industry, PT Krakatau Steel.
Recommendation of Marketing Mix Model for Bandung-Soekarno Hatta Railway Route
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bandung is a city that appeals to new comers and tourists. Every week around 100.000 vehicles enter Bandung city. The tourism sector is one sector that potential to be developed in Bandung. Most of the international and domestic flights were serving by Soekarno Hatta airport in Jakarta. Therefore, the rate of transportation user- Soekarno-Hatta- Bandung increased every year. Opportunities were used by service provider such as public bus transport and travel providers. This article is trying to determine the possibility of Bandung- Soekarno Hatta’s airport railway route. The analysis conducted internal, external factors and SERVQUAL analysis in order to know PT.KAI’s performance as railway operator. The SERVQUAL analysis shows there was gap between the expectations of passenger with their expectations. The results of each attribute states that the passenger was not satisfied. This research would give a proposed solution related to the marketing mix strategy with proposed concept model line service; which includes organization, service program and maintenance. The concept model line service started with strong independent organization and follows with comprehensive service program and completed with maintenance system to achieve sustainable profitable service. Competition with other modes from ground and air make PT. KAI must improve their competence in the service of long-distance route. To be succeeding, the implementation of the model should improve on the railway service on applying on time principle, departure time corresponding with the flight schedule at Soekarno Hatta airport, communication and promotion of the channel was unknown to the public.Key Words: Rail transport, passenger, SERVQUAL, Bandung, Soekarno Hatta’s airport, Marketing Communication, Marketing Strategy.
Service Quality Improvement at CV. Citra Tiara (Citi Trans) Bandung
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

CV. Citra Tiara was established in 2005, as a shuttle service provider. Through “Citi Trans” brand, this company is a pioneer of executive shuttle service that introduces personal seat system. Within last two years, Citi Trans has never achieved occupancy target that defined by the management. That was an impact of the intense competition in shuttle service industry. It also because Citi Trans was unable to achieved customer expectation through its services.Root cause need to be determined to know why Citi Trans unable to achieve the occupancy target. Internal analysis, business situation analysis, and service quality analysis need to be conducted. Internal analyses were conducted by analyze the corporate strategy, business strategy, Segmenting Targeting and Positioning (STP), and marketing mix (7P) of Citi Trans. Business situation analyses were conducted by analyze Porter’s Six Forces and 5C of Citi Trans business environment. Service quality analysis was conducted by Importance-Performance Analysis (IPA) method by measuring five dimensions of service quality (SERVQUAL). Based on above analyses, the root causes are lack number of Citi Trans pool, that cause lack of variation of route/destination that offered by Citi Trans and also customers’ expectation on Citi Trans service quality were not fulfilled.Objective of this research is to give service quality improvement recommendation to Citi Trans with program and implementation plan to increase customer satisfaction. These recommendations are expected to help Citi Trans to achieve the occupancy target.   Keywords: Citi Trans Bandung Shuttle Service, Service Quality (SERVQUAL), Importance-Performance Analysis (IPA)

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2012 2012


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue